BLOGJuly 27, 2017

'Friction' Author: Today’s Consumers Are ‘Walking Billboards’ for the Brands They Love

Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, co-author Jeff Rosenblum told Glenn Thursday on radio. The latest generation of consumers is comfortable with social media and loves to interact, so they are the best advocates for the brands they like.

In his book Friction: Passion Brands in the Age of Disruption, Rosenblum explored this phenomenon of “passion brands,” or companies and products that people love enough to share with everyone by tweeting, wearing a T-shirt and telling friends through word of mouth.

“They’re like walking billboards, and they’re actively proselytizing for brands,” Rosenblum said, describing this key type of consumer.

One of his favorite examples is the brand Yeti Coolers, which sells a particularly rugged type of cooler intended for camping, fishing and other outdoor trips. Instead of traditional ads, Yeti focuses on creating short videos about people going on incredible adventures. It’s more about image than anything else. Even if people don’t really need a cooler that can weather the elements, they’ll be drawn to the vision of adventure.

“They tell these stories about people who are going on bigger and bolder adventures than most people ever will,” Rosenblum said.

GLENN: The whole world is changing. And really in an exciting and dynamic way, if you understand that the bull crap of yesterday, which Washington hasn't figured out yet. The bull crap of yesterday, the lies of yesterday, and the systems that create friction and make your life complicated just don't work anymore. Nobody wants them. Don't prop them up. Get out of that and find passion. Passion brands and friction. We're going to talk about that with a guy who knows it quite well. Beginning right now.

Name of the book that I've been telling you about for weeks, and I'm thrilled to have Jeff Rosenbloom. He's one of the co-authors of the book "Friction" passion brands in the age of disruption. It is one of those books that you read, and you're, like, jeez. How could I not know that? How did I not think that? How is this all of a sudden -- it's one of those things that somebody invents something, and you're, like, of course. How come I didn't invent that?

I want you to know that Jeff is not here to sell books. I highly recommend you buy his book, but he's not taking any of the money from it. It's actually going to something called special spectators, which we hope to talk about a little bit later. He will also be with us on The Blaze TV for a special episode tonight at 5:00, so he's not here to make any money. He's here to change some lives, and you have dramatically impacted my thinking since I picked up your book, so it's great to have you here, Jeff.

JEFF: Thank you for having me. I appreciate it.

GLENN: So tell me. I guess we just need to start at, you know, the brands of the past and the brands now. Passion brands. What is it?

JEFF: , well, passion brands are the brands that absolutely dominate the competition; right? They don't have just customers. They have an army of evangelists. These are the folks that are at the bars, at the restaurants, at the dinner table, they sit around the campfire, grew up on their social media channels, they've got the T-shirts, they've got the hats, they're like walking billboards, and they're actively proselytizing for brands.

GLENN: So you talk about one passion brand that has really boggled my mind until I read your book, but I want to ask you some questions about it. And that is Yeti. Coolers. Great coolers.

JEFF: The best.

GLENN: But -- what is it? Four times the price of a good cooler?

JEFF: yeah.

GLENN: And I've often wondered. People who buy this, they become evangelists, and it's a cooler. And I wonder how much of that is because it truly is absolutely great and how much of that is to soothe the cognitive dissidents in their head of I just paid fours times as much and everybody who doesn't have one says "What the hell is wrong with you."

Does that play a role in that at all?

JEFF: Absolutely. To dial it back, and then we'll talk about Yeti. Passion brands are built by fighting friction. Friction is anything that gets in the way of what you want to accomplish in life. It's anything that gets in the way of your hopes, dreams, aspirations, on even your mundane day to day goals.

So when you think about Yeti, it's a cooler for outdoors. So by definition, if you're using it, you're going on some sort of outdoor adventure. So they fight friction in two ways. The first is this cooler is fundamentally better than any other cooler out there. It's literally certified Grizzly bear proof. Now, the chances of anyone actually needed that type of technology --- fairly negligable.

GLENN: Right. I would like a cooler that I can pick up and throw at the grizzly bear.

JEFF: That's the next product.

But it's nice to know if you're going on that adventure, that product that you're buying can go further and deeper and bigger on an adventure. But to your point, it's not just about the cooler, it's about the totality of the experience. And what they've done that I love is rather than relying on a bunch of interruptive ads, they've created these incredible videos. Each of these videos are about eight minutes long, and there are dozens of them. And they've been watched millions of times over. And what they do is they tell these stories about people who are going on bigger and bolder adventures than most people ever will. The world's greatest fly fisherman, the world's greatest ski guide, the world's greatest barbecue pit master who happens to be an 89-year-old woman named Tutsi. It's not, like, we're Yeti, and we make coolers. Yeti doesn't even appear in these videos. But what happens is they give us a vision. A bigger and bolder vision of ourselves. We all wake up in the morning wanting to be better we were than the day before. It's at the heart of the human experience. It's what drives capital I am. So these great videos help us envision that.

And, by the way, I've watched hours of them. Most people will watch a few of them. The typical interactive ad experience is 1.6 seconds. Compare that to an eight-minute video.

GLENN: I watched the fly fishing one. It's 22 minutes.

JEFF: Yeah.

GLENN: I watched it. Every second of it. And here's what I do. I hear from the guys because I'm not a sports guy. But I hear from the guys on sports every -- every Monday, I hear ugh, and I know they're on ESPN just trying to get the six-second clip, and they have to sit through the commercial. That's not 22 minutes. And it's just in the way of getting to their six seconds.

JEFF: Yeah. Prerolls. You know, the advertising industry, we keep making ads and the audience keeps running away.

Now, to be clear, this is not about the death of advertising. That false eulogy has been written before. We're just asking advertising to do too much. We can still do incredible things with advertising, but increasingly those traditional interruptive ads are being ignored and avoided.

GLENN: In fact, just removing the friction from your product will do more than any ad. If you make a truly great product, and you make it frictionless and not only -- I mean, let's go into the passion brands a little bit. Of finding that group of people -- and let me ask you. Do you need -- to really have an authentic brand, does that need to come from the founders that are, like, what you know? I wanted this. I know this is great, and I don't care if anybody buys it. Or does it come from a group of people who are just scanning the horizon and saying, yeah, these people over there. Let's come up with something for their -- does it matter?

JEFF: Well, I think it comes from both. But most passion brands that we see, and they can be big brands like Under Armour or big brands like Amazon or some of them are smaller startups, they tend to be run by the founders because they have a strong vision, and they don't want to waver from that vision. But it can be from large, established corporations.

One of the interesting things that we found is that really the key is to take all of your efforts and instead of first focusing it outward at messaging, focus it inward at your own behaviors. And a piece of research we found is what's called the power score. And they looked at 9 million different data points. They interviewed 20 self-made billionaires and CEOs and army generals. What they found is only 1 percent. Only 1 percent of leaders are great at what they call the power score, which is establishing your priorities, staffing effectively, and building internal communication cadence. So if you can have great leadership, then you can build a great passion brand. And ironically, you can create great ads. But you have to focus inward before outward.

GLENN: Some amazing things that I just didn't know, for instance, some stats in your book. Let me just run through a few of them. 90 percent of all of the data in the world has been collected in the last two years. That's astounding. 40 minutes in nature every week will lower AD/HD by 50 percent. Don't put your smartphone or your iPad next to your bed. Take that on.

JEFF: That is interesting because so many people loved it, and we weren't sure if that actually fits in the book. But what we tried to do with the book is look at industrial friction, organizational friction, and personal friction. And in that example, we found this great story about Keith Richards. The world's greatest guitar player or one of them. And one night, he's out doing the one thing in this world better than play guitar. He's partying like a Rockstar, and he passes out cold, and he wakes up the next day, and he has a song in his head. And his guitar is literally lying in bed lovingly with him. He grabs his guitar, rolls over, presses record on his tape recorder, lays down a few notes, passes out cold again. Wakes up a couple hours later, presses play, and he finds the guitar riff for satisfaction is waiting for him. Of course, then it's followed by the sound of him snoring. He's not even conscious enough to press stop on the recorder.

Paul McCartney had a similar experience. He woke one day, and he has a song scrambled eggs in his head. Can't stop. He's turning to all of his band mates and friends and be, like, what song have I ripped off here? And they're, like, dude, you didn't. It's your song, it's your original. And he went to John Lennon and turned it from scrambled eggs to yesterday.

Not quite as catchy when talking about breakfast; right? And it knowledge only happens to rock stars. The guy who figured out the periodic table of elements, the guy who figured out the double helix of DNA. All of this happened first thing in the morning when people woke up. And what happens in your brain, you've got something called alpha waves. It's the most powerful form of cognitive creativity that you have. This is where you can think of some big, bold, break through ideas. It's the same thing you get if you're in a hot shower, hot bath, you're in traffic for a while, your alpha waves start kicking in, and you ignore all of that crap in your head.

Now, the issue is 72 percent of us go to bed with their cell phone lying next to us. 50 percent of us, the very first thing that we do is we check it. One third of women before they even go to the bathroom, they check social media. The problem is when you do that, you completely shut off those alpha waves. You lose that opportunity to have that cognitive creativity.

GLENN: And why is that.

JEFF: Because it kicks in your fight or flight system, which is something we learned about in high school; right? It's when the blood flow changes. It used to be something that kept us from getting eaten by woolly mammoths, now it keeps us from getting run over by a car; right? Your subconscious takes over, you have different chemicals like adrenaline and cortisol in there. Your buddy on Facebook who just went on a better vacation than you'll ever go on. That's stressful; right? The server that's on fire, the contract that didn't get signed. Whatever it is on e-mail, that's all stress. So you're turning off that creativity, and you're creating stress.

Now, here's the interesting point. They used to think that your brain was your brain, and that's all you got. It turns out that there's a high degree of plasticity in your brain, which means it can change just like that cheap analogy that says your brain is like a muffle, you have to work it. It turns out it's true. You can actually change the size and shape of certain areas of your brain, and it happens very quickly. So when you go to your mobile device first thing in the morning, you turn off the creativity, you turn on the fight or flight. For the rest of the day, you're not going to be as creative.

So with a 90 million bits of information, 90 percent of the data that's been collected the past two years, everybody has unprecedented access to data and technology. Creativity is the ultimate competitive advantage, and you have to feed your creativity just like you have to work out your body at the gym.

GLENN: When we come back, I want you to talk about --

STU: All about the gym. You're talking to a good crew.

JEFF: That's why I went there.

GLENN: So you're speaking our language. When we come back, I want you to talk about monkeys and how this relates to monkeys and then back to us. In just a second.

GLENN: A game-changing book in your thinking is "Friction: Passion Brands in the Age of Disruption." There is so much friction in our lives from chaos, from just -- just from the news trying to understand the political -- it's all friction. And being able to reduce that and navigate through that is really hard. And I think people are getting really frustrated in some ways with life, and they're just tuning out. They're just stopping. And that's really because the media or politicians or party or whatever you're dealing with just are not changing. They're holding onto the old system.

JEFF: Yeah.

GLENN: And it doesn't work. I was blown away -- where did you get the monkey thing, and then explain the monkey thing.

JEFF: Yeah, it was interesting. When I was writing the book, we set up a research team, thousands of pages of research. I'm a numb nut. I barely graduated college; right? But I'm hanging out with my really smart friend, he's a Ph.D. at Stanford, a neuroscientist, and he's telling me about this study that they conduct all the time. And what happens is when you go to get your Ph.D., they often give you this experiment where they take an electric probe, and they put it into a monkey's brain to read what's going on inside that brain. And then what they do is play this loud, blaring, obnoxious sound in the monkey's ear. And what you see on the readout is not surprising. When you play that awful sound, you get a very strong and very negative reaction from the monkey's brain. So then they repeat the experiment. They play that loud, blaring, obnoxious sound. And what you find, again, is not surprising. They have a very strong and very negative reaction.

But what it was absolutely shocking to me is that if you repeat the experiment a few times over, and then you look at the readout, the reaction looks like the side of a cliff. The monkey's brain literally stops reacting to this awful sound because the monkey at a structural level knows that it needs to focus on other things in life. Food, water, shelter, fornication; right? If it continues to respond so strongly to that stimulus, it literally can't survive. It's called repetition suppression.

GLENN: So are we in -- before we go into this on the decisions that we make and every day. But are we seeing this -- is this one of the reasons why we are just tuning so many things out in Washington? We're tuning principles out. We're tuning all kinds of stuff out because we just can't do anything about it, and we keep hearing it shouted over and over and over again, and we focus on other things? Am I reading that right?

JEFF: That's exactly right. The human brain is exposed to 400 billion bits of information every second. We make 35,000 conscious decisions per day. We ran an experiment --

GLENN: That's 35,000 yes or no decisions.

JEFF: It could be more complicated than yes or no. These are outright conscious decisions per day. So brands, politicians, we're all trying to enter this stream. We expose people to 5,000 branded messages per day. The previous generation was only 2,000. Already, that was too much. So what we have to do is focus less on interruptions, and more on empowerment. Another way of looking at it is magnets over megaphones. We have to create content and experiences that are so powerful, people go out of their way to participate in them. And then, share them with others. And that's the secret ingredient to brands like Yeti.

GLENN: Patagonia you think is the pinnacle of a passion brand?

JEFF: Patagonia is one of them.

GLENN: Why?

JEFF: Well, I fell in love with this guys because, first of all, they recognize that there's friction in the category. And what they to is they focus all their efforts on fighting that friction. So the friction is this:

If you want to enjoy their outdoor gear and apparel, you need a healthy outdoors. And ironically when they create their products, it actually damages the outdoors; right? Create manufacturing by-products, your old jackets make garbage; right? So everything they do, they fight friction by empowering people.

GLENN: Okay. So when we come back, listen to the ad campaign that they came up with, and it's brilliant. Brilliant. Patagonia "Friction" is the name of the book. Jeff Rosenbloom joins us again in a few minutes. "Friction: Passion Brands in the Age of Disruption". Back in a minute.

[Break 10:31]

GLENN: I will tell you. If you really want to see the world in a different way, especially if you're an entrepreneur or a leader of any sort, you really want to see the future and whether what you're doing will survive or not. You need to read the book "Friction: Passion Brands in the Age of Disruption".

Jeff Rosenbloom is with us, and you were giving us the example of Patagonia. Patagonia making outdoor clothing, and they really are dedicated to, you know, save the planet and everything else, and so that's where their people are. And the friction that they had internally was, you know, all of the stuff that we make the chemicals and everything, the garbage, that's actually hurting. So how are we helping, exactly?

So talk about the campaign that they ran with a coat.

JEFF: Yeah, so you hit on a really important point. For their target audience, making the environment healthier is absolutely paramount.

GLENN: Paramount.

JEFF: Right. So the campaign that I love, I came across not when I was doing research, but we actually created this documentary called the naked brand. And we looked at one of their campaigns called the footprint chronicles where you know if you got the surfer board shorts, and you go surfing, and you come back on the beach, and they dry, like, 45 seconds later? Well, guess what? Mother nature didn't make those shorts. We made them. We manufactured them. They're manufacturing by-products, so you can actually follow the manufacturer of their products around the globe, see the supply chain, they're not saying look how great we are. They're literally talking about the damage they do. It's really counterintuitive. I find it fascinating, and I fell in love with the brand. And I wanted to buy this blue Patagonia jacket. I had a perfect vision of it in my mind's eye.

And I'm literally shopping on Black Friday. The number one shopping day of the year. Brands sell more on Black Friday, the day after Thanksgiving than in months combined. And I went to Patagonia.com and on the home page, like, they read my mind, I can't exaggerate this. There's the blue jacket that I wanted to buy. And then right next to it on the home page in a giant font, don't buy this jacket. What the heck is going on here? And then there's a button, like, direct response principles click on it. Learn more. So I click. And their point is this. Reduce, reuse, recycle. Reduce is number one. So if you want to buy that jacket, we're happy to sell it to you. But we're going to damage the environment from the manufacturing, from the garbage of your old jacket. Maybe, you don't need that jacket. Maybe you should buy less.

So I'm Jewish, I'm from New York, I felt guilty, I didn't buy the jacket. They lost the sale. But here's what they gained. They gained my unwavering loyalty. And they gained my evangelism. So here we are on your show talking about Patagonia. But more influential than me are the people who are truly influential. The guys; right? These are the guides leading hiking and biking and fly fishing and surfing adventures all around the world. And in definition, guides are influential, and they're covered head to tow in Patagonia gear because Patagonia is empathetic and empowers people about the one thing that is most important to those guides. And when you talk about evangelists, they are 12 times or more trusted than paid advertising ever will be.

PAT: Wow. And also, their competition is similar in that way; right? They try to reduce -- north face, they reduce friction for their customers as well.

JEFF: Yeah, it's a great point. Thanks for bringing it up because we can't just all jump on the environmental bandwagon. We can't jump on what other brands are doing.

PAT: That would look really disingenuous.

JEFF: Totally. People don't wake up in the morning and want to hug the trees and save the manatees; right? It works for some brands. North face took a different tact, which is if you want to enjoy outdoor sports and apparel, we're going to help you become a better athlete. So they created what they call the mountain series; right? And it's a bunch of instructional videos and information and articles and events that help people become better athletes. So I fell in love with this video series. It was from some of the best rock climbers and skiers, and they were shown very specific exercises to help me become a better skier. What's interesting is I don't think it worked all that well for them because they made less of those videos and became less prominent. But they stick to this platform. They're always empowering and always educating with different events and different information to help people become better athletes. You don't see the edge or you do see the ads and say, hey, we're north face, these are great products. But more importantly, they create content and experiences. So the ads are only part of that brand-building system. It's not the totality of it.

STU: You go through a lot of this stuff, obviously, in the book "Friction." And I have a friend who goes to Soul Cycle, which is a cycling spin class place.

JEFF: Bordering on a cult.

STU: The number one people say to her is shut up about Soul Sycle.

GLENN: It's like orange theory.

JEFFY: Yes.

GLENN: Orange theory is, like, okay. Stop with the bumper stickers. It's a gym, man. Let go.

STU: So the question I want to ask you is how do I get her to shut up about Soul Cycle? But separately -- because I look at their business model, and I see a huge friction point, which is they're charging people $31 to come in and ride a bike in their establishment for an hour.

JEFF: Yes.

STU: And, to me, that sounds completely insane. Yeti, they have more evangelists percentage-wise probably than any company I've ever seen. How do you cross over a huge friction point like that and bring your point along?

JEFF: Great point. Great brand. I should have included them in my book. I was scared to death to go in there. You guys selling salad? We'll do that.

GLENN: Salad? I like the part on Cadbury, for the love of god.

JEFF: Here's the interesting point that you just amongst is these passion brands, they don't get there by talking about discounts and promotions. And once brands go there, it becomes really addictive. They actually charge a premium price. Patagonia, Yeti, Soul Cycle, sweet green, all of this stuff is quite a bit more expensive than the competition.

GLENN: And it has to be worth it first. It has to be worth -- if you're buying a dozen eggs, you better get 14 and great farm fresh eggs if you're charging --

PAT: Or at least you're better than whatever else.

GLENN: Yeah, you've got to be. You have to be that first. There's none of this, you know, hey, Fred Flynn stone is saying, you know, that doctors say smoking is healthy. It has got to actually be accurate; right?

JEFF: There's a great poster I saw. No amount of advertising can get me to buy your crappy pizza; right? And the truth and the matter is it actually can. It can get you to buy that crappy pizza once. But it's not going to get loyalty and evangelism. So you're hitting on a key point with Yeti is that the product has to be better than the competition. It doesn't have to be two or three times better. But it has to be 10, 20, 30, 40 percent better.

But to your point, that relationship that people have with Soul Cycle is irrational; right?

STU: Yes. Yeah, I can confirm that. Yes.

JEFF: The reason it's irrational is that it's emotional. Most brands have a transactional relationship; right? They make a good product, they charge a fair price, they have some pretty good advertising, people comparison shop, and then they buy.

Soul Cycle and other brands have an emotional relationship where people pay more for the product. They ignore the competition. They buy all of that Soul Cycle and gear, and they turn themselves into walking billboards. And they do that, they create that irrational relationship through irrational behavior.

Think about that Patagonia example. Running a campaign that says don't buy this jacket, that's irrational.

GLENN: So Starbucks, really, was kind of a pioneer in this kind of area, weren't they? Where everybody was going to Dunkin' Donuts and getting your coffee at a normal price. And then all of a sudden here comes Starbucks charging money out the nose. But it became more than a coffee place.

JEFF: Yeah, well, it went from transactional. I like Dunkin' Donuts. I'm from the northeast. But it's transactional. You're in, you're out, you move on. Howard Schultz was, like, wait a second. Let's make this experiential. Let's look at what's going on in Europe. Let's sell them the cup of coffee and then give them a place to hang out. And then all of a sudden almost like Soul Cycle, it's almost coltish in the language that they're using, and they're becoming part of a tribe and tribes are extraordinarily powerful. We don't just want customers. If you want to be a passion brand, you have to build a tribe.

GLENN: So is that do you know where Y they use things like venti? They change the language to make it even more of a badge to be a part of this tribe. Is that what's going on?

JEFF: That's exactly right; right? And I don't know, like, I'm not that gifted creatively to figure those types of things out. But, yeah, Howard or somebody on his team figured out long ago let's create that badge. Let's create those shortcuts.

GLENN: The name of the book is friction. I can't recommend it highly enough. I've never done this with any book before. I insisted everybody on the staff read this book, so we're responsible for about 249 companies being sold.

JEFF: Thank you very much.

GLENN: And everybody has read it. I also for the first time I've never done this. We're asking all of our Dallas employees to come down to the studio floor today. There's about 90 here just in this building. They're coming to listen to you at 5:00 for the show at 5:00 today TheBlaze.com, and I just want you to talk about how to find the customer, how to reduce friction, how to -- I mean, I'm convinced -- everything in your book, I've known instinctively. And if I boil it down, I always thought that capitalism was the greatest charity brand ever, if it's done right. And meaning if I love a group of people, I'll say how can I serve them? How can I make their life better, easier? And by serving them, what they need in a really easy way, I could become rich. It is capitalism. It's not charity. It's capitalism. And that's really kind of the thing. If you know who your target is, you know who you're serving, and you actually love them, listen to them, and help make their life easier, that's it, isn't it?

JEFF: It's interesting you bring it up because I'm leaving this very blue region of New York City, and I'm entering this red region of Texas. And I'm looking out the window of this wonderful, amazing, beautiful country of ours. And I was thinking about the fact that we just can't seem to agree very much lately. And then I realize, wait a second. There is one thing that we can all agree upon. Which is corporations have incredible power. And they should use that power to improve people's lives one small step at a time. And this is not for altruistic reasons, this is not for idealistic reasons because that is not sustainable. It's because when brands improve people's lives, they get rewarded. Not just by shifting customers or, say, prospects to customers, but by shifting customers into evangelists, and that's what fighting friction is all about.

GLENN: Unless you go to the Harvard school of business, and you are assigned both wealth of nations and moral sentiments, which is imperative that you read both Adam Smith books, you're not going to get this. This is a new really kind of Adam Smith look at how capitalism should work, "Friction" passion brands. We will you on The Blaze TV today at 5:00.

JEFF: Thank you.

GLENN: I want to talk really quick before you go. The proceeds as we're telling people to buy your book. The proceeds are not going to you. Where are the proceeds going?

JEFF: From July 15th to August 15th, all of the proceeds, not Amazon, not the publisher. I can't control those guys. Goes to special spectators.

GLENN: Which is what?

JEFF: Takes kids with life-threatening illnesses, and takes them to exclusive college sports experiences. So they'll get on the field at, like, Alabama, and they'll get into the locker room, they'll meet the coaches, and there's all different games going around the country. And what they found with these, because I'm on the board of make a wish, and we saw it there also. It's not just about giving these guys a moment of happiness, but it's also part of a healing process; right? It literally heals kids when they're fighting these diseases to actually have a moment of happiness in their life.

GLENN: Thank you very much, Jeff. We'll talk to you later this afternoon.

JEFF: Thank you.

GLENN: By the way, if you have any questions, go ahead and tweet them, and I'll have the staff look at them this afternoon before we go on the air. You can just tweet them @glennbeck, and we'll try to get your questions in as well.

RADIO

America Has Taken a BEATING. But We Must "FIGHT! FIGHT! FIGHT!"

It’s been a long 3 weeks. America has been beaten and shocked day after day. There was Biden’s disastrous debate, the failed assassination attempt against Donald Trump, the Secret Service’s failure to uncover why it happened, Biden’s flip-flop on the 2024 presidential race, the Democrat elites’ coronation of Kamala Harris, and most recently, the pro-Hamas riots in Washington, DC. If the events of the last 3 weeks had happened in the Soviet Union, we would all call it a coup! But yet, the media continues insisting that everything is fine. “Nothing’s changed for them. Your whole world has changed,” Glenn says. “Our country is in dire trouble.” But we can’t lose hope. Glenn reminds us of 2 heroic moments that should inspire us to, in the words of Donald Trump, “fight, fight, fight!” But not on the streets like the leftist mobs. We must fight by learning the truth and refusing to be silenced.

Transcript

Below is a rush transcript that may contain errors

GLENN: So it's been a long three weeks. Remember, this phase, this chapter of America, this birth pang, started just a few weeks ago when we had a debate and the president froze on stage. He couldn't remember where he really was at -- at any given time.

He wasn't making sense. He had no word retrieval. It was a frightening moment for many Americans.

Not because, oh, my gosh. He will lose to Donald Trump. But because that guy is the guy who is running the country right now.

That's not an easy job. And we have enemies, breathing down our neck. And they are looking at us. And licked their chops.

We, because of the policies of this president, we for the first time, since I was a kid, we were actually talking about the use of nuclear weapons!

That's insane.

So when that shock hit us, and we were like, this is the guy running the country. What was happening?

And the shock of, we've been lied to by everyone. They've told us, he was fine. Sharper than ever.

He's the sharpest tack in the drawer. And we realized, he's not in control.

Who is?

What did this mean?

Why didn't anybody say anything?

Why hasn't the cabinet invoked the 25th Amendment. And all of that leads us to, who can we trust?

Who has actually been running the country?

Why hasn't anyone said anything. And if you do say something, how come you're labeled a conspiracy theorist?

Remember, if you said four weeks ago that he was incompetent and unable to continue as president of the United States, you were a conspiracy theorist.

A year ago, when Democrats were saying, he can't run for another term. We want somebody else. The Democratic Party squashed those people. Wouldn't you have a primary. Because he's our guy.

So that's what began four weeks ago.

And then what was it? A week, week and a half after that, we have this moment with President Trump in Pennsylvania.

DONALD: -- I really see something that said -- take a look at what happened.
(yelling)
GLENN: So we don't know who is in charge, and then a week later, the guy running against him, is gunned down on live television.

And we don't know, really, what happened. In fact, we still don't know what happened. Because the head of the security. The Secret Service, we all figured out and found out, was hired by the First Lady, not the president. The First Lady was the one who pushed for her DEI hire at the Secret Service, and she was protecting Pepsi Co.

And now, the most important leaders of the world. And so, we went okay. Well, there's another shock.

But let's hear her out. And she testifies, and she says this.

VOICE: Was this a colossal failure?

KIM: It was a failure.

VOICE: Yes or no. Was it a colossal failure, yes or no?

KIM: I have admitted it was a terrible --

VOICE: This is a yes or no series of questions. Was it a colossal failure? Yes or no?

KIM: Yes.

VOICE: Have you provided a list to the Oversight Committee? Yes or no?

KIM: I'll have to get back to you on that.

VOICE: That is a no.

Have you provided all audio and video recordings in your possession to this committee as we asked on July 15th? Yes or no?

KIM: I would have to get back to you.

VOICE: That is a no. You're full of (bleep) today. You're just being completely dishonest.

GLENN: I know you're reeling. This is all in a three-week period. Now you're reeling from that. Wait a minute. Was this a setup? What are they covering up? If they're not covering something up, why wouldn't they just be open and honest and transparent? Why wouldn't they feel like most Americans. And now they realize, well, maybe they feel like most Americans. Those we saw on social media, right after the assassination attempt, like they were screaming like they were crazy people.

You missed!

How did you miss!

And a little bit of the American soul just kind of vaporizes and disappears. What is this?

So after that happens, just a few days later, the president is being pressured to resign.

And will let it be his decision. Well, I've already made my decision.

God will have to remove me himself. Saturday, he's saying the same thing.

Then suddenly, Sunday morning, I believe he was given a choice. A coup happened! And our president resigned. Now, I think he should have resigned. Not just from the candidacy, but from the presidency of the United States. Another shock to you. Wait a minute. Wait a minute.

He's not okay to run a campaign, but he's okay to run the country!

What? And then his replacement is announced. Here is Chuck Schumer. Listen to this.

VOICE: So now that the process is played out. From the grassroots, bottom-up, we are here today, to throw our support, behind vice president Kamala Harris.

I'm clapping. You don't have to.

GLENN: Okay. Good. Thank you.

As the process played out? From the grassroots up? No grassroots movement was going for Kamala Harris. None. None.

Nobody at the bottom voted for her. She was in the primary. She had -- let me count all of the delegates that she won. Zero!

Zero. She was rejected by the voters. And then she was strangely just picked as, oh, she's the one we want.

And the party elites picked her. And then, they had a coup, and picked her again.

And are trying to convince you, that that was a grassroots effort?

What is happening?

Well, the same thing, they've just changed faces. The same kind of cover-up. The same exact kind of garbage that you got from the press before, is happening again.

Who is Kamala Harris.

Well, we know she is fine. And she has a spotless record, right?

We know she's fine. Just like they knew Joe Biden was absolutely fine.

And you're a conspiracy theorist, if you say anything differently.

Well, now, we watched it, with our own eyes.

And media has confirmed it for the last three and a half years. That she was in charge as the border czar.

We have the videotape of all of them saying it. But, no, no, no. Now, we have to change our history.

We have to change our news.

Here's the media. Cut 31, please.

VOICE: Quote, unquote, border czar. Vice President Harris was not a border czar.

VOICE: Meantime, Vice President and border czar, Kamala Harris facing some back lash.

VOICE: What he said about Harris and immigration was not true. She was never appointed border czar.

VOICE: And this will be her first visit to the US/Mexico border region since she was appointed as the border czar by President Biden.

VOICE: People are going to have to tell me about the misinformation. You already hear folks talking about the border czar. She wasn't the border czar.

VOICE: President Biden tagged Kamala Harris -- Vice President Harris to be the border czar.

VOICE: Now, she wasn't the border czar. That's what Republicans labeled her.

VOICE: They were very critical of Kamala Harris, especially in her role as border czar.

VOICE: Now what she's up against is folks lying about her border record, calling her a border czar.

VOICE: Kamala Harris, who was appointed as the border czar.

VOICE: The Biden team didn't declare her the border czar. They wanted her to work on kind of the root causes of immigration.

VOICE: There has been so much criticism against Kamala Harris, you know, she was the border czar.

VOICE: Calling her sort of the border czar, which wasn't necessarily the case.

VOICE: So the border, if they weren't planning to address it in a major way, do not make her your border czar. She met with some of the northern triangle countries, but nothing has effectively changed.

GLENN: Nothing has changed for them.
Your whole word has changed. Our country has changed.

Our country is in dire trouble. There is a clear and present danger off our shores.

It's called China. North Korea. It's called Hamas.

It's called Iran.

Russia. Do you think they're playing this little game of border czar, he's fine, you're a conspiracy theorist!

They know. Just like you know.

And you are looking at this going, this is madness. But that's not all that's happened.

In the last three weeks, let me pick it up here in 60 seconds.

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(music)
I just want you to recognize, why you might be on edge.

Why you might be so tired, right now. A lot has happened, your country, that you love, assuming that you do love it.

Your country has taken a beating over the last just three weeks. Presidential debate. Let me just remind you of that moment again.

VOICE: Until we get the total ban on the -- the total initiative, relative to what we're going to do with more Border Patrol, and more (inaudible).

VOICE: President Trump.

DONALD: I really don't know what he said at the end of that sentence. I don't think he knows what he said either.

Look, we had the safest border in the history of our country.

GLENN: Stop. Here's the amazing thing. That was a body blow to many Americans. I knew what this state was of our president.

You can see it. But for half the country, it had been denied.

And we were called liars and conspiracy theorists. I didn't celebrate, when I saw that.

I was terrified when I saw that. So yesterday, the president resigns. Cut eight. From the race.

Cut eight.

BIDEN: In the honor of my life, to serve as your president. But in defense of democracy, which is at stake, I think it's more important than any title.

I draw strength, and I find joy, in working for the American people.

But this sacred task, of perfecting our union is not about me.

It's about you! Your families. Your futures. It's about we, the people. And we can never forget that. And I never have.

GLENN: Hmm.

Another body blow last night. The -- well, I'm not going to get into it. If you don't understand what I meant by body blow of just that portion of the speech, I don't think you understand.

But he's talking about our republic is at stake. And while he's speaking, just a block and a half, from the Capitol building, at the union train station, they're taking down the flags and burning them in the streets.

Here's what happened with the Palestinians in Washington, DC, yesterday. Cut four. They are painting our statues, Hamas is coming. And they are taking down our flags. This is a federal property.

They're taking down the flags, and they're burning them. Imagine, on January 6th, if they would have done that. If they would have spray-painted on the wall, the right is coming.

Imagine the jail time for parading. Nothing happened yesterday.

Ronald Reagan's voice echoes almost every day this my head now.

Not from his presidency. But when he was standing up in 1961, or '64.

And he was talking about a time of choosing.

He had been a Democrat his whole life. And I think he was the first one to say, I didn't leave the Democratic Party, they left me. And he said, it's a time for choosing. And it is.

The president said it last night in his own speech.

You and I both know, and I don't know why our -- our friends, who are Democrats, and I'm not talking about the ones in Washington, or the real de-political people.

I'm talking about the average person. I don't know why they won't admit it. Or they can't see it.

But this is not America. The last three weeks, could be coming from the old Soviet Union.

Prejudice Nevada. Speaks. Loses his place. And looks confused.

Then his challenger is shot after everybody is saying, he's not in charge. He can't be the guy. His main competitor is shot and almost killed.

Would we except that at face value in the Soviet Union? No. Then a coup happens. And Brezhnev is saying, I'm not leaving yet, yet, yet. Then a note is issued with a weird signature that you've never seen before. A weird signature on it, that says, yes. Okay. I'm leaving.

Would we accept that at face value?

And what would we expect to happen? Brezhnev, a couple of days later, coming out and having a press conference, after some sort of deal seems to have been brokered. And he would endorse the new guy, stepping in.

And the press would say, what a hero Brezhnev is! What a proud son of the republic. Right?

That's Soviet stuff.

That's not American. The protesters on the streets, nothing happens to them.

You are seeing our history destroyed. The real time destroying of news and history.

Rewriting of history. You're seeing our traditions destroyed. But I want you to keep one thing in mind: This is where you are right now.

Most likely. And you're like, jeez. I just feel horrible. Great!

Let me say some things to you that the mainstream and the -- the political party, does not want you to hear.

GLENN: Welcome to the Glenn Beck Program.

Pat Gray joins me today. If you just joined us, you missed an effort to try to explain probably why you feel beat up and you feel tired. We all do. Because we have watched our country take an absolute beating from the debate, right into the assassination, right into the, you know, people and social media screaming, how could you possibly miss? Which was just another assault on your senses.

Then the Secret Service director Cheatle saying, yeah. Well, it was a slopy roof. And we don't like to put people on hot, slopy roofs. And then another -- then a coup happens. Kamala is made the nominee. And they start changing history again.

And start saying, oh, no. She was never the border Florida. When they were the ones who told us she was the border czar. Then last night, the president, while he's doing that, the Palestinians are marching for Hamas, in Washington, DC. And burning an effigy of Bibi Netanyahu, and taking down the flags in front of the Union Station, a federal building. And burning the flags. That's what happened in the last three weeks.

And you're like, there's nobody doing anything.

There's nothing. Well, let me show you another side.

And let me show you what happened when the Palestinians took the flag town. They started burning it.

And there was a group of Americans that went in for that flag. And they were police officers. Let me show you the bravery, it took to go in. And get that flag.

Here you see, maybe what? Ten police officers.

They are surrounded by an angry Hamas crowd. And they are getting the flag, off of the ground.

And people aren't happy. And they lock arms with the flag, and back out of the area. I watched this, and I am moved by the bravery of those officers and I am grateful to those officers.

That they remember who we are. You have a right to burn the flag. You're a moron if you do it. But you have a right to burn the flag. But you do not have a right to deface our monuments, to write Hamas is coming on our monuments.

Take town our flags, and then fly the Palestinian flag. No. I'm sorry.

You don't have a right to do that. And in a sane America, you would have been arrested. But we're not a sane America. We're a sick America.

But I want to show you the parts that are standing. The left immediately went after Donald Trump, when he stood up, after being shot in the head.

Secret Service wanted just to rush him out of there. But he said, and you can hear it on the tape, no. No. No, no.

I need to say something to people. No.

Wait. Wait.

And then he did something, that I fear too many of us have already forgotten.

VOICE: Wait. Wait. Wait.

GLENN: He stands up with a clenched fist and says, fight, fight, fight!

VOICE: USA! USA!

GLENN: The press immediately tore him apart saying, look, he wants violence. No. He does not want violence, he is saying, fight for your country. Stand up for your country. Do what those police officers did yesterday. Fight for your flag!

Fight for our history. It's not violent, it is passionate.

And it is rooted in eternal truth.

There are far too many examples, of people being cowards. Far too many examples of people being stupid.

I come to you today, to ask you to recognize the light, the shadows are growing so very dark. But that is only possible when the light begins to get brighter.

Be that light. Be that beacon of hope, in somebody's life.

My executive producer Ricky, this morning. Said, it's been a rough three weeks. And she had tears in her eyes, and she said, I'm just watching my country be destroyed.

And all of us on the -- all of us on the meeting, we all fell silent, because we all felt exactly the same way.

But it's because of her bravery, to say how she felt, that I am giving you and her, this monologue.

It's always darkest before the dawn. They have trashed our country for 20-plus years. They have brought us to the point to where we're at a breaking point.

A place where I said, we would be.

I hoped that we would not. But the country cannot go on, much longer like this.

But I want you to take courage, from the things, the two things that I just showed you, that also happened this week.

And they were big things. They're just not getting play in the media, because that's not their narrative or their agenda.

Your narrative. Your agenda. My narrative, my agenda, is to save the republic!

Now, remember, it was just four weeks ago, that we were having the discussion, whether we were a republic, or a democracy.

And the same people that are lying to you today, about Kamala Harris and the border czar and are in this sudden whipped up frenzy to change history.

All of them are doing it. It's because they're exactly the same people. And they are answering to exactly the same people.

It's just Kamala that they're helping and covering for now.

And not covering for President Biden.

Because President Biden, he has been used up. He's finished.

Move on! They are also the same people, that were telling you, four weeks ago, that we are a democracy. And when we spoke out and said, no. It's a very important distinguish -- distinguishing characteristic.

We are a republic.

We have a democratic vote. But after that vote is taken. Then we're a republic!

They told us we are conspiracy theorists.

That are whipped up, by the right and -- and Donald Trump, because it's our plot. To make people believe we're a republic. Well, let me quote President Biden last night!

Cut 15.

BIDEN: When Ben Franklin was asked, and emerged from the -- the convention going on, whether the Founders had given America a monarchy or a republic, Franklin's response was, a republic, if you can keep it.

A republic. If you can keep it. Whether we keep our republic is now in your hands.

GLENN: Yes. It is. But what he means is, go out and vote. What Franklin meant was educate yourself. Be a responsible citizen. Care about these things. Talk amongst yourself about these things. Discover the truth.

Because the truth will be -- there will always be people who try to hide the truth from you. And it is your responsibility, not the media's responsibility, not my responsibility, but your responsibility.

To educate yourself. And when you see an injustice, fight!

Fight! Fight.

You fight for what is true. And then you go to the ballot box.

You fight for the truth, because it's worth fighting for. It's worth living for. It's the only thing that will change our children's life for the better. Is the truth!

So damn right, fight!

And use that one day that we have a democratic democracy tool, at our disposal. And vote.

You know, I was going to say, may God save the republic. But I was reminded that it was a millimeter, that the president walked offstage two weeks ago. Bleeding from the side of his head, his ear was clipped off.

You and I both know that was a miracle. How dare us feel beaten and discouraged. When the arm of God was made bare. He's doing his part, may you do your part, meet my part.

May we save the republic.

RADIO

The REAL Threat to America: Pro-Hamas DC Riot or Jan 6?

Pro-Palestine protesters took over parts of Washington, DC, to show their hatred of Israeli Prime Minister Benjamin Netanyahu and Blaze Media national correspondent Julio Rosas was on the ground to document it. Julio tells Glenn how the protesters spray painted monuments with messages like “Hamas is coming,” tore down American flags at Union Station and replaced them with Palestinian flags, and burned the American flags. He also recounts the heroic actions of the US Park Police, which he says was sorely understaffed. Plus, he reveals the biggest differences between these protests and the January 6th Capitol Riot, which he also documented.

Transcript

Below is a rush transcript that may contain errors

GLENN: Julio Rosas is with us.

He's a Blaze media national correspondent. He was actually standing with the protesters yesterday. Not protesting. But I'll bet he was parading. He should be arrested.

But he was with the protesters, the Hamas protesters, who were absolutely vile. Outside of Union Station, where they took down the American flags, replaced them with Palestinian flags. And then defaced all of our monuments there at Union Station. Saying Hamas is coming.

Which I really like. You know, I like that warning. I don't think I needed it. But I like that warning. Julio is with us now, to tell us what it was like in the crowd. Hi, Julio.

JULIO: Hi, Glenn. Thanks for having me.

GLENN: You bet. So what did you see that surprised you? And what did it feel like?

JULIO: Well, nothing surprised me. I mean, the whole reason why I -- the whole reason why, you know, we were willing to -- Blaze was willing to send me is because I told them.

I said, this is going to get out of hand. Because this is not Biden. This is not Harris. This is Benjamin Netanyahu that is speaking to Congress. I mean, this is their guy, that they hate the most. He's in town.

So this will be their only shot to make their -- their attack, in terms of destruction and rioting.

And so I'm not surprised at all, that they are no longer hiding their Hamas support. And like you said, we've all known this for a while.

You, but now they're really letting the mask slip. Just because the war has continued. In Gaza. And there has been a cease-fire. There has been no -- Israel hasn't ceased with this. They are getting madder and madder as the months go on. It was crazy. Them tearing down the American flag. Inside Union Station. Again, it's not surprising.

They've done that. Similar groups have done that all across the country. To the credit of the US park police. They did move in to stop -- and I filmed that for TheBlaze media.

GLENN: Yeah. I have to tell you, I watched it. Hang on just a second.

Can we play that video? If you happen to be watching TheBlaze right now. We'll play that video. And I'll describe what's happening. You're not seeing this anymore. You're seeing the depressing part of defacing and an angry crowd, and the Palestinian flags going up.

But you don't see what the US park police did, and it was -- they were greatly outnumbered.

And they go right into the crowd. In what was there, probably ten of them, Julio?

JULIO: Just about. Unfortunately, the park police, like other law enforcement agencies, they are severely understaffed. And that's something that their union has been vocal about for a very long time.

And so that's why, you know, they were able to make the arrests. They were able to save the flag, but they weren't able to prevent further destruction to the monuments or to the other flags.
And that's just because they didn't have the manpower to do that.

GLENN: Yeah. Well, we're $35 trillion in debt.

The cupboards are bare. You know, we're spending $4 trillion. But we don't have the money for extra law enforcement.

The -- the other picture you took. And I don't know how you got in there, to take this. But the picture you took of them folding the flag, inside the office. They took the flag back. And folded it up. And preserved it. That's remarkable.

JULIO: Yeah. And that is their -- they take that very seriously. I mean, the park police. They protect the national mall. They protect the monuments.

In New York and San Francisco as well.

And they take their job seriously. Because they protect these highly trafficked tourist areas. Things that are -- you know, when people say the United States. They automatically think of the national mall. You know, all these monuments and stuff.

So they try their best, in these United Nations situations to mitigate and prevent the destruction from happening. But like I said, unfortunately, they don't have the manpower to completely secure these areas, when there's that many rioters in the area. And this is the unfortunate consequences of the George Floyd -- post-George Floyd world.

They're not really allowed to, because the -- the police command and the general, you know, higher level in terms of politicians. Their approach is now, well, the police had to de-escalate. And what that is fancy for. The police have to leave the area. And not engage. And let people do what they want.

That's basically what they're told to do. But obviously, when they're able to take action, they -- they will try their best to do that.

GLENN: So can you compare this -- I mean, you weren't at January 6th. But can you compare the tone of the crowd, and the things that were happening at all.

Did it at all resemble January 6th?

JULIO: Actually, I did -- January 6th. I was there that day, and I made it.

GLENN: Oh, I'm sorry. I didn't know that.

JULIO: No, no, no. It's all good. It was quite the day. But, no, so I can kind of compare the two.

So, obviously, the big difference between January 6th and July 24th -- J24, is that the authorities were actually prepared this time.

They brought in police from New York. They brought in police from Maryland. They brought in extra law enforcement. They actually secured the perimeter of the Capitol of the complex.

Which didn't happen January 6th. And I have always maintained that, yes. It was a riot. But it was the most preventable riot of that season.

You know, political violence is something that we have been experiencing for months. Prior to January 6th.

And so I don't know why -- so I -- it is my belief, that they allowed it to happen. By not adequately preparing for it.

So that's why, yesterday, you know, J20 tower. They didn't get close to the Capitol building. They tried. And that's why, within the first five minutes of the march.

They tried to push their way through a police line. That's why the police had to pepper spray, to get them to stop.

But, again, the rhetoric is openly praising terrorist groups. And making it known by defacing monuments.

I mean, that is -- that is something that has been happening for a long time.

I've actually been telling Congress, that they need to take this seriously.

And as typical of DC. They don't really start to get going, until it happens in their backyard. There are things happening now.

Okay. We should probably focus on the street protesters. There's a lot of focus on the college campuses. I'm not saying that is not important. But the street protests have been happening since October 8th of last year. And they have caused massive amounts of damage, a lot of violence.

And that's something that needs to be looked at, at the federal level.

So this was obviously not nearly as bad in terms of the Capitol building being breached. Because that didn't happen.

But again, that know didn't happen pause they actually prepared for it.

It's sad. If there will be a major protest. We have to wall up the White House.

We have to wall up the Capitol building. Or wall up the Supreme Court.

And nine times out of ten. It's because of the far left.

GLENN: Are you going to share the pictures of the cleanup, that you took this morning? have you shared them already? Or have I been misinformed? I understood that you were there taking pictures this morning of the cleanup or maybe not.

JULIO: No, I -- my flight was early this morning. So unfortunately, I wasn't able to do that. Sorry about that.

GLENN: Oh, yeah.

I hear that they were out scrubbing the monuments and cleaning up, you know, all the aftermath. Did anybody go to jail?

JULIO: So I was told by park police, that at least ten people were -- were arrested. And that was sort of the instruction of government proper. For defacing. And resisting arrest. Fighting.

But true to the area. A lot of them were quickly released.

That the -- the Palestinian groups were posting videos, showing their, quote, unquote, comrades, being released within -- within hours.

So that's another reason why the police are reluctant to go out of their way to put themselves into harm's way. They do know, even if they do arrest people, for not minor offenses, in these liberal jurisdictions. The rest of these -- it's just going to let that go.

GLENN: Julio, thank you so much.

Julio Rosas. You can find his personal Substack MostlyPeaceful.live. This was mostly peaceful, yesterday, I'm sure it was.

And you could also find his reports at -- on Blaze media and TheBlaze.com. Thanks, Julio, I appreciate it.

JULIO: Yeah. Thank you for having me.

RADIO

A Complete Sellout?! Harley Davidson's Woke Agenda EXPOSED

Harley Davidson is seen as an all-American company. But recently, filmmaker Robby Starbuck exposed Harley Davidson's internal commitment to woke DEI initiatives. Starbuck reviews what he found: holding "explicitly racist" anti-white trainings, funding "all ages" Pride events with questionable activities, donating to extremely progressive groups ... "This is a complete sellout of common sense," Glenn says. So, why would Harley Davidson go woke? And will the company reverse course with enough customer backlash?

Transcript

Below is a rush transcript that may contain errors

GLENN: So I don't know if you know the name Robby Starbuck. He's a filmmaker. And I know Matt Walsh. Rightfully gets a lot of credit for, you know, exposing the pediatric transgender clinic in Nashville. But it was actually Robby and his wife, that actually exposed that. And Matt picked it up and ran with it, and changed a lot of things. He has been exposing those companies, that are all in on DEI and LGBTQ and everything else. He's exposed John Deere. Gosh, what are the other companies that he's done?

Big ones. I mean, Bud Light did one commercial with a transgender person. And they were almost destroyed.

He now has exposed Harley-Davidson. I just want to go over what Harley-Davidson is doing. Harley-Davidson is, as you know, one of the most beloved American brands out there.

Harley and Indian, to me, are more American than -- than Chevy and Ford. I mean, these are true American brands.

And what he found is a complete sellout of, I think, their customers. And a complete sellout to -- of common sense.

He just -- they just sold common sense out. It's gone at Harley-Davidson. Robby is with us now, to explain exactly what he found, and what we can do about it.

Robby, how are you?

ROBBY: I'm doing well, thanks for having me, Glenn.

GLENN: You bet. And thanks for all your hard work on this. You've done some amazing things. So expose Harley-Davidson.

What did you find at Harley-Davidson?

ROBBY: Well, you know, it's pretty incredible. When somebody came to me first with Harley being one of these little companies after we went through Tractor Supply and John Deere, I didn't believe it. I kind of had a hard time believing it. Because the Harley brand is like this macho brand, and, you know. Everybody knows somebody who has a Harley.

And it's so diametrically opposed to who they are. So we kind of pulled the thread. And as we looked into it, you know, lo and behold, in these stainability reports, which usually reveal a lot about the company.

We found that they had put 1800 employees through these woke trainings, including one group of employees, specifically white males.

They sent to a white male only diversity training. And if you look at the company that does this, it's not like, trust me. It's not a favorable training.

You get the worst training. You get the one that white people bad. You know, white men have a specific, you know, place to have to behave a certain way.

It's explicitly racist in my opinion. When you go further down the line, they have a plan to what they call diversify.

Their supply chain. Which is really just corporate speak for we want less white people. And you think about that -- just the idea is just so far and away from what the American dream is. It should be about merit. And who are the best suppliers. Who is providing the best stuff?

How do you do all this? So if you force diversity in your supply chain, what's going to happen to safety, what is going to happen to all these other things? Because you have this benchmark that you want to reach. And so all these arbitrary benchmarks pop up. But then there's also the pride stuff. They're funding events. They fund one pride event that was considered, quote, all ages. Where it was described as a rage room, in the marketing materials, for people who need to let off steam.

And that's right across the area where drag queens interact with kids, for story time.

And they play catch with Dad area for anybody who had daddy issues. And I'm not joking. That's actually, those were the three things that were next to each other.

Okay? That's a sponsorship for events like that. It is so diametrically opposed to the values of Harley riders. And they're also a founding member, a platinum founding member of the Wisconsin, LGBTQ plus Chamber of Commerce.

Which, I would question, why does there even need to be a Chamber of Commerce, for what type of -- you know, I think that's pretty weird.

GLENN: I know. It's very weird. It's very weird. They also make February, March -- they also made February, March, months of inclusion.

Because we need three months? Not just Pride Month?

I mean, the money they have donated now to the United Way, promoting, you know, Antiracist Baby. You know, the Ibrahim Kennedy thing. They have a Pride ride.

Let's see. They have events at their corporate offices. Their legal department has -- has -- is being celebrated for its racial equity and literacy challenges. I mean, it goes on and on and on.

ROBBY: That is insane, by the way. Yeah. That permeates the legal industry. Just so people know. That 21-day training is something that is happening, you know, pretty much throughout most of legal America, if we could call them that.

And it's one of the craziest trainings out of them. They're right up there with the United Way 21-day -- they have the 21-day equity challenge United for Equity, is what they call it.

It's some of the most explicit, Marxist training programs you could possibly have, pushing, you know, the landmarks to disorganization, to you know, reparations. And people like, you know, Ibrahim Kennedy and Robin DiAngelo.

You have the whole list of these left activists, for not just the Democratic Party. But kind of for modern day communism. That's what they're pushing through.

GLENN: So Harley-Davidson is -- and a macho guy's bike. Always been. An American bike.

And I don't see a lot of transgender business going Harley-Davidson's way. What -- I mean, I know one of my close friends, that I work with, owns a Harley.

And he said, everybody in my bike club, is just -- their eyes are bleeding. They're so crazy about this. Because they just feel Harley-Davidson has betrayed them.

What are -- what is Harley-Davidson's reply?

ROBBY: So there's no response yet. But, you know, I would caution that in the case of Tractor Supply, it took three weeks of us continuing with the story and not letting it go. Releasing little bits of information every day, for them to relent and turn back on everything. In the case of John Deere, it took a week for them to backtrack on a good portion of the stuff that we had -- in Harley's case, I don't know if they can wait a week. They have Sturgis Rally, which if people don't know, it's a big biker rally that happens August 2nd.

And Harley has a booth there. I don't think -- and they have an event there, actually, too. I don't think that they want to talk to all these bikers out there, about this program and all of these donations. And what they've allowed corporate offices and everything. I think they would probably like to clean this up before then.

That would be my guess. If they don't, they are dumber than I thought they were. I think they're doing this to please a certain element within the sort of financial world that's pushing these DEI scores and everything.

GLENN: Uh-huh.

ROBBY: And it's not just -- as much as I would like to say it's BlackRock pushing this stuff. Because I have my issues with BlackRock and with Vanguard and State Street. On more insidious things, the real poison is -- you know, the woke mind virus is a virus. It's carried by somebody.

And it's carried by the HR people who have come out of these colleges, totally indoctrinated into leftism. And so their job when they get inside there is, okay. Spread the virus through the whole network.

And so they'll use societal down points. Societal pressure points. Like what happened with George Floyd. As a way to put pressure on the higher ups to say, hey. We need to do this. To respond effectively. We need to show our employees that we care.

So the higher ups, in many cases, they just relent because they don't want to look racist. They don't want to look bigoted. At least that's how it used to be.

Now, a lot of those executives are looking for a way out. We have had executives reach out to us, and beg us to go after their companies in the future.

Because they want an excuse to get rid of DEI, which I think it's still cowardly.

Because it's still going backwards. We have companies we really need to go after.

We have now, at this point. Since we started this against Tractor Supply, over a thousand whistle-blowers.

So we are just trying to scale up the operation to work with all these people and go through all the documents and evidence that has been handed over to us, so that we can look at, you know, how have these great corporate American brands betrayed their customers and the values, especially the ones that depend on conservative America?

Because if we can't save them, then we can't save our country.

GLENN: So, Robby, I really believe all of this started, because of Occupy Wall Street.

You know, when you look at -- it was -- they were -- they were, you know, camping right in front of all of the big financial firms.

All of the banks. All of, you know, Wall Street. And corporate.

And then all of a sudden, it just kind of stopped and went away. And I -- I am absolutely convinced that a deal was struck at that point. Don't come after us. We'll help you.

And it was right around that time, that all of this money, from these financial firms, and from corporations, started to go these radicalized groups. For the first time.

And I think this was a deal cut, by the banks and by the giant corporations, just stick it on the American people. We'll be your ally.

We'll help pay for it. And now they're destroying their own businesses.

ROBBY: You know, Glenn, there could be an element of that. And I wouldn't doubt it in the slightest. I almost think it's even more insidious that be that. Because the long march to the institutions. Corporations are not exempt from that. And there's been an element of these -- you know, folks that I would say, are really, really, deeply committed to Marxism. Who they have embedded themselves in every segment of the American life.

GLENN: Yes. Yes.

ROBBY: And I think they've done a much better job at it, than we have as conservatives, protecting our country. And that's really on -- you know, we could go on and on about who is at fault for that. But honestly, it doesn't matter. The people who are here now, like you and me and others, we need to be -- we need to be the line. You know, we're the line that says, okay. We're pushing back.

We're not just defending. We're going on offense. And that's what we're doing here. It's like, we have to go on offense, and take back some of these institutions. And that will help through election. It will help through getting Trump into office. It will happen a lot of different ways.

But you have to go through each one of these institutions.

I'm more concerned about this people embedded inside. How do you get rid of those people? The people who -- even if you beat back DEI, if you don't get the whole department fired, are going to reinvent it in some other name. You know, that's the real virus at this point. It's like, how do you get that out of the company?

GLENN: Robby, I'm big fan of what you do and your wife. Make sure you say hi to her for us.

Please let us know. We'll continue to watch. But please let us know how you can help.
Thank you for exposing it.
ROBBY: Appreciate it.
GLENN: You bet. Buh-bye.

Robby Starbuck. You can follow him on Twitter, and follow the story.

It is -- this one was a big one.

John Deere was bad. Tractor supply was worse. This one is crazy bad.

RADIO

Tulsi Gabbard: Why "Anti-Democracy” Elites Are FORCING Kamala Harris on Voters

The Democrat Party claims to be the champion of "democracy." But Party elites seem to be practically coronating Vice President Kamala Harris to be their 2024 presidential nominee - WITHOUT consulting the voters. Former Democratic presidential candidate-turned-Independent Tulsi Gabbard joins Glenn to explain what's going on: "It is just a facade. [The nomination process has] already been wrapped up." Plus, Gabbard explains why Harris is NOT a moderate "unity" candidate. In fact, she may become the most progressive Democratic nominee ever. And Tulsi also discusses whether she would accept an offer to be Secretary of State or Defense in a second Trump administration.

Transcript

Below is a rush transcript that may contain errors

GLENN: Welcome to the program now, Tulsi Gabbard. How are you, Tulsi?

TULSI: Aloha, my friend. It's great to talk to you, always.

GLENN: By the way, I'm pushing for you to be the Secretary of Defense if Trump would win. I think you would make a great Secretary of Defense.

TULSI: I appreciate that. I think there will be opportunity, should Trump get elected, to serve as Secretary of State or Secretary of Defense. Be in a position to actually begin to reshape our country's foreign policy, to one that Trump has advocated for all along. One that puts the interests of the American people and our country first, and prevents from us getting into these unnecessary counterproductive regime change wars, and begins to enact those policies that allows our country to succeed.

GLENN: So I never thought of you as Secretary of State. That is an interesting idea. That might even be better than Secretary of Defense. But, anyway, let's talk about Tulsi Gabbard. I'm sorry. Kamala Harris.

Kamala is probably the most left candidate we've ever had. And she's being really installed by the Democratic Party.

I want to talk to you about the installation here in a second.

But first, what would we be getting from a cam Harris?

JIM: You know, the Democrats themselves tout President Biden as the most, quote, unquote, progressive president our country has ever seen. And this was supposed to the guy who was going to come in and be a moderating influence on the Democratic Party. The guy who said that he would unite all Americans and serve all Americans. And from day zero, he did exactly the opposite in dividing us by race. And enacting these radical, woke agendas, that are hurting our children, hurting our education system, hurting the safety of our communities. I could go on and on. You talk about these issues all the time.

We've talked about foreign policy. Really, when you look at Kamala Harris, you can expect more of the same. But worse. I think what it comes down to is just the need for us to make sure that we remind voters over and over, as we head into this election, even if a Democrat has changed their horse in this race, the substance, the policies, and, quite frankly, the real decision makers behind the scenes. Who have been pulling the strings.

Whether it's Robby Mook from Hillary Clinton's campaign. Or Tony Blinken Biden's.

You know, decades with President Biden. Or President Obama's lackeys in the White House.

These people were making decisions over the last three and a half years.

They're going to continue to call the shots. Which means we can expect the same disastrous policies that we have seen and worse.

GLENN: I really think that Biden was forced out.

I think they held something over his head, either the 25th Amendment or, you know, hey, look at your son. We may not be able to stop the impeachment proceedings because of the Hunter stuff. And they gave him a deadline of Sunday.

This is all my speculation, by the way. Gave him a deadline of Sunday, and he folded.

And I don't -- I mean, it's clear, that he's not running the country. He's not really running the presidency.

Because why -- why are you okay to be the president, but you're not there enough to run a campaign. That makes no sense.

But then they pick Tulsi Gabbard to replace her.

And it's surprising --

TULSI: Kamala Harris. Kamala Harris.

GLENN: Barack Obama is not for it.

What did you say?

PAT: Kamala. You said --

TULSI: You said they picked Tulsi Gabbard. They picked Kamala Harris.

GLENN: Oh, gosh. I'm so sorry.

TULSI: If it was me, I'm telling you, we would be having a very different conversation here.

GLENN: Yeah, I know we would. I knew we would. I know we would. I'm sorry. They picked Kamala Harris. And I don't think she's going to be running the -- the presidency either. I agree with you.

But who is actually -- who is this cabal?

Shouldn't we be asking that question and getting that answer?

TULSI: We absolutely should, Glenn.

You know, it's the people who are invested. Ultimately, it's those who -- whose power relies on having a figure head that they can role.

So, you know, you can look at some of the people that I have mentioned already. Who have been around Hillary Clinton. They are Hillary Clinton's lackeys. President Obama's lackeys.

People who have been with President Biden for a long time.

It's the military industrial complex that profit from our country being in a constant state of war.

It's those who are -- who are the unelected people in the national security state. Whose ability to -- to control and take more of our liberties. Again, relies on us being in a constant state of war. It's their friends in big tech and propaganda media.

Who benefit from them having access to that power, and that information.

And it's the big money billionaires. Yes. It's the George Soros source.

But others. Reid Hoffmann and others. Who are -- are being -- who are incredibly influential, beyond belief.

Because of their money and their ability to exert control. Fundamentally, what is at the heart of this?

All these different people who make up this cabal of woke warmongers.

Of course, Hillary Clinton is the lead of that.

They are people who don't care about our country.

And they don't believe in the Constitution.

And they're trying to remake this country into something that is their utopia of some sort. But that devise the very foundation of what our country was founded upon.

GLENN: So you were a Democrat. You still -- we still would disagree on many policies.

But I respect you. Because you're at least honest, and love the country.

And I truly believe, that there are millions of Democrats, that are all across the country that I may disagree with, but they love the country. And they don't want to see it fundamentally destroyed and transformed.

They don't agree with these policies. And they've been so brainwashed. That they don't stand up, against -- they believe that Donald Trump is the threat to democracy, and they don't see what their own party is doing.

How is it they can go out and vote, and then have these delegates, and these superdelegates, disregard that vote, entirely.

And say, no. This is who you get.

How are they not up in arms, Tulsi?

TULSI: Well, first of all, let's just go back, there were a number of states that did not even hold primaries. And so to -- and those that would not allow other Democratic candidates. Because, you know, obviously, Bobby Kennedy was running to be the Democratic nominee.

GLENN: Right.

TULSI: There was a member of Congress. I can't remember his name at the moment. Who was running. Obviously, Marianne Williamson, and may have been a few others who were running to be the Democratic nominee. Many other states would either not allow them on the ballot, or did not hold primaries at all.

So the Democratic party, led by President Biden, that claims to be the champions of democracy, would not even allow a democratic process within their own primary. So the anti-democracy initiative began there, and it continues through. So we shouldn't be surprised to see what they are doing today. You know, they are trying to pretend that this is not a coronation of Kamala Harris. President Obama saying, oh, you know. This will be brought to the convention, and delegates will have the opportunity to choose who the next Democratic nominee for president will be.

GLENN: Delegates.

TULSI: But we know that's just a facade. It is just a facade. It's already been wrapped up.

GLENN: Tulsi, thank you so much. Appreciate it. I know you've got to run. And you've just been overseas. And keep it up. Thank you so much.

TULSI: Thank you, Glenn. I appreciate you. Talk to you soon.

GLENN: You bet. You bet.

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