THE BUTTERFLY EFFECT: Cascading impacts of an epidemic

On an average day in America, over 38 Million people will buy a cup of coffee at a Starbucks franchise. That's about 10% of the US population. Starbucks stores are mostly owned by private Franchisees, small business owners operating a store they own but under license from Starbucks corporate. The average Starbucks Franchise operates on a 5-7% margin, meaning the operating costs of supplies, electricity, employee salaries, taxes, etc leave the business owner with a net profit of around 5-7% every month after all costs are deducted from all sales. Said another way, out of the typical month, the average Starbucks franchise only makes a profit based on about 2 days worth of operations each month...28 other days every month, all sales go to cover costs of operating a franchise.

Now, imagine you receive an email from your HR Manager or maybe the CEO at work. Due to the risk of Coronavirus, all employees are being asked to work from home for the next two weeks at least, effective immediately. You have your laptop, the internet stays up, and you already made your Costco run for canned goods, beans, rice and plenty of toilet paper. You're set. The Kids are going to stay home from school, you update your Netflix and Disney Plus subscriptions, and prepare yourself mentally for a 2 week "Bug In" semi-quarantine at home. Local governments ask residents to stay put and stay off the streets as much as possible to avoid inadvertently spreading COVID-19. As a responsible American, you plan on doing precisely as asked.

Back at the Starbucks, foot traffic grinds to a halt. In local businesses that are heavily dependent on daily cash sales, a rapid and sudden decline in sales has dramatic consequences. Operating costs of a store don't decline with the drop in foot traffic. It costs the same amount to run your daily business when the store is busy as it does when the store is empty. Employee salaries, electricity to keep the lights on, rent and insurance, license fees to Starbucks corporate, costs to brew coffee and bake muffins all remain the same, whether you have 1000 customers or 10 customers. And with only 2 days per month actually driving the profit of any given store, a two-week period with virtually no foot traffic is devastating.

And with only 2 days per month actually driving the profit of any given store, a two-week period with virtually no foot traffic is devastating.

The store owner does what they have to do. They start cutting back hours and shifts for employees, perhaps even laying workers off and moving to 'skeleton crews'. The loss of work for hourly employees means those workers may not be able to pay rent, or may not be able to make student loan payments or car payments, can't make credit card payments. Without ongoing sales coming in, the store owner has to dip into savings to cover expenses, selling stocks or bonds to raise cash to try to stay afloat.
Think of all the other things that you don't spend money on during your bug-in at home. No trips to the movie theater, who also have the same operating costs whether or not the theater is full. They still have to pay salaries, still have to pay licensing for showing films, whether there are 5 people in the auditorium or 500. While quarantined at home, you aren't stopping for gasoline, aren't buying that Mountain Dew fountain drink that is your guilty pleasure on Saturday morning while driving your kids to Soccer.
More than 6 million small businesses in America are heavily reliant on the daily foot traffic of customers walking into their store and making cash purchases. While online orders via Amazon might have an uptick if tens of millions of Americans are forced to "Bug In" and some restaurants might see orders via food-delivery apps stay steady, there are millions of businesses, from laundromats to theaters to bars to Starbucks stores that rely on classic consumerism to stay afloat.

This is the potential catastrophic butterfly effect of an epidemic like COVID-19. A massive change in consumer behavior can have an outsized effect on certain parts of the economy that rely on regular, steady income via cash sales at retail locations. 6 Million businesses in America, representing over 78 Million employees fall into this category, according to the US Chamber of Commerce. If America is forced to 'shut down' and self-isolate at home, while some spending may shift ONLINE, the direct economic impact to small-business America could be extremely damaging and have lasting effects. Most small businesses in America have less than 45 days operating capital at any given time. A multi-week disruption to in-store sales can have severe, cascading effects, leading to layoffs, losses in wages. Stores close. Higher unemployment.

For many businesses in America, the economic-contagion may be far worse than the virus itself.

We're barely starting to feel the effects of COVID-19. For many businesses in America, the economic-contagion may be far worse than the virus itself. Amazon and Netflix will probably be fine. There may be some pain on Wall-Street today but the pain on Main Street could end up being far worse. If what we're seeing in Korea, China, Japan, Italy and even in Seattle are any indicators, this type of localized shut down of foot traffic due to COVID-19 is exactly what America is going to have to endure.

Top 5 economic milestones that show HOW BAD Bidenomics has made the economy

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From groceries to house prices, everything seems to get more expensive, and you can thank Biden for that. Glenn recently exposed the truth about 'Bidenomics' and the havoc it has wrought on the American economy. Here are five economic milestones during the Biden administration that expose the glaring track record of "Bidenomics:"

In July 2022, the inflation rate hit 9.1 percent, a 40-year record high.

In June 2022, gas hit an all time record high of $5 a gallon for the national average.

61 percent of Americans are living paycheck to paycheck as of this September.

Interest rates reached a 15-year high at 5.25 percent and are still increasing.

Americans have $1 trillion in collective credit card debt, in part due to food/staple pieces being very high.

This week, the world was shocked as Hamas militants breached past the Gaza border, massacring 1,100 Israelis and taking hundreds hostage. 20 Americans are among the dead, and many have been taken hostage by Hamas.

According to the Israeli Defense Force, most of the deaths were caused by execution, and footage emerging from that day can only be sufficiently described by one word: evil.

Yet the mainstream media and thousands of protesters across the Western world claim that ISRAEL, not the Hamas, instigated these attacks. These people, several of whom are U.S. lawmakers, claim that Hamas are "freedom fighters," who advocate against Israel's "apartheid state." Moreover, the Biden administration continues to defend its decision to send Iran $6 BILLION while denying the smoking-gun evidence that Iranian forces trained Hamas in the weeks leading up to the attack.

The Left will descend to any depth to defend their narrative.

In this Glenn TV episode, Glenn dismantles ALL of these pro-Hamas defenses and shows you what Hamas truly is: an EVIL terrorist organization responsible for the massacre of innocent civilians.

Enter your email below to get ALL of the research that went into this pivotal Glenn TV episode.

Watch the full episode here:

11 ways the global elites are trying to RULE YOUR LIFE


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Glenn recently shared an article from Doug Casey's International Man, “11 Assumptions about the Future." Casey's predictions line up closely with warnings Glenn gave in his newest book, Dark Future, and they do not paint a comforting picture. Here are Casey's 11 predictions that Glenn read on his program—and 11 times Glenn made the very same predictions:

1.Less freedom of movement

2.Introduction of CBDC

3.Increased use of digital IDs

4.A "Greater Depression"

5.Disappearance of financial assets

6.Continued increase of crime and disorder

7.Increasing supply constraints around all commodities

9.A new phase of censorship and digital control

10.The US election, regardless of the outcome, is an inflection point and potentially a flash point

11.There's a war happening today, against us

Mercury One is standing with Israel and rallying around the victims of Hamas' deadly terrorist attacks. Here's how YOU can get involved.

Within 48 hours of the Hamas terrorist attacks that left 800 dead, including 9 Americans, thousands injured, and hundreds taken as hostages, Mercury One raised $320,000 in aid, ALL of which will be sent to its partner organizations who are on the ground NOW with the victims.

Donations go to partner organizations like United Hetzalah, a network of 6,500+ medical professionals who provide emergency medical relief 24/7 across the country. They are working tirelessly to give emergency treatment to the victims of the Hamas terror attacks.

EVERY PENNY of your donation—minus credit card fees—is given to on-the-ground relief in Israel, which is made possible by Mercury One's unique organizational structure. According to Mercury One's executive director JP Decker, generous donors like YOU who give to Mercury One's maximum impact fund cover admin costs. That means 100% of your donation—minus credit card fees—goes towards providing on-the-ground relief.

This Saturday, Mercury One is hosting its annual "A Night of Hope" gala to pay for its upfront costs. This has enabled EVERY penny—minus credit card fees—of the $1.2 million raised for Maui wildfire relief to go directly to the victims of the deadly wildfires that ravaged Lahaina this year alone and will continue to provide aid to the victims in Israel.

Would you consider donating to Mercury One, attending the gala, or becoming a sponsor to keep their global impact possible? Click HERE to learn more about the "A Night of Hope with Glenn Beck" gala to see how YOU could meet Glenn, and click HERE to learn more about Mercury One.