There's a very good chance that you or someone in your close circle of friends watches the Hallmark Channel.
Ratings are booming. Hallmark was the only non-news channel in the top 15 to see substantial viewership growth last year. In November and December, when Hallmark aired Christmas movies almost nonstop, the channel often ran neck-and-neck with Fox News and ESPN for the title of most-watched TV network on basic cable. Ratings are up another 9 percent so far this year, Nielsen says, and the Christmas movie marathon hasn't even started yet.