In an increasingly saturated online media landscape, the influence of social media may have outlived its usefulness. Voters today are embracing presidential candidates who appeal to their specific passions and ideals without attempting to consider, or even listen to, opposing views.
This is perhaps unsurprising, given data about the effect of political polarization and media habits from the Pew Research Center. The 2014 survey found that voters who consistently call themselves conservative or liberal only trust news sources that align with their ideological views.
“Our data shows that one of the things that has developed along side of the proliferation of news sources and social media platforms is that the political environment is also becoming more divided rather than more cohesive,” Amy Mitchell, Pew’s director of journalism research, tells Quartz.
Adding to this polarization the growing ability for voters to self-select their newsfeeds via social media platforms like Facebook and Twitter. Some voters are finding themselves in an echo chamber where the only information they get about the presidential candidates reinforces their opinions. READ MORE