Rosanna Pansino broke into the world of nerdy baking videos in 2011 with a cheap $80 camera and a boxed cake mix. Actually, it's entirely possible that Pansino created the world of nerdy baking videos, with decorations for cakes, cookies and pizzas inspired by pop culture sensations like Super Mario, Minecraft, Harry Potter and Game of Thrones.
Now, Pansino is a celebrity chef and one of the highest-paid people on YouTube, with an annual income of around $6 million, according to Forbes magazine. Her YouTube channel boasts 8.5 million subscribers and 2 billion views. And among her fans are thousands of kids eager to learn how to bake.
Since 2011, Pansino, 32, has morphed from a sweetly scruffy, pigtailed look to something resembling a carefully coiffed Food Network star. I ask her what else has changed.