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Study Shows That People Use ‘Desirability Bias’ to Filter What News They Believe

What’s going on?

Breaking: People don’t like news that contradicts what they believe.

But here’s the bigger problem: People are not only more likely to dismiss news that contradicts their beliefs, but also prone to using news that supports their political or ideological leanings as evidence. This double standard played out in a University of London study following the 2016 election.

Show me the bias …

Researchers surveyed 900 Americans and found that Donald Trump and Hillary Clinton supporters were both likely to change their prediction of the election based on what national polling they were shown. If the poll fit with the result the participants wanted, they were more likely to base their answer on that poll.

Bloomberg reported:

“The main result was clear: Both Trump and Clinton voters were far more likely to change their beliefs when the new information fit with their desires. They found the polls credible, and a reason to change their views, only if they suggested that their preferred candidate would win.”

Glenn’s take:

Unfortunately, people too often aren’t driven by facts – they’re influenced by the biases that they bring in to any conversation.

“The lesson for politics is really clear,” Glenn said. “If you want to persuade people, you have to get them to want to agree with you.”

This article provided courtesy of TheBlaze.

GLENN: Good news and bad news. Which do you want to hear first? According to researchers from the University of London, it doesn't really matter which one you hear first. Good news or bad news, it doesn't matter. You're more likely to believe the good news on something called the desirability bias.

Desirability bias is when you consider information more credible because it makes you feel good. It helps explain the whole social media fake news phenomena. When you see something -- it's not confirmation bias -- it's desirability bias, that is actually more difficult and more troubling.

Researchers at the university of London set up a study just before the 2016 presidential election, and they took 900 voters, who were diehard Hillary Clinton or Donald Trump fans.

And they asked them, which one do you support, and which one is going to win? Researchers then separated the voters into the two groups.

They gave the first group polling results that indicated that Trump would win. And the second group resulting in Hillary's win.

With this new information, they were asked, who do you think is going to win?

The result of the study was clear: The desirability bias changes people's minds. People believed the polling results that were given only when their poll indicated that their candidate would win. They would even change it, if their candidate was shown to be winning in a strong poll, even if they thought Clinton might win, they changed it. And they dug their heels in.

So what does all of this mean?

It means that we are listening to the things that let us believe the things we want to believe.

The lesson for politics is really clear, and it's something that is a lost art now on both sides of the aisle.

If you want to persuade people, you have to get them to want to agree with you. This is the biggest problem now. People become monsters and pariahs. And they -- and strident. And so nobody wants -- you don't -- you don't like them. You don't want to agree with them.

Reagan was a guy who really understood this. He was called the great communicator. He won 49 states in the '84 election. And that's because he said things that people wanted to believe.

Now we can't fathom a candidate appealing across the aisle. In fact, I think if you see a candidate that tries to appeal to the other side, you immediately mark them as a traitor. We saw Obama supporters blinded by the desirability bias for eight years. They would not believe reports about the IRS. That he was using the IRS, because they didn't want to believe that.

Now we're seeing the same thing with the Trump base. We have to move past this concept of the presidency as the ultimate bully pulpit.

It's not what the executive office was designed to be. And it will not help heal our divisions.

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Did Joe Biden tell America to stop praying?

Enough prayers? Why is supposed Catholic Joe Biden suggesting that Congress ought to stop praying for after someone commits acts of gun violence?

On Friday, Stu Burguiere and Pat Gray filled in for Glenn and discussed President Joe Biden's remarks during his speech on gun control. "Enough prayers. Time for some action," Biden said. Stu and Pat were surprised how dismissive Biden appeared to be on the idea of prayer.

Watch the clip to hear more. Can't watch? Download the podcast here.

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

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WATCH this pastor chase 'communist' cops out of his church: 'Gestapo is not allowed here!'

Just days after Canadian pastor James Coates was released from prison for refusing to bow to COVID-19 lockdown restrictions, several police officers showed up at another church to ensure restrictions were being followed. But Polish pastor Artur Pawlowski of the Cave of Adullam Church in Alberta, Canada, knew his rights, telling the cops not to come back until they had a warrant in hand.

Filling in for Glenn Beck on the radio program this week, Pat Gray and Stu Burguiere played a video of the interaction.

"Please get out. Please get out of this property immediately. Get out!" Pawlowski can be heard yelling at the six officers who entered his church.

"Out! Out! Out! Get out of this property immediately until you come back with a warrant," he continued. "Go out and don't come back. I don't want to talk to you. You Nazis, Gestapo is not allowed here! ... Nazis are not welcome here! Do not come back you Nazi psychopaths. Unbelievable sick, evil people. Intimidating people in a church during the Passover! You Gestapo, Nazi, communist fascists! Don't you dare come back here!"

Watch this clip to see the heated exchange:

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To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.

THE GLENN BECK PODCAST

Who Is the Real Jesus? | Dallas Jenkins | Ep 103

Dallas Jenkins is a storyteller. And he's telling the most important story of all time in a way that many believed was impossible. Jenkins is the creator of "The Chosen," a free, crowdfunded series about the life of Jesus that rivals Hollywood productions. And Season 2 could not have arrived at a better time — on Easter weekend 2021. Church attendance has dropped, people are hungry for something bigger than all of us, and many are choosing social justice activism, political parties, or even the climate change movement as "religions" over God. Glenn and Dallas break through the misconceptions about who Jesus really is and paint a clear picture of why America needs Emmanuel, "God with us," now more than ever.

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Comply or Die: How America Will Enforce TOTAL Wokeness

Have you noticed an insane number of companies "going woke" lately? There's a big reason for why this is happening NOW, and it's not just virtue-signaling. Big corporations, one by one, are pulling the trigger on an initiative that has been in the works for about a decade.

On Glenn TV this week, Glenn Beck exposes the framework that was built and inserted into business schools all across the countries. Critical race theory, gender, and "social justice" were given a higher priority than just doing good business.

Glenn has the documents that reveal what's coming to YOUR business or the company you work for and what will happen to companies that don't comply. And what started out as an indoctrination at the university level is now being taught in public schools K-12. They're teaching our kids to be equity activists right under our noses, and the indoctrination is working.

Watch the full episode below:

Want more from Glenn Beck?

To enjoy more of Glenn's masterful storytelling, thought-provoking analysis and uncanny ability to make sense of the chaos, subscribe to BlazeTV — the largest multi-platform network of voices who love America, defend the Constitution and live the American dream.