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Epiphany: Could This Be the Winning Strategy to Bridge the Divide?

For the past year, Glenn has been trying to figure out two things:

1. How do we talk to the American people?

2. How do we talk in a different way when there is so much fear and anger is happening?

He may have found the way in a book written by social psychologist Jonathan Haidt titled, The Righteous Mind: Why Good People Are Divided by Politics and Religion.

The book covers what's called the Moral Foundations Theory. Not surprisingly, conservatives and liberals approach big issues from completely different moral perspectives or pillars.

"He said at the beginning of his book, 'I thought, before doing all of this research, that I was a deep progressive. As it turns out, I'm not, but I didn't understand the right because they never spoke my language. I didn't think they cared about people,'" Glenn explained.

Haidt actually studied Glenn to research hate-filled speech, but realized he'd been under a misconception --- and it was an eye-opening awakening.

"He realized . . . I think I've misunderstood this entire thing. Now, he's come up [with a way ] to explain what's happening to us," Glenn said.

That way could be the key to bridging the divide.

In the coming months, Glenn will take a deep dive into the moral pillars to teach how learning this second language, if you will, can engage people with opposite ideologies. In the meantime, he introduced the moral pillars on radio today.

Enjoy the complimentary clip or read the transcript for details.

GLENN: There's -- there's really three or four books that I would like you to read. And we'll talk about those in the coming days. But one of them is called The Righteous Mind by Jonathan Haidt. And he is a -- a -- a New York liberal NYU professor, who is not liberal anymore. He said at the beginning of his book: I thought, before doing all of this research, that I was a deep progressive. As it turns out, I'm not. But I didn't understand the right because they never spoke my language. I didn't think they cared about people.

Now, here's an educated man and an honest guy, who says, "As I started doing research, I realized, 'Wait. That's not who they are.'"

And the reason why he came to that is because a couple of people started speaking his language. In talking to him, you know, off air and talking about his theories, I found out that I'm one of the guys that was speaking his language. And he was shocked because I was one of the guys he was studying because I'm so hate-filled.

And what he realized is, wait. I think I've misunderstood this entire thing. Now, he's come up to explain what's happening to us.

And -- and he was looking for a way for people to be able to reach out to each other. But he doesn't think he found it. I do. And it's a fantastic read that -- that describes what's happening to the human brain. And how he describes this -- this is an older theory, but he's really kind of made this -- he's brought it to life.

What happens is, we -- our brain -- our choices -- so much of our choices are guttural. We're presented -- for instance, I don't know if you know this, this is crazy. Five thousand advertisements a day. We see 5,000 advertisements a day. Now, that doesn't even seem possible. But that's the average that the Americans see every single day. So we're weeding those things out. Because how many of them make it to us recognizing that's an ad?

We make 15,000 yes or no choices every single day. I don't think that's even possible.

But at least 15,000 on average. So much of what we do is what he calls the elephant part of the brain. And the elephant is this big, huge immovable object, that reason is sitting on top of. And reason is sitting on top of this elephant. And it's really rarely consulted by the elephant. Because the elephant is just moving.

And it's moving, based on what it has experienced. What its upbringing was. What its first reaction is. What first impressions are.

You know, you meet somebody, and your first impression is, I don't know if I really trust them. I don't know if I like them. Sometimes, if you have to, you will say, wait a minute. Let me reason this out. But most times, you just kind of let that go, and it builds one way or the other.

Well, that's the elephant. And then before you know it, you just don't trust that guy. And you're not really sure why. I just don't trust him. That's the elephant.

When it comes to critical decisions -- especially when fear is introduced -- we know that fear shuts reason down. And that's because the elephant just says, through experience, we're going that way.

And the writer -- because this -- this part of the brain -- this intuition and this X factor in the brain is so big and so lumbering, the writer -- the reason can rarely turn it.

Now, it can be turned. But it usually is turned, not by a great argument. We always say, how are we losing? We have the great argument. Well, it's not turned by the great argument. It's actually more likely to have the writer stop and wake up and tell the elephant, "Stop for a minute," from peer pressure.

It's more likely to be stopped when a bunch of people that the elephant trusts says, "You got this wrong. You got to listen. You have this wrong."

That's really the only time you have a chance that the elephant stops. The other time is when the elephant meets somebody new and likes them and has a general feeling of, this is a good guy. And that person gently challenges the elephant's belief, in a kind and friendly way. And then the elephant kind of looks up to the writer and says, "Does that make sense?" But that rarely happens.

Does this make sense so far? Do you understand?

STU: Uh-huh.

GLENN: So my job has been for the last year, to figure out two things: How do we talk to the American people? How do we talk to them in a different way, when so much rhetoric and so much fear and anger is happening?

Remember, I've made a pledge to myself, and I've asked to you make this pledge years ago: I will not go over the cliff with the rest of humanity.

So now, here we are. Humanity is going over a cliff. How do we stop our friends? I've said to you for many years: You're going to have to be the one that says, "Stop. Don't go that way." Well, when they're panicked, when they're fearful and the elephant is in charge, how do you wake the writer up?

Well, first, you have to be a trusted friend. You have to be kind. The best book you can read right now -- this is according to Jonathan Haidt. One of the best ways to do it is start with How to Win Friends and Influence People. Norman Vincent Peale, because the whole thing was actually care about the other person. Listen to them. Listen to them.

I would have behaved much differently in the last 18 months had I not been so arrogant. And I would have listened to you more. But I didn't.

And what I was talking about was principles. And those principles are great. And we all agreed on those principles. And I thought I was talking to the writer. What I didn't -- what I didn't realize is that you are struggling so hard with insurance. You're struggling so hard -- I know the chaos -- what you're feeling. But, honestly, I thought it was at more at our level, that we're looking at the news and can't figure it out. And that -- I just didn't -- I didn't see you. I was too egotistical. I saw me.

And that ended in disaster. That's not good. Many of us aren't friends now. Many of the people who are with me for a long time, they're not friends anymore.

Well, that's not -- how did that happen? My fault. Okay. I got that.

So now, how do we repair that, and how do we now reach out to people who have never liked any of us?

I'm going to explain this quickly. It's called the moral foundations theory. And what he has done -- and I urge you to watch it on TheBlaze TV. If you have a subscription, just watch it right now. This is actually in my office. And this is something I'm actually taking the staff through every day. And we just started. But let me show you how it works.

There are five -- there are five moral foundations that our society generally runs on. And it's loyalty and betrayal. Sanctity and disgust. Authority and subversion. Care and harm. Liberty and oppression. So the flipside of five moral pillars.

What Jonathan Haidt found in his research is that conservatives have loyalty and betrayal, sanctity and disgust, authority and subversion. We have those strongly. Liberals have care and harm and liberty and oppression. And they really have care and oppression. They don't focus on liberty as much as they focus on oppression.

Libertarians happen to have all five. And you'll see, Libertarians always seem to get a bunch of liberals to join them. Why?

Because they're the only ones speaking from a place of -- of authenticity on care and harm, liberty and oppression.

Conservatives do have all five, but they -- but they -- they don't exercise all five very often. And on top of that, liberals only have two. And they never go up to the top three.

So let me just show you how this works. When it comes to health care, they argue health care, you don't care -- you want to harm the -- you want to kill people. You don't care about anybody. You don't care about children.

When it comes to school vouchers, you don't care about children. You don't care about them having education. You know, you want to cut welfare. You don't care about people. They're all there, care and harm.

When it comes to things like moms at home. What do we argue? We argue moms -- because that's a sacred job -- we're arguing sanctity. We look at motherhood as a sacred job, a sacred responsibility with your child. And that children -- that's a sacred duty to us as parents. That's not what they're arguing. They're arguing oppression.

You are oppressing the woman by making her stay at home. And they mean that as much as we mean it's sacred.

But they don't relate to sacred responsibilities. And I'm speaking generally. And we don't relate to oppression, speaking generally. We don't relate to that.

So we're using different languages. It's like going to Mexico and speaking French.

So what we have to do is we have to move -- for instance, under sanctity and disgust, have you ever noticed how disgusting the left can get in things? Like there's nothing too vile. Occupy Wall Street, there's a protest, we can't relate to them because they're crapping on cars and smearing feces on things. There's no -- there's no -- there's no disgust that is too low for them. Because they don't have the sanctity bar.

We talk about sex, marriage, and God. We're up at sanctity. But they bring the sex, marriage, and God down to oppression. That's why we're not able to understand each other.

We literally are speaking two different languages.

And somebody has to master the second language. And I am asking you to help us and let us help you master a second language.

And begin to speak a different language. Because if there's enough of us doing it, we can stop humanity from going over the cliff. And we're never going to win with just a great argument. Because we're not speaking the same language.

RADIO

The Glenn Beck Program Honors Charlie Kirk

Join Glenn as he goes live to honor the memory of Charlie Kirk. A time of prayer, grieving, and remembrance for a husband, father, and patriot.

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Glenn joins Megyn Kelly live to discuss Charlie Kirk shooting

Covering the breaking news of Charlie Kirk at shot at Turning Point USA event.

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Please pray for my friend Charlie.

Please pray for Charlie Kirk.

Please pray for our Republic.

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Exclusive new poll reveals why Gen Z wants to BURN the system down

A shocking number of young Americans support BOTH President Trump and democratic socialism, a new poll has found, and they're willing to make major changes to the American system to get what they feel they deserve. Justin Haskins, who conducted the poll with Rasmussen, joins Glenn Beck to break down the unexpected findings…

Transcript

Below is a rush transcript that may contain errors

GLENN: Justin Haskins. He's the president of our republic. StoppingSocialism.com. He's editor-in-chief. And also the coauthor of several books, with me. Welcome to the program, Justin.

How are you?

JUSTIN: I'm doing well, Glenn. How are you?

STU: Well, I was well, until you contacted me on vacation, and sent me this disturbing poll.

I am in bed at night.

And I'm reading this. I'm like, oh, dear.

What? My wife is like, I told you to not check this email. I'm like, I didn't know Justin was going to write to me.

Justin, tell me, first of all, before we get into it, how secure is the sample size on this poll?

JUSTIN: It's a very good sample size. 1200 people nationally.

Only 18 to 39-year-olds. And we did that deliberately, so that we could get a sample size large enough so we could pull out valid responses, just from younger people.

So the whole purpose of this poll was to find out what younger people, 18 to 39 think, voters only. And people who say that they're likely to vote. So we're not talking about just people out in the public. We're not talking about registered voters.

We're talking about people who are registered to vote. And say they're likely to vote.

GLENN: So let's go over some of the things that you have already released to the press.

And that is, in the survey, 18 to 39-year-olds, likely voters.

The Trump approval rating is a lot higher than you thought it would be. Right?

JUSTIN: Yeah. Yeah. Forty-eight percent positive approval rating of Donald Trump, which for young people, is very high.

So that's -- that's the good news.

That's the only good news we're going to talk about.

GLENN: We might have to come back to that first question several times.

Do you believe the United States is a fundamentally good, evil, or morally mixed country?

JUSTIN: Yep. This one is not too bad.

It's not great. But fundamentally good was 28 percent.

Which is low. But mixed was 50 percent.

And fundamentally evil was 17 percent.

And I think mixed at 50 percent is not an unreasonable, crazy response.

I -- I can see why all sorts of people might choose that.

So I don't think there's anything terrible here. It depends on what you mean by mixed. Fundamentally good at 28 percent. It's a little low. Fundamentally evil at 17 percent, it's a little disturbing. But it's not -- it's not insane. The insane stuff comes a little bit later.

GLENN: Do you agree or disagree with this statement? Major industries talk about the crazy stuff coming later, here it is.

Major industries like health care, energy, and big tech should be nationalized and give more control and equity to the people.

JUSTIN: Yeah. This was -- this was -- this one floored me. If I look at strongly agree. Somewhat agree for that statement you just read. It's over 70 percent of young people, including -- including the vast majority of Republicans. Young Republicans. And people who identify as conservatives.

It was pretty similar, in fact, how young people responded compared to liberals and independents.

And Democrats.

They all pretty much agreed that, yes. The government. The federal government should be nationalizing whole industries to make things more equitable for people.

GLENN: As the guy who is the chief -- editor-in-chief of stopping socialism. What's the problem with nationalizing energy, and health care?

JUSTIN: Well --

GLENN: What happens, typically.

JUSTIN: Well, usually, there's blood in the streets, when you do too much of that.

You know, socialism, communism have been spectacularly horrible, throughout the course of human history. Across every society, culture, religion.

It doesn't matter when or what kind of technological advancements you have. The more you collect vies a society. The more authoritarian that society gets. The less you have individual freedom. And the worst the economy usually is for regular people. So it's been a catastrophe across-the-board. Everyone listening to this audience, probably knows that.

And so the idea that you would have three-quarters of young voters. So remember, these people will be the primary voters in ten to 20 years.

GLENN: Uh-huh.

JUSTIN: Saying, yeah. We should be nationalizing whole industries. Whole industries, is so disturbing.

And I don't think that conservatives are -- understand how deeply rooted some of these ideas are with younger people.

GLENN: No. No.

And I will tell you, I think some conservatives are walking a very dangerous line. And, you know, coming up with a little mix of everything.

And -- and I think we have to be very careful on -- on what is being said. And who are WHO our friends and allies are.

By the way, that number again is 39 percent strongly agree.

37 percent somewhat agree.

Somewhat disagree, 12 percent. Strongly disagree, 5 percent.

That is disastrous. Now, try this one on. These are the ones that have been -- we have new ones.

These are just a few of the ones that were released late last week. The next presidential election is in 2028. Would you like to see a democratic socialist candidate win the 2028 presidential election?

JUSTIN: Yep, 53 percent said yes.

Fifty-three percent of all voters said yes. And the most shocking thing, was that 35 percent of those who we poll, who said they voted for Donald Trump, in 2024, said that that they want to see a socialist win in 2028. And so about a third of Republicans, 35 percent of Trump voters, 43 percent of people who call themselves conservatives, so even on the right, among younger people. There is a large group that want a socialist president, in 2028.

GLENN: And the reason -- the reason is, it -- it tied into the next few questions. Okay.

So here's question five. Among the following options, which best describes your biggest reason, you would like to see a democratic socialist candidate. Thirty-one percent said housing costs are too high. Twelve percent, taxes are too low for corporations. Eleven percent, taxes are too low for wealthy have I seen.

Eight percent want single payer health care systems. Seventeen say the economy unfairly benefits older, wealthier Americans.

Fifteen percent say the economy unfairly benefits larger corporations. 5 percent, some other reason.

And 2 percent, unsure. Now, let's get into the new polls that were breaking today.

Question six.

How would you describe your current financial situation?

JUSTIN: Yeah. Only 24 percent said that they're doing well. Thirty-four -- 38 percent said getting by. Struggling 29 percent. Seven percent said in crisis. So if you add up just getting by, struggling, and in crisis, that's 74 percent said that they're just barely getting by, at best.

And I think that explains a lot of the other negative responses we've seen so far.

GLENN: That's not good.

JUSTIN: In this poll. And the ones that are going to come pretty soon here.

GLENN: Seven. Which best describes your personal life situation?

You are thriving, you're doing well with a few ups and downs. You feel stuck and uncertain. You feel lonely, disconnected, or emotionally drained. You're in a crisis and feel most negative about your personal life.

JUSTIN: Yeah. Yeah. About a third said that they feel stuck or uncertain. Lonely. Or that they're in a crisis.

That's a third of young people. Say that.

I mean, that's -- that's not great. Only 19 percent said thriving.

46 percent said, they have ups and downs. Which I think is not. Too shocking.

But the idea that there's a third of American voters out there, who feel like, they can't buy a home. And they feel like they are lonely. And that they're in crisis. And that life is not just going well at all for them.

Again, I think that's -- that's driving a lot of the support for socialism. When you have 53 percent of these people saying, yeah. I want a socialist president in 2028.

GLENN: So socialism is not the answer. It is the symptom. It is the symptom of what people are feeling right now.

And they -- they don't know any other -- they don't -- nobody is presenting them with anything other than, you know, Republican/Democrat bullcrap. And socialists are coming at it from a completely nigh angle. Or so the youth think it's the oldest and most failed system of all time.

But they're seeing this as a solution that is different than what the party -- the Republican/Democrats are offering. Even though the Democrats are offering the socialism thing.

Number eight, do you think the American economy is unfair to young people?

Sixty-two percent say yes.

JUSTIN: Yeah, and 27 percent said no.
And I think that this really gets at the heart of what the issue is here.

When you look at the reasons. When you look at the detailed things of the poll.

What -- to try to find out if there's an association between some kind of demographic or response question about people's lives and their support for socialism, to see if there's a correlation there between something that is happening. And whether someone is a socialist or not.

One of the top correlations, connections, is, if people think the economy is unfair.

And if they're having trouble buying a home. Or they don't think they can buy a home. Or that's one of their reasons for supporting socialism.

So, in other words, there's this fairness issue. And it's not even about inequality.

It's not about, well, they have too much -- well, if they feel like the -- to use a Trump term. Rigged.

And throughout the data. That's what we see over and over and over again. Is lots of people say, the economy is rigged. For older people. For wealthier people, for corporations. It's rigged. And if they say, yeah. I think it's rigged, you know, then they're more likely to say, yeah. I want a socialist.

And I also think the same group has a relatively high approval rating of Donald Trump.

It's because the reason that a lot of young people like Trump in the poll, is that he's not part of the establishment.

And I think -- I don't think they -- I think a lot of young people who voted for Trump and who liked Trump, they didn't do it, because they liked free market, pro-liberty policies. And that's not a good thing.

But I don't think that's why they did it. I think a lot of them voted for Trump and supported him, because he's not the establishment. And that's what they don't like. They want to blow the establishment up.

JUSTIN: So my -- Justin, my sample size is my two young adults. My two children.

And they're like, talking to me, and saying, Dad. I will never be able to own a home, looking at the prices, looking at interest rates. They're like, I can't even afford to pay rent at an apartment. And they don't know what to do.

GLENN: Uh-huh.

JASON: And so they're looking at -- on, like, TikTok. And they're like, who is this Mamdani guy? This sounds interesting. They bring this to me. They grew up listening to me indoctrinating them their entire lives. They're looking at other voices like on TikTok. Are we just not being loud enough?

GLENN: No. We're not -- we're not connecting with them. We're not -- I feel like they don't feel they're being heard.

And we are speaking to them in red, white and be blue.

And that means nothing. The Statue of Liberty means nothing to them. Ellis Island means nothing to them. The flag means nothing to them.

It's all partisan politics.

They're all symbols of really, the two parties.

You know, and an America, they don't relate to at all.

I think that's -- that's our biggest problem, and not being able to break through. To your point, question nine. How confident are you that you will own a home at some point, in the next ten years?

29 percent say, they already own a home. Which I found interesting. That's -- I think a pretty high number for somebody who is 18 to 34 years old.

JUSTIN: Thirty-nine.

GLENN: Thirty-nine.

JUSTIN: Yeah.

GLENN: There's a lot of 18 to 30. That I didn't own home when I was, you know, 30. Just got a home when I was 30. But go ahead. Go ahead with the rest of that poll.

JUSTIN: Yeah. So then 21 percent said discouraged, but somewhat hopeful. 12 percent said, not confident. 10 percent said, you are convinced you will never own a home. 3 percent not sure.

So if you add up the negative responses, it's around 43 percent that gave that response.

GLENN: Right. But, again, 29 percent, you already own a home. And 25 percent you are confident you will own a home, is still good. It just -- these -- these other numbers, have, you know, discouraged, but hopefully you will own a home. Who is discouraging that? And how is that being discouraged?

You know, only 12 -- let's see 12. Twenty-two. 25 percent are not sure they will ever own a home. That's too high of a number.

But I -- I don't think that's completely dismal. Now, a completely dismal answer, to the question, would you support a law that would confiscate America's excess wealth?

Including things like second homes. Luxury cars, and private boats, in order to help young people buy a home for the first time?

Are you for or against that? We'll give you that number here in just a second.

GLENN: There are some disturbing results, that get very disturbing, going from here on.

We've got two of these today, and then more tomorrow.

We'll spend more time with you tomorrow, Justin.

But would you support a law that would confiscate American's excess wealth, including things like second home, luxury cars, and private boats in order to help young people buy a home for the first time? Get the results.

JUSTIN: Yeah, 25 percent strongly support that, 30 percent somewhat support it, 55 percent in total for support. Only 38 percent strongly or somewhat oppose, with just 20 percent saying strongly oppose. So the vast majority now is -- is supporting this Communistic policy to confiscate people's wealth in order to help people. Younger people buy homes, which is in line with that question, we talked about earlier. Where it said, you know, three-quarters of these respondents wanted to nationalize whole industries to make things fairer. So it's all about -- it's all about this sense of unfairness that exists.

GLENN: Uh-huh.

JUSTIN: And they feel like. Young people feel like the system is rigged. They feel like neither party is on their side, and they want to blow the whole thing up, by just taking wealth away from people, nationalizing whole industries, and redistributing it all.

And guess what, that's basically the democratic socialist platform. So it's not a surprise that that's -- that's becoming increasingly more popular with these young people.

And I don't think that free market, pro-liberty people are dealing with -- with this.

GLENN: No.

JUSTIN: In a real way.

In fact, I think a lot of us have believed recently that the wind is at our backs, and we're actually winning more and more young people over.
And that isn't what's happening according to the poll results.

GLENN: It explains why the Democrats have not moved their position off of the socialism stuff.

Doesn't it?

We keep saying, why? It's not working with anybody.

It is working. It is working with people under 39.

18 to 39-year-olds are hearing this message, and are embracing this message.