According to most polls, Ted Cruz is polling in second place. That's likely the reason for new attacks by Donald Trump and Rick Santorum. Will they work to diminish Cruz? Probably not, and they may very well backfire.
"So 66 percent say their number two choice is Ted Cruz. That's why when you attack Ted Cruz, you all of a sudden falter yourself in polls," Glenn said Thursday on The Glenn Beck Program . "And your own people turn away because [that's] their number two choice."
Glenn shared additional insight as to why second place is a good place to be.
While working at a Top 40 radio station back in the 80s, someone shared a sage piece of advice.
"I was taught by a guy, stop trying to be everybody's favorite radio station. That's not what Top 40 radio does. Top 40 radio is everybody's second favorite radio station," Glenn explained. "So, in other words, you're listening to classical, country, or whatever it is, and . . . if your station is not playing your favorite station, this [Top 40] station will probably be playing your second favorite song or one that you really kind of like."
That lesson translates well into politics. Maintaining mass appeal is important. So when the number one candidate goes after the number two candidate, it makes people question the first candidate's sincerity, potentially causing a loss of credibility.
"What's wrong with the conservative movement?" asked Glenn. "What is the biggest problem with the conservative movement and the GOP?"
Co-host Stu Burguiere obliged by stating the obvious: the comprising of principles.
So when one candidate attacks another candidate---especially one as solid as Ted Cruz---we know it's part of the political game. And Americans are fed up with the political game.
With Cruz steadily polling at second place for most voters, attacking him is not the best strategy. Most people find him a highly viable candidate.
Why isn't Cruz in first place yet? Glenn offered an answer: "If Ted Cruz had the personality of Marco Rubio, this would be done."
Listen to a program segment below.
Featured Image: Screenshot from The Glenn Beck Program