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Glenn went into further detail on The Glenn Beck Program Tuesday night:

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The progressives have a long history of using propaganda and manipulation in order to influence the public. When he was back on FOX News, Glenn would often reference Edward Bernays, a pioneer in propaganda and public relations who argued that manipulation of the masses was an “important element in democratic society.” Bernays served in Woodrow Wilson’s administration. Today, the manipulation continues. An article on The Blaze reveals the latest progressive handbook, The Little Blue Book: The Essential Guide to Thinking and Talking Democratic, which is now being heralded as a “game changer” for the progressive movement.

The Blaze explains:

Similar to Saul Alinsky’s “Rules for Radicals,” the fingerprints of Lakoff’s advice are seemingly on the framework of almost every political debate, whether the participants are aware of it or not.

For instance, it doesn’t matter that Republicans have been arguing that a baby is a baby, whether it is in the womb or not, for decades.  Today, you will rarely hear someone who is in favor of abortion refer to the baby as anything but a “fetus.”  They typically use the words “reproductive rights” or “a woman’s right to choose” to re-frame the debate from whether a baby is being killed to whether a woman has “reproductive rights,” never responding to the argument that a baby is involved.

Similarly, you can try to explain to a group of “Occupiers” why taxing the rich won’t help them land a job, but all you will likely leave with is an earful of how Wall Street is “greedy” and how people are being exploited.

Another one of Lakoff’s main “themes” is that conservatives embody, essentially, an abusive father household, and that leftists embody a welcoming one where both parents make decisions together.  Referencing a book from 1970, Lakoff reportedly writes that “the role of the mother [in the idealized conservative family] is to uphold the authority of the father.  If she does not, she may have to be disciplined as well.”

The book has been praised by Van Jones, George Soros, and the MoveOn.org founder Joan Blades. Jones even calls the author George Lakoff the “Jedi Master of language” for his ability to manipulate using words.


“What do Jedis have to do with language?  They manipulate people’s minds.  That’s exactly what they do.  They manipulate what other people think and say for their own benefit because they’re Jedis.  They know better,” Glenn said.

“Van Jones means what he wrote about this book.  This guy is great at manipulating the message.  He knows how to make people who would normally never agree with progressive policies vote for those progressive policies.  So who is the author of this book, George Lakoff?  He is an extraordinarily influential political progressive thinker,” Glenn said.

“You know how whenever Democrats lose an election, they invariably blame their poor messaging and never, ever the content of their policies?  Lakoff is the one that came up with that,” Glenn said.

In the book, Lakoff claims that progressives need to reclaim the word “liberty”, and as Glenn showed on radio people like Van Jones are already leading the charge.

Here are some Van Jones quotes showing Lakoff’s theories in practice:

VAN JONES:  Shouldn’t we have the right and the liberty to be energy producers and not be dictated to twelve times a year by energy companies that dictate how much we’re going to pay for energy, when we’re going to pay it, how many asthma inhalers we’re going to have as a consequence?  Shouldn’t we have the liberty as Americans to power this country in a new way?

VAN JONES:  If all you care about is individual economic liberty and you don’t give a hoot about justice, you get a different type of tyranny.  You get corporate tyranny.  No, no.  They say, “Well, Obama is a socialist, you see?  The government is trying to take over the economy.”  BS.  The corporations are trying to take over the government!  That’s what’s happening!

Glenn urged listeners to get informed, get activated, and to vote. 

“You cannot win the war of ideas if you don’t understand their tactics and you’re not committed to being able to fight those tactics with facts and finesse.  You can’t win if you’re not committed and activated because they are using Jedi mind tricks.  Admittedly so.
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