A Key Factor in Creativity: Boredom

What's the next big trend on the horizon? Being present. Branding expert and author Martin Lindstrom joined The Glenn Beck Program on Thursday for a fascinating discussion about cultivating creativity. His book Small Data: The Tiny Clues That Uncover Huge Trends documents how to harness the power of tiny bits of information in order to discover the next big thing.

Lindstrom was hired by the world's leading brands to find out what makes their customers tick. In his quest, he spent 300 nights in strangers’ homes, carefully observing every detail to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. A modern-day Sherlock Holmes, he noted three major consequences of being engaged every waking moment with technology and managing life.

"The first thing is we don't connect with people anymore. I spoke to a bartender the other day, and he told me he never speaks to his customers anymore because they're on their phones. The second thing is we don't see things anymore. We don't observe things anymore, and it's a bit bad. But the third thing is even worse. We never get bored anymore. And boredom, or that pause in our life, is the foundation for creativity," he said.

Lindstrom, who wrote his book in a swimming pool, calls it "the water moment."

"Some people have it in the shower, some people when they're running, when they're in the car --- but people feel this is an unproductive time. Do you know what? It couldn't be further from the truth. You actually need to have a break with yourself, and that moment will help you to reflect on things," Lindstrom said.

Listen to this segment, which includes an intriguing case study on the LEGO brand, from The Glenn Beck Program:

DOC: Joining us now, Martin Lindstrom. Hey, Martin, how are you?

MARTIN: I'm doing well.

DOC: I love the people who talk about trends because that's really what it takes if you're in business or even if you're just promoting yourself at work or trying to get better jobs. If you know trends, you know where to fish; right? You know where the fish are going to be.

MARTIN: Absolutely. And I think what it helps you to do is be one step ahead of everybody else. So it's a matter of picking up those small clues around you. And basically translate that into a new direction five minutes before everyone else realizes this is a direction; right?

DOC: Yeah, absolutely. Give me some example of some of the trends that you think are on the horizon.

MARTIN: Well, I think there's three challenging trends. The first trend is that we are not present anymore, and that would be the next big trend. Let me give you an example. And be honest here, Doc. If you're standing in a bar and you're waiting for a person to show up, the person is late and the first thing you do is grab something with your phone, do something with it, anything with it.

DOC: Martin, please, I don't go to bars. Those are negative places. Alcohol I don't associate with such people. I mean, if I go to church, I'll do that if they're late with the sermon.

Yeah, we all, we grab our phone. If you're bored for a second at the doctors office or anything, the phone's on; right?

MARTIN: Exactly. That is the issue. There's three major consequences with this. The first thing is we don't connect with people anymore. I spoke to a bartender the other day, and he told me he never speaks to his customers anymore because they're on their phones. The second thing is we don't see things anymore. We don't observe things anymore, and it's a bit bad. But the third thing is even worse. We never get bored anymore. And boredom or that pause in our life is the foundation for creativity. So what we see happening right now is that being present is disappearing. And the counterbalance to that will be the more present. So people on cruise ships, on concepts, concepts going up 15 percent. People going to the farmers market up 70 percent. So really training people to be present and pay a fortune to be present because we're never present anymore; right?

DOC: Yeah, that makes a lot of sense. If your mind is occupied on all of this stuff we have to think about, and we a lot more stuff to think about every day. Just trying to remember all the codes for your passwords for your computer and everything and all of the stuff we have to do. Everybody has to be on social media and multiple platforms and all of this. If your mind is filled with all of that stuff, you're not going to have time to just think what could I do that would be creative in this area?

MARTIN: When I wrote the book small data, I wrote it in a swimming pool.

DOC: I would have thought the papers would get wet or the computer would --

BRAD: Thank you.

MARTIN: I'm pretty impressed right now, actually.

DOC: Waterproof paper. It will be the rage for writing books in swimming pools.

MARTIN: I call it the water moment. And some people have it in the shower, some people when they're running, when they're in the car. But people feel this is an unproductive time. Do you know what? It couldn't be further from the truth. You actually need to have a break with yourself, and that moment will help you to reflect on things. It gives you a cause. Because here's the issue. Think about it. The first thing we do when we wake up in the morning is to grab our phone; right? So we work in the bed. And let me just remind you the main purpose to be in the bed is two purposes but not three; right?

DOC: Right.

MARTIN: We go to the bar, listen to this. This is crazy. We did a study the other day with young kids, boys from the years of 15 to 18 years of age. And this is so crazy. One third of these young kids were on the phone in the shower; right?

DOC: Writing books. Writing books.

MARTIN: Of course. Paper-based; right?

DOC: Yeah.

MARTIN: And then what is happening is we're doing our work in the bathroom, we're doing our work when we have our breakfast, we're doing our work on the way to work in our car. And then we're doing private stuff at work; right? What's so fascinating about this and scary is we never have a transformation moment anymore. We never transform from one state of mind to another. And you know what's happening with your computer. We never reset it anymore. It's just on all the time. And we all know if we don't do it, it gets slower. Well, that's the case with our brains. We actually get slower right now. So we need to create these transformational points in our lives to become more creative, to become more present. And actually to connect to people more. And that is the biggest downside right now.

So you ask me what is one of the trends? It's definitely that. And now think one of the things you have to do is find your personal water moment, and that helps you to pause for a second.

BRAD: Martin, this is Brad. I'm here with Doc. And I'm familiar with some CEOs that do something called creative fitness, basically, where they'll have a logic problem that they have to solve. And they'll go off and do something like knitting. Something that uses the other side of the brain. Is that along the same lines? Does that give your brain the same break?

MARTIN: It does because here's the issue: When you -- that's called the chicken cage syndrome and let me explain this for a moment. A story was done seven years ago where if you put a chicken in a cage, and it stays that cage for half a year and one day you open the gate and push the chicken out, it will walk into the beautiful green grass with the birds singing and after ten seconds, it will go 180 degrees back into the cage. And I call that the chicken cage syndrome, and we're all suffering from that. In our daily lives we're so packed with duties, we almost act like robots because we have no space to be different. So what the CEOs are doing, what these creative talents are doing is to free themselves up from going back to the chicken cage and force their mind to be different. And I think in many ways coming back to the small business theme, I think this is in many ways what a business leader has to do because this is a way you point out a trend before everyone else. Because if you stand in a cage, while it's a little bit like you can't see the forest with just trees. You see it from your own angle. But if you jump out of that angle and see the world completely differently, that's where you see business opportunities. And think -- I guess, the best way to illustrate that is to really take you back to a brand like LEGO. You guys are familiar with LEGO; right?

DOC: Yeah.

MARTIN: So in 2013, 2012, the LEGO company was closed to bankruptcy. Can you believe that? And back then, the LEGO brand had learned that there was something called the instant gratification generation. These young kids had no patience for anything whatsoever and wouldn't have the time to play with Legos. Guess what? The executives basically concluding using big data and all of this stuff that forget about the small bricks. Let's create gigantic building blocks so you can build a castle in half an hour rather than six hours. So to do that, they change the size of the LEGO bricks and December 2013, the sales drop was 31 percent and time management goes into panic. Now, what you normally would have done is think let's create more big blocks and stuff like that. But the LEGO team did something differently. They jumped out of the chicken cage and the way they did that was to move to young kids' bedrooms, literally. So they end up in the home of an 11-year-old kid, a German kid. And they're sitting on the bedroom floor, they ask this kid one, simple question. What are you most proud of? And this kid, he pauses for a second. He points at himself, and on himself is an old warn down pair of sneakers. And of course the team from LEGO is completely perplexed thought he would say Sony PlayStation or Nintendo or something, but he doesn't. So he takes down this pair of sneakers and asks him why. And the kid is replying back, well, I'm the best skater in town. But the evidence I have for my friends is the wear and tear on the side of the sole. You see, when you're a really good skateboarder, you slide down the skateboard, and it creates the wear and tear on the side of the sole.

And of course the team from LEGO realizes that very second that this is the revolution for Legos. This is the answer. Because this kids has tens, hundreds, if not thousands of hours of time to fine-tune the sole on their sneaker, why wouldn't they have time to play with Legos? So they change the bricks back to the small bricks, they event the LEGO movie, which was number two in the U.S., and also team up with Harry Potter and Star Wars and today LEGO is not only the number one toy brand in the world, it was recently announced to be the biggest brand in the world. And all of that began with an old, worn down pair of sneakers. And this is my message to both of you guys and all of the listeners is that we see the world from one point of view. You have to wake up. You have to go out of that chicken cage and start to pick up what I call small data. And this is really seemingly significant observation you pick up in the daily lives which actually represents an amazing opportunity no one has seen.

DOC: We're going to go ahead and tweet out a link. It's MartinLindstrom.com and the book is small data. The LEGO story is just one like many that's going to help you as you look for future trends to brand yourself, help your family, or start a business or further your business. Martin, thank you so much for joining us. Appreciate it.

MARTIN: You're welcome.

DOC: We'll tweet it out again. It's MartinLindstrom.com.

Glenn: Cats are EVIL

Some people are afraid of heights. Others can't stand snakes. Others are petrified of the dark. What about Glenn? Give him a fat tabby cat, and he'll be running to the hills. Take note CNN...

Satanic Temple sues GOP-led states to protect their 'Satanic abortion ritual'—and the MSM LOVES it

ardasavasciogullari, mathieukor, ojoel | Getty Images

During today's radio broadcast, Glenn shared a disturbing story: the Satanic Temple is filing lawsuits in GOP-led states with abortion bans fighting to preserve their "Satanic abortion ritual" as a religious right. And what's more—the mainstream media is heralding them as a force against the "religious right."

The British publication The Guardian wrote a non-editorial piece on the Satanic Temple's fight against the conservative religious establishment. The article, written by Adam Gabbatt, featured an interview with Satanic Temple co-founder and spokesperson Lucien Greaves. Gabbatt praised the Satanic Temple's fight for "fundamental issues," such as removing "prayer in classrooms, religious holiday displays and the distribution of Bibles in schools," and now, abortion.

Satanic Temple founder Lucien Greaves attends the Sundance Film Festival.Tibrina Hobson / Stringer | Getty Images

Gabbatt unabashedly depicted Greaves as an emblem of rationalism, freedom of speech, and freedom of choice. He highlighted the Satanic Temple's doctrine that Satan is a "symbol of rebellion and opposition to authoritarianism. According to the Satanic Temple’s website, “To embrace the name Satan is to embrace rational inquiry removed from supernaturalism and archaic tradition-based superstitions.” Greaves himself tweeted that this very interview with The Guardian discussed his "fight for democracy in an era of encroaching theocracy." Have you heard a more perfect synopsis of the anti-religious left?

The Guardian''s left-leaning slant is anything but subtle. However, Gabbatt's bias in particular against Christian conservatives just oozes off of the article. He describes Greaves as a "fitting frontman for a group that is regularly demonized by its Christian opponents"—pun intended?—and says "he could be in one of the heavy metal bands that terrified neurotic parents in the 1980s and 90s." According to Gabbatt, Greaves is an innocuous punk-rocker who is standing up to the "draconian" "religious right." This couldn't be further from the truth.

Reader discretion is advised. The following describes the details of the Satanic abortion ritual.

Let's get back to the original point at hand—what is the Satanic abortion ritual that Greaves is fighting for? It is disturbingly reminiscent of the platitudes we hear from the anti-religious left.

The Satanic Temple has seven fundamental tenants, and Greaves argues that the Satanic abortion ritual is an essential expression of the third and fifth tenants of the Temple and should therefore be protected by the First Amendment. As Greaves says:

States are passing laws premised on this idea that foetal tissue has personhood, or is a unique and distinct human life. We don’t agree with that position. We believe it’s a religious position, and we don’t believe states have any right to put any impositions on us.

The Satanic Temple's pamphlet on the "abortion ritual" describes the procedure as the following:

The Satanic Abortion Ritual is a destruction ritual that serves as a protective rite. Its purpose is to cast off notions of guilt, shame, and mental discomfort that a patient may be experiencing due to choosing to have a legal and medicallysafe abortion.

The Temple further affirms abortion as "consistent with the ideals of liberty and freedom. Be proud of pursuing what you want for your life despite opposition."

The Satanic abortion ritual

To begin the ritual, the woman looks at herself in a mirror right before the abortion procedure, reminding herself of her "personhood and [her] responsibility to [her]rself." She then recites the third tenant of the Satanic Temple, which states: "One’s body is inviolable, subject to one’s own will alone."

When she is ready for the abortion procedure, the woman recites the fifth tenant, which says, "Beliefs should conform to one's best scientific understanding of the world. One should take care never to distort scientific facts to fit one's beliefs."

Once the abortion is complete, the woman recites the "personal affirmation," which is, "By my body, my blood. By my will, it is done." The Temple says the abortion ritual helps one "feel doubts dissipating and your confidence growing as you have just undertaken a decision that affirms your autonomy and free will."

This is evil...

There is more to be said about the issues with Greave's religious liberty argument over the Satanic abortion ritual, but the root of the matter is simple: this is the battle between good and evil, and it is important we call it as such. Glenn continues to point out how the destructive denigration of the human person has its roots in the fact that we've disregarded the true God and replaced Him with ourselves. Notice how the Satanic language uses language like "my blood," "my choice," "my body," "my will." These things derive their significance from God alone because personhood comes from the inherent dignity that He bestowed upon us. However, when we do away with God, these things become idols unto themselves, and the sanctity of personhood is sacrificed on the altar of the individual will.

We're only four days into the new year, and the Republican Party is not off to a good start. House Republicans have now held six votes for the speakership position with no clear winner selected. But with party leadership — like House speaker frontrunner Kevin McCarthy — refusing to stray from the status quo, this inter-party turmoil may be what’s ultimately needed for America.

This week, during his "GlennTV" Wednesday Night Special, Glenn Beck is joined by Daniel Horowitz, Blaze Media senior editor, and Harmeet Dhillon, who is currently challenging Ronna McDaniel for leadership of the RNC. The three explore what’s next for the GOP, what conservative Congress members’ end goal should be regarding the House speaker vote, and how Republicans can begin to regain trust with the American voter. Because without regaining that trust, Dhillon explains, "We’re done as a party. And that’s terrible for America."

Watch the full episode of "Glenn TV" below:

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3 REASONS the GOP is fighting against McCarthy the MSM won't tell you

Alex Wong / Staff, Scott J. Ferrell / Contributor, tampatra | Getty Images

Texas Representative Chip Roy didn't mince words when he explained to Glenn why the GOP is fighting against House Minority Leader Kevin McCarthy:

What we're fighting for are the tools and the leadership necessary to stop the swamp from rolling over the average American who are sick and tired of seeing this town undermine their freedom, spend money we don't have, and continue to violate every promise they've ever made in the campaign—I'm going to cut spending, going to balance the budget, we're going to secure the border...bull.

It may sound a little different than the mainstream media's message—like from Alabama Rep Mike Rogers, who accused the anti-McCarthy GOP of seeking "petty personal privileges." Similarly, Texas Rep Dan Crenshaw called the fight against McCarthy a "childish attempt at gaining more and more attention."

What the MSM and McCarthy Republicans don't want you to know is that the anti-McCarthy coalition is fighting for specific, attainable goals that will actually reform the government and ensure the American people are better represented in Congress. Here are the 3 main reasons, articulated by Rep. Roy, why a growing number of Republicans have chosen to stand against McCarthy and the swamp establishment.

1. We MUST elect House leadership who will challenge the swamp

Rep. Roy told Glenn that "Americans are tired of D.C. elites undermining their freedom, spending money we don’t have, and continuing to violate every promise they made in the campaign." Does that sound like Kevin McCarthy?

McCarthy's track record speaks for itself: he is a swamp elite who benefits from the status quo and won't enable other Republicans to deliver on their campaign promises of leading desperately needed reform in D.C.

During his tenure as the House Minority Leader under the first half of the Biden administration, McCarthy voted with Democrats to pass the multi-trillion-dollar omnibus bills, even though Republicans were in the minority and had nothing to lose by voting against the omnibus bills. Since McCarthy has been in House leadership, the federal deficit almost tripled from $11 trillion to $32 trillion.

It's important to note the House Speaker is in charge of committee appointments and delegating positions to GOP leadership. Whether or not McCarthy appoints swamp Republicans to key leadership positions will largely determine how Congress functions for the next term. Anti-McCarthy Republicans have little faith that McCarthy will appoint Republicans who will actually drain the swamp. This is deeply troubling, especially regarding the anti-McCarthy Republicans' other two goals.

2. We MUST amend the House Rules Committee

Did you know there's a small committee that determines which bills reach the House floor? This is the House Rules Committee, and they are one of the main reasons why Dems and the D.C. establishment have been able to push through multi-trillion-dollar legislation, like last month's $1.7 trillion omnibus bill. If the Rules Committee is filled with career swamp politicians, regardless of whether or not they are Republican or Democrat, we can expect the status quo—unfulfilled campaign promises, reckless omnibus bills, open borders, and unaccountability over government corruption.

As Rep. Roy says, "We have to have people on the rules committee who reflect the conservatives who elected Republicans to change the town.” The anti-McCarthy Republicans have little faith that McCarthy will appoint Reps to the Rules Committee who will prevent omnibus bills and trillion-dollar legislation from reaching the floor.

3. We MUST change the rules for bringing legislation to the floor

In addition to changing the Representatives on the House Rules Committee, the GOP challenging McCarthy want to change the rules for bringing legislation to the floor. Currently, the Rules Committee can push multi-thousand-page legislation to the floor and require an immediate "yes or no" vote without giving the representatives the opportunity to actuallyread the entirety of the bill let alone debate the bill itself and potential amendments. This, in addition to swamp Republicans who side with Democrat legislation (like McCarthy), is the reason why Congress has been able to push multi-trillion-dollar spending bills without giving dissenting Representatives the opportunity to read and debate the thousands of pages of legislation.

The anti-McCarthy GOP wants to change that. They want to revise the rules to require debate over legislation and amendments and discourage thousand-page bills that make it effectively impossible for dissenters to challenge. This would better ensure Congress is passing meaningful legislation that better reflects the will of the American people.

However, McCarthy has shown he is unwilling to budge on this potential concession. Why? Because he has benefited from the omnibus bills, hiding his pet projects alongside the other pet projects of other swamp politicians into the omnibus bills. These rules would make it very difficult for swamp politicians to push their agenda through omnibus bills—a concession McCarthy won't so easily give.

If Republicans don't deliver on their promises, why elect them in the first place?

Glenn asked Rep. Choy the question at the heart of the McCarthy debate: "If you guys don't have the freedom to investigate and teeth and the backbone to actually do things in the interest of all Americans, why did we vote for any Republicans?

This is what the anti-McCarthy Republicans are fighting for—the freedom and ability to do things in the interest of all Americans. If McCarthy is elected as House Speaker, it is very likely things will remain the status quo—and the American people demand better.