While livetweeting during the Super Bowl Sunday, the pro-choice organization NARAL complained about every ad not measuring up to its standards of diversity and feminism.
One ad that didn't pass NARAL's test was a Doritos commercial featuring a man eating Doritos while his pregnant wife receives an ultrasound of her baby. The baby moves whenever the dad gets close with a chip, eventually launching out of the womb to try to get Doritos.
What did NARAL find so disturbing about this?
Two things.
1. It makes dads look "clueless" and "moms" uptight.
2. It implements the "tactic of humanizing fetuses."
Here's the original tweet.
#NotBuyingIt - that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50
— NARAL (@NARAL) February 8, 2016
Humanizing fetuses? What do they think the fetus is going to become? A cat? Or a Volkswagon?
Of course it's human!
Watch the commercial below and see what you think.
Glenn and his co-hosts shared their reactions on radio Monday. Listen or read the transcript below. Start at 25:28.
Below is a rush transcript of this segment, it might contain errors.
GLENN: The other one is the Doritos ad. The Doritos ad is also being called controversial today.
PAT: Is it? Why? This is the baby that shoots out --
GLENN: Oh, you don't know? This is going to make you happy. This is going to make you so happy. I can't wait to tell --
PAT: Tell me. Okay. All right.
GLENN: So the deal is a woman is in -- she's having an ultrasound.
PAT: Yeah.
GLENN: And the dad is sitting there eating Doritos. And she looks and she's like, really? Are you kidding me? Really? And then during the ultrasound, he moves the Dorito by her stomach.
PAT: And the baby tries to grab it.
GLENN: You see the baby trying to grab -- and then the nurse takes the bag, throws it across the room, and then the baby shoots out. Starts to go into labor. Okay?
Two reasons. Two reasons. I'm going to give you the first one is actually the secondary reason. But the first reason they gave is just fantastic.
JEFFY: Right.
GLENN: They make women look bitchy and men look stupid.
JEFFY: Right.
PAT: Yeah.
GLENN: Okay. All right.
PAT: Women are bitchy when they're giving birth. I don't know if anyone has seen a woman when she's giving birth.
GLENN: I know. I know.
JEFFY: And I'm pretty sure every man has been called stupid during a birth.
PAT: Yeah.
GLENN: Before I give you what they said, let me say who said this. They have started a campaign against Doritos. They're very upset. NARAL.
PAT: Oh, man.
GLENN: For -- for, quote, the humanizing of a fetus. Now, I don't know how many people have gotten pregnant and had --
PAT: Oh, my gosh.
GLENN: I don't know how many people got pregnant and had a cat.
PAT: Or a spoon.
GLENN: Or a Volkswagen.
PAT: Are you going to give birth to a Volkswagen?
GLENN: It's a human. So they're upset. And that's a quote. For humanizing the fetus.
PAT: Oh, my gosh. Wow.
GLENN: Is that amazing?
PAT: If Doritos pulls because of that --
JEFFY: They might too.
PAT: There's no saving America.
GLENN: What do you mean they might?
JEFFY: I don't know all those companies they bow down, they kowtow to it all. Oh, you're right. We're sorry. We didn't know what to offend anybody.
GLENN: You know what it is? They got their bang for their buck.
JEFFY: Yeah.
GLENN: And they'll let it run. And then they'll pull it and say, "You know, we don't -- we just wanted people to eat Doritos."
JEFFY: We wanted to create a conversation.
GLENN: Yes. Thank you, Starbucks. We just really wanted to have a conversation with the American people.
PAT: Over a bag of chips.
(laughter)
GLENN: What's the difference between that and I want to talk to you about race over a cup of coffee?
PAT: Nothing. I'm willing -- let's have that discussion about the humanizing of a fetus. I mean, because that's absurd. Maybe the people of America will finally realize how absurd that is. Is it possible?
GLENN: No, they're not.
PAT: It's possible.
GLENN: No, it's not.
PAT: Come on.
GLENN: You're talking about the American people. I used to believe in the American people. Stu has steered me -- Stu has steered me, I think, right on the American people.
(laughter)
Featured Image: Screen shot from YouTube