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PROOF Bud Light, Target boycotts ARE WORKING. But will it last?

Bud Light sales have dropped dramatically since the Dylan Mulvaney controversy, and now Target is taking steps after its over-the-top pride month/LGBTQ products caused backlash nationwide. The boycotts — and YOUR stance against both companies — are working. But will this actually last?! Typical boycotts usually don’t see longterm effects, but resistance from Americans in these two situations may be different. Glenn and Stu discuss what makes today's Bud Light & Target backlash different and what MUST happen to truly make a long-lasting difference…

Transcript

Below is a rush transcript that may contain errors

GLENN: I'm going to tell the story here, of Target. Now, it came out in the New York Post.

Just a couple of days ago. Target's top executive dismisses the social media uproar over the retailer's new line of LGBTQ friendly kid's clothing. Outraged shoppers have posted videos and images on social media, showing bathing suits, that offer an extra crotch coverage, as well as rainbow-colored onesies for infants and children.

Other offerings that raise conservative haggles, include T-shirts that say Pride Adult Drag Queen.

Trans people will always exist. Girls, gays, theys. So in the podcast last week for Fortune, called Leadership Next, the CEO of -- of Target, Brian Cornell, was asked about the backlash to woke capitalism.

And specifically about Budweiser and Disney. He said, you know, I think these are just good business decisions. And it's the right thing to do for society. And it's a great thing for our brand. The things we've done from a D, E, and I -- diversity, equity, and inclusion standpoint. It's adding value. It's helping us drive sales. It's building greater engagement with both our teams and our guests, and those are just the right things for business today.

Spokesperson for the company told the Associated Press, the tuck-friendly swimsuits are only offered now in adult sizes. Kid's collection does not feature the label.

STU: Oh, that's great.

GLENN: Oh, that's nice.

Yeah, when we think about purpose at Target, he said. It's really about helping all the families. And the word all is very important.

Most of America shops at Target. So we want to do the right thing that supports families across the country. I know that the focus on diversity and inclusion and equity, has fueled much of our growth over the last nine years.

Huh. So it was -- last week, the story was. They're going to stick to their guns. Well, Target came out yesterday, Tuesday, and said, the retail giant is going to pull some of its LGBTQ-friendly kid's clothing from its stores, after facing customer backlash.

Just days after the company's top executive dismissed the social media uproar, the Minneapolis-based chain said, one of the main factors in the nationwide adjustment, ahead of Pride Month, was because some customers had become violent with workers.

Well, I hope that that is not true, and if that is happening, I don't want anything to do with that.

STU: Any of it. If you were to harass a Target employee, violently over clothing.

GLENN: You're an idiot.

STU: Of any sort. But still, this is what they always say.

GLENN: Yeah, I know. So I don't know if I believe anything.

STU: Yeah, they always say, we've had death threats. They have always said. The death threat thing is particularly comical for anyone who happens to be in AM talk radio.

GLENN: Yeah. Suck it up, buttercup. Jeez.

Since introducing this year's collection, we've experienced threats impacting our team member's sense of safety and well-being, while at work, said the Target spokesperson.

Given these volatile circumstances, we are making adjustments to our plants, including removing items that have been at the center of the most significant confrontational behavior.

Target declined to say whether it would remove the tuck-friendly women's swimsuits that allow trans women.

They're men, who have not had gender-affirming operations to conceal their junk.

My words, not theirs. One of the LGBTQ brands being pulled, however, is Aprallen (phonetic), which makes T-shirts, sweatshirts, bags. Mainly because, you know, it's a cult, and Satanic-themed.

LGBTQ features and stuff. I mean, I don't know. Criticism has been widespread, Target spokesperson said.

Folks are reaching out with feedback. While some are sharing it with constructive criticism. They disagree with product decisions that we have made. Target shares were down, 3 percent yesterday. At closing.

So it's good for their brand. Good for their brand.

No. Actually not good. You are the beginning to have an effect.

You -- anyone -- anyone that you know that is like, let's go and tear it down.

Tell them they're a moron.

You're beginning to win!

Already, ESG -- any ESG fund is way down.

They're not introducing -- they're introducing half of the number of funds, than they did last year.

That's because you're winning.

Now you have Budweiser on the ropes. I mean, have you heard the ads from one of the local bottling companies in Alabama.

Did an ad. And they're -- it's a really bad ad. But it's like, we're sorry. We don't have anything to do with this.

We have nothing to do -- we're all local people just like you. We disagree.

We have nothing to do with this.

But it's getting -- it's bad.

STU: I think this is a really fascinating case study. The whole Bud Light thing.

And I think the Target thing is rising to that level as well.

In which, I don't know exactly how these things work. Or how you do them, or how you make them happen.

You know, we were talking about this a little off-air the other day. Obviously, Miller Lite is one of the big alternatives for Bud Light. I swear Bud Light is the one -- this is Sara Gonzales' point which I'm stealing, but I swear Bud Light leaked the Miller Lite ad because it was old.

GLENN: Oh, sure they did. I'm sure they did.

STU: But Miller Lite is the alternative. Right? But then they were doing this too.

Now, of course, Coors is -- owns Miller Lite. So Coors Light and Miller Lite are in on all this stuff too.

And Michelob Ultra also released an ad a while ago, that had a transgender athlete that we just all missed. I don't even know what happened.

GLENN: That's okay.

I don't care who teaches everybody a lesson, somebody needs to teach -- be taught the lesson.

STU: And that's what's fascinating here.

Maybe that's the answer. Because you really can't boycott everybody that does things that you don't like. It wouldn't even be consistent with capitalism to boycott everyone that disagrees with you.

GLENN: It's not even possible.

STU: It's not possible in this society. It's also not consistent with the principles of capitalism. Like, you're not supposed to do only business with people you agree with.

That being said, when you have things like this, that's making a big difference. Their sales are down 24 percent.

Their stock does seem to finally be reacting to this. For a while, it hadn't really reacted.

GLENN: Because I don't think people thought it was serious. And thought it was going to last.

STU: Right. And so now you're seeing them panic. You see a real reaction. Disney is the same way.

I don't know that Disney's business was particularly harmed by any of the stuff that happened there.

But it might be.

They -- a lot of the stuff that has been talked about.

We talked about it with the DeSantis situation.

They acted like they were blaming DeSantis for this 1 billion project that they shut down.

When in reality, they pretty much shut it down previously.

But still, like, nobody wants to be the next Disney. Nobody wants to have -- nobody wants to be the next Bud Light.

Nobody wants to be the next Target. Why bother with this stuff?

Just stay out of this discussion completely.

GLENN: Well, I will tell you that I hear from Ramaswamy. What's his name?

Yeah. Vivek Ramaswamy. He said, I talked to business leaders all the time, Glenn.

He says, there's a few of them that are held hostage. He said, that they're like, we don't want to do any of this with Vivek.

We just can't not do it.

STU: I think that's more common than we realize.

GLENN: I think so too.

You start teaching.

I don't know if Target is a true believer or not.

Boy, they sure seem like it.

STU: But the fact that they're moving clothes from the front to the back.

GLENN: They're only doing it in certain cities, et cetera, et cetera.

I think they just -- I -- boycott.

Don't -- and this is a women's thing, really. The men who goes -- that go to Target. They're like, I'm going to tear your face off. Are not the ones that they are going to concern themselves with.

STU: Also, are there actually any of the people -- I've never seen one. It's possible. I suppose. Some idiot is doing something dumb.

GLENN: I don't know. But one person does something dumb, and then it becomes the whole thing.

STU: Yes.

GLENN: But women, and I -- I mean, Ricki, our executive producer, she's like, I'm trying not to go to Target. It's been three days. I'm having a hard time not going to Target. I'm like, well, we can -- I can give you a 12-step class to go to.

We'll do 12 steps to get you off of Target. But it's the women that will make the difference in this one. And if you keep this up, if you teach Target the Anheuser-Busch lesson, you've got two in a row. And kind of with Disney. Three.

STU: Yeah. I just Disney counts. I think too, one of the things that's interesting with the Bud Light thing. And I've gone through this myself. It's not as much about some sort of organized boycott against this company.

Honestly, I don't know that -- I've heard a lot of people talking about that. It's not like a typical boycott that we've been on the other side of. Right? Where you have all these big organizations.

One of the things I think with Bud Light. And maybe Target is getting to that point.

Is that it's created some level of like societal, like, ickiness.

Like, it's one of those things. I think I mentioned this story.

I went to a wedding, and they had all the beers up there.

You can choose whatever you like.

And normally, I'll have one beer at a wedding. I'll probably have a Bud Light, just because it's the one I -- but I looked at it, and I was like, eh, I don't want to get a conversation about transgender issues tonight with somebody. I'll take a Miller Lite.

And I think that is like, what is actually affecting sales.

I don't know, that everybody would be like. Yes. We have people who are -- Kid Rock is shooting his Bud Light with machine guns. Maybe that's part of it. But I think part of it, too, is people want to avoid it.

And it's created this societal pressure on people, to just choose something else.

GLENN: That's -- when that happens, when somebody comes into the house with a Target bag, or you say, oh, I got this at Target.

And they'll say, you're shopping at Target?

STU: Yeah. Yeah.

GLENN: That's when this will change. That's when this will change.

STU: That's when it happens. It's amazing.

GLENN: I've been saying this for a while. I have really good feelings. Bad crap is coming our way. Don't get me wrong.

For those of you who listen for the doom and gloom, I'm still here.

But good things are happening as well.

There is something happening in America. Anheuser-Busch going down and staying down. And now, just in a couple of days, I mean, the icky feeling happened with me and my wife.

When we were walking through Target, and it's right there.

It's in your face.

And as I'm walking down the aisle of Target, right in front of the cashier. And I see all of this.

I'm like, you know, really?

This is who you are? This is who you think we are?

You think that transgendered needs a -- a display up front?

How many transgender people are there?

You are grooming our children. It really bothered me. Really bothered me.

STU: Yeah. And, you know, when you look at -- we just talked about this with the social media alert from the government yesterday.

They sent us a positive, one of the things about social media was it helped people -- what was it?

Developed their identity in LGBTQ. That was one of the positive effects of social media.

They had tons of negatives like suicide and everything else. But one of the positives was, if you happen to be LGBTQ, this helps you develop your identity.

And it's like, well, that's just saying, that social media is there, to walk you -- I mean, grooming is -- it's actually a really good word for that.

GLENN: It is. It is.

STU: It's different than the criminal version of it.

But it's a pretty applicable word.

GLENN: You know, they say, the thing that one generation tolerates, the next will embrace.

If you look at casual sex, we tolerated Bill Clinton.

Well, it depends on what the definition of is, is. And all of a sudden, it became totally cool.

Sex, and oral sex. All of that, totally fine.

Kids doing it in schools, almost immediately. Okay?

Remember that -- where was that story that was in Virginia.

STU: Alexandra, Virginia. Anyway, there was a -- this happened over night.

What are we tolerating? We are now tolerating Satanism.

We are now tolerating our children being groomed for trans drag shows. You don't want this embraced as a society.

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Meet the pro-Intifada candidate NYC Democrats just elected

New York City Democrats just elected 33-year-old Zohran Mamdani, a "socialist Muslim", as the Party's candidate for mayor. But Glenn Beck argues that his radical beliefs are actually communist and Islamist.

Transcript

Below is a rush transcript that may contain errors

VOICE: Z10852. Something weird is going on. The World Trade Center is on fire.

VOICE: Seriously the top of the building. We're trying to get information.

VOICE: Top level of one of the --

VOICE: To unfold from New York City.

VOICE: A plane crashed just --

VOICE: My sister is in that believe. I hope she's okay. I have to come to New York.

VOICE: It's pandemonium.

VOICE: It's raining papers.

VOICE: Wait a minute! Stop just a second. Why are we -- why are we -- I've got breaking news. Breaking news, yesterday. New York City just elected as their mayoral candidate for the left. And the Democrats, a -- a Muslim radical, who is also a communist!

So, you know, it only took you 25 years. It only took you 25 years, New York, to go completely insane.

Somebody who is -- well, I mean, if I might quote Michael malice today. I am old enough to remember when New Yorkers endured 9/11 instead of voting for it.

But you've got a -- you've got a communist jihadist apologist now.

Who was -- you know, well, CAIR put $100,000 behind his bid for New York City mayor.

So you have somebody who is endorsed by CAIR. That's really good.

He also was somebody who said, you know, he was -- he was for the shooting of the United Health Care CEO.

Said he was looking forward to driving down magnum Joan avenue. I don't know. Sounds like supporting people in the streets. Maybe it's just me.

Then he also said that he was going to globalize the intifada, which I think that's -- maybe -- maybe that's just me.

I mean, what do I know?

Tim Miller who is a podcaster. Asked him a few weeks ago. Asked him about his pro Palestinian slogan. Globalized the intifada. And he said, for me, ultimately, what I hear in so many, is a desperate desire for equality and equal rights, in standing up for Palistinian human rights. Oh, is that what you hear, Mr. CAIR?

Really? Huh, that's interesting.

Right. So globalize the intifada.

I mean, I mean, sure, that's -- I mean well, let me go on.

Because I don't want to take him out of context.

He then delved into the semantics of the intifada, citing the United States Holocaust memorial museum's use of a word for a translation for uprising, in an Arabic version of an article, a museum published about the Warsaw ghetto.

Oh!

So this is just a comparison, about the -- the armed rebellion against the Nazis!

I don't know if that makes me feel better!

I mean, if we're globalizing that.

We're the Nazis in this scenario.

Because I don't think it's the Palestinians.

I certainly don't think it's anybody who is like, hey.

Global jihad. I don't think it's those guys.

Or the Nazis. Who are the Nazis in that?

And it seems, if that's what you mean, then it's not just a harmless kind of slogan about human rights. It is a call for violence on the streets.

Because I don't know if you know, that's what happened when the Jews had their uprising against the Nazis.

I'm just saying!

But, hey, hey, free Palestine.

Oh, that's not what that means, gang. That is not what that means, but don't worry about it. He's just going to be possibly the new mayor.

And that's great. By the way, the Columbia faculty members signed a letter defending Hamas.

They were also among the donors to his mayoral campaign.

So, you know, you don't have anything to worry about.

And his father, who used to work at Columbia. Do you know, Stu?

Is his Dad -- is he still a professor at Columbia University?

He said that -- this violent terror thing of Islam, is not a part of Islam. Now, I've read the Koran, and much of the hadith.

And I'm pretty sure the violence is a part of that. But no.

No. This is something entirely new.

And his father while at Columbia university, wanted everybody to know, that this is actually -- this is something that came out of America!

America is really responsible for this.

And, you know, it really started with the Reagan administration, you know, when he started -- when he started with his very religious terms, to finish the war against the evil empire.

So, you know, that's where -- that's where 9/11 came from.

Is what -- don't worry about it! Don't worry about it!

Because who am I? I'm clearly just -- am I an anti-Semite today, or am I an Islamophobic? I can't remember which one.

Oh, it's probably both. Anyway, Islamophobia. Let me just explain Islamophobia. I haven't even gotten to the Communist part of it. Which is really, really -- New York, you're in one for hell of a ride. Buckle up.

It will be a fun rollercoaster for you. My gosh, I've never been happier that I've been away are if New York.

Anyway, I just want I to know, there is Islam. And then there is Islamists. Now, an Islamist is somebody who really wants Sharia law.

That's political Islam!

That's not a faith. That's political Islam.

Now, let me make really -- something really clear. Criticizing Islamism, is not Islamophobia. Pointing out the dangers of, oh. I don't know.

Political Islam. The ideology that seeks to use the tools of democracy, ultimately to destroy democracy, is not an attack on Muslims.

No. Uh-uh.

You know why?

Because Muslims are often the first people in line.

The first victims of the ideology.

So let's draw a bright, bright line between Islam as a faith, millions of people can practice that faithfully and peacefully.

It's mostly peaceful, okay?

Then there's the Islamism.

Islamism is something entirely -- that's a political project.

A theocratic political -- oh. Left loves theocracies. They love it.

Of course, you never see a problem with it.

See it when an Islamist is touting it. Anyway, it's not about prayer. It's not about fasting. It's not about spiritual life.

It's all about power. It's about merging of mosque and state. It's about implementing Sharia, not as a personal code of conduct. But as a governing legal system.

And it's -- it's supremacy.

Absolutely. Faith.

Religion.

It's -- there's one thing that's supreme.

It's misogynistic.

Deeply intolerant of all kinds of things.

Descent. Secularism. Other faiths. Even competing interpretations from inside the faith itself.

It will behead them too.

So let's -- let's be honest here for a second.

You know, CAIR should be labeled an international terror organization.

In my opinion. In my opinion.

Oh, does that make me -- that makes me an Islamophobe. I'm sure. I'm sure they will start a campaign against me on being an Islamophobe.

Stand in line, guys. You've been doing it since 2001, okay?

I don't really care. And I don't think the American people. I think that record, all the grooves are worn-out on that one, okay?

This is not a religion we're talking about. When we're talking about Sharia law. And we're talking about globalize the intifada. What does that mean, actually, to globalize it?

Does that mean we now want to do what is happening to Israel? All over the world?

Has the Palestinian plight become our plight you now, as Americans?

That there has to be an intifada here!

Because it's the kind of the same. You know. It's kind of the same over, you know, with what the Palestinians are going through.

Well, it's very much like what the Jews went through with the Nazis.

That's a weird one. That one makes my head hurt. It's very much the same as that. And very much the same as the fight against Donald Trump.

Oh, this is going to be fun. It's fun!

Really fun. You know, the irony here is, the ones that will scream Islamophobia the most, are the ones in the progressive left, the champions of feminism, LGBTQ rights. And secularism.

They're going to -- no. You want -- they're going to stand with the people, who want to kill them first.

See, this is how smart they are!

This is why it's going to work out well, in New York City.

Let me just say. If you have an ounce of common sense, you run a business, you have an ounce of wealth. And I don't mean wealth like, you know, hey, Lovey.

Let's get on the boat for a three-hour tour with a suitcase full of cash. I mean you saved anything, anything, get the hell out of New York City.

I mean, this is about survival. This is about free speech. This is about women's rights.
Religious pluralism. Secular legal systems. Liberal democracy.

But it's also about failed principles of Communism. Okay?

First, you have to call out political Islam for what it is. Okay?

And we have to do it with the clarity that we call out white nationalism.

Got to do it with that. Got to -- you know, the Klan. Really bad people.

Really bad people.

Anybody who is shouting for globalized intifada?

Pretty bad. Pretty bad people.

Okay?

Now, let's get to communism.

Because that's another cool, cool angle of the new Democratic candidate for -- for mayor of New York City.

That I just -- I think is cuddly and cute. Sure, it led to 100 million deaths. But this time, New York is going to be radically different. Oh, did I use the word radical?

I didn't mean to use that. What's radical about this guy?

Nothing. He's just like you!

Well, not exactly.

But let's talk about communism, next!

Now, the new mayoral candidate that's running there in New York City. That so many young people rushed to defend and vote for. He's promising free buses.

That's going to work out.

Where are you going to get the money for free buses.

It's free!

City-run grocery stores.

Oh, rent freezes. And finally somebody has done it. A 30-dollar minimum wage.

So under the banner of equity. And, you know, we will tax the wealthy. And the corporations. You know, we're going to squeeze another $10 billion out of them.

Really?

Because they're going to call a U-Haul.

You know, they will call something like U-Haul. There will be a lot of -- there will be a lot of movers that are like, how do I get the truck back from Texas or Florida back up to New York? Nobody is moving up there.

But he's going to do it.

Now, his vision isn't really new. You know, just -- just tax people, so we could have city-run grocery stores. You know, I remember -- I'm old enough to remember those city-run grocery stores in Moscow.

They were great.

The shelves were empty.

But that's just Moscow.

It worked out completely different in Venezuela.

Where, oh, no.

It didn't. That's right. The grocery store.

They were eating the zoo animals.

But it will be different in New York.

Because they have rent controls too.

And that will just choke the housing supply, but don't worry. As a young family.

You know, you voted for it.

You know better.

It will work this time.

So, you know, I like building ideas, I just don't like usually building on the graves of 100 million people.

But, you know, why not? Why not?

You know, use this dogma.

And this time, it will be different. It's not like it was in China. Where the great leap forward, was a gross -- a gross parody of progress. Venezuela, which was oil rich. One of the richest nations in the hemisphere now sees 90 percent of its population in poverty!

Yeah. Darn it. You know what they did?

They decided to take state control of things.

You know, like grocery stores. And it worked out well. How is that free busing working out in Venezuela?

I just want to -- I just want to know.

Anyway, then you've got the globalize the intifada. Which is going to drop a little violence in, and anti-Semitism in with your communism.

Which is weird!

Because violence and anti-Semitism, always happen. When it -- when it comes to -- when it comes to communism.

This is weird!

I've got to play something for you. Because this has talked about on me earlier this morning.

Oh, wow.

Wait a minute. This is -- this is the whole coalition coming together here.

So this is going to be good. New York, this is going to be great.

It's going to be great for you.

No. He's going to uplift you. Then the social fabric of New York City is just going to be -- just one.

It's going to be fantastic. Don't worry about your 120 billion dollars in debt. Or your 10 billion-dollar deficit that you have right now.

You are going to charge the rich more taxes, and they will stay right there.

They will be like, you know what, that 46 percent in taxes that I'm paying, this is just not enough. It's just not enough.

I need to pay 60 or 70 percent to be able to pay my fair share. So that's good. That's good. That's good.

You know, they're not risking 100 million people. It's just 8 million people.

This time, it's just 8 million people.

But, hey. For those of you in upstate New York. That aren't going to be part of this experiment.

Don't worry, you get to pay for it. Because they'll kick it up to the state. The state will have to subsidize everything. And don't you love it?

Really, don't you want to subsidize the really crazy ideas of New York City?

I mean, why don't you have a -- why don't you have a democratic socialist. A/k/a communist mayor.

Why haven't you done that? Are you not progressive enough? Are you not looking into the future?

Are you stuck in the past?

I don't know. I don't know. The graveyard is pretty big. I have a hard time getting past that one. You know, yeah, so I'm stuck in the past. Because I can't seem to pass that graveyard, and get to be down the path with you. But it's going to be a paradise.

Forget arithmetic. You know, or human nature. This time, it's going to work. It's going to work. So all right!

Wish I lived in this morning.

No wait. Nope. I don't. Nope, I don't.

And Ted Cruz, stop it. Stop writing, hey, come to Texas. No. No. Don't come to Texas. Don't come to Florida. Go to California. It's beautiful this time of year. Go there. Go there.