Three steps candidates must take to reach Millennials

Millennials, as of this year, have officially surpassed Baby Boomers as the largest generation in U.S. history. There are now over 75 million Millennials (those born between 1982-2003), which means this new generation makes up a majority of the voter population.

The question becomes – who will win our vote in 2016? There are three things that must be understood if candidates hope to gain my generation's coveted votes.

1. Don’t talk about us – talk to us.

How many times have you heard politicians say we need to reach “young people” or “Millennials?” They often talk about the next generation instead of speaking directly to us. Politicians make a special trip to the “kids table” when they should realize Millennials are now part of the head table. Candidates wouldn’t get far if they said, “Here is a message for Baby Boomers or Generation X.” Or imagine this, “African Americans or Hispanics – I have a message for them.”

Millennials don’t like to be talked about because we want a president who has a universal authentic message, regardless of what generation or ethnicity they are trying to win. Bottom line, stop saying you need to “reach us” and just start actually doing it.

2. We don’t want to know where we have been – we want to know where we are going.

Obama in 2008 shared where he would take America and what it would look like – it would be filled with hope and it would bring about change. In 2012, his vision was about moving “forward.” Hillary adopted a similar message with her campaign slogan’s arrow pointing forward. Reagan in 1984 released his now famous campaign ad saying, “It is morning again in America.”

Millennials do not want to "revert" back to what we had at the time of our founding fathers over 200 years ago. We want to be part of creating and building something new. This is why words like "restoring," "preserving," "returning" - do not reach the next generation. In turn, we don't want to be the generation that gets rid of anything. We don’t want to fix things, stand against things or shrink the size of government because we are more concerned about what comes next and what the vision will be.

The candidate who will engage America’s largest generation must share a vision of what his or her America will look like. Conservatives and the GOP must learn to take the proven solutions from the past (i.e. constitutional principles) and communicate how those will be applied as innovative solutions for today and tomorrow. In order to win our vote, they must tell us what America WILL look like. Who we WILL become. The kind of nation we WILL be.

3. We don’t care about politics, we care about authenticity.

Social media has created a world where we know intimate details about others’ lives. With social media we now see where you went to lunch, what you did this weekend and what your kid dressed up as for Halloween. So when politicians aren’t running their own social media accounts, we can usually tell. This also means we notice when politicians are using their memorized political talking points and when they are authentically speaking from the heart. We’ve connected with Bernie Sanders and Donald Trump for this very reason.

Which candidates will talk to Millennials, communicate their vision for America and do it authentically? Who knows? But the one who does – will win the next generation’s vote.

On Monday's episode of "The Glenn Beck Radio Program," Glenn opened up about the tragic death of his brother-in-law, Vincent Colonna Jr., who passed away unexpectedly on April 5. He also shared some of the important thoughts and insights he's learned through the grieving process.

"Last Monday, I was sitting in this chair ... the two-minute warning comes and Stu said to me, 'You ready for the show?'' ... And that's when my wife [Tania] came to the door of the studio here at our house and said, 'I...' and she held the phone up. And then she collapsed on the floor in tears," Glenn began. "Tania's brother had passed. To say this was a shock, is an understatement."

Glenn described his brother-in-law as having "a servant's spirit."

"He was always the guy who lit up the room. He was always the guy helping others. He would never stop, because he was always helping others," Glenn said of Vincent. "He was on the school board. He was a little league coach. He was the soccer coach. He helped build the church. He took care of the lawn of the church. He was constantly doing things, raising money for charity, working over here, helping to organize this. But he was never the guy in the spotlight. He was just the guy doing it, and you had no idea how much he had done because he never talked about it.

"We also didn't know how much mental anguish he was in because he never talked about it. And last Monday morning, after spending Easter with the family ... he killed himself. This is now the third family member of mine that has gone through this. And I keep seeing it play out over and over and over again, in exactly the same way."

Glenn described his thoughts as he, Tania, and her family struggled to come to grips with the devastating loss.

"I learned some really important things as I was watching this wake. I'm seeing these people from all walks of life ... the people that were there, were there because [Vince] made a difference in their life. He was a true servant. As I'm watching this, all that kept going through my mind was, 'by their fruits, ye shall know them.' The fruits of his labor were on display. He was a servant all the time. All the time ... he found a way to love everybody.

"There are two great commandments: Love God with all your heart and mind and soul. And love your neighbor. So those two great commandments boil down to: Love truth. Because that's what God is," Glenn said.

"Love thy neighbor. That's where joy comes from. The opposite of joy is despair, and that is the complete absence of hope ... and how do you find joy? You find joy by rooting yourself in the truth. Even if that's a truth you don't want to accept. Accept the truth," he added. "But we have to stop saying that there's nothing we can do. What are we going to do? Well, here's the first thing: stop living a lie."

Watch the video clip below to hear more from Glenn:


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After imprisoning a pastor for refusing to follow COVID-19 restrictions, Canadian officials barricaded his church. And when some church members retaliated by tearing down part of the fence, Canadian Mounties arrived in riot gear.

Rebel News Founder Ezra Levant joined Glenn Beck on the radio program to give his insight on the crazy situation. He described the new, armed police presence surrounding GraceLife Church in Edmonton, Alberta, and how it not only encouraged hundreds of protesters to stand with the church in support but forced congregation members underground to worship as well.

What's happening is eerily similar to what occurs everyday in China, Levant says, and it must stop. Who would have thought this type of tyranny would be so close to home?

Watch the video below to hear Ezra describe the religious persecution taking place in Canada.


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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Enough prayers? Why is supposed Catholic Joe Biden suggesting that Congress ought to stop praying for after someone commits acts of gun violence?

On Friday, Stu Burguiere and Pat Gray filled in for Glenn and discussed President Joe Biden's remarks during his speech on gun control. "Enough prayers. Time for some action," Biden said. Stu and Pat were surprised how dismissive Biden appeared to be on the idea of prayer.

Watch the clip to hear more. Can't watch? Download the podcast here.

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Just days after Canadian pastor James Coates was released from prison for refusing to bow to COVID-19 lockdown restrictions, several police officers showed up at another church to ensure restrictions were being followed. But Polish pastor Artur Pawlowski of the Cave of Adullam Church in Alberta, Canada, knew his rights, telling the cops not to come back until they had a warrant in hand.

Filling in for Glenn Beck on the radio program this week, Pat Gray and Stu Burguiere played a video of the interaction.

"Please get out. Please get out of this property immediately. Get out!" Pawlowski can be heard yelling at the six officers who entered his church.

"Out! Out! Out! Get out of this property immediately until you come back with a warrant," he continued. "Go out and don't come back. I don't want to talk to you. You Nazis, Gestapo is not allowed here! ... Nazis are not welcome here! Do not come back you Nazi psychopaths. Unbelievable sick, evil people. Intimidating people in a church during the Passover! You Gestapo, Nazi, communist fascists! Don't you dare come back here!"

Watch this clip to see the heated exchange:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.