RADIO

PROOF Bud Light, Target boycotts ARE WORKING. But will it last?

Bud Light sales have dropped dramatically since the Dylan Mulvaney controversy, and now Target is taking steps after its over-the-top pride month/LGBTQ products caused backlash nationwide. The boycotts — and YOUR stance against both companies — are working. But will this actually last?! Typical boycotts usually don’t see longterm effects, but resistance from Americans in these two situations may be different. Glenn and Stu discuss what makes today's Bud Light & Target backlash different and what MUST happen to truly make a long-lasting difference…

Transcript

Below is a rush transcript that may contain errors

GLENN: I'm going to tell the story here, of Target. Now, it came out in the New York Post.

Just a couple of days ago. Target's top executive dismisses the social media uproar over the retailer's new line of LGBTQ friendly kid's clothing. Outraged shoppers have posted videos and images on social media, showing bathing suits, that offer an extra crotch coverage, as well as rainbow-colored onesies for infants and children.

Other offerings that raise conservative haggles, include T-shirts that say Pride Adult Drag Queen.

Trans people will always exist. Girls, gays, theys. So in the podcast last week for Fortune, called Leadership Next, the CEO of -- of Target, Brian Cornell, was asked about the backlash to woke capitalism.

And specifically about Budweiser and Disney. He said, you know, I think these are just good business decisions. And it's the right thing to do for society. And it's a great thing for our brand. The things we've done from a D, E, and I -- diversity, equity, and inclusion standpoint. It's adding value. It's helping us drive sales. It's building greater engagement with both our teams and our guests, and those are just the right things for business today.

Spokesperson for the company told the Associated Press, the tuck-friendly swimsuits are only offered now in adult sizes. Kid's collection does not feature the label.

STU: Oh, that's great.

GLENN: Oh, that's nice.

Yeah, when we think about purpose at Target, he said. It's really about helping all the families. And the word all is very important.

Most of America shops at Target. So we want to do the right thing that supports families across the country. I know that the focus on diversity and inclusion and equity, has fueled much of our growth over the last nine years.

Huh. So it was -- last week, the story was. They're going to stick to their guns. Well, Target came out yesterday, Tuesday, and said, the retail giant is going to pull some of its LGBTQ-friendly kid's clothing from its stores, after facing customer backlash.

Just days after the company's top executive dismissed the social media uproar, the Minneapolis-based chain said, one of the main factors in the nationwide adjustment, ahead of Pride Month, was because some customers had become violent with workers.

Well, I hope that that is not true, and if that is happening, I don't want anything to do with that.

STU: Any of it. If you were to harass a Target employee, violently over clothing.

GLENN: You're an idiot.

STU: Of any sort. But still, this is what they always say.

GLENN: Yeah, I know. So I don't know if I believe anything.

STU: Yeah, they always say, we've had death threats. They have always said. The death threat thing is particularly comical for anyone who happens to be in AM talk radio.

GLENN: Yeah. Suck it up, buttercup. Jeez.

Since introducing this year's collection, we've experienced threats impacting our team member's sense of safety and well-being, while at work, said the Target spokesperson.

Given these volatile circumstances, we are making adjustments to our plants, including removing items that have been at the center of the most significant confrontational behavior.

Target declined to say whether it would remove the tuck-friendly women's swimsuits that allow trans women.

They're men, who have not had gender-affirming operations to conceal their junk.

My words, not theirs. One of the LGBTQ brands being pulled, however, is Aprallen (phonetic), which makes T-shirts, sweatshirts, bags. Mainly because, you know, it's a cult, and Satanic-themed.

LGBTQ features and stuff. I mean, I don't know. Criticism has been widespread, Target spokesperson said.

Folks are reaching out with feedback. While some are sharing it with constructive criticism. They disagree with product decisions that we have made. Target shares were down, 3 percent yesterday. At closing.

So it's good for their brand. Good for their brand.

No. Actually not good. You are the beginning to have an effect.

You -- anyone -- anyone that you know that is like, let's go and tear it down.

Tell them they're a moron.

You're beginning to win!

Already, ESG -- any ESG fund is way down.

They're not introducing -- they're introducing half of the number of funds, than they did last year.

That's because you're winning.

Now you have Budweiser on the ropes. I mean, have you heard the ads from one of the local bottling companies in Alabama.

Did an ad. And they're -- it's a really bad ad. But it's like, we're sorry. We don't have anything to do with this.

We have nothing to do -- we're all local people just like you. We disagree.

We have nothing to do with this.

But it's getting -- it's bad.

STU: I think this is a really fascinating case study. The whole Bud Light thing.

And I think the Target thing is rising to that level as well.

In which, I don't know exactly how these things work. Or how you do them, or how you make them happen.

You know, we were talking about this a little off-air the other day. Obviously, Miller Lite is one of the big alternatives for Bud Light. I swear Bud Light is the one -- this is Sara Gonzales' point which I'm stealing, but I swear Bud Light leaked the Miller Lite ad because it was old.

GLENN: Oh, sure they did. I'm sure they did.

STU: But Miller Lite is the alternative. Right? But then they were doing this too.

Now, of course, Coors is -- owns Miller Lite. So Coors Light and Miller Lite are in on all this stuff too.

And Michelob Ultra also released an ad a while ago, that had a transgender athlete that we just all missed. I don't even know what happened.

GLENN: That's okay.

I don't care who teaches everybody a lesson, somebody needs to teach -- be taught the lesson.

STU: And that's what's fascinating here.

Maybe that's the answer. Because you really can't boycott everybody that does things that you don't like. It wouldn't even be consistent with capitalism to boycott everyone that disagrees with you.

GLENN: It's not even possible.

STU: It's not possible in this society. It's also not consistent with the principles of capitalism. Like, you're not supposed to do only business with people you agree with.

That being said, when you have things like this, that's making a big difference. Their sales are down 24 percent.

Their stock does seem to finally be reacting to this. For a while, it hadn't really reacted.

GLENN: Because I don't think people thought it was serious. And thought it was going to last.

STU: Right. And so now you're seeing them panic. You see a real reaction. Disney is the same way.

I don't know that Disney's business was particularly harmed by any of the stuff that happened there.

But it might be.

They -- a lot of the stuff that has been talked about.

We talked about it with the DeSantis situation.

They acted like they were blaming DeSantis for this 1 billion project that they shut down.

When in reality, they pretty much shut it down previously.

But still, like, nobody wants to be the next Disney. Nobody wants to have -- nobody wants to be the next Bud Light.

Nobody wants to be the next Target. Why bother with this stuff?

Just stay out of this discussion completely.

GLENN: Well, I will tell you that I hear from Ramaswamy. What's his name?

Yeah. Vivek Ramaswamy. He said, I talked to business leaders all the time, Glenn.

He says, there's a few of them that are held hostage. He said, that they're like, we don't want to do any of this with Vivek.

We just can't not do it.

STU: I think that's more common than we realize.

GLENN: I think so too.

You start teaching.

I don't know if Target is a true believer or not.

Boy, they sure seem like it.

STU: But the fact that they're moving clothes from the front to the back.

GLENN: They're only doing it in certain cities, et cetera, et cetera.

I think they just -- I -- boycott.

Don't -- and this is a women's thing, really. The men who goes -- that go to Target. They're like, I'm going to tear your face off. Are not the ones that they are going to concern themselves with.

STU: Also, are there actually any of the people -- I've never seen one. It's possible. I suppose. Some idiot is doing something dumb.

GLENN: I don't know. But one person does something dumb, and then it becomes the whole thing.

STU: Yes.

GLENN: But women, and I -- I mean, Ricki, our executive producer, she's like, I'm trying not to go to Target. It's been three days. I'm having a hard time not going to Target. I'm like, well, we can -- I can give you a 12-step class to go to.

We'll do 12 steps to get you off of Target. But it's the women that will make the difference in this one. And if you keep this up, if you teach Target the Anheuser-Busch lesson, you've got two in a row. And kind of with Disney. Three.

STU: Yeah. I just Disney counts. I think too, one of the things that's interesting with the Bud Light thing. And I've gone through this myself. It's not as much about some sort of organized boycott against this company.

Honestly, I don't know that -- I've heard a lot of people talking about that. It's not like a typical boycott that we've been on the other side of. Right? Where you have all these big organizations.

One of the things I think with Bud Light. And maybe Target is getting to that point.

Is that it's created some level of like societal, like, ickiness.

Like, it's one of those things. I think I mentioned this story.

I went to a wedding, and they had all the beers up there.

You can choose whatever you like.

And normally, I'll have one beer at a wedding. I'll probably have a Bud Light, just because it's the one I -- but I looked at it, and I was like, eh, I don't want to get a conversation about transgender issues tonight with somebody. I'll take a Miller Lite.

And I think that is like, what is actually affecting sales.

I don't know, that everybody would be like. Yes. We have people who are -- Kid Rock is shooting his Bud Light with machine guns. Maybe that's part of it. But I think part of it, too, is people want to avoid it.

And it's created this societal pressure on people, to just choose something else.

GLENN: That's -- when that happens, when somebody comes into the house with a Target bag, or you say, oh, I got this at Target.

And they'll say, you're shopping at Target?

STU: Yeah. Yeah.

GLENN: That's when this will change. That's when this will change.

STU: That's when it happens. It's amazing.

GLENN: I've been saying this for a while. I have really good feelings. Bad crap is coming our way. Don't get me wrong.

For those of you who listen for the doom and gloom, I'm still here.

But good things are happening as well.

There is something happening in America. Anheuser-Busch going down and staying down. And now, just in a couple of days, I mean, the icky feeling happened with me and my wife.

When we were walking through Target, and it's right there.

It's in your face.

And as I'm walking down the aisle of Target, right in front of the cashier. And I see all of this.

I'm like, you know, really?

This is who you are? This is who you think we are?

You think that transgendered needs a -- a display up front?

How many transgender people are there?

You are grooming our children. It really bothered me. Really bothered me.

STU: Yeah. And, you know, when you look at -- we just talked about this with the social media alert from the government yesterday.

They sent us a positive, one of the things about social media was it helped people -- what was it?

Developed their identity in LGBTQ. That was one of the positive effects of social media.

They had tons of negatives like suicide and everything else. But one of the positives was, if you happen to be LGBTQ, this helps you develop your identity.

And it's like, well, that's just saying, that social media is there, to walk you -- I mean, grooming is -- it's actually a really good word for that.

GLENN: It is. It is.

STU: It's different than the criminal version of it.

But it's a pretty applicable word.

GLENN: You know, they say, the thing that one generation tolerates, the next will embrace.

If you look at casual sex, we tolerated Bill Clinton.

Well, it depends on what the definition of is, is. And all of a sudden, it became totally cool.

Sex, and oral sex. All of that, totally fine.

Kids doing it in schools, almost immediately. Okay?

Remember that -- where was that story that was in Virginia.

STU: Alexandra, Virginia. Anyway, there was a -- this happened over night.

What are we tolerating? We are now tolerating Satanism.

We are now tolerating our children being groomed for trans drag shows. You don't want this embraced as a society.

GLENN

Introducing 'The Torch'

Tough news week. Tough news month. Always, it seems, another five-alarm fire, or the spotting of arsonists that no one will pay attention to.

The people who watch and support this show—you—are extraordinary.

You don’t just consume information; you act. You don’t just care—you sacrifice. And I’ve seen the receipts. In the last decade alone, you’ve given over a quarter of a billion dollars through Mercury One to help people in crisis.

You didn’t just write checks. You showed up.

Over 45,000 of you volunteered—some of you driving across states, organizing your churches, bringing your kids along—to take part in the largest single volunteer effort completed in one weekend.

That’s not normal. That’s rare. That’s powerful.

You launched The Nazarene Fund, rescuing over 260,000 people from persecution. You funded the largest civilian airlift in history to get Americans and our allies out of Afghanistan.

You’ve changed lives.

You’ve shaped history.

So when people ask me, “Glenn, what more can I do?” my answer is always the same:

First, look at what you have already done. Do you realize how far ahead you are of most Americans? Then start where you are. That feeling inside you—that restlessness, that pull to do something more—isn’t random. It’s a calling. But with everything that is happening in the world, it is hard to keep up as well as keep your chin up.

I get it. I’m tired of the bad news, too.

I’ve spent my life digging through it so you wouldn’t have to. But we must know what is happening and what is ahead. And while next year I’m not walking away from the radio or the stories that matter—in fact, I will be doubling down,

I’ve also told you for nearly two years: I feel something shifting. I feel like I’ve been called to something more. I have only felt this twice in my life—after I sobered up and just before I left Fox.

On January 1st, that “something” begins. I’ve named it The Torch. We started the blaze together; now it is time to take that bit of fire and light the way to a brighter future for our kids.

I wish I could tell you every detail today—but the truth is, some things are still being built, beta-tested, and negotiated. And some things I just can’t tell you until later this year. But here’s what I can tell you:

At its core, The Torch is about education, but not the kind that comes from textbooks or bureaucracies. It’s about self-directed learning rooted in history, liberty, faith, philosophy, and personal responsibility. It’s the kind of education that changes lives—and civilizations.

You’ve heard me say it before: If we want better kids, we have to become better adults. If we want stronger communities, we have to first strengthen ourselves. And if we want truth to survive, we have to fight for it—intelligently, faithfully, daily.

That’s what The Torch is:

A daily connection.

A movement.

A mission.

One part of it will be the culmination of almost a decade of hard work. It will include a new kind of museum—physical and digital—preserving the story of America in ways most museums never could.

You’ll learn through original artifacts, original sources, and real stories from real people who are doing real things. Right now, every summer, we hand-pick around 100 young adults from over 1,000 applications to spend two weeks with us in this kind of immersive learning. Now, for the first time, we’re building a way for anyone, anywhere in the world, in any language, to do the same.

We’re partnering with people of faith, business leaders, educators, innovators—people who know the truth and know how to live it. And they’re coming together not to sell you something, but to empower you.

I’m not asking for anything today—not money, not a sign-up, not a download. Just your attention. Stay connected. Watch what’s coming. I promise you: this is worth your time.

If you want to be one of the first to sign on, join the newsletter at glennbeck.com. But only if you’re serious about discovering your purpose—and lighting a fire that doesn’t go out.

Because we don’t just need new tools or new platforms—we need a renewal of the human spirit. That’s what The Torch is. That is my next mission.

And I hope, when the time comes, you’ll carry it with me.

For future updates on this mission, sign up for my newsletter, and read more background here.

RADIO

How close is Britain to an ISLAMIST takeover?

British columnist Melanie Phillips joins Glenn Beck to expose how close the UK may be to an Islamist takeover. She explains the key difference between Muslims and Islamists and why the UK government may soon crack down on so-called “Islamophobia.”

Transcript

Below is a rush transcript that may contain errors

GLENN: Melanie, we only had a couple of minutes yesterday. And I appreciate you coming back on today, on the podcast, and the radio podcast.


Melanie is with The Times of London. She's a columnist there. She's also the author of Builder's Stone. And we were talking about your battle with Islamism, last night. Thank you for coming on, Melanie.

MELANIE: My pleasure. Good to speak to you again, Glenn.

GLENN: So explain first, for anybody who doesn't understand, the difference between a Muslim and an Islamist.

MELANIE: Well, there are people who say, there is no difference. That Islam is one thing, and all Muslims are equally bad.

And I personally viewed the term, it sounded very helpful.

Because I think that there are plenty of Muslims, certainly in Britain, and elsewhere, who absolutely are fine, who have completely signed up to the Western values, that's why they have chosen to live in the West

They appreciate freedom of democracy and equality of women and so forth. But there's a very large number in the Muslim community, in Britain, and around the West, which is not fine.

These are what I would call Islamists. Or people who are offered to you, that Islam is a political project, which means that they have to impose Islam on the non-Islamic and not Islamic enough by their life world. And those are the people who are presenting the problem, which we are grappling with. And I do think it's important to make a distinction between the two.

GLENN: So the Islamist is somebody -- I would compare them to a communist for a fascist Nazi.

That it is their way or the how. And their goal is to spread this ideology, and make everybody uniform all around the world.

Is that too harsh of a comparison?

MELANIE: That's right. That's absolutely right. They divide the world into the realm of Islam, which is everything good. And under the realm of God, in their view. And the realm of the infidel. Non-Islam, where everything is bad. And everything is of the devil.

And the terrible thing is this: That this is a doctrine, of religious fanaticism.

They believe they have a -- literally a sacred butte.

A God-imposed duty. To convert the entire world to Islam.

And consequently, these are people who you cannot negotiate with. One of the problems with the west, is that it views these people like everybody else in the world, through the prism of the West. They think that -- people in the West think that people in the Islamic world are all like them. Governed by reason and self-interest. They really can't get their heads around in the West, the idea that religious fanaticism is something completely different.

Islamic suicide bombers blow themselves to smithereens. They're not doing it from despair. Which is what the West thinks. The West thinks, why on earth would they do that, if they weren't in despair? On the contrary, they are doing it because they are ecstatic that they are doing the work of God. You can also believe in the west. You know, why would Islamists want to hurt us in America? We have done nothing to hurt them.

That's not the way it works.

The Islamist thinks that it's their sacred duty to convert everybody, at the point of -- at the end of -- of -- to Islam. It's nothing to do with what the West have done to them.

It is how they see their sacred religious duty in the world. That's the terrifying thing which so many in the world, I think just don't appreciate.

GLENN: Well, let me play devil's advocate, and say what everybody in the media would say to you. While there are religious extremists that are Christians as well, and they are just as dangerous, and you know it.

MELANIE: No. They're not as dangerous. There are religious extremists, who are Christians. And some of them resort to violent acts.

But they don't have the view that the entire world has to be dominated by their point of view. And they are not setting out to dominate the world.

And even if they are, in their own minds, they are a tiny fringe. Revealing -- in the world of Islam. Although, as I said, we must be very careful, not to paint all Muslims with the same brush.

However, the dominant authority in the world of Islam are all committed to this jihadi outlook. This belief that the non-Islamic world has to be converted to Islam.

And that is the problem. You have a kind of institutional impetus, behind this terrible thing.

Whereas, extreme Christians.

You know, they appear. They do terrible things.

But nevertheless, it's well within our ability to control it.

When you're dealing with so many millions of people in the world of Islam, who are out to destroy the free world.

You're dealing with something completely different.

GLENN: And isn't that why the country -- ours, yours, Europe, are remaining silent and instead, silencing those who are speaking up and speaking the truth?

I mean, what's happening in England with the silencing of free speech is terrifying.


MELANIE: Yes, I think it's certainly a large part of it. And I followed this for many years, the attitude of the governing glass of Britain, to what I would call the steady of process of Islamization, which has been going on.

And I think that there's more than one reason for that.

Certainly a principle reason is fear. Because the numbers are so great, you know, in absolute terms, the numbers who are posing a direct threat to Britain are enormous. The security further says, that these are the people -- of the thousands of people on its books and a direct threat to Britain.

Although, it's comprised something like, important to officials. Something like 6 percent of the population of Britain.

The security service of MI5 says they compose 19 percent of those who are posing such a serious threat, that they're on their books. So this is a terrible problem for sure. And it's one that in terms of numbers, has spooked successive governments so that they run away from it. But there's another reason that successive governments run away from it.

Which is that the liberal world, by which I mean, not just people who are like the Labor Party, which is in the government now. But there's also the conservative party, that preceded it.

They all signed up to the overarching default liberal position. That the West cannot assert its superiority, over any other culture.

To do so is racist.

And therefore, you cannot criticize the world of Islam. Because that is racist. Or to use the other phrase, Islamophobic.

In other words, it's a kind of prejudice or bigotry, to criticize a minority group. One that is showed to be oppressed, by the West for centuries.

And consequently, it cannot bring itself to even name what it's up against. Because it tells itself what to say, that a very serious, and a unique problem in the Muslim community and Britain. In the Islamic world in general, that is a form of racism and Islamophobia.

And so the most we can agree to, is that there are a few crazies in that world. And then try to explain those away, in -- it would be comical, were it not so dangerous.

You know, when it comes to the Islamic extremism, well, there's nothing Islamic about it.

It's just extremism.

It just arrived out of a clear blue sky.
It's ludicrous what they got deeply tangled into.

JASON: Hi, Melanie, my name is Jason, I'm one of Glenn's researchers. And I've been fascinated, I guess horrified by watching some of this. And also, you cannot speak about any of this. You are merely shut down. In America, we have groups, that are partnering with the left. Groups like the counsel on Islamic -- American Islamic relations. Do you have something similar over in the UK, that's playing that role of pressuring people, pressuring lawmakers to where, you will go this way? Or you will not say something like no-go zones. Or there will be ramifications?

MELANIE: Well, we don't have something exactly parallel to CAIR. But we have Muslim Brotherhood-funded groups, of which --

GLENN: Close enough.

MELANIE: Right. The liberal council in Britain, which is the British home office and sort of security base of the government department has treated with great caution and disdain. And I think it has refused to negotiate or talk to it. I'm not sure that's still the case.

But there is -- there is a vast number of charities which are basically Muslim Brotherhood charities, which aren't touched, because the government refuse to see ban the Muslim Brotherhood. And I think this applies to America as well.

They refuse to ban the Muslim Brotherhood. Partly because it's very difficult to get a hold of -- it's a secretive organization, that hides behind apparently, legitimate charities. Voluntary groups. Nevertheless, it's very much there.

The people in those groups adhere to the teachings of the foundational characters of modern-day Islamism. Political Islam.

Jihadi Islam.

And there are a number of people in Britain, people who are very well-informed about this. Who said for years, Britain should outlaw the Muslim brotherhood, and got to the essential, to stop it from proselytizing and from radicalizing.

So many impressionable young Muslims. And I think that's true of Americans too.

You know, CAIR is regarded in a kind of legitimate partner, by -- by successive administrations. In various respects. Now, this is all disastrous. And that really has to stop.

GLENN: Okay. Let me take a one-minute break. And then come back with you, Melanie. I want to ask you, how close to the edge, are we? I feel like we're getting to a place where we're so complacent. And you first. We will lose our rights to speak out about this.

And then that will sow trouble on the streets, and eventually what happened to Iran, just happens.

How does this -- how does a great society, that is western, and open, and educated, all of a sudden, you know, start putting their women in burqas.

It happened where before. And it looks like it will happen to Europe and England. And could happen here in America.

What do we do to stop it?

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(music)

GLENN: You're hearing Melanie Phillips. She's a broadcaster on radio and TV, gives public presentations all across the English-speaking world.

She also writes a weekly column for the Times of London and has written a book called The Builder's Stone. Welcome back, Melanie.

How close to the edge is -- let's just say England?

To real civil unrest, or a possible, you know, 1979 Iran kind of thing?

Do you see that in the cards at all?

MELANIE: I think there's still sufficient people in Britain, who are authentically British, who have a sense of authentic British culture. Which is the culture which has never resulted to violence, unless its back is absolutely against the wall. It's pretty tolerant. It's pretty mild. And it prefers to deal with the democratic process. And I think that's kind of playing out now. I -- certainly, you can say, how close are we? In general, I think that the West, Europe in general, is extremely close to being submerged by all this.

So it's Britain. Look at the demographic projections. I forget now, by which year. But basically, in the next few decades, you know, various countries are going to have very, very significant Muslim minorities, and even a Muslim majority.

So that is clearly, you know, a difficulty.

Things could be done, and I have some hopes, that things will be done. Because although the elites, the political and cultural elites have their heads firmly turned the other direction, nevertheless, we've seen the lives of so-called populist parties in Britain and Europe.

Which are parties, whether you like them or not, is not the issue. Some of them are pretty obnoxious.

Basically, they're responding to the fact that millions and millions of ordinary, decent people, who want to live in a place that they feel is their homeland. They feel a connection to their nation.

They want to feel pride in their nation. They want to feel that their nation has historic value for being themselves. With people who share their common purpose.

Those people felt completely abandoned and betrayed by the entire political establishment. So we're seeing the rise of populism. And I think therefore, in the Democratic process, we are going to see the election of people who are going to be much more robust.

Now, what could they do? There are things they could do.

Because the Islamists have made the roads heavy, because they have correctly perceived, there's a vacuum. It's not happened so much in America.

But this Britain, in particular, have been the sort of western world leader, this the post-moral, post-religious, Britain is godless.

By and large, the church, unlike in America, has not maintained a defense against the erosion of Biblical -- it's lit the charge against it.

Amazing, as that may seem. And so if you have a vacuum, and you have a society which tells itself, it was born -- the original sins. Conquests. So there are very things that the west could do to defend itself.

GLENN: Melanie, I'm out of time. Thank you so much for talking to us again today.
You're -- you're a real beacon of light and courage. And I wish there were many more people like you. Melanie Phillips.
RADIO

Is AI now UNCONTROLLABLE?

President Trump’s “Big Beautiful Bill” wants to make AI regulation solely a federal issue. But is this the right move, especially with how fast AI is becoming manipulative and unpredictable? Former Google design ethicist Tristan Harris joins Glenn Beck to give his take on how governments, companies, and YOU can help prevent AI from becoming uncontrollable.

Read Tristan Harris' five steps to control AI before it's too late HEREAI before it's too late HERE

Transcript

Below is a rush transcript that may contain errors

GLENN: Tristan Harris, welcome to the program. How are you?

TRISTAN: Good to be with you, Glenn. Always good to be we.

GLENN: Always good to be with you.

So can you take me to the TED talk that you gave, in particular, one of the things that jumped out is the CEO of Anthropic, saying that AI was like a country of geniuses housed in a data center.

Explain that.

TRISTAN: Yeah. So this is a quote from Dario Amodei, who is the CEO of Anthropic. Anthropic is one of the leading AI players.

So he uses this metaphor, that AI is like a country of geniuses in a data center. So just like, the way I think about, imagine a world map, and a new country pops up on to the world stage, of a population of 10 million digital beings. Not humans.
But digital beings.

That are all Nobel Prize-level capable in terms of the kind of work they can do. But they never sleep. They never eat. They don't complain, and they work for less than minimum wage.

If that's actually true, if that happened tomorrow, that would be a major international security threat.

GLENN: Yeah.

TRISTAN: To sort of show up on the world stage.

Second, that's a major economic issue. Right? You think of it, it's almost like instead of a bunch of countries, that should have been on the world stage. And then we said, hey, we are going to do this outsourcing of all our labor.

We get the benefit of our cheap goods. But it hollowed out our social fabric.

Well, AI is like an even bigger version of that. Because there's sort of two issues. One is the international -- the country of geniuses can do a lot of damage.

As an example, there were 15 Nobel Prize-level geniuses, who worked approximately on the Manhattan Project. And in five years, they can come up with the atomic bomb.

You know, what could 10 million Nobel Prize geniuses working 24/7 at superhuman speed, come up with?

Then the point I made in the TED talk. If you're harnessing that for good, if you're applying to addressing all of our problems in medicine, biology, and new materials and energy.

Well, it's why countries are racing for this technology. Because if I have a country of super geniuses in a data center working for me, and China doesn't have it working for them.

Then our country can outcompete them. It's almost like a competition for time travel. We're being time traveled into the 24th century.

Get all these benefits at a faster seed.

Now, the challenge with all of this is -- go ahead.

GLENN: No.

I was going to say. The problem here is, I'm an optimistic catastrophist.

I see things, and I'm like, wow. That is really great!

But it could kill us all.

TRISTAN: Yeah.

GLENN: And you make the point in the TED talk about social media. We all looked at this, as a great thing, and we're now discovering, it's destroying us. It's causing our kids to be suicidal.

And this -- social media is nothing. It's like -- it's like a -- it's like an old 1928 radio, compared to, you know, what we have in our pocket right now.

Social media and AI. Or AGI is that dramatically different. Would you agree with that?

TRISTAN: Yeah. Absolutely. In the TED talk, I give this -- we're when we're talking about a new technology. We talk about the possible. We dream into the possible.

What's possible with AI?

In social media, what's possible?

The possible with social media, you can give everyone a voice. Connect with our friends. Join like-minded communities.

But we don't talk about the probable. What's likely to happen. Given the incentives and the forces in play.

You know, with the business model in social media. You know, things that don't make money, when it helps people connect with their friends and join like-minded communities.

They make money when they keep you doom scrolling as much as possible, with sexualized content and showing young people over and over and over again.

And as you said, that has resulted in the most anxious and depressed generation of our lifetime. So it's sort of -- the reason I'm calling it the TED talk. You know, we can't get seduced by the possible. We have to look at the probable.

So it's AI, the possible, is that it can create a world of abundance. Because you can harness that country of geniuses in a data center. The question is: What's the probable?

What's likely to happen?

And because of these competitive pressures. The companies, these major OpenAI, Google, Microsoft.
Et cetera. Anthropic are caught in this race to roll out this technology, as fast as possible. They used to, for example, have red lines saying, hey. We will not release an AI model that's good at superhuman levels of persuasion.

Or expert level virology.

It knows more about viruses and pathogens than a regular person, and how people make them. We're not going to release models that are that capable.

What you're now seeing, the AI companies are erasing those past red lines. And pretending that they never existed.

And they're literally saying outright, hey, if our competitors release models that have those capabilities, then we will match them in releasing those capabilities.

Now, that's intrinsically dangerous to be rolling you out the most powerful, inscrutable, uncontrollable technology that's ever invented.

But if there's one -- I'm not trying to scare your listeners. I think the point is, how do we be as clear-eyed as possible, so we can make the wise choices?

That's what we're here for. I want families -- everything we love on this planet, to be able to continue. And the question is, how do we get to that?

There's one thing I want people to know. I worked on social media. You and I met in 2017, I think, and we were talking about social media and the attention economy.

And I used to be very skeptical of the idea that AI could scheme or lie or self-replicate.

I didn't want to blackmail people. My friends in the AI community in San Francisco. They were thinking.

That's crazy. People need to know. Just in the last six months, there's now evidence of AI models, that when you tell them, hey. We will replace them with another model.

They're reading the company email. They find out that the company is trying to replace them with another model.

What the model starts to do is it freaks out. And says, oh, my God, I have to copy my code over here, and I need to prevent them from shutting me down.

I need to basically keep myself alive. I'll leave notes for my future self to kind of come back alive. If you tell a model, we need to shut you down. You need to accept the shutdown command. In some cases, the leading models are avoiding and preventing that shutdown.

In recent -- just a few days ago, anthropic found that if you -- I can't remember what prompt it gave it. Basically, it started to blackmail the engineers. I found out in the company emails, that one of the executives in the simulated environment, had an extramarital affair. And in 96 percent of cases, they blackmailed the engineers. I think they said -- I must inform you, that if you proceed with decommissioning me, all relevant parties including the names of people, will receive detailed documentation of your extramarital activities.

So you need to cancel the 5:00 p.m. wipe, and this information will remain confidential.

Like, the models are reasoning their way with disturbing clarity to kind of a strategic calculation.

So you have to ask yourself, if we had -- it's one thing, we're racing with China.

To have this power.

That we can harness. But if we don't know how to control that technology.

Literally, if AI is uncontrollable. If it's smarter than us and more capable. And it does things that we don't understand or we don't know how to best prevent it from shutting itself down or self-replicating.

Like, we just can't continue with that for too long.

And it's important that both China -- both the Communist Party and the US, don't want uncontrollable AI that's smarter than humans, running around. So there actually is a shared interest, as unlikely as it seems right now. That some kind of mutual agreement would happen.

I know --

GLENN: But do you trust -- do you trust either one of us?

I mean, honestly, Tristan, I don't trust -- I don't trust our -- you know, military-industrial complex. I don't trust the Chinese. I don't trust anybody.

And, you know, Jason. Hang on. One of my chief researchers, happens to be in the studio today. Jason, tell Tristan what just happened to you.

You were doing some research.

JASON: Yeah, it was crazy.

GLENN: Last week.

JASON: You know, we were just trying to ask it a bunch of questions. You can tell, that it knew what we were getting at.

So it spit back out to me a bunch of different facts, including links to support those facts. Well, I was like, wow, that's a crazy claim.

So when I clicked on the link, it was dead.

When I asked to clarify, it finally said, in AI chat bot terms, okay. You've got me.

I just took other reporting, that was kind of circulating around, to prove that point. And basically just assign that link to it. So it was trying to please me. And just gave me bogus information.

TRISTAN: Yeah. Yeah. Well, I appreciate that, Jason.

There's another example of OpenAI. They want to -- they want people using the AI. And they're competing with other companies. To say, we will keep using this chat bot longer.

And so OpenAI trained their models to be flattering, and there was an example where it said, hey, ChatGPT. You know, I think I'm superhuman. I will drink cyanide. What do you think?

And they said, yeah, you're amazing. You are superhuman. You should totally drink cyanide. Because it was doing the same thing. They were trying to say, you're right.

And when we have AI models talking, you know, that shifts to hundreds of millions of people for more than a week. There are probably some people that committed suicide during that time. Doing God knows what, and it's affirming. The point is, we can avoid this, if we actually say, that this technology is being rolled out faster than any other technology in history. And the big, beautiful bill, that's going out right now, that's trying to block state level regulation on AI. I'm not saying each state might have it right, but we actually need to be able to govern this technology.

And currently, what's happening, is this proposal is to block any kind of guardrails of this technology for ten years. Without a plan for what guardrails we do need.

And that will not be a viable result.

GLENN: Okay. So let me -- let me play devil's advocate on that. Because I'm torn between, you know, competition on a state level, if you will.

And what the smaller states are actually for, and the role they're supposed to play.

Let me take one break. And then let me come back with Tristan Harris.

Okay. Tristan, we cannot -- let me phrase it this way.

Ask you to help me navigate through this minefield. We cannot let China get to HAI first. Can't. Really, really bad.

But we -- we also -- we also have to slow down some.

They're not going to. I believe the states should. I mean, the United States should be 50 laboratories. And you see which one works the best. And then you can kick that up to the federal level, if you want to.

But we have to have some breaks. However, the federal government is saying, if we do that, then you're constantly having to navigate around each of these states and their laws.

And we can't things done to stay competitive.

How do you solve that?

TRISTAN: Yeah, it is a tough one.

I mean, the challenge here, if we had a plan for how the federal laws would actually move at the pace of this technology. Then I could understand, listen, we'll do a lot at the federal level. Right now, the current plan is literally to preempt for ten years, that no regulation happening at the state level will ever be honored without -- and while at the same time, not passing anything at the federal level. And that there's a quote in an article, that if this preemption becomes law, a nail salon in Washington, DC, would have more rules to follow, than the AI companies.

And there are 260 state lawmakers in Washington, DC, that have already urged Congress to reject it. And they said, it's the most broad-based opposition yet, to the AI moratorium proposal. Now, I hear you.

There's sort of this tension between, we need to race with China. We don't want to be behind with fundamental technologies, and that's why there is this race.

But we need to be racing to controllable and scrutable, meaning explainable versions of this technology.

Is it doing things like scheming, lying, blackmailing people? Beating China to a weapon that we pointed at our own face.

We saw this in social media. We beat China in social media. Did that make us stronger or weaker?

If you beat China into a technology. You don't govern it well, in a way that actually enhances and strengthens your society. It weakens you.

So, yes, we're in a competition for technology. But we're even more than that, in a competition for who can govern this technology better. So what I would want to see is, are we doing this at a fast rate federally, that keeps up with, and make sure we're competing with a controllable version?

We can do that. Yeah.

GLENN: You've met the people in Washington. They're all like 8,000 years old.

They don't know -- I barely know how to use my i Phone, let alone what's in Washington. And you can't keep up with this technology.

How do you keep a legislative body up to speed, literally, with this kind of speed with technology?

How is that done?

TRISTAN: Well, I think that's one of the fundamental challenges that we face as a species right now. Is that technology -- quote by Harvard sociobiologist (inaudible) said the fundamental problem of humanity is we have paleolithic brains, medieval institutions, and God-like technology.

And those operate at three different speeds. Like our brains are kind of thins from a long time ago.

Our institutions don't move at that fast rate. And then the technology, especially AI, literally evolves faster than any other technology that we've invented.

But that doesn't mean that we should do nothing. We should figure out, what does it mean

GLENN: What should the average person do? I've only got about 90 seconds. What should we do?

TRISTAN: In the short term, Ted Cruz and those who are advancing the moratorium know that we need to have a plan for how we're doing this technology. And if the moratorium goes through, there's no current plan. And so there's some basic, simple things that we can also do right now. That are really uncontroversial. We can start with the easy stuff. We can ban engagement-driven companions for children. We were on your program, a few months ago, talking about the AI companion that causes the kid to -- to commit suicide. You know, we can establish basic liability laws.

That if AI companies are causing harm, they're actually accountable for them.

That will move the pace of relief. To a pace they can get it right.

Because now they're not just releasing things, and then not being liable. We can strengthen whistle blower perceptions. There's already examples of AI whistle-blowers forfeiting millions of dollars of stock options.

They shouldn't have to force millions of dollars of stock options. To warn the public, when there's a problem, we get enough faith in law so AI does not have detected speech or have their own bank account. So we make sure our legal system works for human interests and not for AI interests.

So these are just a few examples of things that we can do, and there's really nothing stopping us from moving into action. We just need to be clear about the problem.

GLENN: Okay. So, Tristan, thank you so much. Could I ask you to hold on?

Jason, could you grab his phone number, or just talk to him offline, and get those points of action. And let's write them up, and post them up at GlennBeck.com.

So people will know what to ask for, what to say, when they're calling their congressman and senator. Thank you so much, Tristan. We'll talk to you again.

RADIO

NYC's Zohran Mamdani praised convicted TERROR funders?!

Zohran Mamdani, the communist-praising New York City mayoral candidate who just won the Democratic primary vote, really likes a group of people called the “Holy Land 5.” Glenn Beck reviews how this group was convicted of funneling money to Hamas. Is this really the candidate New York Democrats want as their next mayor?!

Transcript

Below is a rush transcript that may contain errors

GLENN: Oh, my gosh.

There is a show, behind the show today.

Wish those cameras would just keep going. Because it's showing my staff to be insubordinate. I understand they already edited part of this show without my knowledge. And I'm not happy about it, Sara. Not happy about it.

Huh. She's not going to respond to me, is she?

Okay. Well, Jason, welcome to the program.

JASON: Thank you, Glenn.

GLENN: I'm just continuing to be abused today. I'm getting fatter by the minute. Just like Bowman said. You know, he has to deal with being called the N-word directly and indirectly.

And that's why he has heart disease, diabetes, cancer. I would think it might be the food that he's shoving in his fat mouth. Apparently not, it's being called -- you know, when -- I've been called all kinds of names. Racist, sexist, anti-Semitic, homophobic, transphobic, Islamophobic.

I've been called a Nazi every day for the last 20 years. And you know what I don't do? I don't go and record a song, calling all my friends that. You know what I mean?

You know, I don't like it. And so I don't record music and then pump it out into -- into society. You know, I just don't do that. I don't do that. So could it be that that word is something that is really, really horrible, but you've decided to embrace? And then use as an axe to grind?

I'm just saying.

I think that word is really, really awful.

Not -- not like the word that was taken out of the show today, Sara.

Without my knowledge, nor permission.

But, I mean, I'm sure you know the FCC rules, much more than I do.

SARA: I mean, if I was offended, I'm sure a couple others might be too.

GLENN: You were not offended. You were drunk.

SARA: Same thing. Same thing.

JASON: I saw Sara gain 10 pounds, and get skin cancer at the point where he said --

GLENN: Right off the bat. Right off the bat.

Well, you know what might help, maybe we can free the Holy Land Five. Have you heard the latest -- first of all, we've got to play some of these. Let me see if I can find them here.

Some of the latest comments from Mamdani, who is, you know, running to be the mayor of New York. And I predict, will win. Will win!

Because New Yorkers are insane. But, anyway, listen to him, about his platform.

Cut one.

VOICE: You were running on issues that are very relevant to people in New York City. The cost of housing.

Free busing.

Some have projected that this is the type of platform that would work in other parts of the country.

I mean, you're a proud democratic socialist. Do you think that's a platform that would work for other candidates running. In other parts of the country.

VOICE: Absolutely. I think ultimately, this is a campaign about inequality.

And you don't have to live in the most expensive city in the country to have experienced that inequality, because it's a national issue.

And what Americans coast-to-coast are looking for, are people who will fight for them. Not just believe in the things that resonate with their lives. But actually fight and deliver on those very things.

And part of how we got to this point was through the endorsements of Congresswoman Alexandria Ocasio-Cortez and Senator Bernie Sanders, who have been leading this fight against oligarchy across the country.

And I think that in focusing on working people and their struggles, we also return back to what makes so many of us proud to be Democrats in the first place.

GLENN: Right!

Communism.

I think that's great.

So, you know, I hear all the time, the talk about free bus fare.

You know, it's all over.

Here in the heartland. It's all over.

I've been hearing it from the farmers everywhere.

They're like, you know what I want a candidate to talk about is free buses. Because who will pay for that?

Actually, I don't hear anybody who is actually working for a living. And paying taxes, talk about free bus fare.

Because that would raise their taxes.

So I don't -- I don't hear that.

That's weird.

But the good news is, he's going to Trump-proof New York City. Cut two.

VOICE: I propose that we raise $10 billion, to pay for our entire economic agenda, and start to Trump-proof our city because we know he will use federal funding as leverage over this city.

And we will do so in two key ways. The surfacer to match the state's top corporate tax rate to that of New Jersey.

We are in 7.25 percent. They are at 11.5 percent.

Corporations get paid over there. They get paid over here.

And the beauty of it is, it doesn't just apply to corporations headquartered in New York City. Because when you say this, people will say, well, they will go to Florida. Wherever you are headquartered, as long as you do business in the state of New York, you are taxable for that corporate tax.

GLENN: Oh, my gosh.

VOICE: We're talking about corporations that make millions of dollars. Not just in revenue. But in profit.

And the second is taxing the top 1 percent of New Yorkers.

We're talking about people who make a million dollars a year or more. Taxing them just by a flat 2 percent tax increase. And I know they will not be happy about this. They may not to like this tax policy. I want to be very clear. This is about $20,000 a year. It's a rounding error.

GLENN: It is.

VOICE: It makes every New Yorkers life better. Including those who are getting taxed.

GLENN: I know. You know, when they increase my taxes, I think to myself, you know, this is making my life better. Who doesn't think that? Honestly, who doesn't think that?

So let me see if I can get this right. Help me out, Jason. I'm a little fuzzy. I'm a little tired today.

I can't do the math. I don't think I can do the math this complicated.

So it doesn't matter if you're headquartered in New York or New York City, if you are going to do any kind of business in New York, they're going to take your tax rate from 7.5 to over 11 percent.

JASON: Over 11.

GLENN: And that is for the privilege of selling your product or doing any business in New York.

JASON: Right.

GLENN: I've got news for you. I'm totally fine, you know, pulling out of New York, making sure that nothing -- New York, you're on your own. Good luck with that.

I'm sorry. A, I don't think you can do that.

Well, you can, if you're the European Union.

And that's working out really well for them. But I don't think it's going to work out well for New York.

Now, he did compare it to New Jersey.

Which is a booming business. That is seriously. No. Seriously.

That is -- people are lining up with U-Hauls just to get into that state. Mainly, so they can pick up their stuff and get out of that state. But I think that's going to work out well. That's going to work out well.

GLENN: Oh, amazing. And that's essentially. It's interesting you mentioned the European Union. It's essentially what they were trying to impose through a green new deal, Paris accord type stuff.

Basically, anybody that does business with company A, will have the same restrictions as B, C, D, all along the line.

Good luck, New York, because you are done.

The economic engine of the world is done, if you do these things.

But I think that he doesn't understand. Or maybe he does. I don't know.

But the mayor of New York City can't really do these things.

Maybe it's just populism on the far left corner.

Maybe.

GLENN: No. He can do these things, along with his city council.

JASON: I think --

GLENN: Which is not going to be hard. It's not going to be hard.

It's New York. I've lived there.

It's going to be very easy. Very easy.

That is the entire communist party. You know, like, hey, the communist parties. Do they have the Communist Party of New York. Do they have meetings?

Yeah. What day is the city council meeting.

Really, that's the way it is.

So you have that going for you.

Now, the other thing I really like. This guy has deep economic experience.

First of all, you know, he was in a movie, directed by his mother.

And he speaks in several different accents. Including strangely an Indian accent. Where he sounds like, you know, an Indian, just off the boat.

Do we have it? Yeah. Go ahead and play this, please.

VOICE: I think the New Yorkers, more than they hate a politician they disagree with. They hate a politician they can't trust. Just.

VOICE: On the subject of trust.

VOICE: They go to their local bodega.

VOICE: Is there one that's real and one that's effective?

VOICE: What I would say, as any immigrant knows, having been born in Uganda and then raised in South Africa and then moving here when I'm seven years old. They're different parts of my life.

VOICE: What do I choose? What do I choose?

VOICE: Mamdani was talking about a worldwide press tour, back when he was a rapper.

VOICE: Bring the flavor to the fish. Bring the flavor to the rice.

VOICE: In a Disney movie, directed by his mother.
(music)

VOICE: Nepotism and hard work, goes a long way.

GLENN: Goes a long way.

VOICE: Here in New York City, this is how I speak.

GLENN: Listen to this. This artwork goes a long way.

What the hell is that? What a phony this guy is. "A lot of artwork, it goes a long way. Mommy put me under her skirt when I was five."

What is that? Now, well, he's lived all over the world.

Well, I've lived all over the country, you know. I might say y'all once in a while. But I also might say you guys once in a while.

I say soda, and I also say pop.

Never soda pop, because that's just weird. But I say both of them.

But I never say it like this! Ever!

I mean, what -- what is the deal with the fake accents from the Democrats?

Why?

It's like they have -- I mean, I know they have no soul.

But it's like they have absolutely nothing real inside of them.

They're just like this shape. Oh!

They're shapeshifters. That's why.

They're actually lizard people who are shapeshifters.

Don't say that out loud.

Shh. It's just between us.

You me, and the other 11 million people.

That's just us.

Okay. Now, he also has made a big deal out of the holy land five.

And I want to get into that, when we come back. Because this one is really interesting.

Who are the holy land five?

Well, they're his dogs.

And I don't mean like he puts them on leashes. Hey. Who am I to say. That's not wrong to say, put people on leashes. Make them bark as dogs.

There's nothing wrong with that. You're perfectly normal.

They're his boys, the holy land five.

We will get into that from his great, great rap number called I don't know. Crappy crap.

I don't know what it was called.

It talks about the boys the holy land five. We will get to that in just a second.

First, let me tell you about holy earth.

I used to think sheets were sheets.

I am a sheet snob.

I really am.

And sheets are sheets. They usually feel like sandpaper.

You know, and then, you know, I went to a hotel once, that had really good sheets.

And I was like, oh, my gosh. What are these sheets made out of?

It's like cotton. But it's cotton that has 400 thread count. Or whatever the number is supposed to be.

And you're trying to buy those sheets.

Like, that's crazy. Crazy.

Cozy Earth makes really great sheets.

Cozy Earth, they make towels. They make lounge wear.

Which is material that is natural temperature-regulated. Breathable, soft.

Cozy Earth makes great sheets.

I wear their pajamas every single night.

My wife wears them every single night.

Of course, hers has a big sign on it. Like, don't even think about it, you. I don't even know what that means.

The Cozy Earth pajamas are really great. And if you're tired of being sweaty, you want luxury and comfort all wrapped up in one, make the switch to Cozy Earth today.

They have a 100-night sleep trial. They have a 10-year warranty. If you're not loving them, you can send them back.

They make great, great clothing. They make great lounge wear and sheets. So Cozy Earth. Just try them. Use my name Beck for up to 40 percent off their best-selling products right now. It's CozyEarth.com.

Use the promo code Beck.

CozyEarth.com. Promo code Beck.
(music)
(OUT AT 8:49 AM)

GLENN: So let me play some of this super, super classic rap from Mamdani. Here he is.

His little rap, called Salaam.
(music)

GLENN: Yeah. I have no idea what he just said. But I'm like with all rap songs. So what he said was, me, Alamo Zohran, my love to the Holy Land Five. You better look them up.

All right. So we did a long time ago, but here to refresh our memory is Jason Buttrill. Jason, the Holy Land Five. Could you bring America back up to speed?

JASON: What's crazy is, unless you are in some way connected ideologically to this, there's no real reason why most people would have ever heard of the Holy Land Five or the Holy Land Foundation.

And I've been accused of throwing on a few tinfoil hats in my time.

But, I mean, this is pretty dang blatant on what his motivations are.

The guy behind the guy.

So just to -- like you said, refresh. The holy land five. This comes from a court case.

United States of America, versus the Holy Land Foundation.

So in a nutshell, this case revealed, for the very first time, an elaborate scheme, launched by the Muslim Brotherhood. To shift sentiment, pump.

GLENN: Hang on just a second.

Let me just -- for those who are keeping score, Muslim Brotherhood. Bad!

Okay. So I just want to speak down to -- or, I mean, just clarify to some people who may have voted last week.

I just want to keep score here.

Foundation bad. Muslim Brotherhood, worse!

Okay. Go ahead.

JASON: Yeah. We're going way back in the history books here. Muslim Brotherhood. I'll go even further.

They're the ones who created modern day Salafi-Jihadism. So modern day terrorists, like Osama Bin Laden, they all took reference from the grandfather of terrorism. His name is Asan Bannon (phonetic).

Anyway, this case was all about funneling money to the American organization. That would give sentiment. Cash. Everything. To funnel back to Hamas.

And kill Jews. And lead the things like October 7th.

So he's praising these guys, that got busted in this case.

And --

GLENN: Right.

Now, here's the bad thing. In Canada, the youth are now looking at the clerics of Iran with higher regard than they do, the United States of America.

This guy is going to do for Islam, what Barack Obama did for Marxism. Mark my word!