Fake polls. Amateur-ish polls. They’re becoming a problem, and they’re likely to become a bigger one. But you don’t need to be a statistician to spot a suspicious poll. I’d recommend a few simple questions that everyone, professionals and amateurs, can ask of any poll to help avoid the suspect ones. And almost everyone, including me, has been fooled. (Almost the entire political media, for instance, was reporting on polls from Research 2000 before it was unveiled as a forgery.) There are going to be legitimate pollsters that don’t meet all of these criteria.
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