RADIO

Bud Light Insider Reveals What Led to Dylan Mulvaney Controversy

The American pushback against wokeness really took off after the Bud Light-Dylan Mulvaney controversy. But how did that partnership even happen? How did the working man’s beer go work? Glenn speaks with Bud Light insider Anson Frericks, who is the former president of Anheuser-Busch Sales & Distribution Co. and saw the company’s culture shift firsthand. He lays it out in his new book, “Last Call for Bud Light.” And he tells Glenn that the driving force behind the wokeness wasn’t business data or the will of customers. It was major shareholders like BlackRock, who pushed the World Economic Forum’s Great Reset principles. So, now that Trump is pushing back against the ”ESG Industrial Complex,” he argues, many CEOs are abandoning these failed policies.

Transcript

Below is a rush transcript that may contain errors

GLENN: Anson Frericks, I think I have his name right. He's the author of a new book called Last Call for Bud Light.

He was -- he is the Strive asset manager cofounder. He is with Vivek Ramaswamy.

He has written a great book that I think everybody should read. Anson, welcome to the program!

ANSON: Thanks for having me this morning, Glenn. Really excited to be on the show.

GLENN: Oh, you bet. Your book is fascinating. It's a great, great business book. To kind of get into how a great brand is built. And how it's dismantled. And how it went horribly, horribly wrong.

ANSON: Yeah. You know, Glenn, it's really interesting.

If you think about all the pushback on ESG and DEI, and really just, in my mind, it really started with the collapse of Bud Light.

That's when I think you had all these regular, everyday folks that were saying, man, you know, you act like you did not like when the NFL and all the players kneeling. Yeah, I hated it when Disney got involved in the parental rights issues. But, man, when Bud Light, which is the working man, everyday citizen beer, when all of a sudden, they're promoting Dylan Mulvaney, and everything going on with Dylan Mulvaney, that's when I think people said enough is enough. They stopped buying the beer.

Customers left by the millions. The stock price cratered. It's crazy that they still haven't figured out, and there hasn't been a comeback at all.

GLENN: You know, I wrote a book a few years ago, about The Great Reset.

ANSON: Yeah.

GLENN: And how that was changing everything. And all of these companies would be beholden, not to you, the consumer, but would be beholden to people like BlackRock. And as I'm reading your book, I'm like, yes. Yes.

I can't believe how right we were. Because that's really what seemed to have happened. The culture changed. You moved from St. Louis to New York.

You started caring about BlackRock. Not the consumer.

And you were there, watching this happening, knowing what was coming. Or at least it seems that you really kind of knew what was coming.

ANSON: Yeah. No. Absolutely. And, Glenn, you were ahead of everybody on this. With the Great Reset, the phenomenal book on your end. And seeing what's happening. When you have the World Economic Forum. Klaus Schwab, and all these individuals that were pushing more for this European form of corporate governance. Stakeholder capitalism. Companies. They're supposed to create value for all stakeholders. Which is very distinct. For the American -- Milton Friedman view of the world, that said, you have to put the shareholders first, and you have to do what's right for the shareholders, which is create products, services, that actually create more sustainable businesses.

But as many corporations over the last five to ten years adopted this Klaus Schwab, European fake order view, which was foisted on them by the BlackRock world, who were taking money from very progressive pension funds in California, in New York, and in European sovereign wealth funds. We saw this as the least sustainable thing that a business can do. Is try to get involved in all these political and social issues.

GLENN: Right.

ANSON: To fracture your customer base. It's bad.

GLENN: Was that something that you think these business leaders actually believed in? Or were they just saying, hey, it's a new world. And everybody has to do this. Or we're not going to get the money from the banks.

And we're not going to get the funding that we need, et cetera, et cetera.

ANSON: Yeah. I don't think many of these people believed in these programs. But unfortunately, they were foisted by them, by the black rocks. The state streets. And the Vanguards.

They're the single largest shareholders in most of these companies. And then you have this whole ESG industrial complex, built around this.

McKinsey. One of the most influential management consulting companies, had their diversity matters. Diversity wins.

DEI studies, that told companies that they needed to improve their DEI. And, of course, they could hire McKinsey for millions of dollars to figure out how to do that. You had the human rights, which is this activist non-profit organization, that started scoring companies. You know, you talk a lot about the social credit scores. Human rights campaigns are doing to the companies that's shaming them, if they didn't have the right transgender policies in place. If they didn't have the right amount of advertising to the LGBTQ+ community. I mean, there was this whole complex that was built up.

That's why I think you were starting to see a lot of CEOs backtrack on these policies. They had nothing to do with actually creating more value for the shareholders, or actually promoting the business.

It was all about promoting the political agenda. I think most of them didn't want to believe in, but they were most compelled and forced to do over the last couple of years.

GLENN: So the Bud Light, you know, the end of, I think, I agree with you, the end of ESG. At least not -- at least the end of it being the knee-jerk reaction of, no. Of course, we have to have transgender people in every commercial.

The end of that, yeah. I'm reading your book, last night.

And I'm like, okay.

I think maybe -- maybe we've hit the end of this. Maybe this is the beginning of looking back and saying, look how insane all of this was.

Are we on sure footing now, leaving that time period? Or is it still a real lurking danger?

ANSON: No. I think the pendulum is definitely swinging back. You really see businesses dividing in two camps. You have certain companies that have realized, that these policies have failed. And they want to get back to the bottom line. You've seen companies like Meta and Walmart and Tractor Supply Company and a bunch of other people that hold back their programs. But then you have companies that are more in progressive cities. I mean, Costco has doubled down. Costco is based out of Seattle. They're doubling down on their DEI programs.

You have other companies, and I talk about this a lot. But even Anheuser-Busch, which is owned by a Belgium corporation called InBev, that they haven't necessarily publicly backed down. It's just the company that lost the most from this whole movement. And they still haven't publicly backtracked, even though a lot of their American counterparts have. Because, again, they are owned by a European company that promotes more of these -- more of these values. And I think that's where you're starting to see this divide.

And the companies that continue to hold on for to, I think the DEI and ESG philosophies are going to continue to fall behind their American counterparts.

GLENN: So how much of a role did just being out of step, with the Bud Light customer. How much of that played a role before ESG. I mean, if you don't understand the Clydesdales. You don't -- you don't get Budweiser. Would you agree with that?

ANSON: You know, 100 percent, I think there was a dangerous cocktail that was mixing for almost ten years at Anheuser-Busch. And we kind of found this firsthand. So going back, Anheuser-Busch was created by an American family, by the Busch family. It was taken over by a European company called InBev in 2008. And InBev was based in Belgium, and then it was also run by a couple of Brazilian individuals. And they came here to the US. And over 5 years, really dismantled what Anheuser-Busch was.

Even including in the year 2015, they moved the corporate headquarters from St. Louis to Missouri.

And they thought they couldn't have the right talent in -- in -- in St. Louis. They couldn't attract the right people. Even though, St. Louis, Missouri, they had great talent that built this company, essentially the world's largest beer company.

GLENN: Oh, yeah, Anheuser-Busch, St. Louis, Missouri. You heard that your life.

ANSON: That's it. So they moved from the epicenter, away from the middle of the country.

Where there's always a saying -- you know, generally placed for American. Peoria, Illinois, is very close to St. Louis. You have all of a microcosm of the US around there.

Which helps you understand the center of the US.

When you move to New York. You hire New York agencies. New York marketing. New York folks. That has really changed.

I think the outlook of the company, combine that with the rise of really ESG and DEI, which really took off, in that 2015 to 2021, 2022 time frame made for a dangerous cocktail, that they just lost who their customer was. And who that core American beer drinker was.

GLENN: I have to tell you, one of the best parts has nothing to do with ESG, of the book. Is moving the company to New York. Because I moved my company out of New York. But at first I left the -- the headquarters in New York. And the company really split. You know, once a founder leaves, things can go awry quickly. And especially if you're in New York, and the founder is in Texas. And we really had some really tough times, because of that. And I -- you know, businesspeople, I hope they -- I hope they recognize the effect. But in your book, it shows, a company like InBev could not. It didn't get that at all.

ANSON: No. They didn't really get it at all. I saw firsthand, the company changing. You read more about this, in the book last call for Bud Light. One of the things I was frustrated with, especially in the 2020, 2021 time frame, after COVID, after George Floyd. And the company which was this meritocracy. That's what I joined. Hey, if you work hard, you get promoted. And one of the key principles of the company was, we promote based off the results you get. And all of a sudden that principle was changed to, we promote based off the diversity of your team.

Then you sort of have diversity dashboards coming in. To see the diversity of your team. On top of that, we couldn't even just get partnerships done. I thought that made tons of sense.

I talk about this in the book a lot. I tried to do a distribution agreement with Black Rifle Coffee Company. And you probably Black Rifle Coffee company, its mission is to serve culture and coffee to firefighters, first responders, police, people who love America.

But that was too controversial of a partnership in 2021 and early 2022.

GLENN: That's crazy!

ANSON: And for me -- for me, it was kind of our external affairs team in New York. They essentially scuddled this deal based off their own political leanings. I said, guys, the same person drinking a six pack of Budweiser at night is the same person drinking six cups of Black Rifle Coffee Company the next morning.

GLENN: Yes.

ANSON: And what do you mean we can't do a distribution deal, where we're putting the same Black Rifle Coffee cans on the Budweiser trucks? This makes sense for everybody.

But that was too controversial of a partnership. And that's where you saw just that center of gravity, when you're looking at America through the lens of Fifth Avenue in New York, versus St. Louis Missouri, where I think you really lose sight of who your customer is.

GLENN: You know, when you talk about how Bud Light sent that can to Dylan Mulvaney, that may surpass. In fact, I think it does, surpass the boob move of, we've reinvented our recipe. Now it's the new Coke!

I mean, just dumb as a box of rocks. You say, I -- you outline clearly how bad it was for Anheuser-Busch, but the average person, I think would think that Bud Light has kind of recovered, and that's kind of past. But that's not true!

ANSON: No, I mean, it really hasn't.

You know, I get into this in the book a lot. About that same organization, that same sort of external affairs team that canceled that Black Rifle Coffee deal. They were the one that green lit the Dylan Mulvaney partnership.

And unlike the Coca-Cola. Coca-Cola, they were in the state. But what do they do? They took accountability for it? Did they apologize for it?

GLENN: Right.

ANSON: They killed new Coke, I don't know, within a couple of months.

GLENN: Oh, yeah.

ANSON: One of the big problems. You make bad, bone-headed marketing mistakes regularly in business. The real problem here is, yes, the marketing decision was wrong. But even more importantly, the company's response to it is the reason, Glenn. Like sales are still down 40 percent, 50 percent.

They still lost $40 billion of value, and have not recovered before this. Because the company never took responsibility and accountability, and has not made any changes. The same CEO is still there. They still have not come out. They rolled back publicly DEI policies. They haven't apologized to their loyal customer base. And they haven't been able to admit, and say, we screwed up.

And I think part of it is, is because of this kind of European ownership they have. And, you know, my feeling is that they're not going to actually get their Bud Light customers back, no matter how much money they throw at it. Dana White, the ultimate fighting championship, which I think they gave him $100 million. They have Shane Gillis, they have others. Because the real path to redemption, I mean, goes through forgiveness. You know this. But the only way to be forgiven is actually to admit there was a mistake and there was an area. And they have yet to do that. Until they do that, I don't think a lot of these customers are coming back, no matter what marketing you give folks.

GLENN: So the name of the book is last call for Bud Light. The fall and future of America's favorite beer. I need to take a one-minute break and then come back. And I want to talk to you about what does the future look like, and not necessarily for Budweiser.

I mean, you are -- you cofounded strive asset management with Vivek. A good friend and a really smart guy. Who I think has a really bright future. And so you're looking at these companies and trying to find the right companies that align with the values of their customers.

Tell me, the advice that you give for companies, now that are still kind of in this weird zone. What the future looks like. And what is the path forward?

GLENN: If -- if I could catch hope in a jar and put a lid on it. And give it away, I would. Our nation has been far too short on hope. Especially when will it comes to the economy and our personal ways.

Maybe things are finally starting to get better. Maybe we will have more trouble before it gets better. We have a lot of debt we have to pay.

We made a lot of really bad mistakes. But now that we have good leadership in office, you know, it's going to be a little less worrisome, maybe.

A little more hope.

But you are still in charge of your own personal economy.

Here's the hope I can give you. A sincere recommendation to give American Financing a call. Because they work for you, not the bank. They're salaried employees. When they -- when you call them. They will shoot straight with you. Maybe take ten minutes just to get started. And they are saving the average listener of this program, just around an average of, what? $836 a month.

That's like giving yourself a 10,000-dollar raise. That's a little -- that's a little deposit in the hope bank, isn't it? Start today. You might even be able to delay up to two mortgage payments, which can help get you even further ahead.

Don't take my word for it. I always tell you, and I mean it every time. Do your own homework.
Don't take anybody's word for it. You're smart enough to figure out if it's right for you.

American Financing. 800-906-2440. 800-906-2440, or go to AmericanFinancing.net.
Ten-second station ID.
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GLENN: So what do you see as the current situation, and the path forward in the next three to four years, for American companies and brands?

ANSON: Yeah, so it's funny. I left one year before that Dylan Mulvaney partnership, after they wouldn't let me do the Black Rifle Deal.
I saw the company changing from a diversity standpoint. And Vivek and I, we started a company called Strive Asset management. Which was, we were going to invest everyday citizen dollars into businesses and have them be focused once again on meritocracy. Have them be focused on their mission.

Don't necessarily get involved in a lot of political and social issues, like we saw. I was looking Atlanta, Georgia.

If you remember, Glenn, in 2021, when the governor passed the Georgia rights act. You have to have an ID to vote.

And corporate America lost. BlackRock. One of the companies said, we're pushing back against it. Then they kind of compelled Coca-Cola, Delta to get involved in this pushback. And Major League Baseball cancelled the All-Star Game.

In 2021, in Atlanta, over this Georgia voting rights. You need to have an ID to vote. So we saw a lot of these problems happening. And we came out, and we said we're going to start a new asset manager, compete against BlackRock.

Let's have companies just focus on whatever their mission is. Stay out of politics. That will be good for business, because you will not fracture your customer base, and it will be good for our democracy as well. Because we should have individuals -- are the ones that should be deciding what rules they live by, not these secret national organizations or ESG-promoting asset managers. It's funny.

When we originally launched, this is not even a contrarian position. But this was almost like a subversive position 20 years ago. People called us anti-ESG, anti-DEI, anti-woke. I mean, you name it.

GLENN: Anti-everything.

ANSON: Anti-everything, and I said, guys, we are just pro-American, free market shareholder capitalism. That's what we are pro. We are anti-European stakeholder capitalism. We're anti-the World Economic One. We're anti-the European agendas, yes, we are. But we're very much pro-American. Free market shareholder capitalism.

And there are a lot of people that wouldn't even work with us. Marketing agencies wouldn't work with us. People wouldn't engage with us early on.

And it's so funny now, because now three years later, what was a very contrarian idea has become very mainstream, and the pendulum again has swung back for most of corporate America, who has now -- who has now once again been able to focus on the business.

GLENN: I think this is a book for every businessperson, even just someone who has watched Anheuser-Busch through the years. It's an amazing story, and something that every businessman should read, going forward. Last Call for Bud Light. The fall and future of America's favorite beer. Anson, thank you so much. God bless.

ANSON: Thanks, Glenn.

RADIO

Canada’s Euthanasia CRISIS: Assisted Suicide and Organ Harvesting

Canada’s MAID (Medical Assistance in Dying) program has crossed a moral threshold, and Glenn Beck is sounding the alarm. What began as a so-called “compassionate” option for the terminally ill has expanded into a dystopian system where citizens are being encouraged to end their lives over depression, poverty, or homelessness. As healthcare collapses, the government’s answer is to reduce the “surplus population” while even harvesting organs in the process. Glenn exposes how the normalization of euthanasia devalues human life, opens a dark ethical path, and serves as a chilling warning for America.

Transcript

Below is a rush transcript that may contain errors

GLENN: It's -- getting really bad up in Canada. I was with some Canadians yesterday. I saw them. I was up in the Capitol after meeting with senator Lee. And I come out, and these people say, "That's Glenn Beck. Glenn Beck."

And I turn around. And they're like, "Oh, my gosh." And they come up to me, and they're Canadians. I'm like, "Can you guys still cross the border from Canada? I didn't even know that was legal, still."

STU: They love this humor, by the way.

GLENN: They loved this humor. But they were great. They were big fans, and, you know, I asked them about how things are going in Canada. And they said, "Really not good."

I said, "I'm really concerned about your MAID program."

And they were like, "Yeah. You think so?"

Canada is in a euthanasia crisis. The cheapening of life. This started out about ten years ago, in Canada.

You know, if you have a chronic illness and you are close to death. You're going to die, anyway, and I don't mean like from old age. I mean, you are close to death. And you are in massive death. You can end life.

Now, if you remember right, Stu and I talked about this in the days of Fox. One of the problems we had was the complete live system with -- with Obamacare.

STU: Yeah.

GLENN: When you have -- when you have a government health care system, all it takes is a shortage of any kind. And then you start devaluing life on both ends of the spectrum. Up until 12 -- I think he's up to 12 years old, you get very little Medicare -- or medicine and care.

And over 50, they begin to cut your care. They keep the ones who are actually working hard. And making all the money. They keep all the care there.

Because that's what's with good for society. Okay?

This is exactly what is happening for Canada. And they're not saying it.

They can't keep up with the system of care that they have there. People are dying all the time. And so what they're trying to do is just reduce the surplus population. And so now you can go in and get euthanasia for -- I mean, pain. You can't conduct yourself with meaningful activities anymore.

You can't perform your daily activities.

You have depression. Autism. I mean, all kinds of stuff.

STU: Really, any reason.

GLENN: Any reason.

STU: It's at least expanding to that eventually.

GLENN: It just expanded. There were two people that were just cleared for euthanasia. Because they got kicked out of their home. Because their home was being given to illegals.

So these Canadian citizens. They get kicked out of the home. They can't find a place to live.

And they're getting depressed about it. They go to the doctor. And the doctor is like, we don't have any beds for you.

It will be months before we can see you.

You can't give me any kind of help on this?

No.

STU: My gosh, they should have illegally crossed into this country.

I would be happy to help them.

GLENN: Well, no. They're Canadians. If they're Canadian, they're probably white. And we can't help them.

STU: Hmm.

GLENN: I know me too.

So they -- they convinced two of these people, just kill themselves.

STU: How --

GLENN: Because --

STU: So awful.

GLENN: Awful. Awful.

STU: But this is -- this is a -- can a long-standing. You know, you want to make a slippery slope argument.

This is a really easy place to be.

GLENN: And it's happening over and over again.

STU: It's the same place that happens every time.

GLENN: Yeah. Every time.

STU: You look at that, what is the movie, Million Dollar Baby, I believe it was. If I'm remembering right. It was Clint Eastwood. And so that was a really fascinating movie to watch, as someone -- in our position. If you're a conservative.

GLENN: Uh-huh.

STU: Because she -- spoiler alerts, throughout, she was a female boxer.

This is a wrong time. A apologize if I get it wrong. She has a terrible why are in the ring. And is put on basically life support.

And kind of wants to die.

And he unplugs her at the end. If I remember right, basically.

And she dies. And it's the best possible case in a way, for euthanasia. You feel terrible for her. She had all this to live for. This awful thing happened to her. She was incredibly unhappy.

And, you know, you felt like, he was doing the right thing.

The movie presented it in a way that it felt like, this is a tough choice. But he did the right thing.

GLENN: I'm trying to remember the Rachel McAdams' movie about kind of the very same thing.

STU: Okay.

GLENN: It was very disturbing.

Life without you, or something. And she falls in love with this guy.

And, you know, she thinks he has a great life. But he's in a wheelchair. And they have a great time. But she doesn't know that she's just care-taking because his parents are trying to get him to find purpose in life again. He was in an accident. Find purpose in life again. But he just wants to kill himself. So they fall in love and everything else.

It in the end, he says, I want to kill myself. And he see. And you're made to feel like, that's an okay --

STU: Yeah. Hey. And I think those are valuable vehicles. They challenge you a little bit. You're like, okay. This is a tough situation. A tough call or whatever.

And I don't remember at the end of the movie, yeah. I'm pretty sure.

GLENN: Me too. Me too.

STU: You don't want to unplug people, when there's no reason to.

GLENN: Uh-huh.

STU: And that is always where it starts. You feel like, there's a tough call to be made here. This person is in pain, they're suffering.

But if you don't prioritize above all else in these situations, above quality of life.

Above whether -- whether they feel that they have nothing to live for.

If you don't prioritize life. At least from a legal standpoint. You know, you -- you put your society, on slippery slope that ends this way, every single time. And, you know, we all kind of understand the truth of the situation, which is, it's very difficult to prevent over someone's life. If they want to take their own life. They will probably be able to do it.

GLENN: Yeah. Yeah.

STU: But coming to a societal acceptance of something like this.

Put you on a road to darkness.

GLENN: Well, they -- they say that we're doing this scientifically we have three doctors that have to sign up on this. Well, that's exactly the number that the Nazis have to.

STU: And they trim that number.

GLENN: They did. They did. And I think they had one or two. They trimmed that number.

It may be back up to three. Here's the good thing. You get more doctors involved. Because now they are prepping the people for euthanasia with -- I think it's Heparin. Which you put a line in of Heparin. And that preserves your organs. And so as soon as the doctors off you. Other doctors take you. And take out your organs. And now Canada is becoming one of the biggest organ warehouses since Hammond.

RADIO

Did Ketanji Brown Jackson say black voters are DISABLED?!

MegynKelly‬ joins Glenn Beck to discuss Supreme Court Justice Ketanji Brown Jackson’s “unbelievable” comparison of black people’s ability to vote with disabled Americans, Justin Trudeau and Katy Perry’s alleged romance, and Megyn’s upcoming stadium tour stop with Glenn.

Transcript

Below is a rush transcript that may contain errors

GLENN: Hello, Megyn, how are you?

MEGYN: Hello, friend. I'm great. How are you doing?

GLENN: I'm good. I'm good. I'm glad to be with you. What is it? Next Saturday, we're going to be together here in Texas.

MEGYN: Fort Worth, baby! Let's do this thing.

GLENN: Could you get a bigger arena, have you been to the Dickie's arena?

MEGYN: No. I can't wait to see it.

GLENN: Yeah, well, there's a lot of it. There's a lot of it.

But we're going to be together, and tickets are still available. Grab your tickets now. I would like to know a couple of things. First of all, I'm going to making a pretty big announcement, breaking some news with you. Because you're a journalist, and everybody goes to you for these things. But I'm going to be breaking some big news.

And then -- what -- I'm only asking this, because I just got off, you know, one of the shows from Charlie Kirk. And the audience kind of threw me for a loop. I didn't even -- I've never even pondered before, Megyn.

MEGYN: Well, I think we're going to be doing some Q&A with the audience too. And I'm looking forward to that. I've been hearing a lot of folks commenting on our social media feed, that they would love to interact. And I thought, maybe we'll kick it off with Q&A, have people have their say, and then we can do our interview and all that. But my goal overall is to just make it a good time. I think people, if you're going to go out on a Saturday night, you want to have fun. You want to keep it upbeat. There's so much to make fun of.

GLENN: Well, I'm good at that. I'm with you on that. I can be with you all day long on that.

MEGYN: This administration, which has a very healthy sense of humor. And the bizarre attacks. Did you see the Bradley Whitford thing on The View just yesterday saying, there are internment camps going on right now in the United States. Are there?

Really?

GLENN: What!

MEGYN: He played a political hack on the West Wing.

And now, ever since, he's kind of like Yul Brynner in the King & I.

Remember when he had really started asking the king, he thought what he really was. That's what happened with Bradley Whitford. Martin Sheen too, who played the president in that same series. Now they've both gone so hard-core left. And saying all the worst rumors you hear from your great, great granddad on, you know, Facebook are true.

The internment camps across the United States, where?

Where specifically, Bradley? Walk me through it.

GLENN: Can you help me out on Ketanji Brown Jackson yesterday? I think she said that blacks are mentally handicapped or maybe physically handicapped. But she compared the Voting Rights Act with the ADA. What kind of -- how low can they go in insulting black Americans before black Americans are like, okay, come on!

MEGYN: No, it was unbelievable. If one of the white justices had said that, it would be on the cover of every magazine, the top of every newspaper. The fact that I guess she's black and a woman, they give her a pass.

She actually tried to say that we need ongoing scrutiny of all voting schemes in America, because blacks are like people with disabilities, with basically no rights. Because she was saying, when we passed the American with Disabilities Act, we had no requirements that building the handicap accessible. And that's basically the position of blacks in America in 2025. There must be a national mandate requiring them.

GLENN: How do you build a building so it's black accessible?

Because I think they already are. What -- what kind of special ramps are needed to be built here? I don't understand.

MEGYN: Yeah. Do our black friends know that they can't just walk right into the buildings. I'm not sure I'm aware of that. Or is it just Ketanji?

How did she walk into the US Supreme Court to make the point that blacks are not equal, and being permanently disabled, as she puts on her robe, to take one of nine seats.

GLENN: It's just crazy. Just crazy on that.

And then, you know, we have the shutdown which is completely bizarre, the way the Democrats are trying to do this. And I think they're holding it closed now, because of the no kings rally. They want the big no kings thing.

Is that violent, or how is that going to turn out this weekend?

MEGYN: Did you see the Trump tweet saying, I'm so relieved. Thank you so much to the no kings crowd. I thought somebody was trying to become king. But thanks to you, I remain the president.

I appreciate it. He's a master troller. You know, they did this in June, with all of the same numbers. And nothing happened. No one cared.

Didn't really get a lot of press. And that's exactly what will happen this time.

One thing I found interesting, about the no kings media promo they're doing. One of the groups that's helping is the human rights campaign. And of course this is like an LGBTQ anti-pride group. Used to be more about gay rights. And now it's gone completely trans. And this is the group, that gives everybody their score. You know, their DEI score.

GLENN: Oh, yeah. That's right.

MEGYN: The math is totally off. You're actively out there protesting against the president, and we're still going to have anyone in corporate America, pretend that you're just an impartial arbiter, that is worried about a civil rights issue? As you're out there marching against the sitting president, with -- with people like Bradley Whitford, who are in internment camps. I mean, the mask is completely off.

They've already been defanged, thanks to Trump. And his active pushes through executive or his. And de I agenda. That's what's going to be there. The move on crew.

GLENN: How long does this go on? How long do we need the government and control of the government before it's crushed, the spirit of this is crushed? I know people will always believe some of the craziness of this stuff. But this -- the whole delusion that we were all living under for a long time. It seems to be over. Or at least dying. How long before it's dead?

MEGYN: Yeah. We need two terms with J.D. Vance, post Trump.

GLENN: That's exactly what Trump said.

MEGYN: Yeah. We can't -- and as much a miracle worker as Trump is. He can't get it done in four years. And we've learned from him how to do it.

And that's working. Just yesterday, there was a headline about is yet another hospital. This one in Boston. Shutting down the puberty blockers and cross sex hormones for anyone under age 19. Because Trump is defunding these hospitals that continue to provide that.

It's amazing. He did that via executive order.

So going three years without those so-called services. Is great. But if you go an extra eight on top of that, without them doing this, and then we see the difference in our youth, we're growing out of their gender dysphoria, just one example.

The case will be so much stronger for never bringing this barbarism, back again. And same with DEI. That's dying a fast death. Every day, you open the paper. And you see more stories. Sob stories on the left. About another DEI program that's been eliminated. And now these people have nothing to do with their useless degree that they got from Brown University or NYU or Harvard. So if we have another, let's say, three plus eight, and we go 11 years without people getting hired for these roles. The programs get eliminated at the universities.

No one wants to major in something that is not salable, after the fact. So if that's the case, and Trump has gotten us a jump-start on it all.

Yeah, it could be done in '28.

STU: I think you're referring to the numbers that we were just discussing. That there does seem to be a falloff. A decrease since 2023 of people who are identifying as, you know, LGBTQQIA2+. Is this a sign that it was a social contagion?

And you think the dropoff is real, or just a temporary thing.

MEGYN: Well, first, I think we have to give a shout-out to Justin Trudeau for leading the way and dating Katy Perry, abandoning his earlier, obvious confusion.

GLENN: That lesbian love that he's got. I didn't know that he's lesbian.

MEGYN: Exactly. I mean, honestly, I can't think of a man on earth, I would rather sleep with less than Justin Trudeau. Sorry!

GLENN: I'm -- you know what, I'm with you on that, and Katy Perry too. I'm like, Katy Perry is not somebody -- no, thank you!

MEGYN: I mean, obviously she's the dominant one in that relationship.

GLENN: Yeah.

MEGYN: But, yeah, no, that was great news. But it's -- when I was in Portugal. I was so encouraged, of course. Because I love to see those numbers fall. Absolutely awful, what we've been doing to children.

GLENN: Yes.

MEGYN: But I also feel so sad for the ones who got sucked in. You know, I got sucked into trends where we wore V-neck sweaters and long pearls that we tied in a knot. These kids are getting sucked into trends where they're having double mastectomies or huge portions of their forearm cut out and try to be built into a fake phallic. And they will never have sexual enjoyment. Never have sexual function. They will live the rest of their lives deformed. And obviously manipulated hormonally, where you can tell what they've done with the voice and so on.

And, you know, I just can't imagine.

The vast majority of them are sterile. They can never have children. These girls can never breast-feed.

GLENN: It's crazy.

MEGYN: They're confused if they wind up ever having them. So it's like great. Well-done, Democrats and barbaric doctors and hospitals. You've got a bunch of money. You worked out your woke bona fide on a bunch of 16-year-olds who will now have to walk around with the scars of your practice. You decided to practice on them, for the rest of their lives.

The only solution here is massive lawsuits. Huge, devastating lawsuits against the people who did this.

GLENN: I have to tell you, I'm watching Canada, what's happening with MAID up in Canada. And it's become barbaric up there.

We are probably five more years of, you know, full, you know, just full sprint out, the way we were going. Maximum ten, before we were in really, really scary, you know, 1930s kind of territory.

I -- I think there will come a time, where people, hopefully, that history books will -- you know, we will see these shows, where all of these and their people, and everything else. And it was all this woke stuff. This time period, will be just this weird time capsule. That people will look back and be like, what the hell happened to society?

What the hell were people thinking?

MEGYN: You're so right, Glenn. Ten years ago, people would ask that question. What will we look back that we're doing now? In a way we look back at lobotomizing people and say, that's horrible?

The conventional wisdom, ten, 15 years ago. Was the way we treat animals, like the slaughter of animals for human consumption.

GLENN: Yeah.

MEGYN: Boy, has that changed. I mean, in just a short amount of time, it switched to the mutilation of healthy children. For what?

At the hands of their own parents, who are working out their mental issues, on their children!

It's like -- and maybe they don't know, because the left doesn't tell them. Read about this in the New York Times. That 90 plus percent of these children will grow out of any gender confusion.

GLENN: But you have every doctor.

You have every doctor, you can go to, saying, you will kill your child, if you don't -- and there's a lot of people that are just -- they don't what an to do. They don't know what to do.

MEGYN: I know. And on top of that. The same doctors are saying, the child will kill themselves, unless we let them do this.

And you seek out a doctor, just for your child to have individual consultations with. And they're being told by all the medical societies, the only proper standard is to affirm, you may not explore any other mental issue with the child claiming German Shepherd confusion. So these psychologists and psychiatrists have their hands tied now by their licensing organizations.

We just have to go up to the Supreme Court, out of Colorado, where we tried to actually pass a law.

They did, pass a law. Saying, you may not say anything other than affirm. I affirm. I affirm.

We're making it known, a violation of law, for I to try to explore, whether the kid really is gender confused.

You have to affirm his delusion, or you committed, quote, conversion therapy on him. That law is going to get struck down.

STU: It is.

GLENN: It actually could be a nine-zero ruling. But, I mean, that's how crazy we've gotten in our stories. I think you mentioned this, Glenn, in the past five years, we've lost our mind on race and gender.

I think the tide has turned more dramatically on race, and as on the gender mania. That's an example of that.

But it has -- I feel that it's happening.

GLENN: I do too. I do too.

Megyn, thank you so much.

Megyn and I will be together on the Dick ease arena, next Saturday on the 25th of October.

You can get tickets at MegynKelly.com.

TV

Glenn Beck’s EMOTIONAL & HEATED TPUSA Campus Speech | Glenn TV | Ep 462

A few weeks before Charlie Kirk’s assassination, he asked Glenn Beck to join him on one of his Turning Point USA campus tours. Glenn agreed, but with one caveat: “I do not want to debate college students.” The terms were set: Glenn would educate about the truth of America’s history, while Charlie would debate. Then, everything changed on September 10, 2025. Despite the loss of one of America’s greatest political and spiritual giants, the American Comeback Tour didn’t stop at Utah Valley University. Friends like Glenn, Tucker Carlson, Megyn Kelly, Michael Knowles, Allie Beth Stuckey, and Vice President JD Vance agreed to pick up Charlie’s torch to inspire the next generation of conservatives on college campuses. On October 9, Glenn delivered a powerful rallying cry to the students at North Dakota University. In this episode of Glenn TV, we bring you the best of his raw personal testimony. From his battles with addiction to discovering faith and purpose, Glenn shares transformative life principles drawn from his career journey. He also showcases priceless historical artifacts that challenge mainstream narratives about America’s complex legacy of good and evil. And he debuts a trailer for “George AI” — a groundbreaking AI tool he’s been quietly developing for a launch in 2026. Finally, Glenn takes heated questions from students about Israel, AIPAC, and October 7. All for Christ. For Country. For Charlie.

Watch Glenn's full TPUSA speech and Q&A HERE

RADIO

I learned A LOT at Charlie Kirk's Medal of Freedom ceremony...

Glenn Beck attended the White House’s Medal of Freedom ceremony for Charlie Kirk and learned a lot. Glenn shares stories about President Trump, Erika Kirk, Marco Rubio, and others…

Transcript

Below is a rush transcript that may contain errors

GLENN: I have to tell you, I mean, listen to my voice. I'm tired from it.

The President went over on Sunday, conducted all of that business, got back on Air Force One, flew all the way back. He -- he said he flew back because he needed to do this on Charlie's birthday. He said he was going to delay it. And then he realized, "Oh. It's Charlie's birthday. Have to be down on his birthday." So flew all the way back. You know how much sheep he had in the 36 hours? Zero. Everybody else on the plane had about an hour and a half. Because if you're working for the President when he's up, you're up.

And they were zombies. Everybody was zombies. And he was -- I don't know how this guy does it. I mean, he doesn't take any drugs. He doesn't take -- you know, no -- nothing nonnatural goes into this guy's body.

STU: I mean, there's certain products at McDonald's, that do go down --

GLENN: Yes. You're right.

Okay. You're right. I can't say that. No stimulants go in his body.

STU: I don't know who RFK Jr is. Considering he see not drink.

He see not --

GLENN: Does not take drugs.

STU: He's very much against those stuff.

GLENN: Yeah, very much. Just good genetics, I think. The guy does not sleep. He just doesn't sleep.

STU: Is that concerning for long-term health? I mean, I guess --

GLENN: For everybody else. But he's been this way his whole life, I mean, this is the way he's operated his whole life. I don't think so. It's just the way he is. He doesn't need very much sleep.

The guy is changing the world. I mean, you remember we were watching -- we were watching when he arrived in Egypt. And I said, "I've never seen this before."

I'll have to narrow this down for you. Because I say this several times a day now.

When the world leaders get together, they stand on the stage and get one shot. Once in a while, they'll stand on stage, as they're assembling. And they'll talk amongst themselves. But I've never seen a photo line with world leaders, to take a picture one on one with the president. Okay?

Never seen that in my life. Okay?

That's what was happening on Monday. In Egypt!

He was two hours late. Okay?

And apparently, and I'm not going to divulge too. Apparently, one person was upset. And was like, I'm not waiting around for this.

Yet, they waited around for it.

And they lined up. Even the king of Saudi Arabia was in the line, waiting in the line for 30 minutes.

While he took photos with all of the leaders around the world.

They are treating him -- I mean, he's changed the world. The guy knows how to use power.

It's my understanding from conversations that I had piecing some things together. It's my understanding, Vladimir Putin has changed with him too.

Even Putin has known -- noticed, this is the guy who is kind of steering the world and is more deferential to Donald Trump.

And I hope that's true. I hope that begins to play out with Ukraine.

STU: It's quite key to understand who you're speaking with, right?

It's not always about what you want to say and what you want. It's about what the other person wants and what they understand.

Someone made the point that Donald Trump speaks Arabic better than any native speaker. And I thought that was an interesting comment.

It's like, you know, it is a -- he -- he seems to be able to communicate to the leaders in that part of the world.

GLENN: They understand strength.

STU: They understand it, yeah.

And they react to it.

GLENN: Uh-huh.

STU: And I think they don't see him as a -- a passing -- like, oh, he's here. But just wait him out.

They don't think he's going to change or fold on this stuff.

GLENN: And they think he's changing the world. And everybody who follows him, is going to follow in these footsteps.

They don't think, this is just, he has got three more years left, and then Kamala comes back. They don't think that --
STU: They think it's changed for good?
GLENN: They think it's changed for good. I believe they think J.D. Vance is going to be the next president. And I think so too.

I mean --

STU: Certainly, the favorite of the Republican Party, obviously.

GLENN: Yeah. He's -- he's killing it.

But then again, I saw Marco Rubio yesterday. He listens to the show. And his wife listens to every word of the show. And I said, "I hope you've noticed that we really like what Marco is doing."

I mean, the guy is -- and I said to him. I said, "Marco, what happened?"

And he's like, "What?" I said, "You know, we've always been a fan of yours. I mean, we interviewed him for the first time." You remember the first time we interviewed him for president, the very first time, and we all got into a car. You, me, and Pat, we did a video. We were like, "This guy is amazing. He's great."

STU: Really liked him.

GLENN: And then he got into the Senate and was kind of, I don't know, hard to pin down. I don't know what happened to him. And he immediately said, "It's the president."

I said, "Eh, the president is leading, yes. But there's a change in you. You are just killing it. Killing it."


STU: Should we join in here for one quick side bar of the current odds to win the presidential election at 2028.

Okay. So first -- first place, this is according to Kalshi. 32 percent chance, J.D. Vance. Second place, 21 percent chance, Gavin Newsom.

GLENN: Oh, my gosh.

STU: Third place -- I mean, again, this is prediction markets, what people believe will happen. This is not an official poll or anything.

Third place, 7 percent, Alexandria Ocasio-Cortez.

GLENN: In third place.

STU: In third place. Comically, fourth place is also 7 percent actually is Donald J. Trump. You may have heard him. Currently president of the United States. And that would be -- that would be an interesting Constitutional amendment for that to occur for that to happen.

GLENN: It would be. It would be.

STU: Then you have Pete Buttigieg. Marco Rubio at 4 percent. Josh Shapiro. Kamala Harris. Wes Moore, Maryland. Gretchen Whitmer, Michigan. Andy Beshear, Kentucky.

GLENN: Okay, so it's way too early. It's way too early.

STU: Three percent. Glenn Youngkin, 2 percent.

GLENN: Oh, I'm sorry.

Glenn Youngkin. I thought you were saying Glenn Beck. Because then that would start to make sense. Everyone putting their money down is insane!

STU: Yeah, again, I would not be betting on that market now.

GLENN: No, I would not. But, I mean, he is -- he is on top of it.

And honestly, we're going need to somebody who operates like Donald Trump and can keep the republic. Keep the republic. Keep the Constitution.

Because we're going to head for some really, very difficult times. Very difficult times. But, anyway, back to the Charlie Kirk thing. It was very, very nice.

Erika is, you know, really gaining her voice. Only towards the end was she really kind of breaking down, but she was very good. The president was so gracious yesterday with everybody.

I mean, he is really an amazing man. But it is funny, because I have a picture of the two of us be by the Oval. Outside of the Oval. You open up the Oval Office door and you walk out, yeah, there it is.

Yeah. I have a picture of us. And he is right there, he's pointing to the Rose Garden. And I said, "You know, the worst thing that I think anybody has done to a First Lady was done to Melania."

I said, "They did so many bad things. But one of them is this Rose Garden." I said, "If I'm not mistaken, she just took Jackie O's exact plans and redid them."

And he said, "Yes. Yes!"

I said, "I can't believe how dishonest the press is. They just want to destroy you, and they'll go after your wife on that."

It's restoring the Jackie O plan!

And in their press coverage, they were like, "This is offensive. Jackie O would be..."

No, she would be happy that it was her plan.

Anyway, he said, "Yeah, I'm going to pave over this."

And I'm like, "Oh, my gosh, you're going to what?" And he said, "No, they're going to be nice pavers, but, you know, I'm going to pave over this." And he said, "Because it's useless." He said, "It's grass." So women come and they stand and they're on their heels, and they're sinking into the grass. It's usually wet." He said, "We need to be able to hold events out there." And he said, "And it would be beautiful, beyond anything like anybody has ever seen."


So he starts yesterday and he comes out. And he said, "This is the first time" -- he said, "I just put these pavers down."

And he said, "This is the first event in the Rose Garden with these pavers."

And it's absolutely beautiful. It's got flags on the corner. They have these special flags made. It's really, really -- it's beautiful. All the press was tanged in the back. And I haven't heard word one from the press on this. Not word one. Have you heard anything about what he's done with the Rose Garden?

STU: No. I did see some plans. Are these accurate plans where they will build another giant building on the property? Is that --

GLENN: Oh, that -- yeah. He's doing that.

STU: Is that going to happen?

GLENN: He's paying for it all, he's doing it all. It's a big ballroom.

He's like, "The country needs a ballroom." You know, "We have these state dinners." He said, "We put them on the grass." He said, "We need a ballroom."

And he said, "Tax payers don't want to pay for a ballroom, I'll pay for it."

So he's building it, and it will be done.

He said, by 2026. You know, some time early spring 2026. I'll believe it when I see it. But he tends to get things done quickly.

STU: Yeah. Sure.

GLENN: But the one thing I noticed was the security perimeter of the White House is astounding! It's at least doubled. Now you don't go into that park. You can go into the park. But you can only go in certain places in the park. But I think they're moving the perimeter, the security perimeter, at least a block around it. All the way around.

STU: Perfect sense, obviously with this environment.

GLENN: It was the first time I've seen the president in many months, outside without bulletproof glass between us.

I mean, he -- he stood outside, you know, trees in the area. Buildings in the area. And he was safe, outside. And it must be weird to live in that kind of bubble. But it was amazing. It was amazing.

They're really doing a good job. And the entire ceremony, the guy just knows, and he's just a showman. He just knows how to do things like this.

Except, somebody had hijacked. I mean, I think he had hijacked the music. Like ten minutes before he came out. It's like Abba, Dancing Queen, was playing. In the Rose Garden.

It was a little -- but then it stopped. And you could tell just -- you could tell when he actually picked. And I can guarantee you, he picked it.

And I was in -- remember I told you last time I was in the White House. I told you, he had selected all of these paintings of all of the presidents. And he put them strategically.


And when I was with him last, he said, I don't know what to do with this guy. And he had in the hallway kind of stuffed in the corner of the residence. The painting of Eisenhower.

And I said, "Eisenhower was the one who warned about everything you're dealing with right now."

I said, "Go back and read the industrial, you know, military-industrial complex speech. He talks about education and science and everything else."

I said, "He should be in your walk."

Because he said, "I put all of the paintings down strategically, so when I turn a corner, I see a face of somebody that reminds me, learn. Don't forget the lesson from him."

STU: Hmm.

GLENN: Now, you come down from out of the residence, and you turn that first corner, and he's moved the picture of Eisenhower. So the first president that he sees, as he comes down the stairs is Eisenhower. It's pretty cool.

STU: It's interesting. Do you think people see Donald Trump as a guy who thinks that way?

GLENN: No. But that's what they miss. That's what they miss.

He's -- he's really strategic in everything he does. I mean, he -- he -- he really knows, choose your thoughts. And so he's always -- you come down the stairs. And he's looking at Abraham Lincoln.

He turns that corner. And he's now looking at -- at -- at Eisenhower.

Every time he turns a corner, there is a Ronald Reagan, you know, there's George Washington.

He's always turning the corners, and looking at people to remind him. He -- he is a very thoughtful guy. Really thoughtful. Because he knows, choose your thoughts.

And that will -- and that will move your life forward in that direction.

STU: Seems to have a more complete understanding of history, now. Too. Would you say that the second term?

GLENN: Oh, my gosh.

STU: He went into that first term, obviously like -- you didn't even know at that point.

GLENN: No, his learning curve is almost straight up. The guy doesn't sleep.

So I was talking to I think Master Crowley. And she said that -- she walked in, in the middle of the night. Everybody is -- everybody is trying to get some shut eye. And she said, "He's in his office with stacks of books and papers. And he's just digesting all of this stuff." She said, "He's up all night just reading and getting stuff done."

It's remarkable.