Here’s How This Entrepreneur Built His Own Maple Syrup Business

October 12, 2017

WRITER

Joshua Parker started his own venture at age 11 after learning how to make maple syrup on a school field trip. A few years later, he asked his dad to co-sign a loan so he could launch the business for real – and Parker’s Maple was born.

A family business, Parker’s Maple is run by Joshua Parker and his wife, Alessandra Parker. Their maple syrup, maple cotton candy, and maple butter are marketed as a healthier, vegan alternative sweetener as well as an all-American treat made in the U.S.

“They call it a superfood,” Joshua Parker explained why the timing was right for maple. “All of a sudden there were these health articles coming out saying that real maple is good for you, and it’s actually, if you’re going to eat sugar, you should eat maple. … We have the right products at the right time.”

This article provided courtesy of TheBlaze.

STU: So a few years ago, we had a kid. Joshua Parker who came into the studios back when we were in New York. And he actually started his own company.

GLENN: Joshua, how old were you when you were on the show with us?

JOSHUA: Seventeen.

GLENN: Seventeen.

You started your company in -- at 11.

JOSHUA: Yes. Eleven.

So I started making maple syrup when I was 11, on a school field trip. I went home and bought my own stove. And then actually my grandparents bought me a small evaporator to put in my backyard. And when I was 15, I was like, this is something I can do. If I do it well enough, I want to do it at college. Dad, will you help me?

STU: Good inspiration there.

JOSHUA: And so he said, if the bank is crazy enough to co-sign on a loan, I'll do it -- or, give us a loan, I'll co-sign on it. So we went to a bank. The bank said yes. And we went into business there.

STU: He's really the crazy one there. He's co-signing.

GLENN: How great is it to have a dad like that?

STU: It's awesome.

JOSHUA: It really is. None of this would have been possible without him. So having a dad like that has been amazing.

GLENN: Okay. So you -- you started making real maple syrup. And this is no joke. My son drinks it straight from the bottle. He really does. We get your syrup. When we get it, we can't -- we have to hide it. I swear to you. He's 13, and he sees your syrup, and he's like, oh, my gosh. No, Raphe. No. Those are for pancakes.

STU: That's you.

GLENN: So, anyway, he's your biggest fan. He's your biggest fan.

So you started making the maple syrup. And it went really well. And what's happened since?

JOSHUA: So after I first got that first loan and went into business, I had my first year of making a lot of syrup. And Upstate, New York -- I'm from way up by the Canadian border, where it's maple country.

And in June of 2015, I was actually on the show with you. And so that was really our first big thing, where we all of a sudden got a whole bunch of online orders. And we started to kind of be substantiated as a real national brand.

And so after that, by the end of that year, we're in 500 stores.

GLENN: Unbelievable.

JOSHUA: And so we had grown. And last fall, we went on the show Shark Tank. And there's no deal. And that was okay.

But this year, we've expanded. We've come out with an organic maple cotton candy, a maple butter, which is a delicious spread. And, of course, the maple syrup.

GLENN: Oh, my gosh. Oh, my gosh. Will you please introduce your wife? She's sitting here. Please introduce your wife.

JOSHUA: Yes, yes. So this is my wife, Alee Parker. We got married in January of this year.

GLENN: How old are you?

JOSHUA: I'm 19. And she's 21.

GLENN: You're breaking every rule. This is so great.

STU: Making everyone in the audience feel like failures. I know I do.

GLENN: I know. We do secretly hate you.

STU: Yes. But you brought us cotton candy. So we'll let you in anyway.

And now you're the chief marketing officer for the company?

ALEE: I am. Yes.

GLENN: How did you guys meet?

ALEE: So we actually met at CPAC. I was working for the Ted Cruz campaign.

(laughter)

Yeah.

JOSHUA: But it's just amazing because we really believe -- have kind of bonded over the fact that business is a -- the most powerful platform for ministry. And so we can take these products that God has given us and bring it to the rest of America in new delicious ways. And really be able to -- to change people's lives through business. And so I'm working together this year. We've launched into two regions of Costco, two regions of Whole Foods, Wegmans, and a handful of other retailers. You know, God has just been very, very good to us this year. And it's been an amazing journey.

GLENN: So you're in Wegmans, and who else?

JOSHUA: Costco. Whole Foods. And a few others.

GLENN: Costco. Whole foods too. Wow.

STU: This is about to be in my mouth as well.

GLENN: Yeah. I know. Parkers' maple cotton candy. There's two quotes on here, which I think are great. One hundred fourteen servings -- calories per serving. The biggest serving of the best-tasting 114 calories ever. Mark Cuban said that.

STU: Wow.

GLENN: And then there's another quote, underneath your signature and your little face.

Let's see. When I first produced my first bottle of Parker's 100 percent real maple syrup as an 11-year-old in 2009, I saw the day when it could cover the earth.

Okay. Just most pancakes and waffles in America. Parker's real maple butter and real maple cotton candy soon followed. And I knew it had to be shared. Made from real cane sugar. Real maple sugar. Hope you enjoy the delicious smooth, not too sweet, 100 percent maple cotton candy. Your taste buds will never forget.

Then you sign it. And underneath, it says John 15:5. What is John 15:5?

JOSHUA: Yes. It says I'm the branches -- I am the vine, you are the branches. Whoever abides in me and I in him, he it is that bears much fruit. Apart from me, you can do nothing.

So it's just -- it's something that when I was 1515 and designed our first package, it was something I put on there. And it was -- it was just -- to me, it was like, this company, there's no reason for my dad to say yes. There's no reason for the bank to say yes. There's no reason for all the people who helped along the way to say yes. And every night, it was just me praying, you know, God, please. Please open this door. I'll do everything I can to make this happen.

And he did. And it was just -- it truly showed that when you are willing to work hard, but also put praying and faith first, there's nothing that God won't open or make happen for you. So...

STU: That's great. You see capitalism be vilified so often. And then you hear things like that. And also you eat things like cotton candy.

GLENN: This is really good.

STU: Oh, my God. I've never had anything like that before.

GLENN: You realize when you're my age, you're going to be fat like me. Because there's absolutely no way -- I used to be skinny like you. I could eat anything. Not anymore.

STU: And I was really impressed with Alee when I first started this. Because she's chief marketing officer -- marketing, this has got to be the easiest job in the world.

ALEE: It is. It is.

STU: Made out of maple syrup. It's really delicious. It has that maple taste.

GLENN: It's really good.

ALEE: Right.

STU: What is it like trying to grow a company like this? I'm always fascinated by these stories. I'm addicted to that podcast, How I Built That? Have you guys listened to that?

JOSHUA: Yes. Yes, I have.

STU: It seems like you should be on it. But just going through and taking it from, hey, I went on a school trip and got maple syrup and figured out how to make it, to get to Wegmans and Costco, what is that process like? And make the answer long so I can eat this.

ALEE: Well, a lot of it is just getting the word out, where we exist. There's so many maple companies already on the market. And what we're trying to do is reinvent the maple industry. We're taking products like maple syrup, and we're making it into maple butter, maple cotton candy.

GLENN: Is maple -- excuse my ignorance. Is maple big around the rest of the world?

JOSHUA: So not around the rest of the world. But the northeast is definitely the wheelhouse of it. And then the rest of the country is beginning to hop on board.

GLENN: Right.

ALEE: And so there's actually a study done by the University of Rhode Island that said that maple is high in antioxidants, has a low glycemic index than most honeys. And they called it a super food. And so we just kind of hit it where I had a passion for real maple. All of a sudden, there's these health articles coming out saying that real maple is good for you. And it's actually -- you know, if you're going to eat sugar, you should eat maple. And so we kind of hit that curve, right at the right time. And we have the right products at the right time. So we've been able to get traction through that. As you said, capitalism is vilified so much. When you look at companies, even some of the ones that you just talked about, that are really good. I mean, Chick-fil-A.

GLENN: Yeah.

JOSHUA: I think that we do a good job of this. I think that there -- like Nature Nate's Honey in Dallas, puts God first. There's a whole list of companies that really do take capitalism and the free market and turn it into something good and benefit people's lives. So that's what --

GLENN: That's what capitalism was supposed to be.

STU: And it is, in a lot of ways.

GLENN: It's supposed to be serving people.

STU: Yeah. You know what I want to do, is I want to take a big handful of this. I want to put it in pancake batter and then make the pancakes with it inside. Have you done this yet?

JOSHUA: I have not tried that yet.

GLENN: He's a food scientist. He'll make you look like a rookie. Thank you so much. Thanks for coming in.

JOSHUA: Yes. Thank you so much.

GLENN: Okay. So if you don't -- give a website for people who don't have it in the grocery store.

JOSHUA: It's ParkersMaple.com. ParkersMaple.com. And, again, it's in Costco and Wegmans and Whole Foods.

GLENN: It's so good to meet you guys. Keep breaking all of the rules.

JOSHUA: Really, I mean, we are married young. So there's hope for millennials. We're really trying to grow this company and work hard to do it. And really, there's hope for America.

GLENN: There is.

JOSHUA: You know, we think if we can inspire other young entrepreneurs and people who maybe don't have what my dad was to me, I think that we can, you know, help the next generation really pursue free markets and free people. So...

GLENN: If my son turns out to be half as focused as you are, I will have done a great job. Your father did amazing -- amazing work. Thank you, both for coming in.

JOSHUA: Thank you.

STU: It is ParkersMaple.com. Josh is on Twitter as well. Josh C. Parker. And @ParkersMaple. Get this food and put it in your mouth. It's very good.

GLENN: Really good.

STU: It's my commercial.

GLENN: So good. My son drinks it right out of the bottle.

STU: He is turning out the same way. Round about way. Maybe he's just trying to fulfill that --

GLENN: What I was drinking right out of the bottle was not from a tree. Was not from a tree.

GLENN: I absolutely love those guys. I mean, Joshua has been on the program before. And please go to -- what was their website?

STU: ParkersMaple.com.

GLENN: ParkersMaple.com. Go there. Really, their maple syrup is unbelievable. It's just unbelievable. And it's all pure and organic and everything else.

This cotton candy is -- I don't even -- I guess you can just order it online, if you don't have a Wegmans. Well, Costco has it. So you'd have a Costco.

STU: I never had anything like that.

GLENN: It's weird. This cotton candy thing is catching on. Remember when we had a Christmas party or something, and a woman was making specialty cotton candy, remember? By our house. It was a friend of a friend. And she makes this cotton candy in all different flavors. So it's starting to catch on. This is the first time I've ever had cotton candy maple syrup. And it's really good. It's really good.

But I just love their story. I love their spirit. And, you know, why boycott when you can do something great and just help them out? ParkersMaple.com.

'Rage against the dying of the light': Charlie Kirk lived that mandate

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Kirk’s tragic death challenges us to rise above fear and anger, to rebuild bridges where others build walls, and to fight for the America he believed in.

I’ve only felt this weight once before. It was 2001, just as my radio show was about to begin. The World Trade Center fell, and I was called to speak immediately. I spent the day and night by my bedside, praying for words that could meet the moment.

Yesterday, I found myself in the same position. September 11, 2025. The assassination of Charlie Kirk. A friend. A warrior for truth.

Out of this tragedy, the tyrant dies, but the martyr’s influence begins.

Moments like this make words feel inadequate. Yet sometimes, words from another time speak directly to our own. In 1947, Dylan Thomas, watching his father slip toward death, penned lines that now resonate far beyond his own grief:

Do not go gentle into that good night. / Rage, rage against the dying of the light.

Thomas was pleading for his father to resist the impending darkness of death. But those words have become a mandate for all of us: Do not surrender. Do not bow to shadows. Even when the battle feels unwinnable.

Charlie Kirk lived that mandate. He knew the cost of speaking unpopular truths. He knew the fury of those who sought to silence him. And yet he pressed on. In his life, he embodied a defiance rooted not in anger, but in principle.

Picking up his torch

Washington, Jefferson, Adams — our history was started by men who raged against an empire, knowing the gallows might await. Lincoln raged against slavery. Martin Luther King Jr. raged against segregation. Every generation faces a call to resist surrender.

It is our turn. Charlie’s violent death feels like a knockout punch. Yet if his life meant anything, it means this: Silence in the face of darkness is not an option.

He did not go gently. He spoke. He challenged. He stood. And now, the mantle falls to us. To me. To you. To every American.

We cannot drift into the shadows. We cannot sit quietly while freedom fades. This is our moment to rage — not with hatred, not with vengeance, but with courage. Rage against lies, against apathy, against the despair that tells us to do nothing. Because there is always something you can do.

Even small acts — defiance, faith, kindness — are light in the darkness. Reaching out to those who mourn. Speaking truth in a world drowning in deceit. These are the flames that hold back the night. Charlie carried that torch. He laid it down yesterday. It is ours to pick up.

The light may dim, but it always does before dawn. Commit today: I will not sleep as freedom fades. I will not retreat as darkness encroaches. I will not be silent as evil forces claim dominion. I have no king but Christ. And I know whom I serve, as did Charlie.

Two turning points, decades apart

On Wednesday, the world changed again. Two tragedies, separated by decades, bound by the same question: Who are we? Is this worth saving? What kind of people will we choose to be?

Imagine a world where more of us choose to be peacemakers. Not passive, not silent, but builders of bridges where others erect walls. Respect and listening transform even the bitterest of foes. Charlie Kirk embodied this principle.

He did not strike the weak; he challenged the powerful. He reached across divides of politics, culture, and faith. He changed hearts. He sparked healing. And healing is what our nation needs.

At the center of all this is one truth: Every person is a child of God, deserving of dignity. Change will not happen in Washington or on social media. It begins at home, where loneliness and isolation threaten our souls. Family is the antidote. Imperfect, yes — but still the strongest source of stability and meaning.

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Forgiveness, fidelity, faithfulness, and honor are not dusty words. They are the foundation of civilization. Strong families produce strong citizens. And today, Charlie’s family mourns. They must become our family too. We must stand as guardians of his legacy, shining examples of the courage he lived by.

A time for courage

I knew Charlie. I know how he would want us to respond: Multiply his courage. Out of this tragedy, the tyrant dies, but the martyr’s influence begins. Out of darkness, great and glorious things will sprout — but we must be worthy of them.

Charlie Kirk lived defiantly. He stood in truth. He changed the world. And now, his torch is in our hands. Rage, not in violence, but in unwavering pursuit of truth and goodness. Rage against the dying of the light.

This article originally appeared on TheBlaze.com.

Glenn Beck resurrects the 9-12 Project to support Charlie Kirk's family

Glenn Beck is once again calling on his loyal listeners and viewers to come together and channel the same unity and purpose that defined the historic 9-12 Project. That movement, born in the wake of national challenges, brought millions together to revive core values of faith, hope, and charity.

Glenn created the original 9-12 Project in early 2009 to bring Americans back to where they were in the wake of the 9/11 attacks. In those moments, we weren't Democrats and Republicans, conservative or liberal, Red States or Blue States, we were united as one, as America. The original 9-12 Project aimed to root America back in the founding principles of this country that united us during those darkest of days.

This new initiative draws directly from that legacy, focusing on supporting the family of Charlie Kirk in these dark days following his tragic murder.

The revival of the 9-12 Project aims to secure the long-term well-being of Charlie Kirk's wife and children. All donations will go straight to meeting their immediate and future needs. If the family deems the funds surplus to their requirements, Charlie's wife has the option to redirect them toward the vital work of Turning Point USA.

This campaign is more than just financial support—it's a profound gesture of appreciation for Kirk's tireless dedication to the cause of liberty. It embodies the unbreakable bond of our community, proving that when we stand united, we can make a real difference.
Glenn Beck invites you to join this effort. Show your solidarity by donating today and honoring Charlie Kirk and his family in this meaningful way.

You can learn more about the 9-12 Project and donate HERE

The critical difference: Rights from the Creator, not the state

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When politicians claim that rights flow from the state, they pave the way for tyranny.

Sen. Tim Kaine (D-Va.) recently delivered a lecture that should alarm every American. During a Senate Foreign Relations Committee hearing, he argued that believing rights come from a Creator rather than government is the same belief held by Iran’s theocratic regime.

Kaine claimed that the principles underpinning Iran’s dictatorship — the same regime that persecutes Sunnis, Jews, Christians, and other minorities — are also the principles enshrined in our Declaration of Independence.

In America, rights belong to the individual. In Iran, rights serve the state.

That claim exposes either a profound misunderstanding or a reckless indifference to America’s founding. Rights do not come from government. They never did. They come from the Creator, as the Declaration of Independence proclaims without qualification. Jefferson didn’t hedge. Rights are unalienable — built into every human being.

This foundation stands worlds apart from Iran. Its leaders invoke God but grant rights only through clerical interpretation. Freedom of speech, property, religion, and even life itself depend on obedience to the ruling clerics. Step outside their dictates, and those so-called rights vanish.

This is not a trivial difference. It is the essence of liberty versus tyranny. In America, rights belong to the individual. The government’s role is to secure them, not define them. In Iran, rights serve the state. They empower rulers, not the people.

From Muhammad to Marx

The same confusion applies to Marxist regimes. The Soviet Union’s constitutions promised citizens rights — work, health care, education, freedom of speech — but always with fine print. If you spoke out against the party, those rights evaporated. If you practiced religion openly, you were charged with treason. Property and voting were allowed as long as they were filtered and controlled by the state — and could be revoked at any moment. Rights were conditional, granted through obedience.

Kaine seems to be advocating a similar approach — whether consciously or not. By claiming that natural rights are somehow comparable to sharia law, he ignores the critical distinction between inherent rights and conditional privileges. He dismisses the very principle that made America a beacon of freedom.

Jefferson and the founders understood this clearly. “We are endowed by our Creator with certain unalienable rights,” they wrote. No government, no cleric, no king can revoke them. They exist by virtue of humanity itself. The government exists to protect them, not ration them.

This is not a theological quibble. It is the entire basis of our government. Confuse the source of rights, and tyranny hides behind piety or ideology. The people are disempowered. Clerics, bureaucrats, or politicians become arbiters of what rights citizens may enjoy.

John Greim / Contributor | Getty Images

Gifts from God, not the state

Kaine’s statement reflects either a profound ignorance of this principle or an ideological bias that favors state power over individual liberty. Either way, Americans must recognize the danger. Understanding the origin of rights is not academic — it is the difference between freedom and submission, between the American experiment and theocratic or totalitarian rule.

Rights are not gifts from the state. They are gifts from God, secured by reason, protected by law, and defended by the people. Every American must understand this. Because when rights come from government instead of the Creator, freedom disappears.

This article originally appeared on TheBlaze.com.

POLL: Is America’s next generation trading freedom for equity?

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A recent poll conducted by Justin Haskins, a long-time friend of the show, has uncovered alarming trends among young Americans aged 18-39, revealing a generation grappling with deep frustrations over economic hardships, housing affordability, and a perceived rigged system that favors the wealthy, corporations, and older generations. While nearly half of these likely voters approve of President Trump, seeing him as an anti-establishment figure, over 70% support nationalizing major industries, such as healthcare, energy, and big tech, to promote "equity." Shockingly, 53% want a democratic socialist to win the 2028 presidential election, including a third of Trump voters and conservatives in this age group. Many cite skyrocketing housing costs, unfair taxation on the middle class, and a sense of being "stuck" or in crisis as driving forces, with 62% believing the economy is tilted against them and 55% backing laws to confiscate "excess wealth" like second homes or luxury items to help first-time buyers.

This blend of Trump support and socialist leanings suggests a volatile mix: admiration for disruptors who challenge the status quo, coupled with a desire for radical redistribution to address personal struggles. Yet, it raises profound questions about the roots of this discontent—Is it a failure of education on history's lessons about socialism's failures? Media indoctrination? Or genuine systemic barriers? And what does it portend for the nation’s trajectory—greater division, a shift toward authoritarian policies, or an opportunity for renewal through timeless values like hard work and individual responsibility?

Glenn wants to know what YOU think: Where do Gen Z's socialist sympathies come from? What does it mean for the future of America? Make your voice heard in the poll below:

Do you believe the Gen Z support for socialism comes from perceived economic frustrations like unaffordable housing and a rigged system favoring the wealthy and corporations?

Do you believe the Gen Z support for socialism, including many Trump supporters, is due to a lack of education about the historical failures of socialist systems?

Do you think that these poll results indicate a growing generational divide that could lead to more political instability and authoritarian tendencies in America's future?

Do you think that this poll implies that America's long-term stability relies on older generations teaching Gen Z and younger to prioritize self-reliance, free-market ideals, and personal accountability?

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