GLENN

Aaron Watson: One of the Greatest American Entrepreneurs Alive Today

Country music sensation Aaron Watson made it the old fashioned way: through hard work, grit and determination. The only recording artist to make it without a record label, Watson credits his parents for teaching him about hard work and never giving up. He treasures one story, in particular, about the heartbreaking day a record producer told him he didn't have the right stuff.

"After he said we didn't have what it takes, I went back home, and I was pretty heart broke," Watson said. "And I told my dad, 'They don't like my songs.' And he said, 'That's alright. They said the same thing to Willie.' And then dad said, 'When Willie turned 45 years old, he made it.'"

At the time, Watson was 21 years old.

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"I'm thinking, 'Whoa, dad, so are you saying that it's going to take me 24 years to make it?' He said 'Yeah, if you want it bad enough.'" Watson recalled.

Eighteen years, 13 albums and 2,500 shows later, Watson is at the top of his game.

"I just applied all the principles that my mom and dad taught me growing up of being all heart, all hustle, giving God all the glory, and I used all of those things they taught me. My business model is very simple: Faith, Family and Fans," Watson said.

Enjoy the complimentary clip above or read the transcript below for details.

GLENN: Hello, America. It is Friday. And I know there's a ton going on today. And we're going to get to it but this hour, I want to introduce you to a guy that I believe is one of the greatest American entrepreneurs alive today. How you can apply what he has learned to your life and rock the world. Aaron Watson joins us right now.

Aaron Watson is here. Aaron, in case you don't know. In case you're not a country music fan, Aaron Watson put out an album called the under dog a couple of years ago and was a guy who walked in to -- can I say what company?

AARON: We walked into all the companies.

GLENN: All the companies. And he is a Texas-born guy, and he just knows who he is and walked into all of the record companies and all of them said "You ain't got it, kid."

He decided to go and do it on his own, and you are the very first artist of any format, if I'm not mistaken, that has been independent. No record label, nobody, and you've made it to number one.

AARON: It's incredible. I mean, such a blessing. I mean, it was two years ago pretty much this week, and it's still hard for me to believe. We have an exhibit at the country music Hall of Fame.

GLENN: That he was amazing.

AARON: It's exciting because I get this a lot. I'm up and coming. 18 years, 13 albums, and 2,500 shows later, I'm still up and coming. They introduced me as up and coming as this big radio get together in Nashville, and he said, yes, I'm up and coming 18 years, 13 albums, 2,500 shows later, and I'm flattered that you still find me young and fresh, you know?

So we have fun with it. But it's just -- we've been so blessed. It's incredible.

GLENN: I will tell you. I can't wait -- because Pat doesn't really know anything about you and I am so excited to have the audience get to know you because you're one of the most genuine people that I know.

AARON: Thank you.

GLENN: And one of the really truly good guys. You're -- the way you run your business alone speaks volumes. You have three principles.

AARON: Faith, family, and fans.

GLENN: Explain.

AARON: Well, that's my brand. I mean, that's my manifesto. And in everything I do, I ask myself am I staying truth to my faith, my family, and my fans?

I mean, just like you said, we've been turned down, rejected by every record label there is. And at some point, I just was, like, I'm going to do this. They can't tell me that I can't do this. Like, I believe in myself. I'm willing to put in the hard work and, you know, the greatest thing now is that now that we've divide the system, it gives me this wonderful platform to tell all these people, these other people that are shooting for their dreams, like, listen, I don't care what career path you want. If you want it, you go get it. Don't you dare let somebody discourage you from your dreams. No one has the right to discourage you from your dreams.

GLENN: Would you guys just play a little of -- is it outcast? No, underdog.

AARON: Underdog. Yeah, we can play. So much part are you talking about?

GLENN: Isn't that the one with the --

AARON: Oh, you're talking about my fence post. You're talking about my --

GLENN: You're not changing anything.

AARON: Oh, you're talking about this one. Oh, absolutely. So I was driving back from Austin.

LENN: Okay.

AARON: And I was just -- it's in the middle of us recording the underdog. And we were almost finished with it, and I got to thinking about my career path and how things were starting to take off, and I was, like, man, we've got -- I've got to share my story more on the underdog. So I went in, and I wrote this song. And my producer didn't even know I was putting it on the record. I mean, I'm paying him out of pocket, so it doesn't matter at the end of the day. We did two takes of it on a little SM58 mic just like this. And I told the kid that was engineering it just pick the best take of the two. I'm only going to sing it twice. I want this to feel like I'm singing this song on my back porch.

And we haven't sang this song in forever so, you know, nothing quite like not rehearsing a song in front of Mr. Glenn Beck.

STU: Now you know how our day is every day. Every day we deal with this.

AARON: And I wrote this song for that record executive that sent me back home. And what's interesting is that when I went -- after he said we didn't have what it takes, I went back home, and I was pretty heart broke. And I told my dad they don't like my songs. And he said that's all right. They said the same thing to Willie. And then dad said "When Willie turned 45 years old, he made it."

And at the time I was, like, 21. And I'm thinking whoa, dad. So are you saying that it's going to take me 24 years to make it?

He said "Yeah, if you want it bad enough."

And that changed the way I was thinking. I realized then I was going to have to be a go-getter. I was not going to be able to run that dream down sitting on my can. I was going to have to go after it, go get it. And really, I just applied all the principles that my mom and dad taught me growing up of being all heart, all hustle, giving God all the glory, and I used all of those things they taught me. My business model is very simple. People are, like, what's your musical background? And I'm, like, I grew up listening to Willie and Waley on my dad's vinyl records and my mom would thump me on the head not singing in church. Those are my musical influences, but that's everything I am today.

Everything my mom and dad surrounded me with are loving, supportive, it was all heart and all soul. And I have a story. Remind me to tell you this story about what changed me. It happened at 10 years old and what made me who I am today. But I'll sing this. I wrote this for that ol' boy at the record label.

He said some don't get offended by about what I'm about to say. I can see you have a passion for the songs you write and play. You like what we all call commercial milk. We just don't have what it takes to make it here in Nashville. Ouch.

Well, my heartfelt like a train wreck, but I wore a smile on my face. I said thank you for your time, sir, and I'll put this old guitar back in its case. Well, our little conversation was like a revelation redirecting my dreams because God knows I would never sell my soul to rock 'n' roll or rap or wear those tight fitting skinny genes.

Yeah, you know I pray the prayer of my own song up on a string. I wear what I want to wear. I'm going to sing what I want to sing. Heaven knows all I need is my faith, my fans, my friends, and my family. Besides, I rather be an old fence post in Texas than the king of Tennessee.

[Applause]

GLENN: And explains everything. And now what excites me about you so much is that you are progressive that the old model isn't even necessary.

AARON: Absolutely. I mean, absolutely. It's not necessary, and it's one of those things I'm honored to be, like, the poster boy for hard work. Persistence. The grind. I mean --

GLENN: Nobody's willing. It seems as though nobody's willing to do that anymore. They want the instant YouTube hit and just be a star tomorrow.

AARON: You know, so I was telling you about my dad. So a defining moment in my childhood, my dad's 100 percent disabled from serving the country in the Vietnam war. My dad's my hero. My dad has made so many sacrifices not just for this country but for my family. And I am who I am today because of my dad. And my dad was a custodian. And one summer, all of my friends were swimming at the swimming pool across the street from the church that dad was cleaning, and I wanted to go over there, and I wanted to be with my buddies, and I wanted to swim. I mean, I'm 10, 11 years old, I just want to be with my buddies naturally. And my dad was, like, well, I would really like you to help me out. And of course I'm 10, so I'm complaining about it. And we were cleaning the men's bathroom, and my dad was in one stall, and I'm in the next, and I can remember those big, yellow gloves, and we're cleaning away. And I'm just griping. I'm just complaining about having to clean toilets and not getting to swim with my buddies.

And my dad looks around the stall, and he's on his knees, and he's got on yellow gloves too. And he said "Hey, do you think that I like cleaning toilets?"

And I said "No, sir."

He said "But God's blessed me with a job. Because of this job, I'm able to take care of my family. So I show up here every day, and I make these the cleanest toilets in Amarillo, Texas."

And that hit me because my dad's my hero, and he's a custodian, and it kind of goes back to that Martin Luther King Jr. street sweeper comment where he says to the street sweeper "Clean those streets. Make them so clean that if Jesus walks down those streets, he says"Man, these are some clean straights.

And that instilled in me work ethical for me to be the best that I can be. And I'm not half the man my dad is. So, for me, I'm pushing myself to be the best that I can be because I just had that role model in my life. And my mom's amazing too. I'm a total mama's boy. If I don't bring up my mom in this, I can't go back home to Buffalo Gap, Texas.

But that instilled in me work ethic. If you want it, go get it. And I'm so proud not just of -- I'm not really -- well, really, I'm not really that proud of my accomplishments. I mean, I'm proud for my guys who work with me. I'm proud for my fans who have stuck with me. I mean, I got asked by rolling stone magazine how in the world does some west Texas boy with no record label outsell mainstream major label artists? And I said "It's simple. God has blessed me with the best fans in the whole wide world."

And I mean that. They take care of me.

GLENN: Between god and all the fans in this program, that's how everything that has been built has been built.

AARON: Absolutely.

GLENN: When you are loyal to your fans, and you're loyal to yourself, your fans see that. And then you're loyal to them, they're loyal to you, it is the greatest. I know people who despise their fans.

AARON: I'll never understand that.

GLENN: I don't understand that.

AARON: I'll never understand that. After every show -- you know, it's midnight. It's 1:00 a.m. I'm tired. I mean, I'm an old married man at this point with kids, you know? It's, like, I would like to go to bed. I would like to get in that bunk on the bus. But I have people lined up at my merchandise booth at every show. So I say, hey, after the show, I'll meet you at the merchandise booth. Hugs and selfies are free tonight.

And I spend time with the fans, and I let them know how much I love them. And when I'm too tired to get out there, I think about my daddy with those yellow gloves on cleaning toilets.

GLENN: His name is Aaron Watson. The name of the CD is Vaquero. He's going to play some stuff with us and talk about how to disrupt whatever industry you're in. He's proof positive, and I also want to tell you I have an ulterior motivate to have him on. And it's for his benefit. I really believe that this man and his group are a source of inspiration for anybody who is -- about to give up on their dream, about to give up and say, man, nobody's getting it. Don't. Look to Aaron Watson.

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Should Ukraine give up land to Putin to end the war?

As President Trump continues to navigate through his peace efforts between Russia and Ukraine, it's beginning to look like both sides are going to have to give something up in order to bring peace. But is that fair? Glenn gives a history lesson of the only other time in recent history where a country was forced to give up what it had won: Israel in 1967. So, what's the path forward? Peace demands sacrifice. Survival outweighs pride. Both countries claim injustice. The question is: Are you willing to trade more land for more lives? Are you willing to give back, or give up enough to stop the killing?

Transcript

Below is a rush transcript that may contain errors

GLENN: So I was -- I was thinking about this, and doing some research on, when has any country been asked to give land up, that it won in a war?

And you can say that it was, you know, their fault. And everything else. But you want to make sure that you're very careful on punishment for those -- those transgressions. Remember, the aggressor, really bad aggressor, in World War I was Germany. And the world decided to punish Germany. And Germans didn't like it. And that led right directly to World War II. I think without the Versailles treaty being done the way it was done, we would have -- we wouldn't have World War II.

We may not have ever seen Hitler rise to power.

It would be a good thing. But you would also set a standard and say, hey. Bad guys. You don't win when you do these things.

So this is a really tough balance. But there is only one country in particular, in the history of the world, that has -- that has faced this burden, where the whole world is turning up, and saying, you have to get this back.

Back in 1967, it was Israel.

They were surrounded.

Encircled. And threatened with destruction, by every single neighbor.

Every country in the region, decided together, they were going to attack on multiple fronts.

Now, their intention was to wipe Israel off the face of the earth. But Israel not only survived, it turned the tide. In six days, it gained territory so dramatically, that the map of the Middle East had to be withdrawn, dramatically.

They occupied huge swaths of territory. In Jordan, and in Egypt.

All over the Middle East. All of a sudden, they had all this territory.

And then something extraordinary happened.

They said, and you don't see this in Russia. Listen carefully to this.

You don't see this very often.

They said, we don't want all this territory.

We want to be left alone. And we really just want a few buffer zones.

We don't need all of this land in Jordan.

We don't need all of this land in Egypt. We just want to make sure that this can't happen to us again.

Well, that's what Russia is saying. Now, whether that's true with Vladimir Putin or not. That's true, for you to decide.

What they're saying, they want just a buffer zone, away from NATO.

And what Ukraine is saying, we want to be part of NATO. Because we don't trust Russia. Nor should they.

So we -- we want to have -- we want NATO partnership.

Basically, what they want is, if Russia attacks us, then all of NATO, Europe, and America, need to go in and fight that war. With them.

That's what they really want.

Well, Donald Trump his -- his allies came out, this weekend. And said, they are very close to an Article V kind of agreement.

Article V comes from the NATO charter.

Which means, it was for Europe, against Russia.

Anybody who attacks a NATO country, it's an attack on all of us.

And we all band together.

Now, does that happen?

Well, kind of it did, after 911.

Not everyone was involved.

But it wasn't -- it wasn't, you know, like it was intended to be. But that's fine.

That's what -- that's what Ukraine wants.

What Russia says they want, whether it's true orbit or not, I don't know.

But what they say they want is a buffer zone.

If Russia can give up, and look instead at the Israeli example of voluntary, they gave most of it back. The Sinai. Gaza. And parts of the West Bank.

They -- they wanted to keep as part of a buffer zone.

But they were in there. Because it was a buffer zone, to them. Okay?

But land four times its own size.

Paid for in blood. On an attack that they didn't do. Others did to them.

They gave all of that, back. In pursuit of peace.

And they said, look, we don't -- we're not here for more land. We just want our land. And to be left alone. And to have the right to exist.

Now, you've done this to us, several times.

So we want, just exactly what Russia could say. We've been attacked by the West, over and over again. They come through this door of either Poland, or now they're worried about Ukraine.

So we want a buffer zone.

Well, the world didn't give them that buffer zone. It's the disputed territories.
The occupied territories. But that's why Israel wanted it. And then they gave everything else, back. A nation smaller than New Jersey, carved out, just this little buffer zone, so they have a -- a way to protect themselves, in case this would ever happen again. Now, compare this with Russia and Ukraine.

Crimea was taken in 2014. In -- they invaded Ukraine outright in 2022.

And they hold huge swaths of land, under the occupation. So what's the path forward?

Well, either continued bloodshed. And I just -- I think it's important that we put this into perspective: 20,000 Russians, according to the US, 20,000 Russians died last month!

How long did the Vietnam War go on? That was a total of about 55,000 Americans. In one month, you're almost half of the entire Vietnam War.

There's a lot of bloodshed, and a lot of bloodshed, that is happening on the other side, as well.

How many have the Russians killed, month after month after month?

So to stop this, is there something we can look to from 1967?

You know, a recognition of the reality on the ground. And then some hard choices on both sides. But anchor it all in peace.

Marco Rubio said this weekend, and he's right.

Peace demands sacrifice. And Israel proved that, by returning Sinai to Egypt. In exchange for recognition. And an end to the hostilities.

It wasn't perfect. It didn't solve every agreement. But it worked. And Egypt and Israel, haven't gone to war in half a century.

Again, it's messy.

It's ugly. But we haven't had a war between Egypt and Israel, in half a century. Survival outweighs pride.

And here's the challenge for Russia, and Ukraine. Both claim history, in that.

Deep, deep history in that area.

Both claim injustice. And Ukraine, I think you have a much more solid claim on injustice against the Russians, than they do the other way.

But question is, not whose parchment, who owns this land, who has the oldest deed here. The question is: Are you willing to trade more land for more lives?

Are you willing to give back, or give up enough to stop the killing?

And that's not just on the Ukraine side. That is also on the Russian side. No other country has done what Israel does. Nobody.

No -- there's no example like this.

No other modern country has been attacked by multiple neighbors, survived, expanded, and then voluntarily gave all of that land back. And then, it's still being judged for not getting all of it back!

And the closest comparison is probably from 1971. India took some land from Pakistan. In a war. And then they gave it back.

After World War II, we didn't occupy. We gave the land back.

But neither one of those examples have the double standards that Israel has to live through.

But if Russia and Ukraine are serious about ending the war, they might want to look to Sinai.

They might want to look back. Because that's the model. Not endless battles. Not shifting borders by force.

But the humility, to give back what you can. And the wisdom to keep only that in which you have to have for your own security.

And then Russia has to do that. And Ukraine has to be willing to swallow that they have lost some of these things.

But it's in trade for their security. And if Donald Trump can get Russia to accept an Article V-like security agreement, that in and of itself is miraculous.

And we could actually all go home and say, well, avoid a nuclear war on that.

Because remember where we were. Remember. In 2022, Joe Biden was saying, this is nuclear war.

If these things happen, this will be nuclear war!

Remember how freaked out we all were. Likes, wait a minute. Wait a minute.

Nobody has been talking about nuclear war in 50 years.

What do you mean nuclear war? We could avoid that.

I don't know who you voted for, nor too I care.

Is I -- I would hope that we are all praying for cooler heads to prevail.

Because this one now comes down to, how many more innocent lives, that are not involved in this, who are being drafted, on both sides.

Being forced to fight this war. On both sides! How many more people are we going to kill, or allow being killed. Because of -- because of what?
Because of pride.

I don't want to see Putin rewarded for anything that he did.

Nothing!

But war is war.

You know, you don't -- you know, if you're willing to continue to fight.

But Ukraine will not be able to win this war against Ukraine.

I mean, against Russia.

Would you agree with that, Jason. Jason Buttrill is with us.

Would you agree? Unless we all get involved and it's world war.

JASON: That's the thing. Depending on how many people get pushed into this.

There's some crazy developments in this war.

Technologically advancements.

Ukraine. Drone warfare has escalated you out their roof on this.

GLENN: Crazy.

JASON: Some of the videos coming from.

The crazy thing, Ukraine is actually leading, I think in just ingenuity.

As far as drone warfare.

You can watch volunteers on X right now.

That shows some of these first person drones, chasing down Russian soldiers, across the battlefield.

And it's going back and forth.

STU: It's terrifying.

JASON: To answer your question more specifically, no, it's basically a war of attrition in numbers. The Russians have war. And the only way that Ukraine can effectively over time win, is if we get involved. Other NATO countries get involved. That's where things spin out of control.

GLENN: And here's another thing: While we're talking about new technology, let me go back to the B-2 bomber flying over Donald Trump and Putin.

And everybody in the media was like, he's on the red carpet. And he saluted him with a flyover.

No. No. No. That was intimidation. That was clearly intimidation.

What was the message?

Why -- why did he say, fly the B-2 bomber?

Back in 1940, Jack Northrop dreams up the flying wing. And it's -- it's radical. It has no tail.

It was the YB-49. It was really futuristic. Now, the Germans were working on the flying wing as well.

But nobody could get it to stabilize. And, you know, the testing, they killed it by 1950. Because they just couldn't get it stabilized. Now, fast forward to the 1980s. Under Ronald Reagan, doing the same thing, remember. This bomber came back in the 1980s. What else was happening in the 1980s?

It was Ronald Reagan meeting with the leader of -- of Russia. And Gorbachev.

And Ronald Reagan was playing the heavy. It's an evil empire. We're going to end it.

And everybody is like, he will get us into nuclear war. He's like, would you calm down? I have a strategy here. Back in the 1980s, when that was going on, all of a sudden, Northrop Grumman, the aerospace company, they came up with the B-2.

Now, it was first flown for people to see in 1989, but we have it before then.

Okay. Those things were always out before -- it's a UFO, it's like this flying wing, flying. Well, why was this such a big deal?

No one has been able to make a flying wing, except us.

Okay? It's precision. It can drop those bombs in Iran. And it can hit a bomb. 50,000 feet, it can drop a bomb, and it will drop a bomb, and hit the top of a Pepsi can.

That's remarkable precision. Okay?

And it's unseen, with radar. It's untouchable.

But here's the thing.

It was a message to Putin. We freedom it up in the '40s. We perfected it in the '80s, and still, in 2025, nothing comes close.

This is -- this is who we are.

Putin's radars didn't even blink. But I can tell you, he felt the shadow of that wing.

This is why that flyover was such a big deal. It was absolute proof, America is in the leadership role again.

We don't just lead. We dominate, from the vision, to the victory!

Sleep tight, world.
The B-2 is watching. And America is leading again!