Political activism has infected one of the most important institutions in America: McDonald's.
Since today is “International Women’s Day,” a McDonald's in California has flipped its golden arches upside down to resemble a “W.”
Get it? It was an “M” which is bad because “men” starts with an “M,” but now they’ve turned it into a “W” to celebrate women.
McDonald’s as a whole is following suit on all their digital platforms as well.
Maybe I’m crazy, but I thought McDonald’s celebrated women every day. They employ women at all levels. Many of their customers are women. They make sure they have both girl and boy-centric Happy Meal toy options.
What’s next? A trans-gendered Ronald McDonald and Grimace?
Do they need to celebrate women even more? What’s next? A trans-gendered Ronald McDonald and Grimace?
Anyone with a brain cell knows this is just a pandering marketing campaign. And it will work.
But will it do anything? Will sexism and gender inequality just disappear because they turned their sign upside down?
I’m guessing no.
I would argue that McDonald’s already does a wonderful job at eradicating inequality between the sexes.
We are all equal when we pull up to that drive-through window late at night and embarrassingly bark out an order for ask for 2 Big Macs and large fries.
Male or female, we all feel the same shame.