UPDATED: Glenn Beck launches 100% ‘Made in America’ jeans from 1791 Denim

Announcing 1791 Denim from 1791 Supply & Co. on Vimeo.

Starting today, 1791 Denim is available exclusively at 1791.com. Initial supply is extremely limited – order now to secure a pair of the first run of 1791 Denim.

Glenn Beck announced Monday morning the release of 1791 Denim, a new line of jeans made entirely in America. The jeans are the latest from 1791, a clothing line launched by Glenn in 2011.

The team at 1791 has been working on the jeans for close to a year, something unheard of in the fashion industry.

The jeans were conceived by Glenn, who has been involved with the new jeans in every step of the process from the stitching, to the buttons, and to the quality of the rivets. Tim Didonato, 1791 Designer, has been the point man on the design, working with Glenn to make sure his vision for the new line was executed. He has been branding all of the labels on the back of the jeans by hand, as well as managing all of the details of the look of the jeans.

LJ Herman, Senior Director of E-Commerce at Mercury Radio Arts, heads up the business end of 1791 and managed the launch of 1791 Denim alongside Tim.

The idea for the jeans came in 2011, when Glenn was doing research for an episode of TV focused on the fashion industries use of advertisements that celebrated the protests in Europe and the Middle East. Glenn found that jeans, an iconic American product, were no longer being made in America.

Rather than sit back and complain about yet another industry going overseas, Glenn decided to do something about it and tasked the nascent 1791 clothing line, staffed by only Tim and LJ, with making a new line of jeans that would be made entirely in America. And they had to do it as soon as possible – since that is the only deadline that Glenn ever gives his employees.

A year later and the jeans are finally ready. The premium 100% cotton ring-spun selvedge jeans are 100% “Made in the USA”. They are woven in Greensboro, NC at Cone Denim ™ Mills, and are cut and sewn in Kentucky at a factory established in the 1920s.

In a profile of Cone Denim ™ Mills, Businessweek explained the appeal of selvedge jeans:

Aficionados crave “selvage,” or “self-edge,” jeans, which are more durable than the modern variety and develop a kind of patina over time. They’re made on narrower fly-shuttle looms that create a continuous, uncut edge—something jeans devotees can tell instantly from the characteristic edging inside the legs or when the bottoms are rolled up. These jeans began disappearing in the 1970s as U.S. mills switched to high-speed looms to compete with fabric going into cheap apparel. The newer machines operated much faster but produced a less idiosyncratic product. More recently, Japanese companies discovered a market for old-fashioned jeans, which have since caught on with hipsters around the world. White Oak stays open by “targeting a niche business,” says Kenneth Kunberger, International Textile’s chief operating officer. “The only place in the world where these Draper fly-shuttle looms are running right now is right here.”

1791 Denim is now available at 1791.com.

UPDATED: Watch Glenn discuss the new jeans on radio:

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  • richard ducat

    The jeans and shirts are very nice. The only problem is they are priced for only the well to do. Us commoners can’t possibly afford a weeks groceries for a pair of denim pants. Heck even Levis 501’s are only $35 at tractor supply co. Cmon Glen give us little people a break. Richard Ducat Palestine, Tx

    • Anonymous

      You don’t understand what the affects of a ‘Living Wage’ means, apparently. $35, but made overseas, with very low labor costs. ‘Made in the USA’, even without exorbitant Union Labor costs, means much higher prices.

    • Anonymous

      Yes, and 501s cost $35 20 years ago. Something had to give, and it was the quality. I worn 501s for years, hard. Now I wear them easy and they wear out in less than a year around the pockets and inseams rendering them unwearable. I finally gave up. You get what you pay for. These are on the high and there are other Made in America jeans avaible, but the real problem is they only come in on length….. really?

    • Guest

      Hey Richard, maybe if more entrepreneurs do what Glenn Beck is doing, our textile industry will make a comeback, your bitching isn’t going to do it, that’s for sure.

      • richard ducat

        I was not bitching. Just stated that a lot of us could not afford jeans that expensive. And even if the Levis only last two or three years you still can get 3 or 4 pairs for the price of one of Glenn’s. Also, how is the textile business going to come back if they price their goods out of the range of regular folks?

        • Anonymous

          It’s called competition…if 10 companies started making jeans here and everyone vowed to by American you would prices drop by half in 2 yrs or less…there are something that just can’t replace quality…buy one pair of jeans for 50 bucks that lasts 2 yrs or 120 bucks that lasts 15 yrs. do the math..I would save for a little bit and buy the 15 yr jeans..

          • Anonymous

            And buy several pairs thereof at that. It’s in the plans. There’s several companies buying the Denim being used here right now- all American, wears like IRON, and is quite a bit different than those $10 (yes…) to $50 pairs of jeans you can lay hands on in Wal-Mart, Target, or elsewhere.

          • Aaron King

             Please show me a pair of jeans that lasts 15 years!  Give me a break.  No denim in the world is worth that…A working man wants to buy working clothing.  All the Levi’s that I have owned last years, but not 15!  I guarantee you that Glenn’s jeans are no better than a pair of Levi’s.  He’s taking advantage of the “Made in the USA” label.  Richard Ducat is right, if Glenn is trying to help American people that are struggling it’s a little ridiculous to offer a product that is so expensive.  Especially a textile that is necessity.  I could understand if he was offering something that wasn’t truly needed for everyday life.

          • mrb2563

            allamericanclothing company sells some really nice jeans for $50. I wouldn’t buy anything else. They are much better than Levi and last quite a long time. They have ballroom jeans too :)

        • Anonymous

          The observation would be that for those 3-4 pairs, it might just be that you can get that one pair of jeans to last that same time. The pairs that you can get for that price you’re talking about don’t last more than a year at best…

          You’re comparing apples to stones there, sir.

    • http://pulse.yahoo.com/_QHJS3O4HVWXYUKBJFFAOP26CJE Bored

      There are many people who pay $200 to $300 for jeans that are made in China, and the quality is even worse than current Levis. The problem is with the buyers – it’s all about fashion and a trendy name. If the stars wear it, then they will. So quality has been replaced by trendy, and that makes real quality products rare and expensive. If enough people would start this industry trend, the prices would begin to drop to normal levels. Glenn’s on the right track, but it will take some time to get there.

    • http://www.facebook.com/profile.php?id=100000630476893 Larry Kroger

      I guess these jeans carry prestige. It’s possible to find
      ordinary American-made union-made jeans at prices comparable to Levis. Go to
      unionlabel dot com. I was thinking of those for my next jean purchase, although
      I’d prefer to go into a store to try things on. But everything I find in stores
      is outsourced to Trashkanistan and the like. If I buy through the mail, I’ll
      likely end up doing some tailoring. But I’ll feel good about it.

    • Anonymous

      And you have hit exactly upon the biggest problem with buying ‘Made in USA’…the costs to do so are huge. 

      Take the Apple iPad for instance: Manufactured in China with nearly-free labor and minuscule materials/worker/wage operating cost, they can sell an iPad at $400 and still make the profit margin required by their shareholders. Make that same iPad here in the US, an identical product, they’d have to sell it at $4000 to make anywhere near a profit, and at that price point they wouldn’t see anywhere near the 85,000,000 of them they have.   

    • http://www.facebook.com/doug.king.7 Doug King
  • http://www.artinphoenix.com/gallery/grimm snowleopard (cat folk gallery)

    Glenn – I love stuff made in the USA and get it whenever I can, I’ll wait though to hear what other people say about these jeans and how they last. Price is out of my range right now, the need to be frugal under the economy of the head narcissist Obama in DC.

  • Anonymous

    On the radio program Glenn said that the made in USA Levi’s 501s cost over $300.
    They cost $178. A little pricier than the 1791’s but, let’s keep it honest, OK?
    After all “The Truth Lives Here”.

    • Craig Slauzis

      On the radio Glenn said that if Levi’s made an Original Red Selvage 501 pair of jeans it would be over $300. He’s offering the same quality pair of jeans as those for $178. Not the original 501’s on the Levi’s website that’s made of a lesser quality denim.

      • Anonymous

        Ah, I see. Thanks for clarifying that….and restoring my trust in good ole Glenn!

        • Bob Smyth

          “Good ole Glen” is a simple minded moron leading his simple minded listeners around by their dicks.

  • http://twitter.com/KarenStinnett2 Karen Stinnett

    Glenn, are these Union made?

    • http://www.facebook.com/MatthewABaker Matt Baker

      See above.

  • Anonymous

    “Extra Extra. Read all about it. glenn beck inents jeans!”
    I hope glenn made a special pair for himself. All he would need is an elastic wast band to fit around with fat gut and a quick release fly for sothere/guest and his other culties to get easy, hands free, access for glenn’s daily knob shining.
    I am sitting on the edge of my seat waiting for glenn’s next big idea. Rumor has it that he is working endlessly on some new fangled invention he is calling “The Wheel”.

    • Guest

      Glenn Beck wants the people in the United States to be able to “Buy in the U.S.A.. He’s not just asking people to support this country, he’s doing something about it.

      Strtlk the cockroach has an unhealthy vulgar fixation on Glenn Beck that borders on insanity. He’s just another leftist Liberal Progressive that is destroying this country.

      Hey strtlk, stop drinking the blue toilet water!!!

    • http://www.facebook.com/people/Jeff-Allen/100001563230216 Jeff Allen

      Hey troll if you hate Glenn so much why are you here?

    • SoThere

      Folks, have you noticed how strtlk is fixated on Glenn Becks genetals? He’s a sick little cockroach.

    • VindicatorX

      “I am sitting on the edge of my seat waiting for glenn’s next big idea. ”

      I will bet that you are. As a matter of fact, I think you do that all the time. You are more obsessed with Beck than anyone else who posts here. Of course, you are a moronic idiot who barely manages to keep from drooling, but why should we be concerned with that?

      Maybe you got that way from your habitual consumption of Peyote without properly preparing it first.

      • http://profile.yahoo.com/D7SKNCVKUYPL5NSSHTGTHLH5AU Clinton


    • http://pulse.yahoo.com/_QHJS3O4HVWXYUKBJFFAOP26CJE Bored

      Many on the left are incapable of intellectual debate or commentary. They think that insults are the same as debating real issues. Just more proof that they enjoy the koolaid. It’s the kind of mentality that prompts people to announce, “Obama gave me a phone!” Or, “I want summa that Obama money!” It’s sad, really.

      • Anonymous

        You are definitely another “boring” example of what happens when a cult member only listens to right wing news and simple regurgitates their pathetic talking points.
        Sorry, but like hannity or beck I have the freedom to turn you off.
        Good bye.

    • http://profile.yahoo.com/D7SKNCVKUYPL5NSSHTGTHLH5AU Clinton

       How empty your life must be to be hating Glenn on glennbeck.com.
      Back to media matters you drone.

      • Anonymous

        Kiss my ass you racist little beckling!!!

        • SoThere

          The cockroach is back again.

          Whaaaaaaa Whaaaaaaa 
          Take a hike, racist!

  • Anonymous

    “NOTE: All 1791 jeans come standard 34 Length……”
    Ah, Houston, we have a problem.

    • http://www.facebook.com/anthony.dollete Anthony Dollete

      Get them hemmed for $8 at yer dry cleaners

  • captkirk

    Sorry, I buy the $15 jeans at Kmart. With this economy and our income $130 will feed us for a couple of weeks. And I can’t see that they will last that much longer or fit any better. Not to mention I NEVER buy anything that I can’t try on. Even if Romney gets elected I still won’t be able to afford them.

  • http://www.facebook.com/william.p.eagle Billy Eagle

    The reason they are around 120 bucks is because there built to last a lifetime made with real copper rivets, they even had the red sage strip inside one pant leg. the ones made in china are not American made ok… And the same jeans that Glenn is selling go for at least 300 bucks in the U.S. when made by the Levi company so in short 120 bucks is a deal.

    • Anonymous

      Thank you for your input, you are correct. Even Levis only last a year or two…I will be ordering these as a special gift for Christmas for my hubby….who no longer buys his beloved Levis because of there stand on OWS…Buy American Made, its the only way to dig ourselves out of this mess…I very recently started a new business that is based on 100% American made http://www.wearamessage.com

  • Jake

    I buy Walmart jeans for under 12.00 for work. They last and fit well and are popular with working people. Wish they were made in the USA but only wealthy republicans can afford these jeans. Good for you. Maybe when you give them to Salvation Army the rest of us can afford them recycled.

    • SoThere

      Maybe Obama should have used stimulus money to stimulate this economy and not the Chinese economy. You leftist do hate the Chinese, don’t you? I guess not. Obama and his pals outsourced thousands of jobs to the chinese. Maybe Obama should have subsidised the textile factories in the USA like Glenn Beck is doing.

      Maybe under a Republican President you will find a $12 pair of jeans on the Walmart shelves that are “Made in the USA” Jake.

      Liberal lip service isn’t working, that’s for sure!

    • Anonymous

      Thanks for your one post…of course sitting on your a-s all day in your moms basement you buy the cheap sh-t…along with your alter “captkirk” and his one post…

  • http://www.facebook.com/craig.catron.9 Craig Catron

    Made in the USA is worth a lot to me, however this cowboy needs a 38 inseem to get er fit right. I pay quite a bit for my gear but jeans are usually the cheap part. Will be your R+D on ranch work, saddle time, and the elements. Maybe even endorse those britches! In trade for jeans of course, cowboys dont make much money. Glad to hear yall are doing this!

  • http://www.facebook.com/profile.php?id=1091372898 Tom Dolfin

    130.00 for a pair of jeans? c’mon some of us are still unemployed.

  • http://www.facebook.com/profile.php?id=1091372898 Tom Dolfin

    130.00 for a pair of jeans? C’mon now.

  • http://www.facebook.com/clara.maria.5036 Clara Maria


  • Anonymous

    Need longer styles for tall people!

  • http://profile.yahoo.com/YYKDE62SPUQJXTLPMMKED7TPR4 Alex

    How about making them in a longer length? I’m around cowboys all the time and no self-respecting cowboy will wear highwater or rolled cuff jeans. Sorry, just ain’t gonna happen. They wear their jeans (as do I) over the boot and sufficient length to keep the dirt from getting up into the boot. Isn’t Glenn around 6 foot tall? You can’t tell me he is wearing 34 inch inseam pants.

    • Anonymous

       Your half right, I roll mine up, my husband don’t. I have cows in Del Rio, and horses at the house, rode both. I’m short, and don’t like to drag out the sewing machine..

  • Anonymous

     Any chance of female sizes someday? I’m a weldor too. I ordered a pair, some shirts, and a mug yesterday. But they are not for me,
    they are for my husband. He told me to order a pant, and a shirt for each of the
    men in the shop for Christmas today. Don’t get excited, we are down to eight
    men. I haven’t found a welding shirt in years that is 100% cotton, if yours are,
    sell them as welding shirts. The shirts I’m running into now let the “cherries”
    through and the snaps fall off…

  • http://www.facebook.com/duckettfive John Duckett

    I want to invest in really good quality long lasting clothes. It`s tough when there is no track record for these Jeans or no real life feedback to go by. I am thinking about buying a pair to test them out, but 130 bucks is an expensive test for me. I buy Dickies for 15 bucks, but I used to buy 501s until Levis lost their minds. If I could buy a pair of jeans that would stay color fast and not wear through……  I get about a year out of the Dickies.  I guess I am saying that I need value for my money, it would be great to get both made in the USA and a decent price point. 

  • Anonymous

    They look nice but I looked into subscribing to Glenn’s channel “The Blaze” and I wanted to know if I could download the podcasts for Glenn’s radio show and Stu and Pat’s show to listen to on my ipod when I was out of internet range.  Long story short the customer service was very poor and after being ignored repeatedly all I got at the end was a curt “look at he FAQ’s” page which didn’t have the answer on it.  On top of that was a rambling explanation about refunds if you were trying to quit their service – which was odd seeing as I hadn’t subscribed or given them any money in the first place.  Long story short I get the feeling it’s “buyer beware” when purchasing from any of Glenn’s companies.

  • http://profile.yahoo.com/4QKJ7YFVEUD7BZBZT3A6XND3TY Dan

    who gave this moron Glenn Beck a clothing line, prepare to lose a shit load of money hahaha

  • Mike Uchacz

    More american made jeans. They are also more affordable.
    http://www.gussetclothing.com/  BTW, I’m simply a happy customer.

  • Anonymous
  • http://profile.yahoo.com/UDIK3YPYWAV7JHE7WSXKOKRPDU Francis

    I don’t mean to burst your bubble, Glenn, but there are American-made jean companies. Not a lot, but they do exist. I’d encourage anyone turned off by the price tag here to check them out.


  • http://www.facebook.com/HomeProNY Doug Myers

    Just another way for the right wing nut jobs to soak the public with over priced garbage. As if books, videos, etc. weren’t enough, now it’s over priced jeans.

    Wake Up America – These guy’s just want your money and will say or do anything to get it.

    You can’t listen to their shows without a sales pitch on every segment.

  • http://www.facebook.com/profile.php?id=1037929392 Kyra Brosnahan

    I am sure they are priced as economically as possible.  One can only afford what one can – and one must understand – you do get the quality of product that you pay for; whether made in USA and/or China…  One must make choices and live by the consequences…

    And for the comment about making clothes last — it truly depends on how one takes care of the clothes/materials…  I am sure you have NOT EXPERIENCED ‘Vintage Clothing’.  

    Thank you Glenn for affording fellow Americans to purchase good quality clothes…  and as soon as I can get out of from the temporary financial crunch (as a senior citizen) I am in — I will be purchasing the clothing…  

  • Anonymous

    Big enough for any fat ass

  • http://www.facebook.com/maryjanenegron.rosario Maryjane Negron Rosario

    loving it.

  • http://www.facebook.com/amiskulin1 Anthony Miskulin

    I’m sold, Even if there a little more as long as there Made In America I’m fine with that…Banana Republic Jeans are $89.00 and above and their made in China. $129.00 well worth it. I much rather help someone Keep a job then send one to a country like China known for Human Right Violations. 

  • Anonymous

    Glenn, What about the old original Levis jackets, I personaly believe that the jackets would as a 1791 product will be great for all persons, old and young, plus help the sale of 1791 jeans, I don’t know all your products, but very interested. Thank you for what you are doing for all things we need to fix in our country, God bless you, us, and the USA.

  • Anonymous

    comments are posted below, I had problems with sign-in

  • http://www.facebook.com/maggie.fiorini Maggie Fiorini

    $129 for a pair of jeans?   No, thank you.  Already buying from an American-made company at less than half that price.  

  • Anonymous

    Guys, in order to make a profit, he must charge this price for these jeans. I’m in the industry, and I know better. The cost to produce a pair of jeans, labor and materials, is around $40 per pair (provided you want it made in the USA). He is not taking advantage of the “Made in the USA” on the tag. The only reason you can buy jeans for $40 anywhere is because they are made in another country, where the labor cost is maybe 2 bucks per garment. Here, the cost per garment in production is anywhere from 20-27 bucks per garment. It takes a good amount of time to put together a pair of jeans. Believe me, nobody is making a huge margin on each pair of jeans or shirt.

  • Sabrina

    are they made with organic cotton?

  • Lois Imbriano Barber

    As a mother, when my children were little, I worried about the safety of the toys they were playing with that came from China. Time-after-time, toys would be recalled because the Chinese were using paints that had been banned from the toy industry. Indeed, just a few years ago, 2 Chinese nationals were put to death for putting powdered drywall in infant formula as a thickening agent, causing countless infant illnesses and many infant mortalities. Due to rising costs of shipping, and the increase in price of Chinese labor, the time is ripe to begin to manufacture toys in the USA again. My son now has a Kickstarter project to bring toy manufacturing back to America. Please support him and help our nation’s economy and help keep your child safe by having toys made in a country with strict safety laws and inspections Please fund this project – 100% of toys will be made here in the USA https://www.kickstarter.com/projects/lukesfty/ecotruck-made-from-safe-organic-materials-in-the-u

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