Three steps candidates must take to reach Millennials

Millennials, as of this year, have officially surpassed Baby Boomers as the largest generation in U.S. history. There are now over 75 million Millennials (those born between 1982-2003), which means this new generation makes up a majority of the voter population.

The question becomes – who will win our vote in 2016? There are three things that must be understood if candidates hope to gain my generation's coveted votes.

1. Don’t talk about us – talk to us.

How many times have you heard politicians say we need to reach “young people” or “Millennials?” They often talk about the next generation instead of speaking directly to us. Politicians make a special trip to the “kids table” when they should realize Millennials are now part of the head table. Candidates wouldn’t get far if they said, “Here is a message for Baby Boomers or Generation X.” Or imagine this, “African Americans or Hispanics – I have a message for them.”

Millennials don’t like to be talked about because we want a president who has a universal authentic message, regardless of what generation or ethnicity they are trying to win. Bottom line, stop saying you need to “reach us” and just start actually doing it.

2. We don’t want to know where we have been – we want to know where we are going.

Obama in 2008 shared where he would take America and what it would look like – it would be filled with hope and it would bring about change. In 2012, his vision was about moving “forward.” Hillary adopted a similar message with her campaign slogan’s arrow pointing forward. Reagan in 1984 released his now famous campaign ad saying, “It is morning again in America.”

Millennials do not want to "revert" back to what we had at the time of our founding fathers over 200 years ago. We want to be part of creating and building something new. This is why words like "restoring," "preserving," "returning" - do not reach the next generation. In turn, we don't want to be the generation that gets rid of anything. We don’t want to fix things, stand against things or shrink the size of government because we are more concerned about what comes next and what the vision will be.

The candidate who will engage America’s largest generation must share a vision of what his or her America will look like. Conservatives and the GOP must learn to take the proven solutions from the past (i.e. constitutional principles) and communicate how those will be applied as innovative solutions for today and tomorrow. In order to win our vote, they must tell us what America WILL look like. Who we WILL become. The kind of nation we WILL be.

3. We don’t care about politics, we care about authenticity.

Social media has created a world where we know intimate details about others’ lives. With social media we now see where you went to lunch, what you did this weekend and what your kid dressed up as for Halloween. So when politicians aren’t running their own social media accounts, we can usually tell. This also means we notice when politicians are using their memorized political talking points and when they are authentically speaking from the heart. We’ve connected with Bernie Sanders and Donald Trump for this very reason.

Which candidates will talk to Millennials, communicate their vision for America and do it authentically? Who knows? But the one who does – will win the next generation’s vote.

Terry Trobiani owns Gianelli's Drive Thru in Prairie Grove, Illinois, where he put up a row of American flags for the Fourth of July. But the city claimed he was displaying two of them improperly and issued him a $100 ticket for each flag.

Terry joined Glenn Beck on the radio program Tuesday to explain what he believes really happened. He told Glenn that, according to city ordinance, the American flag is considered "ornamental" and should therefore have been permitted on a federal holiday. But the city has now classified the flag as a "sign."

"Apparently, the village of Prairie Grove has classified the American flag as a sign and they've taken away the symbol of the American flag," Terry said. "So, as a sign, it falls under their temporary sign ordinance, which prohibits any flying, or any positioning of signs on your property — and now this includes the American flag. [...] The only way I could fly the American flag on my property is if I put it on a permanent 20 to 30-foot flagpole, which they have to permit."

Terry went on to explain how the city is now demanding an apology for his actions, and all after more than a year of small-business crushing COVID restrictions and government mandates.

"COVID was tough," Terry stated. "You know, we're in the restaurant business. COVID was tough on us. We succeeded. We made it through. We cut a lot of things, but we never cut an employee. We paid all our employees. I didn't take a paycheck for a year just to keep our employees on, because it was that important to me to keep things going. And, you know, you fight for a year, and you beat a pandemic, and then you have this little municipality with five trustees and a president, who just have no respect for small businesses. And right now, what I see is they have no respect for the republic and the United States ... I think it's terrible. The direction that government, at all levels, have taken us to this point, it's despicable."

Watch the video below to catch more of the conversation:


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The Biden administration is now doing everything it can to censor what it has decided is COVID-19 "misinformation." But Glenn Beck isn't confident that the silencing of voices will stop there.

Yeonmi Park grew up in North Korea, where there is no freedom of speech, and she joined Glenn to warn that America must not let this freedom go.

"Whenever authoritarianism rises, the first thing they go after is freedom of speech," she said.

Watch the video clip below from "The Glenn Beck Podcast" or find the full episode with Yeonmi Park here:

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Most self-proclaimed Marxists know very little about Marxism. Some of them have all the buzzwords memorized. They talk about the exploits of labor. They talk about the slavery of capitalist society and the alienation caused by capital. They talk about the evils of power and domination.

But they don't actually believe what they say. Or else they wouldn't be such violent hypocrites. And we're not being dramatic when we say "violent."

For them, Marxism is a political tool that they use to degrade and annoy their political enemies.

They don't actually care about the working class.

Another important thing to remember about Marxists is that they talk about how they want to defend the working class, but they don't actually understand the working class. They definitely don't realize that the working class is composed mostly of so many of the people they hate. Because, here's the thing, they don't actually care about the working class. Or the middle class. They wouldn't have the slightest clue how to actually work, not the way we do. For them, work involves ranting about how work and labor are evil.

Ironically, if their communist utopia actually arrived, they would be the first ones against the wall. Because they have nothing to offer except dissent. They have no practical use and no real connection to reality.

Again ironically, they are the ultimate proof of the success of capitalism. The fact that they can freely call for its demise, in tweets that they send from their capitalistic iPhones, is proof that capitalism affords them tremendous luxuries.

Their specialty is complaining. They are fanatics of a religion that is endlessly cynical.

They sneer at Christianity for promising Heaven in exchange for good deeds on earth — which is a terrible description of Christianity, but it's what they actually believe — and at the same time they criticize Christianity for promising a utopia, they give their unconditional devotion to a religion that promises a utopia.

They are fanatics of a religion that is endlessly cynical.

They think capitalism has turned us into machines. Which is a bad interpretation of Marx's concept of the General Intellect, the idea that humans are the ones who create machines, so humans, not God, are the creators.

They think that the only way to achieve the perfect society is by radically changing and even destroying the current society. It's what they mean when they say things about the "status quo" and "hegemony" and the "established order." They believe that the system is broken and the way to fix it is to destroy, destroy, destroy.

Critical race theory actually takes it a step farther. It tells us that the racist system can never be changed. That racism is the original sin that white people can never overcome. Of course, critical race theorists suggest "alternative institutions," but these "alternative institutions" are basically the same as the ones we have now, only less effective and actually racist.

Marx's violent revolution never happened. Or at least it never succeeded. Marx's followers have had to take a different approach. And now, we are living through the Revolution of Constant Whining.

This post is part of a series on critical race theory. Read the full series here.

Americans are losing faith in our justice system and the idea that legal consequences are applied equally — even to powerful elites in office.

Rep. Devin Nunes (R-CA) joined Glenn Beck on the radio program to detail what he believes will come next with the Durham investigation, which hopefully will provide answers to the Obama FBI's alleged attempts to sabotage former President Donald Trump and his campaign years ago.

Rep. Nunes and Glenn assert that we know Trump did NOT collude with Russia, and that several members of the FBI possibly committed huge abuses of power. So, when will we see justice?

Watch the video clip below:


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