Artificial intelligence will soon do more than we could possibly imagine — including write jingles for the beloved Coca-Cola brand.
“I’m reading an article yesterday about Coca-Cola and how Coca-Cola now has a digital jingle machine. So when they’re writing their music and their jingles, it’s all artificial intelligence. They’re, like, starting to get rid of people,” Glenn said Tuesday on radio.
Can AI compose music better than humans? Glenn played a few examples on air. See what you think.
Listen to this segment from The Glenn Beck Program:
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This is a rush transcript and may contain errors.
STU: We’re going to get to the point where computers are just doing everything. From acting to —
GLENN: So I’m reading an article yesterday about Coca-Cola and how Coca-Cola now is digital — has a digital jingle machine. So when they’re writing their music and their jingles, it’s all artificial intelligence. They’re like starting to get rid of people.
Did — Sarah, did you pull any of those examples? Go ahead and play this.
GLENN: Okay. So —
STU: These are the first examples, right?
GLENN: This is the first example of CGI — or, I’m sorry, not CGI. AI-written music.
STU: You might think, oh, that just sounds like normal piano playing. That’s a big deal, when you don’t have a human being doing it.
GLENN: Right. I mean, how do you even teach it to — I mean, garbage in, garbage out. And apparently they’ve got this down. It’s running classical music, pop music jingles.
GLENN: Now, this isn’t so hard. Because it’s like — it’s like jazz that you don’t understand. You’re like, okay. That doesn’t really work.
GLENN: I’m not that impressed. I mean, when I — this is actually — this piece is the first AI constructed piece I believe, ever.
STU: It sounds like people playing violin when they’re really cold, like their arms are shaking.
GLENN: Yeah. So I don’t know how Coke is using it. I was reading an article on the coming of AI yesterday. And it said all these different companies. And it said Coke is using all kinds of AI technology to write music and jingles for the company now. I’m like, “When did this happen?” What — really?
You’re going to be so shocked to find out we’ve been CGI and AI for a very long time. And intelligence is not really the operative word there. But it’s artificial something that we’ve been doing. Back in just a minute.