BLOGJuly 27, 2017

'Friction' Author: Today’s Consumers Are ‘Walking Billboards’ for the Brands They Love

Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, co-author Jeff Rosenblum told Glenn Thursday on radio. The latest generation of consumers is comfortable with social media and loves to interact, so they are the best advocates for the brands they like.

In his book Friction: Passion Brands in the Age of Disruption, Rosenblum explored this phenomenon of “passion brands,” or companies and products that people love enough to share with everyone by tweeting, wearing a T-shirt and telling friends through word of mouth.

“They’re like walking billboards, and they’re actively proselytizing for brands,” Rosenblum said, describing this key type of consumer.

One of his favorite examples is the brand Yeti Coolers, which sells a particularly rugged type of cooler intended for camping, fishing and other outdoor trips. Instead of traditional ads, Yeti focuses on creating short videos about people going on incredible adventures. It’s more about image than anything else. Even if people don’t really need a cooler that can weather the elements, they’ll be drawn to the vision of adventure.

“They tell these stories about people who are going on bigger and bolder adventures than most people ever will,” Rosenblum said.

GLENN: The whole world is changing. And really in an exciting and dynamic way, if you understand that the bull crap of yesterday, which Washington hasn't figured out yet. The bull crap of yesterday, the lies of yesterday, and the systems that create friction and make your life complicated just don't work anymore. Nobody wants them. Don't prop them up. Get out of that and find passion. Passion brands and friction. We're going to talk about that with a guy who knows it quite well. Beginning right now.

Name of the book that I've been telling you about for weeks, and I'm thrilled to have Jeff Rosenbloom. He's one of the co-authors of the book "Friction" passion brands in the age of disruption. It is one of those books that you read, and you're, like, jeez. How could I not know that? How did I not think that? How is this all of a sudden -- it's one of those things that somebody invents something, and you're, like, of course. How come I didn't invent that?

I want you to know that Jeff is not here to sell books. I highly recommend you buy his book, but he's not taking any of the money from it. It's actually going to something called special spectators, which we hope to talk about a little bit later. He will also be with us on The Blaze TV for a special episode tonight at 5:00, so he's not here to make any money. He's here to change some lives, and you have dramatically impacted my thinking since I picked up your book, so it's great to have you here, Jeff.

JEFF: Thank you for having me. I appreciate it.

GLENN: So tell me. I guess we just need to start at, you know, the brands of the past and the brands now. Passion brands. What is it?

JEFF: , well, passion brands are the brands that absolutely dominate the competition; right? They don't have just customers. They have an army of evangelists. These are the folks that are at the bars, at the restaurants, at the dinner table, they sit around the campfire, grew up on their social media channels, they've got the T-shirts, they've got the hats, they're like walking billboards, and they're actively proselytizing for brands.

GLENN: So you talk about one passion brand that has really boggled my mind until I read your book, but I want to ask you some questions about it. And that is Yeti. Coolers. Great coolers.

JEFF: The best.

GLENN: But -- what is it? Four times the price of a good cooler?

JEFF: yeah.

GLENN: And I've often wondered. People who buy this, they become evangelists, and it's a cooler. And I wonder how much of that is because it truly is absolutely great and how much of that is to soothe the cognitive dissidents in their head of I just paid fours times as much and everybody who doesn't have one says "What the hell is wrong with you."

Does that play a role in that at all?

JEFF: Absolutely. To dial it back, and then we'll talk about Yeti. Passion brands are built by fighting friction. Friction is anything that gets in the way of what you want to accomplish in life. It's anything that gets in the way of your hopes, dreams, aspirations, on even your mundane day to day goals.

So when you think about Yeti, it's a cooler for outdoors. So by definition, if you're using it, you're going on some sort of outdoor adventure. So they fight friction in two ways. The first is this cooler is fundamentally better than any other cooler out there. It's literally certified Grizzly bear proof. Now, the chances of anyone actually needed that type of technology --- fairly negligable.

GLENN: Right. I would like a cooler that I can pick up and throw at the grizzly bear.

JEFF: That's the next product.

But it's nice to know if you're going on that adventure, that product that you're buying can go further and deeper and bigger on an adventure. But to your point, it's not just about the cooler, it's about the totality of the experience. And what they've done that I love is rather than relying on a bunch of interruptive ads, they've created these incredible videos. Each of these videos are about eight minutes long, and there are dozens of them. And they've been watched millions of times over. And what they do is they tell these stories about people who are going on bigger and bolder adventures than most people ever will. The world's greatest fly fisherman, the world's greatest ski guide, the world's greatest barbecue pit master who happens to be an 89-year-old woman named Tutsi. It's not, like, we're Yeti, and we make coolers. Yeti doesn't even appear in these videos. But what happens is they give us a vision. A bigger and bolder vision of ourselves. We all wake up in the morning wanting to be better we were than the day before. It's at the heart of the human experience. It's what drives capital I am. So these great videos help us envision that.

And, by the way, I've watched hours of them. Most people will watch a few of them. The typical interactive ad experience is 1.6 seconds. Compare that to an eight-minute video.

GLENN: I watched the fly fishing one. It's 22 minutes.

JEFF: Yeah.

GLENN: I watched it. Every second of it. And here's what I do. I hear from the guys because I'm not a sports guy. But I hear from the guys on sports every -- every Monday, I hear ugh, and I know they're on ESPN just trying to get the six-second clip, and they have to sit through the commercial. That's not 22 minutes. And it's just in the way of getting to their six seconds.

JEFF: Yeah. Prerolls. You know, the advertising industry, we keep making ads and the audience keeps running away.

Now, to be clear, this is not about the death of advertising. That false eulogy has been written before. We're just asking advertising to do too much. We can still do incredible things with advertising, but increasingly those traditional interruptive ads are being ignored and avoided.

GLENN: In fact, just removing the friction from your product will do more than any ad. If you make a truly great product, and you make it frictionless and not only -- I mean, let's go into the passion brands a little bit. Of finding that group of people -- and let me ask you. Do you need -- to really have an authentic brand, does that need to come from the founders that are, like, what you know? I wanted this. I know this is great, and I don't care if anybody buys it. Or does it come from a group of people who are just scanning the horizon and saying, yeah, these people over there. Let's come up with something for their -- does it matter?

JEFF: Well, I think it comes from both. But most passion brands that we see, and they can be big brands like Under Armour or big brands like Amazon or some of them are smaller startups, they tend to be run by the founders because they have a strong vision, and they don't want to waver from that vision. But it can be from large, established corporations.

One of the interesting things that we found is that really the key is to take all of your efforts and instead of first focusing it outward at messaging, focus it inward at your own behaviors. And a piece of research we found is what's called the power score. And they looked at 9 million different data points. They interviewed 20 self-made billionaires and CEOs and army generals. What they found is only 1 percent. Only 1 percent of leaders are great at what they call the power score, which is establishing your priorities, staffing effectively, and building internal communication cadence. So if you can have great leadership, then you can build a great passion brand. And ironically, you can create great ads. But you have to focus inward before outward.

GLENN: Some amazing things that I just didn't know, for instance, some stats in your book. Let me just run through a few of them. 90 percent of all of the data in the world has been collected in the last two years. That's astounding. 40 minutes in nature every week will lower AD/HD by 50 percent. Don't put your smartphone or your iPad next to your bed. Take that on.

JEFF: That is interesting because so many people loved it, and we weren't sure if that actually fits in the book. But what we tried to do with the book is look at industrial friction, organizational friction, and personal friction. And in that example, we found this great story about Keith Richards. The world's greatest guitar player or one of them. And one night, he's out doing the one thing in this world better than play guitar. He's partying like a Rockstar, and he passes out cold, and he wakes up the next day, and he has a song in his head. And his guitar is literally lying in bed lovingly with him. He grabs his guitar, rolls over, presses record on his tape recorder, lays down a few notes, passes out cold again. Wakes up a couple hours later, presses play, and he finds the guitar riff for satisfaction is waiting for him. Of course, then it's followed by the sound of him snoring. He's not even conscious enough to press stop on the recorder.

Paul McCartney had a similar experience. He woke one day, and he has a song scrambled eggs in his head. Can't stop. He's turning to all of his band mates and friends and be, like, what song have I ripped off here? And they're, like, dude, you didn't. It's your song, it's your original. And he went to John Lennon and turned it from scrambled eggs to yesterday.

Not quite as catchy when talking about breakfast; right? And it knowledge only happens to rock stars. The guy who figured out the periodic table of elements, the guy who figured out the double helix of DNA. All of this happened first thing in the morning when people woke up. And what happens in your brain, you've got something called alpha waves. It's the most powerful form of cognitive creativity that you have. This is where you can think of some big, bold, break through ideas. It's the same thing you get if you're in a hot shower, hot bath, you're in traffic for a while, your alpha waves start kicking in, and you ignore all of that crap in your head.

Now, the issue is 72 percent of us go to bed with their cell phone lying next to us. 50 percent of us, the very first thing that we do is we check it. One third of women before they even go to the bathroom, they check social media. The problem is when you do that, you completely shut off those alpha waves. You lose that opportunity to have that cognitive creativity.

GLENN: And why is that.

JEFF: Because it kicks in your fight or flight system, which is something we learned about in high school; right? It's when the blood flow changes. It used to be something that kept us from getting eaten by woolly mammoths, now it keeps us from getting run over by a car; right? Your subconscious takes over, you have different chemicals like adrenaline and cortisol in there. Your buddy on Facebook who just went on a better vacation than you'll ever go on. That's stressful; right? The server that's on fire, the contract that didn't get signed. Whatever it is on e-mail, that's all stress. So you're turning off that creativity, and you're creating stress.

Now, here's the interesting point. They used to think that your brain was your brain, and that's all you got. It turns out that there's a high degree of plasticity in your brain, which means it can change just like that cheap analogy that says your brain is like a muffle, you have to work it. It turns out it's true. You can actually change the size and shape of certain areas of your brain, and it happens very quickly. So when you go to your mobile device first thing in the morning, you turn off the creativity, you turn on the fight or flight. For the rest of the day, you're not going to be as creative.

So with a 90 million bits of information, 90 percent of the data that's been collected the past two years, everybody has unprecedented access to data and technology. Creativity is the ultimate competitive advantage, and you have to feed your creativity just like you have to work out your body at the gym.

GLENN: When we come back, I want you to talk about --

STU: All about the gym. You're talking to a good crew.

JEFF: That's why I went there.

GLENN: So you're speaking our language. When we come back, I want you to talk about monkeys and how this relates to monkeys and then back to us. In just a second.

GLENN: A game-changing book in your thinking is "Friction: Passion Brands in the Age of Disruption." There is so much friction in our lives from chaos, from just -- just from the news trying to understand the political -- it's all friction. And being able to reduce that and navigate through that is really hard. And I think people are getting really frustrated in some ways with life, and they're just tuning out. They're just stopping. And that's really because the media or politicians or party or whatever you're dealing with just are not changing. They're holding onto the old system.

JEFF: Yeah.

GLENN: And it doesn't work. I was blown away -- where did you get the monkey thing, and then explain the monkey thing.

JEFF: Yeah, it was interesting. When I was writing the book, we set up a research team, thousands of pages of research. I'm a numb nut. I barely graduated college; right? But I'm hanging out with my really smart friend, he's a Ph.D. at Stanford, a neuroscientist, and he's telling me about this study that they conduct all the time. And what happens is when you go to get your Ph.D., they often give you this experiment where they take an electric probe, and they put it into a monkey's brain to read what's going on inside that brain. And then what they do is play this loud, blaring, obnoxious sound in the monkey's ear. And what you see on the readout is not surprising. When you play that awful sound, you get a very strong and very negative reaction from the monkey's brain. So then they repeat the experiment. They play that loud, blaring, obnoxious sound. And what you find, again, is not surprising. They have a very strong and very negative reaction.

But what it was absolutely shocking to me is that if you repeat the experiment a few times over, and then you look at the readout, the reaction looks like the side of a cliff. The monkey's brain literally stops reacting to this awful sound because the monkey at a structural level knows that it needs to focus on other things in life. Food, water, shelter, fornication; right? If it continues to respond so strongly to that stimulus, it literally can't survive. It's called repetition suppression.

GLENN: So are we in -- before we go into this on the decisions that we make and every day. But are we seeing this -- is this one of the reasons why we are just tuning so many things out in Washington? We're tuning principles out. We're tuning all kinds of stuff out because we just can't do anything about it, and we keep hearing it shouted over and over and over again, and we focus on other things? Am I reading that right?

JEFF: That's exactly right. The human brain is exposed to 400 billion bits of information every second. We make 35,000 conscious decisions per day. We ran an experiment --

GLENN: That's 35,000 yes or no decisions.

JEFF: It could be more complicated than yes or no. These are outright conscious decisions per day. So brands, politicians, we're all trying to enter this stream. We expose people to 5,000 branded messages per day. The previous generation was only 2,000. Already, that was too much. So what we have to do is focus less on interruptions, and more on empowerment. Another way of looking at it is magnets over megaphones. We have to create content and experiences that are so powerful, people go out of their way to participate in them. And then, share them with others. And that's the secret ingredient to brands like Yeti.

GLENN: Patagonia you think is the pinnacle of a passion brand?

JEFF: Patagonia is one of them.

GLENN: Why?

JEFF: Well, I fell in love with this guys because, first of all, they recognize that there's friction in the category. And what they to is they focus all their efforts on fighting that friction. So the friction is this:

If you want to enjoy their outdoor gear and apparel, you need a healthy outdoors. And ironically when they create their products, it actually damages the outdoors; right? Create manufacturing by-products, your old jackets make garbage; right? So everything they do, they fight friction by empowering people.

GLENN: Okay. So when we come back, listen to the ad campaign that they came up with, and it's brilliant. Brilliant. Patagonia "Friction" is the name of the book. Jeff Rosenbloom joins us again in a few minutes. "Friction: Passion Brands in the Age of Disruption". Back in a minute.

[Break 10:31]

GLENN: I will tell you. If you really want to see the world in a different way, especially if you're an entrepreneur or a leader of any sort, you really want to see the future and whether what you're doing will survive or not. You need to read the book "Friction: Passion Brands in the Age of Disruption".

Jeff Rosenbloom is with us, and you were giving us the example of Patagonia. Patagonia making outdoor clothing, and they really are dedicated to, you know, save the planet and everything else, and so that's where their people are. And the friction that they had internally was, you know, all of the stuff that we make the chemicals and everything, the garbage, that's actually hurting. So how are we helping, exactly?

So talk about the campaign that they ran with a coat.

JEFF: Yeah, so you hit on a really important point. For their target audience, making the environment healthier is absolutely paramount.

GLENN: Paramount.

JEFF: Right. So the campaign that I love, I came across not when I was doing research, but we actually created this documentary called the naked brand. And we looked at one of their campaigns called the footprint chronicles where you know if you got the surfer board shorts, and you go surfing, and you come back on the beach, and they dry, like, 45 seconds later? Well, guess what? Mother nature didn't make those shorts. We made them. We manufactured them. They're manufacturing by-products, so you can actually follow the manufacturer of their products around the globe, see the supply chain, they're not saying look how great we are. They're literally talking about the damage they do. It's really counterintuitive. I find it fascinating, and I fell in love with the brand. And I wanted to buy this blue Patagonia jacket. I had a perfect vision of it in my mind's eye.

And I'm literally shopping on Black Friday. The number one shopping day of the year. Brands sell more on Black Friday, the day after Thanksgiving than in months combined. And I went to Patagonia.com and on the home page, like, they read my mind, I can't exaggerate this. There's the blue jacket that I wanted to buy. And then right next to it on the home page in a giant font, don't buy this jacket. What the heck is going on here? And then there's a button, like, direct response principles click on it. Learn more. So I click. And their point is this. Reduce, reuse, recycle. Reduce is number one. So if you want to buy that jacket, we're happy to sell it to you. But we're going to damage the environment from the manufacturing, from the garbage of your old jacket. Maybe, you don't need that jacket. Maybe you should buy less.

So I'm Jewish, I'm from New York, I felt guilty, I didn't buy the jacket. They lost the sale. But here's what they gained. They gained my unwavering loyalty. And they gained my evangelism. So here we are on your show talking about Patagonia. But more influential than me are the people who are truly influential. The guys; right? These are the guides leading hiking and biking and fly fishing and surfing adventures all around the world. And in definition, guides are influential, and they're covered head to tow in Patagonia gear because Patagonia is empathetic and empowers people about the one thing that is most important to those guides. And when you talk about evangelists, they are 12 times or more trusted than paid advertising ever will be.

PAT: Wow. And also, their competition is similar in that way; right? They try to reduce -- north face, they reduce friction for their customers as well.

JEFF: Yeah, it's a great point. Thanks for bringing it up because we can't just all jump on the environmental bandwagon. We can't jump on what other brands are doing.

PAT: That would look really disingenuous.

JEFF: Totally. People don't wake up in the morning and want to hug the trees and save the manatees; right? It works for some brands. North face took a different tact, which is if you want to enjoy outdoor sports and apparel, we're going to help you become a better athlete. So they created what they call the mountain series; right? And it's a bunch of instructional videos and information and articles and events that help people become better athletes. So I fell in love with this video series. It was from some of the best rock climbers and skiers, and they were shown very specific exercises to help me become a better skier. What's interesting is I don't think it worked all that well for them because they made less of those videos and became less prominent. But they stick to this platform. They're always empowering and always educating with different events and different information to help people become better athletes. You don't see the edge or you do see the ads and say, hey, we're north face, these are great products. But more importantly, they create content and experiences. So the ads are only part of that brand-building system. It's not the totality of it.

STU: You go through a lot of this stuff, obviously, in the book "Friction." And I have a friend who goes to Soul Cycle, which is a cycling spin class place.

JEFF: Bordering on a cult.

STU: The number one people say to her is shut up about Soul Sycle.

GLENN: It's like orange theory.

JEFFY: Yes.

GLENN: Orange theory is, like, okay. Stop with the bumper stickers. It's a gym, man. Let go.

STU: So the question I want to ask you is how do I get her to shut up about Soul Cycle? But separately -- because I look at their business model, and I see a huge friction point, which is they're charging people $31 to come in and ride a bike in their establishment for an hour.

JEFF: Yes.

STU: And, to me, that sounds completely insane. Yeti, they have more evangelists percentage-wise probably than any company I've ever seen. How do you cross over a huge friction point like that and bring your point along?

JEFF: Great point. Great brand. I should have included them in my book. I was scared to death to go in there. You guys selling salad? We'll do that.

GLENN: Salad? I like the part on Cadbury, for the love of god.

JEFF: Here's the interesting point that you just amongst is these passion brands, they don't get there by talking about discounts and promotions. And once brands go there, it becomes really addictive. They actually charge a premium price. Patagonia, Yeti, Soul Cycle, sweet green, all of this stuff is quite a bit more expensive than the competition.

GLENN: And it has to be worth it first. It has to be worth -- if you're buying a dozen eggs, you better get 14 and great farm fresh eggs if you're charging --

PAT: Or at least you're better than whatever else.

GLENN: Yeah, you've got to be. You have to be that first. There's none of this, you know, hey, Fred Flynn stone is saying, you know, that doctors say smoking is healthy. It has got to actually be accurate; right?

JEFF: There's a great poster I saw. No amount of advertising can get me to buy your crappy pizza; right? And the truth and the matter is it actually can. It can get you to buy that crappy pizza once. But it's not going to get loyalty and evangelism. So you're hitting on a key point with Yeti is that the product has to be better than the competition. It doesn't have to be two or three times better. But it has to be 10, 20, 30, 40 percent better.

But to your point, that relationship that people have with Soul Cycle is irrational; right?

STU: Yes. Yeah, I can confirm that. Yes.

JEFF: The reason it's irrational is that it's emotional. Most brands have a transactional relationship; right? They make a good product, they charge a fair price, they have some pretty good advertising, people comparison shop, and then they buy.

Soul Cycle and other brands have an emotional relationship where people pay more for the product. They ignore the competition. They buy all of that Soul Cycle and gear, and they turn themselves into walking billboards. And they do that, they create that irrational relationship through irrational behavior.

Think about that Patagonia example. Running a campaign that says don't buy this jacket, that's irrational.

GLENN: So Starbucks, really, was kind of a pioneer in this kind of area, weren't they? Where everybody was going to Dunkin' Donuts and getting your coffee at a normal price. And then all of a sudden here comes Starbucks charging money out the nose. But it became more than a coffee place.

JEFF: Yeah, well, it went from transactional. I like Dunkin' Donuts. I'm from the northeast. But it's transactional. You're in, you're out, you move on. Howard Schultz was, like, wait a second. Let's make this experiential. Let's look at what's going on in Europe. Let's sell them the cup of coffee and then give them a place to hang out. And then all of a sudden almost like Soul Cycle, it's almost coltish in the language that they're using, and they're becoming part of a tribe and tribes are extraordinarily powerful. We don't just want customers. If you want to be a passion brand, you have to build a tribe.

GLENN: So is that do you know where Y they use things like venti? They change the language to make it even more of a badge to be a part of this tribe. Is that what's going on?

JEFF: That's exactly right; right? And I don't know, like, I'm not that gifted creatively to figure those types of things out. But, yeah, Howard or somebody on his team figured out long ago let's create that badge. Let's create those shortcuts.

GLENN: The name of the book is friction. I can't recommend it highly enough. I've never done this with any book before. I insisted everybody on the staff read this book, so we're responsible for about 249 companies being sold.

JEFF: Thank you very much.

GLENN: And everybody has read it. I also for the first time I've never done this. We're asking all of our Dallas employees to come down to the studio floor today. There's about 90 here just in this building. They're coming to listen to you at 5:00 for the show at 5:00 today TheBlaze.com, and I just want you to talk about how to find the customer, how to reduce friction, how to -- I mean, I'm convinced -- everything in your book, I've known instinctively. And if I boil it down, I always thought that capitalism was the greatest charity brand ever, if it's done right. And meaning if I love a group of people, I'll say how can I serve them? How can I make their life better, easier? And by serving them, what they need in a really easy way, I could become rich. It is capitalism. It's not charity. It's capitalism. And that's really kind of the thing. If you know who your target is, you know who you're serving, and you actually love them, listen to them, and help make their life easier, that's it, isn't it?

JEFF: It's interesting you bring it up because I'm leaving this very blue region of New York City, and I'm entering this red region of Texas. And I'm looking out the window of this wonderful, amazing, beautiful country of ours. And I was thinking about the fact that we just can't seem to agree very much lately. And then I realize, wait a second. There is one thing that we can all agree upon. Which is corporations have incredible power. And they should use that power to improve people's lives one small step at a time. And this is not for altruistic reasons, this is not for idealistic reasons because that is not sustainable. It's because when brands improve people's lives, they get rewarded. Not just by shifting customers or, say, prospects to customers, but by shifting customers into evangelists, and that's what fighting friction is all about.

GLENN: Unless you go to the Harvard school of business, and you are assigned both wealth of nations and moral sentiments, which is imperative that you read both Adam Smith books, you're not going to get this. This is a new really kind of Adam Smith look at how capitalism should work, "Friction" passion brands. We will you on The Blaze TV today at 5:00.

JEFF: Thank you.

GLENN: I want to talk really quick before you go. The proceeds as we're telling people to buy your book. The proceeds are not going to you. Where are the proceeds going?

JEFF: From July 15th to August 15th, all of the proceeds, not Amazon, not the publisher. I can't control those guys. Goes to special spectators.

GLENN: Which is what?

JEFF: Takes kids with life-threatening illnesses, and takes them to exclusive college sports experiences. So they'll get on the field at, like, Alabama, and they'll get into the locker room, they'll meet the coaches, and there's all different games going around the country. And what they found with these, because I'm on the board of make a wish, and we saw it there also. It's not just about giving these guys a moment of happiness, but it's also part of a healing process; right? It literally heals kids when they're fighting these diseases to actually have a moment of happiness in their life.

GLENN: Thank you very much, Jeff. We'll talk to you later this afternoon.

JEFF: Thank you.

GLENN: By the way, if you have any questions, go ahead and tweet them, and I'll have the staff look at them this afternoon before we go on the air. You can just tweet them @glennbeck, and we'll try to get your questions in as well.

RADIO

Should Andrew Tate Be a Role Model for Young Men?

Controversial influencer Andrew Tate has become a role model for some young men on the Right. But should he be? Is he even “conservative” or “based”? Fellow BlazeTV host ‪@AllieBethStuckey‬ joins Glenn to discuss what Tate actually believes, in his own words, about women and feminism: “Do we need strong male leadership examples for men? Andrew Tate is not that.” But should the Trump administration and Florida prosecute the Tate brothers?

Allie also talks about her next "Share The Arrows" event, which you can get tickets for at https://www.sharethearrows.com/

Transcript

Below is a rush transcript that may contain errors

STU: Can you hit the Andrew Tate thing at all? I don't know how much you've gone into it. I don't really know anything about him.

ALLIE: You know, I thought that you were a huge Andrew Tate fan. You struck me as that. Wow.

GLENN: Here's the thing, my son said to me, dad, I don't know how to feel about Andrew Tate. I think I kind of like him. I'm like, son, I don't know anything about him. But I will figure this one out. Because I'm not -- I'm not sure that should be -- and that's where young men are going. And it seems to me, to be dangerous.

ALLIE: Yeah.

GLENN: But I don't really know. I haven't done any work on it.

STU: I did the one thing where it's like you're going through Twitter, and someone posts. You keep seeing his name. I keep seeing people post about him. I've never heard of the guy. If you think Andrew Tate is a real conservative. And I clicked on it. And it was a video of him saying the worst things possible for about ten straight minutes. And I was like -- and seemingly physically abusing a bunch of women. And I was like, I don't -- are there actually conservatives who think guy is a good guy?

ALLIE: Yes. 100 percent.

GLENN: I think there are young men.

STU: Do they not see this stuff?

GLENN: I don't know. We have made men so wimpy. This is -- this is from zero homework. Okay. So this could be proven wrong six ways to Sunday.

ALLIE: Don't worry, I'll check you.

GLENN: So I'm just saying, this is me shooting from my hip. Kids, men, boys have become -- wearing skirts. And it's totally fine. And you want -- it's bad to be a man. And there's no tough men. And everything else.

I think he is the overreaction. The pendulum swinging so far the other way, that young people are looking at him, and going, you know. You know, it's time for men to be men.

But that's not what men are. That's not what a good man is.

STU: No.

GLENN: You know what I mean?

ALLIE: Yeah.

GLENN: And I could be wrong.

ALLIE: No. I think that's part of it. That's certainly why people defend him.

And I've listened to things he says. Of course, he says things we would agree about feminism. About the emasculation of men, about how men to be providers. They need to be tough. They need to take care of women. But at the same time, he's a self-proclaimed pimp, who has prostituted young girls on video, talking about his academy -- his academy. It's an online academy, where he has trained other men to pimp out women online.

And so that was how he made his money.

GLENN: That sounds like Hollywood.

ALLIE: Yeah. PhD. Course. Pimping hoes course or whatever. Is what he called it. And, yeah, he is on tape beating women with a belt and threatening them.

GLENN: Jeez.

ALLIE: And so he might say he's different now, but I don't know how anyone can say he's redeemed because he became a Muslim, which is basically just a religious justification for oppressing women. And he still says --

GLENN: Wow. What a brave statement. I'm off the hook for my earlier statement.

ALLIE: I overshouted it.

GLENN: Did you hear what Allie Beth said after I said it?

ALLIE: I mean, it's just not surprising that he didn't become Christian or something like that. So that's who Andrew Tate is. I would say no. No young man should follow him. Do we need strong male leadership examples for men? Yes. Andrew Tate is not that.

GLENN: Yes. And that's going back to this whole thing, Christ is king.

It's the same thing. You'll see, this is what Satan does. He'll take a little bit of truth. And then mix it in with a whole bunch of lies. And pervert everything.

And that's what's happening with these things. Is you'll see the truth of, yeah. You know what, men should be strong.

And then you look at it. Stu, I haven't seen this video.

Where he's beating women. I don't know. That doesn't seem like a strong man.

ALLIE: Yeah.

GLENN: That seems like a bully. And the exact opposite of what I think a man is.

STU: And when we say women. It's underaged girls.

ALLIE: That's the allegation we're talking about, 14 and 15-year-old girls in some cases.

STU: I saw Ron DeSantis' reaction to it in Florida, and it seemed completely appropriate.

ALLIE: It seemed proportionate. Now, there are some issues about whether or not as American citizens they should be here or not.

But I do think that it's wrong to spin any political capital by the Trump campaign on the Tate brothers.

GLENN: Okay. Hang on just a second, Allie Beth. She's the host, in case you don't. I'm sure you do. Of relatable on Blaze TV.

She is -- who was the lefty. What was it?

The New Yorker. Or the Atlantic. That claimed that you were --

ALLIE: Well, the new Phyllis Schlafly. Which is -- that is an honor. I've not filled those shoes.

But, yes.

STU: That was a great article.

ALLIE: Yeah. It was actually --

STU: I assumed it would be some kind of hit piece.

I thought it was very positive.

GLENN: They might have meant it as a hit piece.

ALLIE: They probably did.

GLENN: Normal people read it and say, yeah. Absolutely.

GLENN: So last year, we had like a billion women from everywhere, show up here in the Dallas area, in your Share the Arrows event. I unfortunately was out of town. Because I was ready to put in my skirt and go. There were like four guys there. But it was an amazing event.

ALLIE: Oh, thank you.

GLENN: And you're doing it again, when?

ALLIE: Yes. October 11th, outside of Dallas, Texas. And we have an actual arena this time. And we are super excited about it. We are announcing our speaker lineup next week.

And I just hope, by the grace of God, it's another really supernatural event.

GLENN: It will be. It will be.

STU: My wife Lisa went to this, absolute loved it. Brought seven or eight of her friends. They loved it. They want to go to the next one. Like, they spoke about it for weeks afterward.

ALLIE: Oh, good. Oh, that means a lot, thank you. Yeah.

STU: You did a great job with it, and I think you affected a lot of people.

ALLIE: Well, thank you. Blaze TV also, helped me pull it off. Everyone here. I wish I could list them all by name. It wouldn't have happened without them, truly.

GLENN: Maybe we could get one of the Tate brothers on October 11th, to go -- his crowd could go beat your crowd up.

ALLIE: Oh, that sounds perfect.

STU: That is a good idea.

ALLIE: Hmm. Wow.

GLENN: Wow. Thank you, Glenn, for that idea.

Anyway, how do you get tickets?

ALLIE: SharetheArrows.com. People can find out all about it. If you've got any questions. Go there. That's where you can get tickets. Bring your small group. Bring your mother-in-law. Sister-in-law. Sister's friends. Anyone. As long as they are a woman. They have to be an actual woman to be there, though. Glenn can't just grow out his hair and attend. Sorry.

STU: He loves Broadway. Does that help?

GLENN: I'm practically 100 percent chick.

ALLIE: So you're nonbinary is what you're saying.

GLENN: Anyway, what are the topics? Well, you can't tell the speakers, but can you tell the topics?

ALLIE: Yes. So Share the Arrows is a call to action. When your fellow believer is getting lambasted or rejected or bullied or whatever for standing up for what God says is good, right, and true. Rather than saying, I'm glad that's not happening to me. You stand up and say, okay. Enemy, whatever arrows, you are throwing against her, I will take them too. And that can really turn things around. I have watched that happen over and over again. There was one attendee, who sent me a message last year. And said, I walked out of Share the Arrows with zero fear of man. And that's what I want every mom, every young woman, every grandma to walk out with Share the Arrows feeling.

So we will hit on really controversial topics. We will talk about the typical gender abortion all of that, but motherhood. Apologetics. The New Age. Reproductive technology. All this stuff that people don't tend to hear at women's conferences. We will hear from a Christian perspective.

GLENN: That is great.

ALLIE: Thank you.

GLENN: You're just a gem. Allie Beth Stucky. You can find her on Blaze TV. She's the host of Relatable. Look at the podcast wherever you get your podcast. Share the Arrows.com. Again, it's happening in October 11th.

In Dallas, Texas. October 11th. You can get your tickets and find out all the information at SharetheArrows.com.

RADIO

Why Bondi Delayed the Epstein List: Glenn's 4 Theories

It has been a few weeks since Kash Patel was sworn in as FBI Director and the Epstein files have still not fully been released. So, what's going on? Why is Attorney General Pam Bondi delaying the release? Glenn and Stu review 4 theories: she needs to keep it secret for some reason; Trump wants to save its release for a politically strategic time; she can't overcome the Deep State's resistance in the FBI; and the theory that Glenn thinks is most likely: they'd rather delay its release until they're ready to make convictions.

Transcript

Below is a rush transcript that may contain errors

GLENN: You know, we were just -- we were just talking with Allie Beth Stucky. And we were talking about Christ is king.

And that whole controversy. And it's not a controversy in my world. I don't really understand why people are so upset about it. Except for extremists that want it to be a thing.

And want it to divide us. But, you know, that's not the thing.

Stu and I were just talking about. This is becoming like a Black Lives Matter thing.

Where remember, you had to post the little black square on -- had to!

STU: Yeah.

GLENN: And you couldn't say all life matters. You couldn't say, I think the lives of black people absolutely matter!

You couldn't say that. You had to say, Black Lives Matter. It was like a -- an incantation.

STU: Yeah.

GLENN: It was -- and I think that's -- honestly, that's the way it kind of is.

It's a mantra that you must say, and when it comes to Christ is king! King of kings, Lord of lords.

No. That's not good enough for you. Why?

Why isn't that good enough for you?

Why can't I quote Scriptures?

Why do I have to say it exactly like you said it.

That just tips me off, something is not right with some people that are saying it. It has another meaning to enough people. Lord of lords. King of kings.

What? You know. Do I have to say Budweiser is the king of beers? That's an advertising slogan. And so we just to have to be careful of these things, because, you know, there -- we can't boil things down to slogans.

Times are too important, and deception is too widespread.

We -- we can't just be a bumper sticker. Can't do it.

Today, Donald Trump is at the DOJ.

And I came in this morning, and one of the producers said, why is he going to the DOJ. And honestly, why hasn't Pam Bondi given the Epstein evidence?

Well, I don't know either of you those.

But if you would like me to speculate, I could go right to lizard people.

Because they're all lizard people.

Because it wasn't Epstein island. It was actually Trump island.

You know, I -- we could go there if you want to. Because the entire world, even your boss is part of a global pedophile ring.

And the only ones, the only ones that aren't in on it, you and me.

I mean, I could go there. I don't think that's what it is.

You know, but there are some other options.

I would like to run some of these options down. And I don't think it's one of these. I think it could be a myriad of these things.

Bondi is just incompetent or deceiving.

Because she knows, but she's not telling. Because she needs to keep it secret. For some reason.

Do you believe that one?

STU: I don't think she's incompetent, no.

PAT: Yeah, do you think she's just doing it because she's part of the Deep State cover-up.

STU: I don't think.

GLENN: I don't think so either. This is the big one, I know from the left. Because they're trying to scrub Donald Trump's name off it?

STU: Had to. I don't think --

GLENN: They've tried scrubbing, and they've tried soaking, and it just won't come out.

STU: That's just silly. There's pictures of them hanging out, when they had a relationship. A public, very large public breakup.

GLENN: And it was because of the way Epstein, if I'm not mistaken, treated some waitress or some employee of Trumps. And he's like, no, thank you. Get out.

STU: That's what I remember as well.

GLENN: Okay. How about this one?

She's not releasing it because Donald Trump wants it released when it's strategically and politically the best time.

STU: Probably not. But, I mean, that's a possibility there.

GLENN: Yeah. And it might play a role if there's bigger things. It might be like, wait.

We have other things to do. With this particular case. You have to do these things.

And then let's strategize at the top. I don't think it's the reason.

It could play a small role.

STU: We saw a slight version of that, on the day that the initial stuff came out. Which was, they had a foreign dignitary in town.

GLENN: Yeah. It was -- Prince Andrew's, you know, PM.

STU: Right. And so they were say, let's wait until after that meeting is over.

So there is strategy that goes into all of this.

GLENN: That she hasn't done it because the FBI, there's bureaucratic resistance, and they just can't conquer it.

STU: That's kind of their claim, right?

Bureaucratic resistance from --

GLENN: That was their claim on the first day. But I don't believe that. Because that would lead me to believe. If that's true. That would leave me to believe, they're in on it. Because why wouldn't back up the paddy wagons.

You know what I mean?

If that were the real reason, why wouldn't you back up the paddy wagons.

I think that might have been true.

But if they -- if there is a coordinated effort, in New York, I mean, we just talked to our HUD secretary.

New York City has one person left in New York.

In the -- in the Department of Housing and Urban Development.

One!

If that were true!

Suddenly, Donald Trump and all of the people who believe in it, Kash Patel, is not -- you know what, we're just going to leave those guys alone though.

It doesn't make sense.

STU: It doesn't make sense.

Although, we have seen some sort of agency by agency approach. When it comes to the DOGing of the government.

GLENN: That would be timing then.

STU: It would be timing. But also, you have a list of priorities, you work through.

Maybe they're not to that yet. It's possible.

GLENN: Now. Let me give you a combination of what you think, to me, is most likely.

And you tell me.

There's part of it, let's review for privacy reasons.

Let's make sure, you know, the girl's names aren't released. That we don't do any damage.

And we know the names that are true. And we don't just release a bunch of junk, that could get people who weren't involved, just swept up into things.

GLENN: Possible. But it does seem like that is a really legitimate excuse. And if it were the excuse, we would be hearing more of it.

She mentioned it before she released it. Right? Then she released it after she said she was done with it.

So that's a weird one.

But maybe it's still possible. There's so many different pieces of paper that they're looking it at --

SCOTT: So when I talked to Kash Patel last spring or summer, and he said, oh, day one, that will be released. And Donald Trump said, I am going to release this.

They were both coming from a place to where they didn't trust anyone in the DOJ, FBI, you know, the post office.

STU: Right.

GLENN: Everybody was against them.

STU: Uh-huh.

GLENN: And his strategy back then was, lob this grenade into that room. And let's see what crawls out. You know what I mean?

STU: Yes.

GLENN: So now that he's not operating that way. He's not throwing grenades.

He's very, very strategic.

Is it possible, and this is what I think is the most possible, is it possible that Kash, what he said, I am going to release this thing right away. Was speaking as a guy who wasn't yet even confirmed.

And then, when he got in, and Pam is like, wait a minute. Wait a minute.

Because I've seen this in every cop. Every law and order. And whatever.

All of them are the same. The prosecutor looks at the cop.

Do you want a conviction, or do you want, you know, just this guy to -- you to look good. Because you caught the bad guy.

STU: Right.

GLENN: Yeah. One of these -- one of these arms. Kash Patel." His deal is to gather does is the evidence and get the bad guy.

And his frustration. You know, a year ago. A half a year ago.

Was they're not exposing anything.

They're not releasing anything.

And they're not doing anything about it. Okay. So that's what he was coming from.

And he didn't trust anybody from the Justice Department.

Neither did Donald Trump. Now that Donald Trump's person is in there. Kash had that kind of Law & Order moment, where Pam was like, do you want to just release the names so everybody knows? Or do you want to put these people in prison? You know what I mean?

STU: Uh-huh. Uh-huh.

GLENN: So he knows that Trump -- I'm just -- I'm shooting. This is my theory.

STU: Yeah. That's what you're doing.

GLENN: It makes more sense to me.

That he -- he trusted Trump. He most likely trusted Bondi.

I don't know Pam Bondi.

So I have no reason to not trust her. But I have no firsthand experience to go, I trust her.

But I do trust Trump. And I do trust Kash Patel. And when Bondi said, wait. Wait. Wait.

You cannot release these yet.

Because I want convictions.

Let me get the -- let me get all of these things in order. So when we release it, we also say, oh. And using just pulling this name out of the air.

Because it's riddled with it.

Bill Clinton.

We're also next week or tomorrow. We are filing charges against Bill Clinton.

STU: And you want to release that all at the same time.

GLENN: Release it at the same time.

STU: Now, of course, it's not that he will be a runaway fugitive, I don't think. It will be difficult to hide. You're just saying --

GLENN: Again, do you want just the names? Because if I want the names. And I have been pissed the names haven't come out. The only reason I'm pissed is because I have -- I have no reason to believe that the federal government will do the right thing.

Because they've never done the right thing on things like this.

They don't do it. They either give you some BS answer. Or they're like, and, you know what, he's too elderly to even stand trial.

You know, I know she said, put acid on all of her servers. But that -- she didn't mean that in a bad way.

STU: Right. Usually these people aren't held accountable to that level.

GLENN: They're never held accountable.

So my frustration is comes from, these people have never been held accountable.

But I think we've seen, there's a new sheriff in town. He operates differently.

And he's put really good, competent people around him.

And so shouldn't we jump to the conclusion, still, trust yet verify.

And that's really important. Do you think Donald Trump actually trusted Russians?

No. No.

But for the sake of everybody getting along, I'm going to take your word for it.

I'm going to, and we will move forward on this trust, but I'm also sending in inspectors. Because you're not trustworthy! Our government. No matter who is in charge, is never trustworthy.

You should never trust them. You should trust and verify.

STU: Let me -- let me ask you a difficult question on this.

GLENN: Oh. Friday.

STU: It's Friday.

GLENN: You had a good week. Let's --

STU: Let's blow it up. No. How much of what you just said is essentially copium?

Like you are the mythical drug that helps you copy with you not getting what you want.

GLENN: I thought about that a lot.

I don't think so.

STU: You don't think. Because what it sounds like. And I know this isn't what you're doing.

GLENN: I know what it sounds like.

STU: It sounds like the Pizzagate people, who are like, well, so they didn't have a basement. That's because they knew we were coming! And sealed off the basement where they were keeping the captives. They moved it to another restaurant.

GLENN: I know. I know.

STU: At some point, it's just -- is it important to just acknowledge, that this isn't there?

They're never going to release it.

It's -- what it --

GLENN: No. Because I don't know that's true.

STU: I don't know that's true either.

It's possible.

GLENN: I could say Donald Trump. No. I could say Joe Biden. That George Bush.

Mitt Romney.

Any of them. Barack Obama. If that's the kind of president we were looking at, and we had seen an administration that had just done this campaign.

And then we didn't have the last 12 weeks. Or eight weeks we just experienced.

I would say, yeah. You're never going to see that. Nothing will happen.

STU: You think with this president.

GLENN: I think because he has shown us. What he's shown us.

I will never trust anyone in the government. But I want to give them the benefit of the doubt. And the time.

Now, if I'm sitting here a year from now, and that thing hasn't been released. I don't trust you. And I think that's verification.

STU: Do I put this in a calendar? I'm putting in a calendar, a year from now, you will be very upset.

GLENN: Oh, no. I'm upset now. But I'm giving people --

STU: You write the calendar entry. March 14, 2026.

GLENN: If there has been no release of these documents, no release of what is at least on the tapes, it's kind of buried and it's just nowhere. And there's been no prosecution, this administration was lying to us. They're no different on that topic, than everybody else. But I don't think that's true.

I want you to play this video.

STU: Okay. Tenth.

GLENN: A year from now, because then I can say, well, see, giving him the benefit of the doubt was the right thing.

STU: Yeah.

GLENN: Or God, was I stupid. I must have been high on copium.

RADIO

Glenn Beck SLAMS Krugman: Chinese Slave Labor Over US Jobs?!

Glenn tears into economist Paul Krugman’s recent Substack article, “Making Sweatshops Great Again,” which laments Donald Trump’s plan to bring manufacturing back to the United States. Of course, we should manufacture things like computer chips in the US, as Krugman insists. But what’s wrong with bringing sneaker and textile manufacturing back? Would Krugman rather child slaves in China continue making them?

Transcript

Below is a rush transcript that may contain errors

GLENN: Paul Krugman writes, on Manhattan's Seventh Avenue near the corner of 39th Street, there's a larger than life statue of a garment worker, a man wearing a skull cap, hunched over a sewing machine. The statue is a tribute to the locale's history.

It stands in the middle of what's still called the Garment District! After all, in 1950, New York's apparel industry employed 340,000 workers, but that industry is gone now. Not just from midtown Manhattan, but from the United States as a whole!

Having moved to low wage countries, like China, and increasingly Bangladesh. No serious person mourns the off-shoring of the apparel employment.

I do! As someone who would like to wear American clothing, who has tried to help save the Cohen denim company, which made the best denim in the world. They're out. You know why? Can't afford to make it here. You know why? Because we offshored everything. You know why? Because we're stupid, that's why. So I actually do mourn that, but I don't really count in Paul's world, but I digress. For a poor nation like Bangladesh, apparel jobs are a big step up from the alternatives. Even in our heyday, mostly, it only employed immigrants, who despite being represented by powerful unions were paid low wages.

And often faced harsh working conditions. Oh. Wait a minute.

So wait a minute. Let me see if I can get this right. What about your insistence of keeping people here, because they will work for low-paying jobs. You remember jobs Americans won't do. So are you now saying, we will want to get rid of all those low-paying jobs that all Americans won't do? I mean, I'm not with you, Paul.

I'm just trying to understand your reasoning here. I mean, have you changed your mind on that? Is there no one in America that would gladly take a sewing job over scrubbing toilets in a hotel?

Nobody. As I said, no serious person wants the apparel industry to come back. Again, but Donald Trump's economic team aren't serious people.

This come from the biggest clown of my lifetime. Last week, Howard Lutnick, the Commerce Secretary went on CNBC to explain that Trump's tariffs will bring back US production of T-shirts and sneakers and towels.

The host just started laughing at him, because we know when we all know better than he does. And there's no reason to believe that he -- he or his boss think this was a joke. And their nostalgia for industries in the past, seems to be matched by surprising hostility towards the industries of the future.

Oh, okay. All right. Now, we're starting to get good. Again, our hard-working dishwashers. Fruit pickers. Lawn maintenance. Or service style jobs. For people just like you, Paul, that will hire people at a lower wage because they're illegal, and you can get away with anything that you want.

Oops. I mean, you can help them achieve the American dream. Are these jobs nostalgic?

Because with the onset of AI in the next few years, I think they are! But wait. I'm hostile towards AI?

I'm confused, but Krugman goes on.

Now the Trumpiest view of international trade pretty much begins and ends with a view that whenever Americans buy something made abroad, no matter how much cheaper it is, it may be to import a good, rather than try to produce it domestically. And that's a win for foreigners and a loss for America.

No. Paul!

God, you're stupid.

Products that are more inexpensive. Or that are inexpensive, are always a win for Americans. Always. Unless it completely guts our ability as a country to stand on our own.

Also, why should we give so much money to the biggest slave owner country the world has ever known?

Message to you progressives, America is not so bad. Compared to what China is doing currently!

Now, instead of standing up to them, you know, we -- we just want to be independent, so we can!

And I would like to live without the slave labor of some of these countries.

You know, if we're making sneakers here in the US, at least it wouldn't be a line full of children, spraying, you know, led paint on Nike shoes, like it's most likely happening away from our shores. But I digress. Again, by shipping our jobs to China, Paul. Buying our i Phone and socks from China. Are you not doing the same things the elites like you did before and during and even after the Civil War? Well, it will hurt the economy!

We've got -- jobs here in America on our American assembly lines actually allow people to afford college for the next generation or even themselves, to better their stations. Even though you have done everything you can to destroy our universities through your horrible progressive ideas.

And, you know, through government subsidies that you have raised the cost of college.

You know, since we got into the business of getting loans for colleges, guaranteeing those loans. In 1963, tuition was an adjusted -- inflation adjusted $2,487. Now it's almost $10,000. That's an increase of 292 percent. Four times the cost, in real dollars, that was in 1963!

What happened? What changed?

What changed?

He continues. I mean, Trump has slapped high tariffs on Canadian aluminum, which is cheap, because smelting uses a lot of electricity. And Canada has a lot of abundant hydropower, and aluminum is important for US manufacturing. Yet, Trump somehow thinks Canada is exploiting us, by offering us a key industrial import at a good price.

But back to T-shirts and sneakers. We definitely shouldn't be making those for ourselves.

But what should we be making instead?

Well, here's what we are going to be making, Paul. Nothing. We're not going to make anything.

Unless, we have a hard-working, well-educated, motivated workforce, with cheap energy, and the cutting of crazy regulation. In which companies can afford to grow and build.

And want to come here. Because we have the best conditions. And the best labor. And the cheapest energy.

That's what made America, America.

But what you have done, you have killed the well-educated with your support of the teachers unions. And everybody else controlling EDU. You want an example. Just check what you were saying, while our children were out of school, during COVID. Because of your support.

You know, next thing that you cut was the motivated by advocating for higher taxes. More red tape. Plus, out of control labor unions.

You know, where the lazy and the corrupt, they think can't be fired. Can't be fired. You killed motivation.

Well-educated. You killed that one. The motivated, you killed that one. You killed that one. Because not only the red tape. But with DEI and ESG, and CRT programs. You also teach everybody, you'll never make it without us. Why try?

You've killed everything. And do I need to even remind you of your anti-cheap energy lectures? And you love the growth. Energy regulation. Because, oh, my gosh, we have to get rid of our -- we have to get rid of our hydroelectric power here. And take those dams down. Because that's so colonial.

Oh, my gosh.

I can't take this guy. What free trade purist would answer, whatever the market decides, let private firms decide what's profitable in America. And even if you're not a free trade purist. You have to admit the government doesn't have a great record of picking winners.

Oh, my gosh, have you just admitted this out loud, without even knowing this? Your support for the Green New Deal!

Your support for things like, I don't know, Solyndra. Did I miss an op-ed, where you're like, boy, that was a mistake?

Yet I, like many economists, have come around to The View. Listen to this one. This is his big announcement. That maybe we should engage in a limited amount of industrial policy, using subsidies.

Oh, wow!

Paul, the heavens have opened up for you.

You have finally come around to the idea of government subsidies. How refreshing from you.

What a shock. What an unbelievable turnaround for you. You mean to tell me, you've gone from a supporter of the public private partnerships. The green nigh deal that just funds entire sectors.

Big government programs.

To now somebody who can -- who can finally embrace the idea of government bailing out failures.

Wow!

Making partners with private corporations. With our government using the little guy's tax dollars, to give to the billion dollar companies.

Money from the average person. The average working man and woman. Right to the billionaire. Wow, you have come so far, Paul!

You really have!

Good for you. You know, there are two big reasons. Limited industrial policies, back in vogue.

That word isn't even in vogue.

One is that it's become increasingly clear that there are important positive spillovers, between technology firms, Silicon Valley is now more than the sum of the individual companies, located in south of San Francisco.

It's kind of an industrial ecosystem of shared services. A pool of skilled workers. And an exchange of knowledge!

Oh! Paul, you mean like every other industry, somehow?

But this one is different?

I mean, other than Silicon Valley being originally funded by the DOD, CIA, and the federal government, how is this different?

You know, again, other than it was the greatest concentration of wealth, perhaps ever in the history of man.

Think of that. Silicon Valley, probably the greatest collection of wealth in the history of all mankind, we've got to get the government in there to help those poor, starving billionaires.

The -- aren't these the titans. The billionaires. Are they somehow different than the titan and billionaires that have to pay their fair share.

And who are unelected fascists like Elon Musk.

I mean, I'm so confused, Paul.

Are you now admitting that Elon Musk alone is capable of creating, quote, an industrial ecosystem of shared services? A pool of skilled workers. And with his willingness and action, not to patent technology. But to release it. To help the planet.

Is he an important force, that for an exchange of knowledge, it -- wouldn't he be one of those?

If we want America to be competitive and high-tech, we need government policies to encourage the formation of these industrial ecosystems. In other grimmer reasons, we need industrial policy because of geopolitics.

Circa 2010. Listen to this. Circa 2010. No, not many people worried about how much of the world's production of advanced semiconductors, which are now crucial to almost everything, was concentrated in Taiwan. No, Paul!

You weren't! In 2010, you couldn't see over the horizon. You know that quote from Paul Krugman, that you gave me earlier? About the internet.

I mean, you were the one that wasn't concerned about semiconductors and high-powered chips.

STU: 1998. The growth of the internet will slow drastically, as the flaw in Metcalf's law, which states that the number of potential connections in a network is proportional to the squared number of participants becomes apparent.

Most people have nothing to say to each other. By 2005 or so, it will become clear that the internet's impact on the economy has been no greater than the fax machines. That's so good.

GLENN: Well, forget about that.

Now we know the age of large-scale warfare isn't over! And it's dangerous to rely on crucial products and industrial clusters easily threatened by potential adversaries. That -- just that paragraph.

Just that paragraph -- just that, Paul, proves everything else you've said in your stupid op-ed, to be absolutely the opposite.

Or may I just say, duh!

And duh! These realizations lay behind one of the Biden administrations two major pieces of industrial policy legislation. The Chips and Science Act, designed to encourage production, unlike the Inflation Reduction Act, which sought to use industrial policy to fight climate change! Climate change.

The Chips Act has had a substantial bipartisan support. Yeah, it did. It did. As did slavery in the 1800s. As did the rounding of the Japanese under another progressive president.

In fact, wow. So did men can actually be women? Just a couple of years ago. It doesn't make it true, Paul. Even though in an era of intense partisanship, a significant number of Republicans were willing to back the effort, but during his speech to Congress last week, Trump veered off into a demand that Congress would repeal that act.

It's not clear what he has against the Chips Act. Although, according to the New York Times, many semi conductor companies attribute his hostility simply to personal animus to former President Biden.

Yeah. You can't think of another thing, that might make him against the Chip Act.

It's weird, Paul.

I went to an expert, I trust more than you. Grok!

And asked it, besides personal animus, why might the president be against the Chips Act? I'll share that answer with you, Paul.

I can't figure out, other than his personal animus against former President Biden, why he would be against the Chips Act. Uh-huh.

Thank you, Paul Krugman. So I just went to Grok, and I said, is there another reason besides personal animus, that President Trump might be against the Chips Act?

Here's what Grok told me today. Cost, and perceived wastefulness.

Trump has described that the Chips Act is a horrible, horrible thing, that involves giving hundreds of billions of dollars to companies without sufficient return.

From this perspective, he might view the $52.7 billion in subsidies, plus additional lending authority. As an inefficient use of taxpayer money.

If his goal is to save America, he could argue these funds might be better directed elsewhere.

Two, preference over tariffs for subsidies. Trump has constantly advocated for tariffs as a tool to incentive domestic manufacturing, claiming they could achieve the same outcome as the Chips Act, bringing the semiconductor to the United States without the government spending any tax dollars.

Let me point to Taiwan's semiconductor manufacturing company. Increasing its US investment. As evidence that these tariffs, or the threat of them are working.

From his viewpoint, this approach avoids handing out money to wealthy corporations. Aligning with a belief that market pressure is a more sustainable way to bolster American industry.

Three, skepticism of corporate giveaways. I don't know.

Paul, that sounds like something that you would say, as you're shipping your country -- right there, on the porch in your rocking chair. Thinking, I'm so smart!

RADIO

“15 Smoking Guns”: Is Mahmoud Khalil a THREAT to America?

The Left and Legacy Media insist that anti-Israel activist Mahmoud Khalil, a green card holder who helped organize protests at Columbia University in the wake on the Oct. 7, 2023, Hamas attack on Israel, is just “supporting Palestine.” But Capital Research Center Investigative Researcher Ryan Mauro argues that the evidence is clear: he poses an actual threat to Americans’ safety and should be deported. Ryan lists 15 “smoking guns” that Khalil and his activist group, Columbia University Apartheid Divest, support taking radical action against Western civilization. They seem to have an affinity for arson, his group called for a repeat of the Oct. 7 attack on US soil, and one group in the coalition even declared itself a literal part of Hamas.

Transcript

Below is a rush transcript that may contain errors

GLENN: Ryan, welcome to the program, how are you? Right, hey, it's great to be with you.

GLENN: It's great to be with you. This is an amazing article, the 15 smoking guns, that show, this guy is clearly a terrorist threat.

I think I got to number three, and I'm reading this. Like, how is this even an argument? How this guy even here, still? Honestly, why isn't he even in jail, here in America? Can we go through these, one by one?

RYAN: Yeah, absolutely. And I think -- I would preface this by saying, honestly, we're thankful that he's deported, and we can all applaud that. But we shouldn't necessarily be impressed by that.
(laughter)

GLENN: It is a pretty low bar here.

RYAN: It is. And the fact that the Trump administration hasn't involved to any degree that I'm aware of. Those are the monitored groups. That's why I have this information available. They came out with this, and kind of got put on the defensive. And now Mohamed Kahlil, a group he's a part of that we will talk about, is more powerful than ever. All the pro-Hamas seditionist groups are fundraising off of this.

GLENN: This is crazy.

RYAN: And this is -- they didn't work with those to justify what they were doing. They just kind of did it.

GLENN: Okay. So let me take this point by point with you.

First point, Kahlil's group seeks to incite and carry out terrorism on US soil, including copying the October 7th atrocities.

RYAN: Yeah. So the group that he is a leader of, Columbia University apartheid. Which is actually a coalition of 100 student groups.

They post odd their social media base. Multiple times, that they were telling their comrades, involved in this little intifada. Primarily to the United States.

They talk about Israel. To, quote, look to the tactics of the Palestinian resistance, which were inspired action, and to rise like a flood. When they think flood, what they're doing, is they're referring to the October 7th attacks because Hamas refers to it as Operation Jerusalem Flood.

So that's how that would be interpreted. October 7th, good idea, for US soil.

GLENN: Number two, his group praised the October 7th attacks and Islamist-backed violent uprisings in Bangladesh as part of the global intifada against American imperialism.

JASON: Right. So they view themselves as part of a global intifada that is both Marxist, Communist, actually some anarchist elements, and Islamist. It's all one thing.

They view this as a part of a network.

GLENN: His group said, quote, we must genuinely threaten the state, I imagine that's America.

So much, we are killed, jailed, tortured, disappeared, and targeted in America. End quote.

RYAN: I think they -- the goal is doing that. To approve a sacrifice. They called it to achieve liberation in America. What they're doing, they and their comrades talk about, they refer to America as turtle islands. And basically, if a native -- what they're saying, just as they want to replace Israel with an Arab state of Palestinian, their goal is to replace the United States with a Native American state of Turtle Island.

GLENN: Give me a break. First of all, can we just -- I'm sorry to do this here. But let me --

RYAN: Go for it.

GLENN: Can we stop with the Native Americans were so much better than every other human being alive?

They were humans.

They were warring all the time, just like every other race and group of people. They were enslaving. If they didn't kill you in war, they enslaved you after war.

Please, can we stop!

Humans are humans. This -- this ridiculous -- well, these were Native Americans. And so they were perfect.

Shut up!

Grab a book. Read a little history. Okay. I'm sorry. Go ahead.

RYAN: No. Thank you, for saying that. Especially -- a lot of these people, they hate religion.

But they model the characterization of Native-Americans on Jesus Christ.

When you look at, they describe it as a gay man. And Native Americans have decided. Because they were pure. They were killed by capitalism. But anyway --

GLENN: So is there any -- I mean, are people that stupid, that they think, that a Marxist, communist, Islamist group is going to hand over America?

To the Native American nations?

Are they that -- I mean, really?

RYAN: I mean, watching the way the protesters talk on their personal social media pages.

A lot of this is performative.

GLENN: Yeah.

RYAN: And it's more about they feel scared for the future. For legitimate reasons. They feel there's no safety net. They feel no one is coming to help them.

So they drive to which ever group is talking about the most far sweeping change.

It's not what they're -- and then saying, oh, that's a great idea. Let me join that group. It's more, I'm scared, because my God, what am I going to do? I don't know if I can -- and they speak the language, and they bring them in.

GLENN: Number four, Kahlil's group called for attacking the military and the police, en masse. And dismantling the state infrastructure, assuming it's America.

RYAN: Yeah. And you can tell. Because on a lot of these posts, these are several together. So they do keep bringing them back to America.

They will cite the violence in Bangladesh, or what Hamas did as an example to follow.

So that particular post, after going over and praising the Bangladesh were attacking the police and military and surveillance state.

They have the obligation to beat them there. After saying, this is -- they escalated in this way.

GLENN: So if this isn't -- if this hasn't been bad enough for you to shut the pie hole. To say, this guy, he's just a freedom fighter. There's no hope for you. Let me go on. Number six. Kahlil's group seeks the eradication of Western civilization!

RYAN: Yeah. I mean, what more can you say? It's right there. And they talk about burning a lot of things down, too. You'll notice that patterns throughout these points. The example they gave is a lot of burning down prisons, burn down this, burn that.

They're a big fan of anarchists. Or arsonists. Arsonist terrorists.

GLENN: I have a former Prime Minister of England, Liz Trust coming in, today, for a show. And I can't wait to talk to her because I would like to hear her opinion on, what the hell is wrong with all of you people over in Europe, and in England.

How do they not see that they're going to be an Islamic state, if they don't turn this around, right now.

And it may be too late.

I mean, how -- how are we missing this in the West.

RYAN: I think, part of it, is that there's an ability to recognize the degree to which all of the extremes, all the seditionist elements are kind of coming together.

It seems like, in people's minds. They're in separate boxes.

How the Islamists -- sad, but it's not that high.

GLENN: Oh.

RYAN: They're not putting together the anarchists. The white nationalists are increasingly in there. You put it all together, and you rook at the polls that show how many people support them and you add them up, then you will see the totality of the problem.

GLENN: Gosh.

Number seven, Kahlil's group asked violent extremists abroad for help in organizing uprising.

Number eight, his group asked for help from militants in the global south, in achieving its goal of eradicating western civilization. And fighting the fascism, engrained in the American consciousness.

RYAN: There's the Antifa reference. See, it's all coming together.

The antifascism, Antifa reference.

GLENN: Kahlil's group, number nine, threatened to shut down Columbia University, unless it eliminated the police presence on campus and severed all ties to the New York Police Department.

Which if they did that, just in Columbia, that accomplishes so many of the other goals.

RYAN: Yeah. Right. And just it's amazing that the schools even tolerate -- even the threat. How are you led to this on campus, at all.

GLENN: Kahlil's group really likes to see things set on fire. I love that one. Explain.

RYAN: Yeah. That's what I was alluding to before, where they're giving specific examples of what was going on in Bangladesh, that should be replicated. And how they set fire to the state broadcasting networks headquarters. And they set fire to the prison. They set fire to the government offices. Set fire to the state vehicle.

Then there was an arsonist terrorist in California who tried to firebomb a federal building, he firebombed a cop car.

Lit a building on fire. Looted a building. On college campuses. And that's all fine and dandy. They said, that's a wonderful thing, and everyone cheers.

GLENN: Number 11, Kahlil's group had terrorists teach Columbia students.

RYAN: Yeah, so he put together a virtual event. That future to leaders of this group. That anyone that knows this stuff. Thirty seconds, you would know this is a front. For the popular front for the deliberation of Palestine, which is like the Marxist counterpart to Hamas. They work together, and they're both backed by Iran.

To -- and there's some academic exercise. We heard the viewpoint, anything that was challenged. No, just come in, and tell the students what reality is. And that's what they did. And they taught the students that hijacking, that was done by the terrorists, are an inspiring thing.

GLENN: Number 12, Columbia protesters were told to riot by a Chinese communist party entity. And they complied hours later.

RYAN: Yeah. Yeah. Just the -- all you can do is laugh at it. It's so absurd in some cases. So over 100 protesters from Columbia University, went to the headquarters of people's forum, which we know from the Capitol Research Center profile on them, is heavily, if not completely funded by the Chinese Communist Party. Like the leader is over there in China and in Asia. And this is all known and proven.

And so they said, you know what you guys should do? You should riot. And then a few hours later, Kahlil's group goes and they riot. So they're incited by the Chinese Communist Party in that instance.

GLENN: Again, we're talking about a guy, Columbia University student that is -- that is really behind a lot of the stuff, that was happening in Columbia University. All of this really, you know, Jew hatred. Israel hatred stuff.

And the people on the left are going, you can't do that. How dare you do that. Well, yeah. You're -- you're either part of the problem, or you just are ill-informed or uninformed.

You're living in a self-contained box of ignorance. Where there's three more left. And I will get Ryan to comment on those in just a second. First, let me are just take 60 seconds to break and tell you. I've watched the real estate market spin out of control. Right itself. And then spin out of control again. Dozens of times. Over and over and over again.

And it's a minefield to say the least. And any real estate agent that can navigate it halfway well is a successful one.

GLENN: We're talking to Ryan Mauro. You can follow him on X, @RyanMauro.

His website is Ryan Mauro. That's spelled M-A-U-R-O. RyanMauro.com.

And we're down to the last couple of points that you're making in this great op-ed on -- on the Blaze News and Blaze.com.

Let's see. We have 13. Kahlil's Group -- their stated goal is to topple all institutions that benefit from colonial, racial capitalism, and dismantle the state.

JASON: Yeah, so it's an anti-government group, just like the left likes to talk about, the crazy right-wing militia type forces. But then it happens. The Islamist Marxist friendly group, saying the same thing, and civil rights icon.

GLENN: Kahlil's group boasts about vandalism of campus property.

RYAN: Yeah, and I included that just to show people that the same people that do that type of thing, you can't just dismiss it. Like, it's all part of the same thing. So there's broader implications. It's not just about the spray paint.

GLENN: The last one. Number 15, a large part of Kahlil's coalition declared itself a literal part of Hamas. Oh, my gosh.

RYAN: Yeah, so the Students for Justice in Palestine, which is biggest group behind all of these protests, and, by the way, I already spoke to you. I completed by study for Capital Research Center. Where I found over 150 pro-terrorism groups, were behind the protests.

Literally, 150.

So this group is one of them.

And so Kahlil's group is a coalition, and probably the biggest group within his coalition is sue for justice in Palestine, which is nationwide. Which is the biggest group involved in all of this stuff. It's kind of widely known that they celebrate the October 7th attacks, because people were shocked. But people were so shocked, they didn't read the rest of the statement that they put out.

Because the rest of the statement, they actually say -- let me clarify something. The resistance -- we're not saying that we're in solidarity with them. We are saying, we are part of them.

GLENN: Jeez.

JASON: They cleared themselves to be part of a designated terrorist organization, Hamas and you just say the other groups that are involved in October 7th.

They're part of all those groups that illegally -- illegal to be a part of. And here's the kicker that I just recently found out.

Do you know who else is a member of Kahlil's group?

GLENN: Satan.

JASON: Ilhan Omar's daughter.

GLENN: You have to be kidding me.

JASON: She was arrested for her activism with this group. She tweeted that she is an organizer with Kahlil's group, Columbia University Apartheid Divest, and the Students for Justice in Palestine chapter at Columbia.

So think of it this way. Students for Justice in Palestine, since they are a part of Hamas, and then Ilhan Omar's daughter is a part of Students for Justice in Palestine, what does that say about it?

GLENN: What does it say about Ilhan Omar?

JASON: Right.

GLENN: So are these -- because the language is so Marxist. It's strangely almost disarming, instead of it being Allahu Akbar. Which -- what is his center? Marxism? Revolution? Or crazy Islamist?

RYAN: They come all insane. Because I monitored all these extremists, all these divisionists. I call them the seditionist movement. But I bring them together. From the anarchist to the Communist to the Islamist to the white nationalist.

And I can't tell the difference in -- in the -- between them.

They switch out the nouns. But it's all the things. Revolution. Discovering along ethnic, racial, political lines. US isn't a legitimate state.

It's more this guy is aligned with the PFL, the Popular Front Liberation of Palestine, which is backed by Iran. But it's kind of like -- it worked in tandem with Hamas, or as close as they could be. But they're Communists.

GLENN: Unbelievable. I can't thank you enough for everything that you do. I mean, you are fighting the good fight. And doing all the heavy lifting on it, and I really appreciate it.

Ryan. Ryan Mauro. Capital research center. Investigative researcher and counterterrorism expert. You can find this op-ed at the Blaze.com.

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