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Skittles Devoured Over 'White' Version of Rainbow Candy That Honors Pride Month

Could the marketing geniuses who thought up New Coke be working at Skittles? To show solidarity with Pride Month, the candy company --- which creates multi-colored candy under the slogan "Taste the Rainbow" -- temporarily removed the rainbow to produce white Skittles in white packaging.

"I'm alerting the Mercury One museum to go out and buy a box of white Skittles. Because that's funny," Glenn said.

Naturally, in today's PC, safe space culture, the blundered attempt has left many angered, claiming Skittles has gone racist.

"So here's this company trying to do something in support of you. They're taking their own rainbow and saying our rainbow doesn't count. [The pride rainbow] is the only rainbow, and they're being --- well, this is a bad analogy for a candy --- they're being eaten. They're being persecuted."

Enjoy the complimentary clip or read the transcript for details.

GLENN: I am alerting the -- I'm alerting the Mercury One museum to go out and buy a box of white skittles.

PAT: Seriously.

GLENN: Because that --

PAT: That's funny.

GLENN: That's funny.

PAT: Like, how stupid can you be? Like you said. If you're sitting around the marketing meeting, how does somebody in the meeting not say "Maybe that's not the best idea.

[Laughter]

Maybe this is like I knew Coke type of idea.

GLENN: It might have been. The guy was finally struggled, got back on his feet, and then he's liked it I think everybody has forgotten about the idea of new Coke. Hey, skittles.

STU: Let's look at some of the other PR disasters from these companies. Kendall Jenner, there's consternation between the police.@let's put Kendall Jenner in there. At least you can follow the thought process of what you're trying to do. What is the thought process of taking a rainbow-colored candy in gay pride month and changing it from the symbol of gay pride to white pride.

GLENN: Yes. That would be like if the White House was always lit in rainbow colors.

STU: Yeah.

GLENN: And then the day the Supreme Court passed the marriage thing, we're going to celebrate all white lights on the White House.

[Laughter]

STU: That's such a weird thing.

GLENN: It's bazaar.

STU: Do you know what their thought process? What were they trying to do?

GLENN: Celebrate pride.

STU: But that's -- that has nothing to do with it; right? Like, you wouldn't turn them all white.

PAT: Yeah, because --

GLENN: All right. I have a -- rational? No. I have a way that maybe those in mental institutions might have arrived at this.

STU: Okay. Okay.

GLENN: Okay. What is the absence of all color?

STU: Okay. White.

PAT: Black.

GLENN: Yes, black. What is the mixing of all colors? White.

STU: Black?

GLENN: So obviously, it takes a really smart mental institution or at least one that understand his prisms.

[Laughter]

STU: I do enough coloring books these days, I should really know this.

GLENN: Yes, you should. Or if you ever looked at a prism, you would know this. But the rainbow comes from white light. And then the rainbow prism breaks that up into the spectrum. So white is all colors combined. Black is the absence of all color. Okay?

STU: Okay.

GLENN: I don't think anybody at that table thought that because you have to -- that's a justification of cognitive dissonance. That's just, like, I made a really bad move. How do we cover this? Oh, white is all colors mixed into one. Nobody thought that. I cannot do the math and get to this decision from skittles.

STU: Let me try one other potential possibility. They said we're colorblind; right? So everything's the same. We're all the same, and inside we're all different. So a lime skittle may look the same as a cherry skittle or whatever they have. However, we're all the same. Maybe it's that type of thing?

GLENN: But that's not what pride would be. That's not standing -- who is saying "Hey, let's all just now fold back into each other and be cool."

Nobody's saying that. This was one of the worst decisions in marketing I have ever seen.

Okay.

GLENN: So you know what's funny? These -- the skittles still are on the market, and we have an update for what their plan was, and it's on the back of the package. And what's it say?

STU: Basically the reason they got rid of the rainbow is they wanted to say is that the gay pride rainbow is the only rainbow that matters.

JEFFY: That needs to take center stage.

STU: That needs to take center stage.

GLENN: I have to remind everybody. It's a stupid candy you eat.

JEFFY: Don't call it stupid.

GLENN: Okay. If you are on the left, and you're a fan of the gay pride flag and the rainbow. Okay. So here's this company trying to do something in support of you.

STU: Uh-huh.

GLENN: They're trying to say -- they're taking their own rainbow and saying our rainbow doesn't count. This is the only rainbow.

JEFFY: Yours does.

GLENN: And they're being -- well, this is a bad analogy for a candy. They're being eaten. They're being persecuted.

STU: Right.

GLENN: And yelled at and called names and being called intolerant and racist and bigots because they tried to do something nice.

STU: Yeah, it should be really, like, guys, that was a little bit of a stupid mistake, but we appreciate the effort.

GLENN: Exactly right.

STU: That's the tone that should come.

GLENN: Quite honestly for anybody else, it's a candy.

STU: Can it be I love the fact that they're getting heat for such a stupid gesture? Can it be that one? Because that's the one I want.

GLENN: I think it can be. I think it can be. Sure. Sure. Because that's where I'm living right now.

THE GLENN BECK PODCAST

Why Your Actions Matter More Than Words in the Eyes of God

Glenn Beck and Eric Metaxas expose the spiritual crisis gripping America’s churches — a moment they compare to Dietrich Bonhoeffer’s warning before World War II. As the culture descends into moral confusion, too many Christians retreat into silence, claiming faith while refusing to act. Together, they argue that true belief demands courage — that “faith without works is dead” — and warn that neutrality in the face of evil is itself a form of complicity.

Watch the FULL Interview HERE

RADIO

The American Dream is in CRISIS - How Freedom Was Replaced by Comfort

The American Dream used to mean freedom and the chance to build your own life through hard work, faith, and independence. But today, it’s been replaced by comfort, consumption, and debt. Glenn Beck breaks down how America traded liberty for lifestyle, why socialism is gaining ground, and what it will take to reclaim the real American Dream before it disappears for good.

Transcript

Below is a rush transcript that may contain errors

GLENN: I don't know if you saw the visualizing the American dream, Stu.

You know, what the American dream actually is, is that you can forge your own way.

You can -- you know, you can have a scrap of land, and grow your own food if up.

You can, you know, go to school. Not go to school.

You can find a job. If you're qualified for it, you have an equal chance of getting it, you know, based on merit.

But the percentage of Americans who say the American dream is retirement is 86 percent. Health care, 86 percent. Owning a home, 85. Raising two kids, 78. Owning a car, 72. Vacations, 71. Pets, 66. A wedding, 55 percent. That's the American dream, I can get married.

The American dream, if that's what you think, they've now estimated, the cost per household over the cost -- over the lifetime, retirement is $1.6 million. Owning a home now, 30-year mortgage, 20 percent you want to, is $957,594. Owning a car, buying and finance to begin with new cars every ten years is now $900,000 over your lifetime. Raising two kids to 18, plus four years of public college, $876,092. Two kids. Health care, over your lifetime, spending from ages 22 to 85, $414,000. Vacations, annual vacation from '22 to '85, $180,000. One dog and one cat for 11 to 13 years is $40,000!

That's more expensive than a wedding. The engagement ring, the ceremony, and the reception is now estimated to be $38,200.

There's a reason socialism is doing well. You look at that, and you're like, wow. I mean, if that's the American dream. And for a lot of people, that is the American dream!

That's not what the American dream is supposed to be, but, you know, once -- you know, once Woodrow Wilson and FDR got a hold of us and they started advertising, it became stuff instead of freedom. It became stuff. And, you know, when there's a new report out. Let me see if I have that.

There's a new report out now that shows, first time home buyers made up just 21 percent of the home purchases. That's the lowest on record.

The typical age of repeat buyers hit an all-time high of '62. The median downtowns, reaching 23 percent.

The highest since 2023.

And also, where is it?

The last one is -- the median age for first time home buyers, in 1981, it was 29 years old.

I'm sorry. Yeah. Twenty-nine years old. In 2021, it was 33 years old.

What is it this year?

Median age, first time homeowner, forty.

You're 40 before you can buy any kind of home. That puts these things that people want, dream about, out of reach, until you're 40?

You know, 29 is one thing. But if you're not seeing -- you're not seeing your life really kind of settling down until you're 40, I -- I can understand why you're like, you know what, this system doesn't work.

Because you've never seen it work. It's betrayed you.

Or so you've been sold. It's betrayed you.

And everything is being pushed out of your reach. And when you're young, the one thing you're not is patient.

And at 40, I can see why people are not, you know, yeah. Well, socialism is neat because capitalism isn't working. How would you respond to that?

STU: I mean, it's more lengthy than we have time for. But I would say that the response to, you know, you thinking that you want a home is not to embrace an ideology that murders 100 million people.

That's not -- that's not a good answer to the problem that you think you have.

GLENN: But they're not learning that anywhere.

They're not -- that is our responsibility! To teach those things. Because they're not learning it anywhere.

TV

Glenn Beck Warns of 3 Economic Outcomes That Could Change EVERYTHING | Ep 467

Socialism is spreading fast among America’s youth, and the shocking election of Democratic Socialist Zohran Mamdani for mayor in New York City marks a major cultural and economic shift. Glenn exposes how runaway debt, record home prices, AI job disruption, and the collapsing stake in capitalism have led many Millennials and members of Gen Z to embrace socialism and communism. He reveals the three possible economic futures for 2026: two that are disastrous and one that could change everything if the Trump administration’s global financial overhaul succeeds. Plus, Justin Haskins, president of the Heartland Institute, joins to reveal some terrifying truths about why young Americans are embracing socialism from a poll he conducted with Rasmussen Reports.

RADIO

Glenn Beck warns: We're already in World War III

"The world doesn't understand yet. We're already in World War III," Glenn Beck warns. "That foe is not China. That foe is militant Islam." Glenn explains the battle we're currently facing and what's to come if we don't wake up soon...

Transcript

Below is a rush transcript that may contain errors

GLENN: From New Jersey, it's Brian. Hello, Brian.

CALLER: Hello!

GLENN: Hey.

CALLER: Yeah. Thanks for taking the calls today.

GLENN: Sure.

CALLER: Yeah. I'm worried that we are headed towards another French Revolution-style because we have entire generations. Or actually people just not being heard by their representatives.

GLENN: Hmm.

CALLER: And it's not just here. It's around the world.

GLENN: Uh-huh.

I -- actually, I had scheduled for this time, I'll just do it some other time. Talking about what's happening in -- in England.

I think England is headed for a Civil War. And -- and it's very close.

I mean, you can't put 4,000 people. 4,000 people, in jail, or try them for hate crimes. And speech crimes.

You can't -- you can't do it. In England!

You can't do that in one year. And expect people to just put up with it!

You can't -- you know, we're -- we're -- America doesn't understand yet.

The world doesn't understand.

We're in World War III. We're already in World War III.

I don't know when it becomes a hot war. Or even a war that we on our side recognize. But we are in World War III. And that -- that foe is not China.

That foe is militant Islam, period. And, you know, when we have a situation to where people are -- when the government is just like, no. It's not a problem.

It's not a problem. You know. You've got illegals all over.

It's not a problem.

It's not a problem.

It is a problem. Don't tell me what -- what the problems are not!

Because we're the ones living it!

You're the experts, who keep telling us, no. It's going to work out fine.

And it doesn't work out fine. And it just gets worse and worse.

Oh. We can spend this money. No. It looks like we can't spend this money. Oh, we can afford this. No. It looks like we can't afford this.

You know, if we do this with Ukraine, it will work out fine. No, it didn't, did it? These endless wars, all of this stuff, don't tell me what the problem is. Listen to the people and start talking to the people. Honestly, this is the reason why I'm doing this today. I -- I need to hear from you.

I need to know what's on your mind, so I stay focused and -- and clear on what America is saying.

Because I don't think -- look, you know, me taking phone calls is -- is not a true representation of anything, but it does give me a sense of -- of where you are, as an audience. Maybe not as America, but as an audience. And there are lots of things that concern me. But I want to hear it from you.
But I think you're right! We're headed for real, real trouble. All you need is real economic trouble.

You start getting real, true economic trouble. 1930s kind of depression stuff. And we're in Civil War.

Dan, Oregon. Welcome!

CALLER: Hello, Glenn. How are you?

GLENN: I'm great!

CALLER: Yeah. Good. It's been a long time.

I guess it's been over ten years, since I've had a chance to talk with you. I was one of your first insiders. I was listening to you, since you were in Florida.

GLENN: Wow. Wow.

CALLER: So it's been a long -- yeah. It has been. And I can't say I've enjoyed all of it.
(laughter)

GLENN: Neither have I!

STU: I can't say that either, I'll be honest with you.

CALLER: You know, you were talking on yesterday's show, reminiscing with Stu about how you guys started. And I remember those old shows. And, you know, at the end of the -- the fusion of entertainment and enlightenment.

STU: Hmm.

GLENN: Right.

CALLER: And there was a lot more entertainment. I remember I laughed a lot.

GLENN: Oh, yeah. I know. I know. Those days are long dead.
(laughter)

STU: There's nothing to laugh about now.

CALLER: Yeah. I -- I'm 78. I still work 40 hours a week. I love my job.

GLENN: Good for you.

CALLER: Been married for 55 years. I have seven kids.

GLENN: Good for you.

CALLER: I've got a daughter -- I've got a daughter who is in her 40s. And she has severe TDS. She -- we don't -- I mean, we're not cutting each other off. She hasn't done that at all. We're still very close as a family. But she was down visiting the other day, and got into a conversation with my wife. And I wasn't in the room. But Kathy said it was just like listening to one of those young people out on the street that was being interviewed by the news media. And she was -- and she was in tears about it. My wife and my daughter both.

And, I mean, I love her, and I continue to support her. She's a single woman, not by choice. She just never found the right guy.

GLENN: Yeah.

CALLER: And I really think that's part of the problem. Because she started reading -- back when Trump was first running, she started reading all of this stuff about him being misogynistic and all of this stuff.

GLENN: Yeah. Yeah.

CALLER: And it's just gotten worse. I -- I'm at a loss. I really am. Because I -- like, I see the country doing better. I keep waiting for the other shoe to drop. But I still feel like that at least right now, we're doing better as a whole. But what do we do about -- what do we do about our kids about -- she went to Portland State University for the last two --

GLENN: Oh, jeez, for the love of --

CALLER: Well, yeah. For the last two years, she went to -- she went to a little college in Idaho called Ricks for the first two years, and Utah State.

GLENN: Oh, yeah.

CALLER: And then she served a mission for our church in Brazil and came home, but then she went to Portland State University. And it just seems to have gone downhill from there.

GLENN: Yeah. Yeah. So, Dan, I think you are suffering from the same thing that almost all parents are suffering from. If you're not suffering from this, then, I mean, God bless you. You know, get on your knees and thank God. Because you are a lucky, lucky family. Everybody has in their family. I have it in my family.

And you have to ask yourself, what is your goal?

My -- what is your goal with your daughter? Your real goal?

CALLER: My real goal is for us to be united eternally. That's my goal. That's my goal as a father and has been to teach her --

GLENN: And how -- and how is that going to happen with politics?

CALLER: We just stay together as a family regardless of what politics does.

GLENN: That's exactly right. Exactly right.

I think we're in a place now where as parents, you can ask your kids, but it has to be honest. It cannot be trying to win. It has to be honest. How did you get there?

I mean, I remember. You know, we've talked about this before. And you didn't believe that before. What has changed?

Can you help me with that?

I would like to see what you're reading, or what that was.

And just ask questions. But they have to be honest. They can't be, you know, because I'm setting you up. Because I want to change your mind.

But keep a dialogue open with them. And just love them!

Just love them!

Because if you do anything else, you're going to drive them away. And then they're really lost. So just love them.

CALLER: Oh, I know that. Glenn, when she was young -- when she was young, I considered her one of the elect. And the Scripture says, that in the last days, even the elect are going to be deceived. And that's what I'm seeing. But everything you've said, I -- I am doing. I'm doing it that way. Because I know --

GLENN: Okay. Good. Then you didn't need to -- I appreciate it. I'm so glad you called me. But you didn't need to -- my advice, you already have it down. You're a very wise man.