Pepsi pulled its controversial commercial featuring Kendall Jenner as a protester following significant backlash on social media.
"Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize," the company said in a statement on Wednesday. "We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."