A Key Factor in Creativity: Boredom

What's the next big trend on the horizon? Being present. Branding expert and author Martin Lindstrom joined The Glenn Beck Program on Thursday for a fascinating discussion about cultivating creativity. His book Small Data: The Tiny Clues That Uncover Huge Trends documents how to harness the power of tiny bits of information in order to discover the next big thing.

Lindstrom was hired by the world's leading brands to find out what makes their customers tick. In his quest, he spent 300 nights in strangers’ homes, carefully observing every detail to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. A modern-day Sherlock Holmes, he noted three major consequences of being engaged every waking moment with technology and managing life.

"The first thing is we don't connect with people anymore. I spoke to a bartender the other day, and he told me he never speaks to his customers anymore because they're on their phones. The second thing is we don't see things anymore. We don't observe things anymore, and it's a bit bad. But the third thing is even worse. We never get bored anymore. And boredom, or that pause in our life, is the foundation for creativity," he said.

Lindstrom, who wrote his book in a swimming pool, calls it "the water moment."

"Some people have it in the shower, some people when they're running, when they're in the car --- but people feel this is an unproductive time. Do you know what? It couldn't be further from the truth. You actually need to have a break with yourself, and that moment will help you to reflect on things," Lindstrom said.

Listen to this segment, which includes an intriguing case study on the LEGO brand, from The Glenn Beck Program:

DOC: Joining us now, Martin Lindstrom. Hey, Martin, how are you?

MARTIN: I'm doing well.

DOC: I love the people who talk about trends because that's really what it takes if you're in business or even if you're just promoting yourself at work or trying to get better jobs. If you know trends, you know where to fish; right? You know where the fish are going to be.

MARTIN: Absolutely. And I think what it helps you to do is be one step ahead of everybody else. So it's a matter of picking up those small clues around you. And basically translate that into a new direction five minutes before everyone else realizes this is a direction; right?

DOC: Yeah, absolutely. Give me some example of some of the trends that you think are on the horizon.

MARTIN: Well, I think there's three challenging trends. The first trend is that we are not present anymore, and that would be the next big trend. Let me give you an example. And be honest here, Doc. If you're standing in a bar and you're waiting for a person to show up, the person is late and the first thing you do is grab something with your phone, do something with it, anything with it.

DOC: Martin, please, I don't go to bars. Those are negative places. Alcohol I don't associate with such people. I mean, if I go to church, I'll do that if they're late with the sermon.

Yeah, we all, we grab our phone. If you're bored for a second at the doctors office or anything, the phone's on; right?

MARTIN: Exactly. That is the issue. There's three major consequences with this. The first thing is we don't connect with people anymore. I spoke to a bartender the other day, and he told me he never speaks to his customers anymore because they're on their phones. The second thing is we don't see things anymore. We don't observe things anymore, and it's a bit bad. But the third thing is even worse. We never get bored anymore. And boredom or that pause in our life is the foundation for creativity. So what we see happening right now is that being present is disappearing. And the counterbalance to that will be the more present. So people on cruise ships, on concepts, concepts going up 15 percent. People going to the farmers market up 70 percent. So really training people to be present and pay a fortune to be present because we're never present anymore; right?

DOC: Yeah, that makes a lot of sense. If your mind is occupied on all of this stuff we have to think about, and we a lot more stuff to think about every day. Just trying to remember all the codes for your passwords for your computer and everything and all of the stuff we have to do. Everybody has to be on social media and multiple platforms and all of this. If your mind is filled with all of that stuff, you're not going to have time to just think what could I do that would be creative in this area?

MARTIN: When I wrote the book small data, I wrote it in a swimming pool.

DOC: I would have thought the papers would get wet or the computer would --

BRAD: Thank you.

MARTIN: I'm pretty impressed right now, actually.

DOC: Waterproof paper. It will be the rage for writing books in swimming pools.

MARTIN: I call it the water moment. And some people have it in the shower, some people when they're running, when they're in the car. But people feel this is an unproductive time. Do you know what? It couldn't be further from the truth. You actually need to have a break with yourself, and that moment will help you to reflect on things. It gives you a cause. Because here's the issue. Think about it. The first thing we do when we wake up in the morning is to grab our phone; right? So we work in the bed. And let me just remind you the main purpose to be in the bed is two purposes but not three; right?

DOC: Right.

MARTIN: We go to the bar, listen to this. This is crazy. We did a study the other day with young kids, boys from the years of 15 to 18 years of age. And this is so crazy. One third of these young kids were on the phone in the shower; right?

DOC: Writing books. Writing books.

MARTIN: Of course. Paper-based; right?

DOC: Yeah.

MARTIN: And then what is happening is we're doing our work in the bathroom, we're doing our work when we have our breakfast, we're doing our work on the way to work in our car. And then we're doing private stuff at work; right? What's so fascinating about this and scary is we never have a transformation moment anymore. We never transform from one state of mind to another. And you know what's happening with your computer. We never reset it anymore. It's just on all the time. And we all know if we don't do it, it gets slower. Well, that's the case with our brains. We actually get slower right now. So we need to create these transformational points in our lives to become more creative, to become more present. And actually to connect to people more. And that is the biggest downside right now.

So you ask me what is one of the trends? It's definitely that. And now think one of the things you have to do is find your personal water moment, and that helps you to pause for a second.

BRAD: Martin, this is Brad. I'm here with Doc. And I'm familiar with some CEOs that do something called creative fitness, basically, where they'll have a logic problem that they have to solve. And they'll go off and do something like knitting. Something that uses the other side of the brain. Is that along the same lines? Does that give your brain the same break?

MARTIN: It does because here's the issue: When you -- that's called the chicken cage syndrome and let me explain this for a moment. A story was done seven years ago where if you put a chicken in a cage, and it stays that cage for half a year and one day you open the gate and push the chicken out, it will walk into the beautiful green grass with the birds singing and after ten seconds, it will go 180 degrees back into the cage. And I call that the chicken cage syndrome, and we're all suffering from that. In our daily lives we're so packed with duties, we almost act like robots because we have no space to be different. So what the CEOs are doing, what these creative talents are doing is to free themselves up from going back to the chicken cage and force their mind to be different. And I think in many ways coming back to the small business theme, I think this is in many ways what a business leader has to do because this is a way you point out a trend before everyone else. Because if you stand in a cage, while it's a little bit like you can't see the forest with just trees. You see it from your own angle. But if you jump out of that angle and see the world completely differently, that's where you see business opportunities. And think -- I guess, the best way to illustrate that is to really take you back to a brand like LEGO. You guys are familiar with LEGO; right?

DOC: Yeah.

MARTIN: So in 2013, 2012, the LEGO company was closed to bankruptcy. Can you believe that? And back then, the LEGO brand had learned that there was something called the instant gratification generation. These young kids had no patience for anything whatsoever and wouldn't have the time to play with Legos. Guess what? The executives basically concluding using big data and all of this stuff that forget about the small bricks. Let's create gigantic building blocks so you can build a castle in half an hour rather than six hours. So to do that, they change the size of the LEGO bricks and December 2013, the sales drop was 31 percent and time management goes into panic. Now, what you normally would have done is think let's create more big blocks and stuff like that. But the LEGO team did something differently. They jumped out of the chicken cage and the way they did that was to move to young kids' bedrooms, literally. So they end up in the home of an 11-year-old kid, a German kid. And they're sitting on the bedroom floor, they ask this kid one, simple question. What are you most proud of? And this kid, he pauses for a second. He points at himself, and on himself is an old warn down pair of sneakers. And of course the team from LEGO is completely perplexed thought he would say Sony PlayStation or Nintendo or something, but he doesn't. So he takes down this pair of sneakers and asks him why. And the kid is replying back, well, I'm the best skater in town. But the evidence I have for my friends is the wear and tear on the side of the sole. You see, when you're a really good skateboarder, you slide down the skateboard, and it creates the wear and tear on the side of the sole.

And of course the team from LEGO realizes that very second that this is the revolution for Legos. This is the answer. Because this kids has tens, hundreds, if not thousands of hours of time to fine-tune the sole on their sneaker, why wouldn't they have time to play with Legos? So they change the bricks back to the small bricks, they event the LEGO movie, which was number two in the U.S., and also team up with Harry Potter and Star Wars and today LEGO is not only the number one toy brand in the world, it was recently announced to be the biggest brand in the world. And all of that began with an old, worn down pair of sneakers. And this is my message to both of you guys and all of the listeners is that we see the world from one point of view. You have to wake up. You have to go out of that chicken cage and start to pick up what I call small data. And this is really seemingly significant observation you pick up in the daily lives which actually represents an amazing opportunity no one has seen.

DOC: We're going to go ahead and tweet out a link. It's MartinLindstrom.com and the book is small data. The LEGO story is just one like many that's going to help you as you look for future trends to brand yourself, help your family, or start a business or further your business. Martin, thank you so much for joining us. Appreciate it.

MARTIN: You're welcome.

DOC: We'll tweet it out again. It's MartinLindstrom.com.

It's time for our April 29, 2019 edition of our Candidate Power Rankings. We get to add two new candidates, write about a bunch of people that have little to no chance of winning, and thank the heavens we are one day closer to the end of all of this.

In case you're new here, read our explainer about how all of this works:

The 2020 Democratic primary power rankings are an attempt to make sense out of the chaos of the largest field of candidates in global history.

Each candidate gets a unique score in at least thirty categories, measuring data like polling, prediction markets, fundraising, fundamentals, media coverage, and more. The result is a candidate score between 0-100. These numbers will change from week to week as the race changes.

The power rankings are less a prediction on who will win the nomination, and more a snapshot of the state of the race at any given time. However, early on, the model gives more weight to fundamentals and potentials, and later will begin to prioritize polling and realities on the ground.

These power rankings include only announced candidates. So, when you say "WAIT!! WHERE'S XXXXX????" Read the earlier sentence again.

If you're like me, when you read power rankings about sports, you've already skipped ahead to the list. So, here we go.

See previous editions here.

20. Wayne Messam: 13.4 (Last week: 18th / 13.4)

CANDIDATE PROFILE

A former staffer of Wayne Messam is accusing his wife of hoarding the campaign's money.

First, how does this guy have "former" staffers? He's been running for approximately twelve minutes.

Second, he finished dead last in the field in fundraising with $44,000 for the quarter. Perhaps hoarding whatever money the campaign has is not the worst idea.

His best shot at the nomination continues to be something out of the series "Designated Survivor."

Other headlines:

19. Marianne Williamson: 17.1 (Last week: 17th / 17.1)

CANDIDATE PROFILE

Marianne Williamson would like you to pay for the sins of someone else's great, great, great grandparents. Lucky you!

Williamson is on the reparations train like most of the field, trying to separate herself from the pack by sheer monetary force.

How much of your cash does she want to spend? "Anything less than $100 billion is an insult." This is what I told the guy who showed up to buy my 1989 Ford Tempo. It didn't work then either.

Other headlines:

18. John Delaney: 19.7 (Last week: 15th / 20.3)

CANDIDATE PROFILE

Good news: John Delaney brought in $12.1 million in the first quarter, enough for fifth in the entire Democratic field!

Bad news: 97% of the money came from his own bank account.

Other headlines:

17. Eric Swalwell: 20.2 (Last week: 16th / 20.2)

CANDIDATE PROFILE

The Eric Swalwell formula:

  • Identify news cycle
  • Identify typical left-wing reaction
  • Add steroids

Democrats said there was obstruction in the Mueller report. Swalwell said there “certainly" was collusion.

Democrats said surveillance of the Trump campaign was no big deal. Swalwell said there was no need to apologize even if it was.

Democrats said William Barr mishandled the release of the Mueller report. Swalwell said he must resign.

Democrats say they want gun restrictions. Swalwell wants them all melted down and the liquid metal to be poured on the heads of NRA members. (Probably.)

16. Seth Moulton: 20.6 (NEW)

Who is Seth Moulton?

No, I'm asking.

Moulton falls into the category of congressman looking to raise his profile and make his future fundraising easier— not someone who is actually competing for the presidency.

He tried to block Nancy Pelosi as speaker, so whatever help he could get from the establishment is as dry as Pelosi's eyes when the Botox holds them open for too long.

Moulton is a veteran, and his military service alone is enough to tell you that he's done more with his life than I'll ever do with mine. But it's hard to see the road to the White House for a complete unknown in a large field of knowns.

Don't take my word for it, instead read this depressing story that he's actually telling people on purpose:

"I said, you know, part of my job is take tough questions," Moulton told the gathered business and political leaders. "You can ask even really difficult questions. And there was still silence. And then finally, someone in the way back of the room raised her hand, and she said, 'Who are you?' "

Yeah. Who are you?

15. Tim Ryan: 21.6 (Last week: 14th / 20.7)

CANDIDATE PROFILE

When you're talking to less than sixteen people in Iowa one week after your launch, you don't have too much to be excited about.

Ryan did get an interview on CNN, where he also talked to less than sixteen people.

He discussed his passion for the Dave Matthews Band, solidifying a key constituency in the year 1995.

Other headlines:

14. Tulsi Gabbard: 25.2 (Last week: 14th / 25.9)

CANDIDATE PROFILE

Tulsi Gabbard torched Kamala Harris in fundraising!!!!! (Among Indian-American donors.)

No word on who won the coveted handi-capable gender-neutral sodium-sensitive sub-demographic.

She received a mostly false rating for her attack on the Trump administration regarding its new policy on pork inspections, a topic not exactly leading the news cycle. Being from Hawaii, the state which leads the nation in Spam consumption, she was probably surprised when this didn't go mega viral.

Other headlines:

13. Andrew Yang: 27.2 (Last week: 12th / 27.1)

CANDIDATE PROFILE

Yang has a few go-to lines when he's on the campaign trail, such as: "The opposite of Donald Trump is an Asian man who likes math." Another is apparently the Jeb-esque "Chant my name! Chant my name!"

Yang continues to be one of the more interesting candidates in this race, essentially running a remix of the "One Tough Nerd" formula that worked for Michigan Governor Rick Snyder.

I highly recommend listening to his interview with Ben Shapiro, where Yang earns respect as the only Democratic presidential candidate in modern history to actually show up to a challenging and in-depth interview with a knowledgeable conservative.

But hidden in the Shapiro interview is the nasty little secret of the Yang campaign. His policy prescriptions, while still very liberal, come off as far too sane for him to compete in this Stalin look-alike contest.

Other headlines:

12. Jay Inslee: 30.4 (Last week: 11th / 30.4)

CANDIDATE PROFILE

If you read the Inslee candidate profile, I said he was running a one-issue climate campaign. This week, he called for a climate change-only debate, and blamed Donald Trump for flooding in Iowa.

He also may sign the nation's first "human composting" legalization bill. He can start by composting his presidential campaign.

Other headlines:

11. John Hickenlooper: 32.2 (Last week: 10th / 32.0)

CANDIDATE PROFILE

John Hickenlooper was sick of being asked if he would put a woman on the ticket, in the 0.032% chance he actually won the nomination.

So he wondered why the female candidates weren't being asked if they would name a male VP if they won?

Seems like a logical question, but only someone who is high on tailpipe fumes would think it was okay to ask in a Democratic primary. Hickenlooper would be better served by just transitioning to a female and demanding other candidates are asked why they don't have a transgendered VP.

Other headlines:

10. Julian Castro: 35.7 (Last week: 9th / 36.2)

CANDIDATE PROFILE

Lowering expectations is a useful strategy when your wife asks you to put together an Ikea end table, or when you've successfully convinced Charlize Theron to come home with you. But is it a successful campaign strategy?

Julian Castro is about to find out. He thinks the fact that everyone thinks he's crashing and burning on the campaign trail so far is an "advantage." Perhaps he can take the rest of the field by surprise on Super Tuesday when they finally realize he's actually running.

Other headlines:

9. Kirsten Gillibrand: 38.1 (Last week: 8th / 37.8)

CANDIDATE PROFILE

Gillibrand wants you to know that the reason her campaign has been such a miserable failure so far, is because she called for a certain senator to step down. The problem might also be that another certain senator isn't a good presidential candidate.

She also spent the week arm wrestling, and dancing at a gay bar called Blazing Saddle. In this time of division, one thing we can all agree on: Blazing Saddle is a really solid name for a gay bar.

Other headlines:

8. Amy Klobuchar: 45.1 (Last week: 7th / 45.5)

CANDIDATE PROFILE

Klobuchar is attempting a run in the moderate wing of the Democratic primary, which would be a better idea if such a wing existed.

She hasn't committed to impeaching Donald Trump and has actually voted to confirm over half of his judicial nominees. My guess is this will not be ignored by her primary opponents.

She also wants to resolve an ongoing TPS issue, which I assume means going by Peter Gibbons' desk every morning and making sure he got the memo about the new cover sheets.

Other headlines:

7. Elizabeth Warren: 45.3 (Last week: 6th / 46.0)

CANDIDATE PROFILE

Elizabeth Warren is bad at everything she does while she's campaigning. I don't really even watch Game of Thrones, and the idea that Warren would write a story about how the show proves we need more powerful women makes me cringe.

Of course, more powerful people of all the 39,343 genders are welcome, but it's such a transparent attempt at jumping on the back of a pop-culture event to pander to female voters, it's sickening.

We can only hope that when she's watching Game of Thrones, she's gonna grab her a beer.

Other headlines:

6. Cory Booker: 54.9 (Last week: 5th / 55.5)

CANDIDATE PROFILE

Booker is tied with Kamala Harris for the most missed Senate votes of the campaign so far. He gets criticized for this, but I think he should miss even more votes.

Booker is also pushing a national day off on Election Day—because the approximately six months of early voting allowed in every state just isn't enough.

Of course, making it easier to vote doesn't mean people are going to vote for Booker. So he's throwing trillions of dollars in bribes (my word, not his) to seal the deal.

Bookermania is in full effect, with 40 whole people showing up to his appearance in Nevada. Local press noted that the people were of "varying ages," an important distinction to most other crowds, which are entirely comprised of people with the same birthday.

Other headlines:

5. Robert Francis O’Rourke: 60.2 (Last week: 4th /62.6)

CANDIDATE PROFILE

Kirsten Gillibrand gave less than 2% of her income to charity. The good news is that she gave about seven times as much as Beto O'Rourke. Robert Francis, or Bob Frank, also happens to be one of the wealthiest candidates in the race. His late seventies father-in-law has been estimated to be worth as much as $20 billion, though the number is more likely to be a paltry $500 million.

He's made millions from a family company investing in fossil fuels and pharmaceutical stocks, underpaid his taxes for multiple years, and is suing the government to lower property taxes on a family-owned shopping center.

He's also all but disappeared. It's a long race, and you don't win a nomination in April of the year before election day. If he's being frugal and figuring out what he believes, it might be a good move.

But it's notable that all the "pretty boy" hype that Bob Frank owned going into this race has been handed over to Mayor Pete. Perhaps Beto is spending his time working on curbing the sweating, the hand gestures, and the issues with jumping on counters like a feline.

Other headlines:

4. Pete Buttigieg: 62.9 (Last week: 3rd / 62.9)

CANDIDATE PROFILE

When we first put candidates in tiers earlier this year, we broke everyone into five categories from "Front Runners" to "Eh, no." In the middle is a category called "Maybe, if everything goes right," and that's where we put Pete Buttigieg.

Well, everything has gone right so far. But Mayor Pete will be interested to learn that the other 19 candidates in this race are not going to hand him this nomination. Eventually, they will start saying negative things about him (they've started the opposition research process already), and it will be interesting to see how Petey deals with the pressure. We've already seen how it has affected Beto in a similar situation.

The media has spoken endlessly about the sexual orientation of Buttigieg, but not every Democratic activist is impressed. Barney Frank thinks the main reason he's getting this amount of attention is because he is gay. And for some, being a gay man just means you're a man, which isn't good enough.

When you base your vote on a candidate's genitals, things can get confusing.

Other headlines:

3. Kamala Harris: 68.6 (Last week: 1st / 69.1)

CANDIDATE PROFILE

There are a couple of ways to view the Harris candidacy so far.

#1 - Harris launched with much fanfare and an adoring media. She has since lost her momentum. Mayor Pete and former Mayor Bernie have the hype, and Kamala is fading.

#2 - Harris is playing the long game. She showed she can make an impact with her launch, but realizes that a media "win" ten months before an important primary means nothing. She's working behind the scenes and cleaning up with donations, prominent supporters, and loads of celebrities to execute an Obama style onslaught.

I tend to be in category 2, but I admit that's somewhat speculative. Harris seems to be well positioned to make a serious run, locking up more than double the amount of big Clinton and Obama fundraisers than any other candidate.

One interesting policy development for Harris that may hurt her in the primary is her lack of utter disgust for the nation of Israel. There's basically one acceptable position in a Democratic primary when it comes to Israel, which is that it's a racist and terrorist state, existing only to torture innocent Palestinians.

Certainly no one is going to mistake Harris for Donald Trump, but a paragraph like this is poison to the modern Democratic primary voter:

"Her support for Israel is central to who she is," Harris' campaign communications director, Lily Adams, told McClatchy. "She is firm in her belief that Israel has a right to exist and defend itself, including against rocket attacks from Gaza."

Just portraying the rocket attacks as "attacks" is controversial these days for Democrats, and claiming they are responses to attacks indicates you think the Jeeeewwwwwwwws aren't the ones responsible for the start of every hostility. Heresy!

Someone get Kamala a copy of the 'Protocols of the Elders of Zion' before she blows her chance to run the free world.

2. Bernie Sanders: 69.2 (Last week: 2nd / 68.3)

CANDIDATE PROFILE

If Bernie Sanders hates millionaires as much as he claims, he must hate the mirror. As a millionaire, it might surprise some that he donated only 1% to charity. But it shouldn't.

It's entirely consistent with Sandersism to avoid giving to private charity. Why would you? Sanders believes the government does everything better than the private sector. He should be giving his money to the government.

Of course, he doesn't. He takes the tax breaks from the evil Trump tax plan he derides. He spends his money on fabulous vacation homes. He believes in socialism for thee, not for me.

Yes, this is enough to convince the Cardi B's of the world, all but guaranteeing a lock on the rapper-and-former-stripper-that-drugged-and-stole-from-her-prostitution-clients demographic. But can that lack of consistency hold up in front of general election voters?

If Bernie reads this and would like a path to credibility, clear out your bank account and send it here:

Gifts to the United States
U.S. Department of the Treasury
Funds Management Branch
P.O. Box 1328
Parkersburg, WV 26106-1328


Other headlines:

1. Joseph Robinette Biden Jr.: 78.8 (NEW)

Joe has run for president 113 times during his illustrious career, successfully capturing the presidency in approximately zero of his campaigns.

However, when the eternally woke Barack Obama had a chance to elevate a person of color, woman, or anything from the rainbow colored QUILTBAG, he instead chose the oldest, straightest, whitest guy he could find, and our man Robinette was the beneficiary.

Biden has been through a lot, much of it of his own making. Forget about his plagiarism and propensity to get a nostril full of each passing females' hair, his dealings while vice president in both Ukraine and China are a major general election vulnerability— not to mention a legal vulnerability for his children. But hey, win the presidency and you can pardon everyone, right?

His supposed appeal to rust belt voters makes him, on paper, a great candidate to take on Trump. The Clinton loss hinged on about 40,000 voters changing their mind from Hillary to Donald in a few states—the exact areas where victory could possibly be secured by someone named "Middle Class Joe" (as he alone calls himself.)

No one loves Joe Biden more than Joe Biden, and there's a relatively convincing case for his candidacy. But we must remember this unquestionable truth: Joe Biden is not good at running for president.

He's a gaffe machine that churns out mistake after mistake, hoping only to have his flubs excused by his unending charisma. But, will that work without the use of his legendary groping abilities? Only time, and a few dozen unnamed women, will tell.

Also, yes. Robinette is really his middle name.

If only Karl Marx were alive today to see his wackiest ideas being completely paraded around. He would be so proud. I can see him now: Sprawled out on his hammock from REI, fiddling around for the last vegan potato chip in the bag as he binge-watches Academy Awards on his 70-inch smart TV. In between glances at his iPhone X (he's got a massive Twitter following), he sips Pepsi. In his Patagonia t-shirt and NIKE tennis shoes, he writes a line or two about "oppression" and "the have-nots" as part of his job for Google.

His house is loaded with fresh products from all the woke companies. In the fridge, he's got Starbucks, he loves their soy milk. He's got Ben & Jerry's in the freezer. He tells everyone that, if he shaved, he'd use Gillette, on account of the way they stand up for the Have-Nots. But, really, Marx uses Dollar Shave Club because it's cheaper, a higher quality. Secretly, he loves Chic-Fil-A. He buys all his comic books off Amazon. The truth is, he never thought people would actually try to make the whole "communism" thing work.

RELATED: SOCIALISM: This is the most important special we have done

Companies have adopted a form of socialism that is sometimes called woke capitalism. They use their status as corporations to spread a socialist message and encourage people to do their part in social justice. The idea of companies in America using socialism at all is as confusing and ridiculous as a donkey in a prom dress: How did this happen? Is it a joke? Why is nobody bursting out in laughter? How far is this actually going to go? Does someone actually believe that they can take a donkey to prom?

Companies have adopted a form of socialism that is sometimes called woke capitalism.

On the micro level, Netflix has made some socialist moves: The "like/dislike" voting system was replaced after a Netflix-sponsored stand-up special by Amy Schumer received as tidal wave of thumb-downs. This summer, Netflix will take it a step further in the name of squashing dissent by disabling user comments and reviews. And of course most of us share a Netflix account with any number of people. Beyond that, they're as capitalist as the next mega-company.

Except for one area: propaganda. Netflix has started making movie-length advertisements for socialism. They call them "documentaries," but we know better than that. The most recent example is "Knock Down the House," which comes out tomorrow. The 86-minute-long commercial for socialism follows four "progressive Democrat" women who ran in the 2018 midterms, including our favorite socialist AOC.

Here's a snippet from the movie so good that you'll have to fight the urge to wave your USSR flag around the room:

This is what the mainstream media wants you to believe. They want you to be moved. They want the soundtrack to inspire you to go out and do something.

Just look at how the mainstream media treated the recent high-gloss "documentary" about Ilhan Omar, "Time for Ilhan." It received overwhelmingly bad ratings on IMDb and other user-review platforms, but got a whopping 93% on the media aggregator Rotten Tomatoes.

This is exactly what the media wants you to think of when you hear the word socialism. Change. Empowerment. Strength. Diversity. They spend so much energy trying to make socialism cool. They gloss right over the unbelievable death toll. BlazeTV's own Matt Kibbe made a great video on this exact topic.

Any notion of socialism in America is a luxury, made possible by capitalism. The woke companies aren't actually doing anything for socialism. If they're lucky, they might get a boost in sales, which is the only thing they want anyway.

We want to show you the truth. We want to tell you the stories you won't hear anywhere else, not on Netflix, not at some movie festival. We're going to tell you what mainstream media doesn't want you to know.

Look at how much history we've lost over the years. They changed it slowly. But they had to. Because textbooks were out. So people were watching textbooks. It was printed. You would bring the book home. Mom and dad might go through it and check it out. So you had to slowly do things.

Well, they're not anymore. There are no textbooks anymore. Now, you just change them overnight. And we are losing new history. History is being changed in realtime.

RELATED: 'Good Morning Texas' joins Glenn to get an inside look at Mercury Museum

You have to write down what actually is happening and keep a journal. Don't necessarily tell everybody. Just keep a journal for what is happening right now. At some point, our kids won't have any idea of the truth. They will not have any idea of what this country was, how it really happened. Who were the good guys. Who were the bad guys. Who did what.

As Michelle Obama said. Barack knows. We have to change our history. Well, that's exactly what's happening. But it's happening at a very rapid pace.

We have to preserve our history. It is being systematically erased.

I first said this fifteen years ago, people need clay plots. We have to preserve our history as people preserved histories in ancient days, with the dead see scrolls, by putting them in caves in a clay pot. We have to preserve our history. It is being systematically erased. And I don't mean just the history of the founding of our country. I mean the history that's happening right now.

And the history that's happening right now, you're a problem if you're a conservative or a Christian. You are now a problem on the left, if you disagree and fall out of line at all. This is becoming a fascistic party. And you know what a fascist is. It doesn't matter if you're a Democrat or a Republican or an independent. If you believe it's my way or the highway, if you believe that people don't have a right to their opinion or don't have a right to their own life — you could do be a fascist.

Christianity might seem pretty well-protected in the U.S., but that's not the case in many parts of the globe.

On Easter Sunday, suicide bombers made the news for killing 290 innocent Christians in Sri Lanka and injuring another 500. On Tuesday, ISIS claimed responsibility for the massacre. Of course, the Western world mourned this tragic loss of life on a holy day of worship, but we forget that this isn't an isolated incident. Indeed, Christians are discriminated at extreme levels worldwide, and it needs to be brought to light. And whenever we do highlight brutal persecutions such as the Easter bombings in Sri Lanka, we need to call them what they are — targeted attacks against Christians. Sadly, many of our politicians are deathly afraid to do so.

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A 2018 Pew Research Center study found that Christians are harassed in 144 countries — the most of any other faith — slightly outnumbering Muslims for the top of the list. Additionally, Open Doors, a non-profit organization that works to serve persecuted Christians worldwide, found in their 2019 World Watch List that over 245 million Christians are seriously discriminated against for their religious beliefs. Sadly, this translates into 4,136 Christians killed and 2,625 either arrested, sentenced, imprisoned, or detained without trial over the year-long study period. And when it comes to churches, those in Sri Lanka were merely added to a long list of 1,266 Christian buildings attacked for their religion.

These breathtaking stats receive very little coverage in the Western world. And there seems to be a profound hesitation from politicians in discussing the issue of persecution against Christians. In the case of the Sri Lanka bombings, there's even a reluctance to use the word "Christian."

After the horrific Pittsburgh Synagogue and New Zealand Mosque shootings, Democrats rightfully acknowledged the disturbing trend of targeted attacks against Jews and Muslims. But some of these same politicians refer to the Sri Lanka bombings with careless ambiguity.

So why is it so hard for our leaders to acknowledge the persecutions Christians face?

Barack Obama, Hillary Clinton, for instance, certainly did — calling the incursions "attacks on Easter worshippers." Understandably, the term confused and frustrated many Christians. Although, supporters of these politicians argued the term was appropriate since a recent Associated Press report used it, and it was later picked up by a variety of media outlets, including Fox News. However, as more Democrats like 2020 presidential candidate Julián Castro and Rep. Dan Kildee continued to use the phrase "Easter worshippers," it became clear that these politicians were going out of their way to avoid calling a spade a spade.

So why is it so hard for our leaders to acknowledge the persecutions Christians face? For starters, Christianity in democratic countries like the U.S. is seen differently than in devastated countries like Somalia. According to Pew Research, over 70% of Americans are Christian, with 66% of those Christians being white and 35% baby boomers. So while diverse Christians from all over the world are persecuted for their faith—in the U.S., Christians are a dominant religion full of old white people. This places Christians at the bottom of progressives' absurd intersectional totem poll, therefore leaving little sympathy for their cause. However, the differing experiences of Christians worldwide doesn't take away from the fact that they are unified in their beliefs.

By refusing to name the faith of the Sri Lankan martyrs, politicians are sending a message that they have very little, if no, concern about the growing amount of persecution against Christians worldwide.

Martyrs don't deserve to be known as "Easter worshippers." They should be known by the Christian faith they gave their lives for. Decent politicians need to call the tragedy in Sri Lanka what it is — a vicious attack on the Christian faith.

Patrick Hauf (@PatrickHauf) is a writer for Young Voices and Vice President of Lone Conservative. His work can be found in the Washington Examiner, Townhall, FEE, and more.