Excerpt from The Hollywood Reporter
Written by Marisa Guthrie
"You need to be able to branch out," says the former Fox News host turned digital media pioneer as Donald plants the seeds of a digital network despite claiming he's not interested.
When the wild and nasty campaign of 2016 finally comes to a close Nov. 8, an unshackled Donald Trump (assuming he loses) will be unencumbered to pursue his next act. Notwithstanding the candidate's recent denial of "any interest" in launching a TV network, observers expect Trump to capitalize on his fervent following either with a splinter political movement or a media destination. Or both.
What might that look like? New clues dropped by the campaign and the financial realities of the news business offer a potential road map. The candidate took to Facebook Live with a lineup tagged "Trump TV" on Oct. 19 and on Oct. 24 debuted Trump Tower Live, which streams on Facebook nightly at 6:30. Both have been interpreted as trial balloons for a post-election media venture.