GLENN: So if I had to -- if I could talk to only one person to try to figure out what America was thinking, that one person would be Frank Luntz. He runs Luntz Global, and you can find out all about it at FocuswithFrank.com. But he does things for businesses and politicians and everything else. When you're really trying to get a beat on what people are feeling, Frank is really good with his focus groups. And he's just been in Alabama. Welcome to the program, Frank Luntz. How are you?
FRANK: You're always the kindest person on the radio. I don't know if your listeners have ever met you before. But you've always been the kindest guy. And I'm not sure if that's your image. But --
GLENN: Yes, you do, Frank. If anybody knows my image, you would know my image.
STU: I thought you knew the people, Frank. You don't know that's not his image?
GLENN: That's clearly not my image.
So, Frank, tell me what you found in Alabama.
FRANK: So we found a very polarized and extremely excited, intense, passionate electorate that desperately wants to send a message to Washington. And to my greatest surprise, that message is coming just as hard to the Republican establishment, as it is to the Democrats.
There is as much criticism of the Republican leadership in Congress as there was their Democratic opponent. And this is among Republicans. And that tells me that Alabama is a symptom of what's happening across the country.
GLENN: And what's happening across the country?
FRANK: I think people are just as fed up today as they are one year ago. I think they're disappointed with the rate of change in Washington that the swamp has not been drained, and I think that they're ready to say, I've had it. And I'm going to vote even more people out in the next election.
GLENN: So, Frank, the -- the idea that Alabama has to vote for somebody who is accused of improprieties and possibly worse, 20 years ago, and a guy who is abortion on demand, it's really, truly the lesser of two evils. And, you know, for God-fearing people, you know, abortion is more evil than somebody doing something 20 years ago.
Do I have that right or wrong?
FRANK: You have it right. But I'd be careful. Because that's not -- they will not let themselves be caught saying that. What they're saying that it is all evil, that it all needs to change, and that is the guy, Roy Moore, in their minds, this is the guy who they think is most likely to shake the hell out of Washington, DC.
GLENN: So what do they feel about his -- the accusations?
FRANK: They don't think they're true. They don't think that they're real. They think that is woman who have been paid by --
GLENN: Gloria Allred or the left or whoever.
FRANK: Or even what's his name?
FRANK: Soros and the Democrats. They think that America is under attack, is under siege. And they desperately want to send a message, enough is enough. And they want to do it in an emotional way.
GLENN: So what do you think this means, Frank, assuming that Roy Moore wins? Do you think he's going to win?
FRANK: I can't -- you know, I've never -- in my professional life, I've never held back a -- a projection. I've always felt that I should speak up because that's my job, as a poster is to know what's going to happen. I can't do it this time. Glenn, I just don't know. I don't believe any of the polls. I think someone is going to look really foolish when the election is over.
GLENN: Yeah, I've never seen -- have you seen a 20-point spread in polls?
FRANK: Never. And there was a spread during Clinton. But the spread during Clinton is a ten-point spread. It means that an awful lot of people are lying to pollsters right now. And that's because they're afraid of the pressure. This essence of political correctness, which is the thing that I urge you to address -- I urge you on your shows going forward to talk about it, because it is poisoning our students' minds. It is poisoning the public debate, that we can no longer say what we truly believe of our fear that it will hurt us, professionally or personally.
GLENN: But how do you -- you know, Frank, I would love to have you on for an extended period of time, because I think you can teach us so much. And I mean the audience in America. How do you have that conversation when millennials are saying that, you know, there should be safe zones, there should be limits on speech.
FRANK: Right. But those are by their definitions, safe zones. So that you're not allowed to ask the question, why does a murderer in California who shouldn't even be in this country, why does that person get let off? You can't have a conversation about border security. But on the same token, Glenn, you also can't say, why is there such negativity in this tweeting? Why can't we tweet each other with respect as we are criticizing each other for beliefs that we don't share?
I think that the coarseness of our culture has been so -- so destroyed by social media, that the ability to talk to each other in a tough, but respectful way, is gone.
It's not that it's going. It's gone.
STU: Frank, you and I have seen each other at some really low points. We've seen each other, where I've come to you, Frank, help me. I have no hope left.
Have you found -- have you found hope in all of the polling?
FRANK: No. Not at all. I'm in the worst place I've ever been in my professional life internally. I don't really want to have this conversation with a million people. But no. I don't.
Because I understand the Trump voter, who is desperate to save his or her country.
FRANK: I understand the feeling of African-Americans who don't want to go back to the 1950s and '60s, because that was a bad time for them in this country. I understand those who came from other countries legally, but they're being demonized by the illegal population. I get millennials, who are nervous about where the country is headed. They see the fires and they see the hurricanes and they see the weather, and they wonder what's going on.
I hear all of this. And I appreciate it. But the truth is, most people don't. They see what they want to see, and they disregard the rest.
GLENN: Is there a way in this world of social media, is there a way to come back together? Is there a message that will bring us together? Because I feel exactly the same way, Frank. I really, truly believe that the vast majority of people feel this way. They're tired of this. They don't want to live like this. They don't want to be at each other's throats.
FRANK: Well, two things, one is -- this is a plug. But not really. I want to hear from those people. And if they go to Luntz Global, which is my website, they can sign up for the focus groups that you talk about, they can sign up and their voices can be heard, and there won't be any shouting. And there won't be any disrespect.
They'll get a chance to be heard, and they'll get a chance to learn from others. But the other thing is, I want them to see this Vice News HBO clip. And all you have to do is go on YouTube, type in Alabama, and my name. And they'll see the entire seven and a half minutes. Some of it should shock you. Should shock them. By how --
GLENN: What shock -- tell me about it.
FRANK: -- explicit they are.
A simple question, a 14-year-old, one of the people said his grandmother was married when she was 13 and she had two kids by the time she was 15, that there are a lot of people who would be proud that their daughter of that age was dating a district attorney.
I -- I don't get that. That doesn't compute to me. And I don't care if that's 2017 or you're referring to 20 or 30 years ago, it ain't right. It just isn't.
GLENN: But, you know, that's the one thing -- I keep coming back, Frank, to Jerry Lee Lewis, he married his 13-year-old cousin. And nobody in the South had a problem with that.
FRANK: Well, they did have a problem with it. You know this.
GLENN: No, no, no. They had a problem with it in England, and that's what really tore everything apart.
FRANK: Well, he would have been -- I think he would have been as big as Elvis.
GLENN: I do too.
FRANK: That man was one of the greatest piano players. And by the way, he played here in LA three weeks ago. And even in his 80s, the man is brilliant. But he never had the career that he could have had because outside his home area, Americans found that too much to take.
GLENN: Correct. Correct. Outside of his home area. But his home area -- and this is really kind of -- you know, the same kind of area that Roy Moore is from. I mean, it's different, especially back then.
FRANK: But does that make it okay?
FRANK: There was segregation back then. Does that make it okay?
FRANK: So that's the issue that I have. I know we cannot judge. I've been through this with so many people with these conversations. We cannot judge values and morals by today's standards, looking back 40 years ago. Because we think differently. And we act differently. But that said, I don't feel like we've learned what we should have learned. I don't feel like we have that same commonality that existed in this country years ago. I think there's so much more that divides us than unites us, and we're looking for those divisions. We're seeking to tear ourselves apart. And that's frightening to me.
GLENN: What is the biggest thing we have in common?
FRANK: Well, biggest thing is appreciation for the country. But I will tell you right now that one out of five Americans isn't patriotic anymore. One out of five Americans does not feel that this is the greatest country on the earth, does not feel that our system is the best system. And that's different. That was the one thing that united us 25 years ago. Under Reagan's administration, we all thought that even with our imperfections, we were still the best. That exceptionalism is gone in one out of five Americans.
GLENN: And out of those one out of five Americans, what do they think is the best?
FRANK: They just believe --
GLENN: Anything better?
FRANK: No. They won't give anything better, but they refuse to accept American exceptionalism. By the way, they do tend to vote Democrat a lot more than they vote Republican. But I don't want to bring partisanship into this. When you can't even agree on your country's values, then we're in deep trouble.
GLENN: Have you tested the Bill of Rights?
GLENN: How are those testing? Those principles?
FRANK: It's really weird. It's like, have you tested mom and apple pie?
GLENN: Right. Right.
FRANK: Well, the first problem is that Americans don't even know what the Bill of Rights are. They don't know the three systems of government. We have more people in this country who believe that UFOs believe than that believe Social Security will exist when they retire. We have more people in this country that can name the home of the Simpsons than where Abraham Lincoln was born. More people can name more Kardashians, than can name members of the Supreme Court.
All of that scared the living hell of me because we know our pop culture absolutely to the last detail and we know nothing about our Founding Fathers.
GLENN: Frank Luntz. He is the founder and chairman of Luntz Global. I urge you to go with -- go to FocuswithFrank.com. And sign up for some of his testing. He is -- he is one of the best listeners.
He is truly empathetic. And can hear beyond the words. I think he is -- quite honestly, I think he is a solution to many of the things that ail us, if more people will speak honestly and more people like Frank will listen.
Please go to FocuswithFrank.com. And sign up to be part of his focus groups. FocuswithFrank.com. Frank Luntz, always a pleasure and a privilege to have you on the program. Thank you, sir.
FRANK: Thank you.