When it comes to tech giants, Apple and Amazon have one of the better rivalries.
Both are trying to be the living-room platform of the future. Apple is doing that through Apple TV; Amazon is doing that through its Fire sticks and boxes. Neither wants to cede ground to the other, which has meant they haven't been playing nice.
The result? No Amazon Prime Video app for Apple TV owners, and no Apple TVs available on Amazon.com. For now.