Entrepreneurs Will Make Business Great Again – so What Are You Waiting For?

Have you thought about starting your own business? Entrepreneur and author Michael Sonnenfeldt had some encouraging advice for you on today’s show.

The economy is still upside-down with more businesses shuttering than new businesses starting, but every entrepreneur with a bright idea who is willing to put in the work can change that.

Founder and chair of the learning network TIGER 21, Sonnenfeldt recently published the book “Think Bigger: And 39 Other Winning Strategies from Successful Entrepreneurs.”

This article provided courtesy of TheBlaze.

DOC: Hi there. It's Doc Thompson in for Glenn. Regularly heard on TheBlaze Radio network. More information on me by going to TheBlazeRadio.com. Throughout my morning broadcast, we have a couple running themes, and things we like to do. And one of them is to promote America and the idea of entrepreneurship, day in and day out. It's been one of the keys to America's success. And I think it's also one of the keys to returning America to some of the past glory we've had. Some of the economic success. If you've paid attention and looked at studies over the last 20, 30 years, our level of freedom has dropped. Our economic power has dropped.

Our educational standards have dropped. And they continue to. Now, we had built up so much steam in the previous couple of hundred years, that we had a long way to drop. And some of these categories, we still are competitive.

But it's going to keep dropping, unless we do something.

Dance with the one that brung you. And what brought us to where we are is freedom. Free markets. Entrepreneurship.

Something that we have boiled down to the entrepreneurial spirit, dreaming and doing.

Lots of people dream. You probably dream every day. You drive down the street and you're like, you know, I've always wanted to open that hot dog stand. I've always wanted to go and do this. I've always wanted to start that company that does this. And you don't do it.

But for some, they're actually driven, obsessed, passionate about something, where that idea grows and grows. That they just have to act on it. And they do.

Many times, failing. You know the stories of people like Milton Hershey, who start company after company after company, before they started. You know the story, Edison and the lightbulb, trying 5,000 times before he found the right filament for the incandescent lightbulb, or whatever the reason, they're just driven to do.

We need to teach that. We need to grow that. We need to understand it. So how can I help you? Well, one of the biggest challenges we face when starting a company, even if it's just a side business to supplement your business for your family, is marketing. Is promotion.

How do you get attention without having millions of dollars to advertise and cut through? Well, once you get some attention, a little bit of the word out there, you know, it can grow. Word of mouth. It's such a good idea, product, or idea or service, that it can grow.

Well, how do you start? Well, social media, great. There's a million other people trying as well.

Well, on our morning broadcast, we offer people some free airtime. Free. Just to promote their products. We call it Building America.

In fact, if you go on Twitter and look up the #buildingAmerica, you can go back and find great products and services.

Sometimes, those people have such success, they end up becoming advertisers on our program. Sometimes they don't. But we try to help them.

And along the way, our listeners get some good content. They get to hear about good products and services. They hopefully get to hear about companies and a good story about how they started.

I mean, how many movies have been made about people who started companies and -- and musicians and actors, and how they made it, and their climb and rise to fame. Well, you get a good story along the way and hopefully some inspiration.

We are just days away from Black Friday, one of the biggest capitalist days of the year in America, where everybody runs out, their retailers and start buying things. And then cyber Monday, a little under a week from now. We're at the time of year where a lot of people in the retail world make their money. It sets them up for the next year, or don't.

So this Friday, as I fill in on the Glenn Beck Program, as I've done in the last couple of years, I'm going to extend my Building America idea for my morning broadcast, and I'm going to offer you free airtime on Glenn Beck's program, as long as he doesn't stop me.

And as far as I know, he's held up in a bunker somewhere right now, roasting a turkey. As long as he doesn't stop me, I'm going to give away free commercials on this program, and all you have to do is call up Friday morning, and I'll give you 60 seconds to promote your business.

Now, if you don't get through, still use the #buildingAmerica, and tell us about your business, products, or services. And if you hear good stuff and you don't remember, look it up, #buildingAmerica. That's my commitment to you. How can I help you promote your business? How can we together grow America and again become leaders in the world of development, entrepreneurs, and just fostering good ideas?

Joining me now is Michael Sonnenfeldt, author of Think Bigger and Thirty-Nine Other Winning Strategies From Successful Entrepreneurs. He's also the founder of TIGER 21 Investment Group.

Hi, Michael, how are you, sir?

MICHAEL: Great. Thanks for having me, Doc.

DOC: I enjoyed having you so much on my morning broadcast a few months back. I'm like, I've got to get you on this week as we start talking about entrepreneurs. I don't know if you could hear me discussing just now before I -- before I went to you, the idea of entrepreneurship. And it's just so lost in America now.

MICHAEL: Yeah. You know, there's an interesting study of all-time low rates of formation between 25 and 30-year-olds of entrepreneurship. And in the last five years, we had three years where business deaths exceeded business births. And the one that's most interesting is the average new company today employs 25 percent fewer people than a new company did a decade ago. That may be because of technology, but it all leads to the crisis that we're having in creating working and middle class jobs that we so desperately want.

DOC: You know, it's funny too, we look around and see all the other problems, whether it's crime or shiplessness, or whatever it is. You know, one of the things that gets you out of that is when you have something you can feel passionate about. When you have a reason to get up in the morning. So you have this idea, and you start that cookie company or whatever it is. If you're young, I don't even think they get the joy that can come out of creating something.

MICHAEL: Yeah, it's so interesting. Because, you know, we're facing a crisis that's unique in human history. Some people believe that technology is now advancing so that for the first time, 20 percent of everybody might be able to build everything that's needed for 100 percent. What are we going to do with the other 80 percent of people?

And we have this middle class and working class problem. We have low unemployment. But we have even low rates of participation. So the low unemployment masks it. And the problem isn't China or India or Mexico. It's computerization. Automation. Artificial intelligence.

And these are really where the job stresses are. Take Amazon. Fantastic company. Puts a shopping center on everybody's desk. But 46 percent of retail jobs have disappeared in the last decade. And we have automation coming with cars and autonomous driving. And with all of these changes, the only thing that's going to save us is entrepreneurs creating new and exciting companies that employ the next generation of working and middle class folks.

DOC: Yeah. And it's not just the company. It's creating, you know -- from ideas, products or, you know, that eventually may be gobbled up by the big guys or done more efficiently. But it is about ideas.

That's one of the things that makes us human is thinking and then dreaming and then sharing.

MICHAEL: Yeah. In fact, one of the things that's most concerning for me is there's a proposal called universal income. The idea is if technology is taking all the jobs, maybe we should pay people just to do nothing. And I can't think of a worse program, precisely because of what you're talking about. People want to work. They want to be productive. And they want to have a society in which they can be productive. The last thing I want to do is give people money not to work. Use all those dollars, if they're going to be spent on creating great jobs and infrastructure in our country. But don't pay people not to work.

DOC: No, it doesn't work. Trust me, I have members of my family and some of my producers I pay, and they do nothing, and it's a failed process.

KRIS: Excuse me.

DOC: Look, they do very little.

So, Michael, how do we, first of all, inspire? I think telling stories helps. But how do we inspire? What would some of these successful entrepreneurs say?

MICHAEL: You know, first of all, successful entrepreneurs -- the title of the book Think Bigger -- comes because the great entrepreneurs just naturally constantly think bigger. They go from one falling ladder to the next. They have this grit that keeps them going.

So part of it is personality. And one of the things I just want to stress is not everybody is cut out to be an entrepreneur. You have to have a certain kind of fortitude. And if your career anchor is security, you probably shouldn't be an entrepreneur, because there's a lot of risks.

But most entrepreneurs start a business because they have an idea for a product our a service. It's not just to make money. They're passionate about making a difference, about delivering something. Doing something better.

So I think coming up with these ideas, look around, everywhere you turn, you can do something better if you think about it and envision it. And sometimes we get confused. Because you mentioned Edison, but you could have said Apple.

DOC: Yeah.

MICHAEL: These are the inventory entrepreneurs, but not all businesses are inventor entrepreneurs. Take Five Guys hamburgers, 2500 franchises.

DOC: It's incredible.

MICHAEL: They just felt that they could make a better hamburger, that was the best quality. And they didn't want to focus on anything, but the food. So the stores are red and white tile. They spent the least amount of money possible, and put everything into making the best food and the best hamburger. And in poll after poll, they're voted, you know, best hamburger in the community.

DOC: They do great, yeah, they're good.

MICHAEL: So that's just one of thousands of stories of people who have these ideas. One of the stories I like is, in the book, I feature, Robert Oranger (phonetic), who is fascinated by diabetes and helping people with diabetes do better in their lives and lead normal lives. And lo and behold, in the weird irony of life, he has two kids who end up having diabetes, and now he's able to provide a life for his kids with better products and new innovations that give them a completely normal life. And they're doing great.

DOC: It's funny because I extend the entrepreneurial spirit even to things that aren't, you know, traditionally entrepreneurs. You think entrepreneurs meaning capital, free markets, you know, for profit. Even people that have ideas for nonprofits, it's -- you know, it still takes that passion, number one, or an idea, and then number two, that you actually step off a safe ground at some point and try it.

MICHAEL: You know, you're so write. One of the pleasures of having written Think Bigger, is that a lot of social entrepreneurs, that's who you're talking about, are reading it. And we found that it exhibits many of the same challenges when you're a social entrepreneur. You're starting with nothing. One way or another, you have to raise the capital.

You have to have an idea, and you have to throw it out into the competitive landscape. And you have to have people get by.

And whether you're, you know, running a community center or you have an idea to help people make -- get healthier or running a hospital or a for-profit business, you need many of the same skills that it takes to be successful.

DOC: And you've certainly had your share of businesses as well. Tell us about TIGER 21. What is that?

MICHAEL: Sure. TIGER 21 is the premier network, I think in the world today of first-generation wealth creators that have been enormously successful. So today we have 580 of the top entrepreneurs from across North America. We just opened in London. And our first meeting in Hong Kong is coming up this month. And these members join together in groups of 12 to 15, totally confidential settings. And these are people who are so successful, they're about one in 10,000, by -- by level of success.

And the group as a whole manages tens of billions of dollars of assets. We're not a manager. Each member manages their own assets. But when you sell your business and you now become a wealth preserver, that's a completely new challenge. An entrepreneur is totally different than an investor. Entrepreneurs milk one opportunity for everything it has. It's like their child. They don't want to give it up. An investor is dispassionate and has a price for everything they want to sell. And you could be a great investor and a lousy entrepreneur, or a great entrepreneur and a mediocre investor. And this is the place where we have a personal board of directors. And each member looks around the table to peers whose only objective is to help one another. It's totally confidential. People are totally vetted. We don't want any skunks in the room.

DOC: It's a great idea.

MICHAEL: And it's just magic what people can do when they're learning from one another and teaching what they know to one another.

DOC: It's a fantastic idea. I'll tweet out a link to it. It's TIGER21.com. And that's the number 21. Not spelled out. TIGER21.com. And I'll also tweet out a link to your Twitter account. It's MWSonnenfeldt, is that right?

MICHAEL: Exactly.

DOC: All right. Michael, thanks so much for joining us. Appreciate it.

MICHAEL: Thanks for having me. Have a great day.

DOC: Michael Sonnenfeldt, author of Thinker Bigger and Thirty-Nine Other Winning Strategies From Successful Entrepreneurs and also founder of TIGER 21.

When Biden was given the keys to the Oval Office in January 2021, gas was $2.50 a gallon and the inflation rate was 1.4%. Today gas is at $3.32 a gallon and the inflation rate is at 7% ... and STILL RISING. These are just 12 months of numbers, but we’re clearly in a worrying decline. While the economy has opened up more post-COVID, it’s not just getting worse — we’re going IN REVERSE.

On "Glenn TV" Wednesday, Glenn Beck heads to the chalkboard (and the very top of his studio ceiling) to explain what’s happening to inflation and why it’s so hard for your family to afford basic goods and groceries. It’s not “corporate greed,” as Democrats have been telling you. The Biden administration wants to continue to spend trillions of dollars to “reinvent capitalism,” but that’s in addition to the trillions that are being pumped out IN THE SHADOWS.

Glenn exposes what the Fed has been doing behind closed doors and shows us the tidal wave that’s about to hit. He’s looked at the numbers, and they're frightening. Carol Roth, former Wall Street investment banker and author of “The War on Small Business,” gives advice to Americans who want to protect their checking and savings accounts before it’s too late.

Watch the full episode below:

Want more from Glenn Beck?

To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

The stock markets have taken a nosedive in the biggest downtrend since the start of the COVID-19 pandemic in 2020. But that's nothing compared to what's coming thanks to our government's embrace of modern monetary theory, warned BlazeTV's Glenn Beck on the radio program.

"It really is important that you understand what's happening to us," Glenn stated. "Modern monetary theory is truly the [fuel] ... for the great reset. It is the idea that we can print as much money and spend as much money as we want," he explained.

"Then the next step is to release the Federal Reserve digital currency and make payments by other currencies [including cryptocurrencies] illegal," he continued. "And you're seeing it happen now in real time. Why would they do this? Because you cannot print this kind of money without having absolute control over how it is spent."

Glenn broke down the steps powerful political organizations — like the Federal Reserve — will take to end currency competition and enact a Federal digital dollar, which will allow for the government to have complete control over how we spend our money.

"This is what's coming. This is coming quickly, and events will make it move faster. For instance, why is Joe Biden basically giving Ukraine to Russia? He's giving it to them. He he knows Russia's not afraid of him. Putin knows that [Biden] is not going to do anything ... neither is NATO. They're not going to do anything," Glenn said.

"It's because war resets everything. War is the best great resetter. Changes boundaries. It changes borders. It changes laws. It changes societies. It changes currencies. It changes everything. And in the end you just want the war to stop. And so you you accept whatever it is the terms are that you're going to have to live under now. We're in very, very dangerous times. The only way to survive this is to know why they are dangerous times."

Watch the video clip below to hear more from Glenn Beck:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

Chances are, you've noticed that many large companies have decided to become woke activists, despite the fact that alienating half your customer base is a terrible business strategy.

This woke shift isn't being driven by the usual market forces. It's the Great Reset's ESG score system at work, Glenn Beck said on "GlennTV." Under the “environmental, social, and governance” score system, companies will no longer make decisions based on what you, the consumer, want. Now, it's all about what those in power deem society should want. And it's not just businesses that are affected, he explained.

Watch the video clip below or find the full episode of "GlennTV" here:


Want more from Glenn Beck?

To enjoy more of Glenn’s masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution, and live the American dream.

11 things you can do to help stop the Great Reset

Photo by Arthur Franklin on Unsplash

The foundation of the American way of life is freedom from tyranny, which can only exist in a nation that defends the rights, powers, and property of individuals and families. Over the past two centuries, the greatest threats to liberty have come from governments, both foreign and domestic. And from the beaches of Normandy to the civil rights movement of the 1960s, Americans have repeatedly conquered the challenges placed before them by those seeking to extinguish or limit individual rights.

However, over the past few years, a new, potentially catastrophic danger has emerged, but not primarily from the halls of Congress or state capitols. This threat to freedom has largely emanated from the board rooms of the world’s wealthiest, most powerful corporations, large financial institutions, central banks, and international organizations such as the United Nations and World Economic Forum.

In an attempt to secure vast amounts of wealth and influence over society, corporate CEOs, bankers, and investors, working closely with key government officials, have launched a unified effort to impose environmental, social, and governance (ESG) standards on most of the industrialized global economy. ESG standards are also referred to as “sustainable investment” or “stakeholder capitalism.” According to a report by KPMG, thousands of companies, located in more than 50 countries, already have ESG systems in place, including 82 percent of large companies in the United States.

ESG standards are designed to create a “great reset of capitalism” and to “revamp all aspects of our societies and economies, from education to social contracts and working conditions.” ESG supporters plan to enact these radical changes by using ESG schemes to alter how businesses and investments are evaluated, so that instead of focusing on the quality of goods and services, profits, and other traditional economic metrics, companies — including financial institutions — are evaluated largely on their commitment to social justice and environmental causes and then assigned scores so that companies can be compared, rewarded, or potentially punished.

Supporters of the movement for a Great Reset also plan on using technology to limit free speech and privacy rights, and they support creating vast new government programs that are designed to transform the Western economy via the Green New Deal, European Green Deal, a federal jobs guarantee, and basic income programs.

Together, the proposals that make up the Great Reset represent the most serious threat to freedom in the West since the fall of the Soviet Union and perhaps since World War II. But there is hope. We can stop the Great Reset, but only if we act quickly and with great conviction.

Below are 11 steps you can take to push back against the Great Reset. These steps represent a powerful bottom-up, grassroots approach to the Great Reset’s top-down plan to remake the world. Although many of these steps won’t be easy for everyone to take, they are essential for ensuring that our children and grandchildren will grow up in a world that protects the rights of individuals and empowers families, rather than wealthy special interests, financial institutions, and large corporations.

1. Live Not by Lies: The time for remaining quiet is over. When you hear or see something that you know to be false, speak up. Be kind, generous, and compassionate, but do not, under any circumstances, allow lies to infect your life. Further, do not support organizations, publications, politicians, schools, or any other institutions that regularly promote false claims.

2. Buy Local: The reason the Great Reset is so powerful is because so many of us have become totally dependent on large multinational corporations. They can be easily manipulated in a way that small, local businesses cannot. Learn to buy local, whenever possible, even if it means spending more money on your purchases. Yes, big corporations offer conveniences and low prices that many small businesses can’t compete with, but those benefits come with a great cost: your freedom.

3. Bank Local: Big financial institutions and banks are driving much of the Great Reset movement. They have started to use their incredible wealth and power to alter society by financing only those businesses who agree to the terms of the Great Reset. This problem is going to get worse, so it’s important to find local banks and credit unions you can trust and who refuse to utilize ESG scores and other discriminatory schemes.

4. Support Local Farms: If you live in an area that has local farms and farmer’s markets, consider buying as many of your groceries as possible from farmers. In the future, food production and distribution are going to change dramatically. It’s important that you support local farmers and build relationships with individuals who can provide you with the goods you need in a time of crisis. One of our main goals must be to make local communities as self-sufficient as possible, and that cannot happen unless we support local farms.

5. Be Vocal: After starting to shop and bank locally, be sure to tell big financial institutions and corporations why they have lost your business. They need to know that their decisions have serious consequences.

6. Run for Local Government: Local and state governments will soon be our most important defense against the Great Reset. Consider running for your local school board, zoning board, or even for a state legislative office. If you don’t feel qualified for these positions, find someone who shares your values and help them run for office. If we don’t have control of our local governments, we won’t be able to halt the Great Reset.

7. Demand That Your State Pass Laws Against ESG Scores: In America, states have a tremendous amount of power to slow the Great Reset and protect their citizens from abuses by large corporations, banks, and international institutions. They can do this by passing laws that make the use of ESG metrics and other, similar systems by financial institutions illegal, when used as a precondition for banking services, financing, investment, etc. ESG scores are, by definition, discriminatory and should be made illegal by state lawmakers who care about protecting their citizens’ rights.

8. Make Responsible Spending a Key Issue for Politicians: In recent years, politicians on the ideological left and right have totally abandoned responsible fiscal policy in favor of vast money printing and loose monetary policies. The many trillions of dollars that have been “printed” in recent years put our economy at risk and are being used to fuel the Great Reset. Without these trillions of dollars of printed money, it would be exceptionally difficult for governments and financial institutions to buy off corporations.

9. Organize Anti-Great Reset Groups: No matter where you live, there are Americans in your community who do not support the Great Reset — Republicans, Democrats, and independents alike. Find like-minded neighbors and organize a local, peaceful resistance. Find people you can trust and agree to support one another when times get tough. Now, more than ever, we need to develop dependable communities.

10. Buy Property and Diversify: Property ownership is going to become increasingly more difficult in the months and years to come. It’s important that you work with a qualified financial adviser to help you figure out the best way to buy property and diversify your investments. Buying hard assets, including real estate and precious metals, could be a good way for you to protect against the Great Reset and a possible financial collapse. If you already own property, resist selling it to large corporations and financial institutions, whenever possible. (This is not financial advice, and I’m not a financial adviser. Talk to an expert you trust before taking action!)

11. Make the Great Reset a Litmus Test for Politicians: Before supporting politicians, find out if they know what the Great Reset is and what they plan to do to stop it. If they aren’t familiar with the Great Reset or don’t have a plan to halt it, then demand that they learn about the Great Reset and develop a proposal to prevent it. Political leaders who refuse to take the Great Reset seriously do not deserve your support. This is the key issue of our generation.