The Timeless Tale of Santa Claus - Then and Now

Did you know that the history of Santa Claus dates back to 1773? The name Santa Claus evolved from the Dutch nickname “Sinter Klaas,” which was a shortened form of Sint Nikolaas. Dutch families in New York used to gather in honor of the anniversary of St. Nicholas’ death on December 6th, and referred to him as “the protector of children and sailors.”

Washington Irving, the famous author of The Legend of Sleepy Hollow, helped popularize the Sinter Klaas stories when he referred to St. Nicholas as the patron saint of New York. As a result, American families started to center the holiday around children and gift giving. So, in the early 19th century, stores began to advertise Christmas shopping and newspapers were creating separate sections for holiday advertisements which often featured images of the newly-popular Santa Claus.

In the early 1890’s, the Salvation Army needed money to pay for the Christmas meals they provided to needy families, so they began dressing men up in Santa Claus suits and sending them into the streets of New York to collect donations. To this day, the familiar Salvation Army Santas are ringing bells on the street corners of America, spreading joy and collecting donations for the needy.

Present day Santa Claus is known for his bright red coat, full white beard, and a sack full of toys for children. This image was first started in 1822 by an Episcopal minister, Clement Clarke Moore, who wrote a Christmas poem for his three daughters named An Account of a Visit from St. Nicholas. This poem unknowingly created a new and immediately popular American icon. In 1881, cartoonist Thomas Nast drew inspiration from Moore’s poem to create the first “Santa Claus” image, which depicted Santa as a cheerful man with a white beard, holding a sack full of toys for children. He also gave Santa his bright red suit with white fur, his workshop at the North Pole, and his wife, Mrs. Claus.

Image by Getty Images.

Santa Claus has since been used in ads for just about anything. The most popular and well-known company that uses Santa Claus to advertise is Coca-Cola. Coke ads have been featuring Santa since the 1920’s, and these ads helped shape the image of present-day Santa. In 1931, Coca-Cola began placing ads in popular magazines, and wanted to show a wholesome Santa who was both realistic and symbolic. From 1931 to 1964, Coca-Cola advertising showed Santa delivering toys, pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and enjoying the treats left for him by the children.

Throughout history, the physical image of Santa Claus has changed drastically, from being described in the book The History of New York by Washington Irving as a “rascal” with a blue three-cornered hat and yellow stockings, to a man wearing a broad-brimmed hat and a “huge pair of Flemish trunk hose.”

The modern-day Santa is known for his jolly presence, red suit, and eight reindeer who fly him all over the world to deliver presents to children. The most popular reindeer of the eight is known as “Rudolph,” and was created by Robert L. May, who created a Christmas themed story to help bring traffic into his department store. The sales trick worked; Americans loved the underdog story of Rudolph being bullied by his fellow reindeer because of his glowing red nose, and then showing how Santa needed his glowing red nose to see when the weather was foggy. Still today, Americans love rooting for Rudolph the underdog reindeer and taking their kids to get their picture with a jolly Santa Claus at their local mall.

“Merry Christmas to all, and to all a good night!”

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Republished with permission from MercuryOne.org.

How many times must the corporate media get something completely wrong — and attack anyone who dares to disagree — before we realize who they have become?

On the radio program Friday, Glenn Beck shared an article from the Daily Caller titled, "Eight Anti-Trump Narratives the Media Finally Had to Admit Were False All Along." From the Lafayette Square controversy to the denial that COVID-19 could have anything to do with a lab in China to the "Russian bounties" story, the list of mainstream media conspiracy theories goes on and on. If it were anyone but the liberal media who got the facts this embarrassingly wrong, they would have been out of a job long ago.

Watch the video clip below to hear eight of the most anti-Trump the narratives shamelessly pushed by the media — that were completely wrong.


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Former President Barack Obama sat down with CNN's Anderson Cooper recently for an interview scheduled to air in full on Friday. During the interview, Obama scoffed at the idea that critical race theory could be a "threat to our Republic," while claiming that "right-wing media venues" are "stoking the fear and resentment of a white population."

On the radio program Wednesday, Glenn Beck set the record straight: the right-wing media's efforts to call out the far-left have nothing to do with race in America, but rather everything to do with protecting our way of life that is being threatened more and more each day by the radical, Marxist ideology seeping into government.

"Mr. Obama, you lied," Glenn asserted. "You used the IRS to hunt down your enemy. You spied on the media. And your health care package, which was supposed to save every American $3,000 per year, has helped some, perhaps, while raising the cost of everyone's health care in double and triple percentages. But the worst thing that you did, is you planted, you watered, and you protected the Marxist seeds, by crying race."

Watch the video clip below to hear more from Glenn:

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Our sacred republic has never been in more danger than it is today. Little by little, industry by industry, the far Left is fundamentally transforming the country we love. And it's an aggressive, hostile kind of takeover we've only seen in some of the world's darkest societies.

On Glenn TV this week, Glenn Beck exposes how the Biden administration and Democrats are aggressively scrambling to reset everything: our free and fair voting system, our kids' education, our policing, immigration and border security, our economy, our military, and our energy supply.

Finally, Congressman Dan Crenshaw (R-Texas) joins to discuss how Biden's "woke" policies are threatening America's national security and our way of life.

Watch the full episode below:

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Apparel company The North Face recently stated that it would no longer make jackets for oil and gas companies because it doesn't want to be associated with the fossil fuel industry. In response, Colorado-based oil and gas company Liberty Oilfield Services rented full billboard ads to remind The North Face of the truth: "Globally, 60% of all clothing fibers are made out of oil and gas. For North Face, it is likely 90% or more."

Liberty CEO Chris Wright joined Glenn Beck on the radio program Tuesday to discuss just how much of our economy — beyond outdoor apparel and energy — wouldn't exist in a world without fossil fuels. And he warns that many companies are now deeming this truth to be "controversial."

"I have been for years, trying to get a real, honest dialogue about energy going," Chris told Glenn. "So we took this opportunity to point out that North Face jackets are ... almost completely made out of oil and gas. How can you choose not to associate with the essential material your equipment [is] made out of? So we put a billboard up ... the billboard says, 'That North Face puffer looks good on you. And it was made from fossil fuels.'"

"Most billboard companies did not want to run that billboard. They thought it was controversial," he added. "And Facebook put a hold on our brief video just saying the jacket looks good, this is what it's made out of. In today's world, that is controversial."

Watch the video below to catch more of the conversation:

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