What started off as a discussion of UNC asking a local radio station not to mention their sports program during The Rush Limbaugh Show quickly became a passionate defense of local businesses during radio today.

The Blaze reported:

The University of North Carolina at Chapel Hill has asked a local radio station known as “Rush Radio” to stop mentioning both the school and its Tar Heels sports program during the broadcast of Rush Limbaugh’s talk show, the North Carolina News and Observer reported.

The university has similarly asked for no references to Limbaugh’s show during broadcasts of its football and basketball games on the station, WRDU 106.1.

The school’s actions, announced last week, are a direct response to Limbaugh calling Georgetown Law student Sandra Fluke a “slut” and a “prostitute” after she testified in favor of insurance coverage of contraceptives. Local residents petitioned the school to sever ties with the station over the controversy, according to WCHL 1360.

Now, I haven't talked a lot about the Rush Limbaugh thing. We have mentioned it. We have discussed it, but I haven't given you a plan of action because, quite honestly, I'm working on one that is far beyond what I'm going to talk to you about here, but thank goodness somebody is taking a stand. When I see the UNC Chapel Hill tells radio station to stop mentioning its sports during the Rush Limbaugh show, what is that? What does that mean? When they attacked this program and attacked me on FOX, what they did was they went after our sponsors and they went after all of the sponsors and we were left with only the sponsors　-- honestly, only the ones I wanted now, the ones who understand who they're dealing with. What they're trying to do is force us out of business. Because they can't beat us, because they can't get you to stop listening, because they can't win an argument, they have to put us out of business. Now, they tried and they couldn't and so then they applied political pressure and they still couldn't do it, but believe me, because I believe in divine providence, I saw the writing on the wall and we started working on GBTV 18 months ago," Glenn said.

"This is why I've been saying to you cryptically, freedom of speech is about to be lost. Let me be clear now. What they're doing is they are now talking us on three fronts," Glenn said.

What are the three fronts? National Advertisers, Scatter Spots, and local businesses.

"What they're doing is Media Matters has gone out with their little Chieftains and they've gone out and they've assembled an army of hatred and destruction and they are going after and they're writing down all of the clients," Glenn explained.

Several radio stations have told Glenn that they have gotten phone calls from people asking for their client list.

"They are organizing throughout the country," he warned.

Glenn used the example of 'Bob's House of Cars'. "Here's, you know, Bob's House of Cars and they are now giving that list to a national group," Glenn said.

"Now, Bob, he comes in and all he does is he fixes cars. He's a mechanic. He wants people to know I fix cars here locally. He happens to know a lot of people that listen to Rush Limbaugh. It works for his business. So, he advertises. He advertises on my program or on the local radio station, not even in Rush Limbaugh (national). And Media Matters has their goons call up and harass Bob."

"Let's say Bob lives and works in Dubuque, Iowa. They're calling from Maine, they're calling from Florida, they're calling from California," Pat added.

"And they are overwhelming the switchboards so Bob can't get any radio calls through," Glenn said. As a result, customers can't get through to Bob.

"Bob has no idea what he's dealing with," Glenn said. "Remember that story that came out about Media Matters about three months ago where they said, 'We go after the local journalists, we go after the small ones because we can scare them because they've never had to deal with anything like this before, they don't know what hit them.' That's what's happening to local advertisers."

"It's the equivalent of blocking the parking lot so people can't pull in to buy products and they're doing it and they now it," Stu said.

Stu said if someone was doing this in person - forcibly stopping a person from engaging in commerce - they would be arrested.

You can get more information on the methods of Media Matters and their ilk HERE

"This is about small business. They are getting you, they are getting you where it hurts every time. Small business is what creates this country. It creates 75% of all jobs," Glenn said.

"And they are deliberately stopping small business from doing business. They're not just boycotting it. They're stopping them from doing business," Pat added.

" We must stand together. Now, I want to give you a website. Defendsmallbusiness.com. These people have decided that they are going to go after it and they are going to stand against Media Matters. They're going to stand against these people," Glenn said.

"I want you to go there. You'll sign a petition in support of small businesses and the right of free speech."

"That's Step 1. By this summer I'm going to give you Step 2 and I'm telling you, small businesses, small businesses, we are going to stand together. We are going to stand together. You have to decide, is it worth it? Small businesses who are on this program, I urge you to do your new spots. I will help you do your spots that say, we're a small business and we are not afraid. We're a small business and we stand with the　-- we may not agree with everything that Glenn Beck says or Rush Limbaugh says or Sean Hannity says. We may not agree with everything they say, but we have　-- they have a right to say it and we are proud and we will not sit down. And I'm telling you, you start doing your commercials like that on these radio stations and you will see an outpouring of people that are willing to come into your store to support you. You have to identify yourself. They are trying to scare you away and let me tell you, they are not just doing it on the spots, on national commercials. They're also doing it on the local commercials to put small businesses out and they are attacking our affiliates. Our affiliates are under attack right now."

"Decide where you stand. These affiliates are deciding where they stand. The small businesses are deciding where they stand. Have you decided?" Glenn asked.

"Small business, I grew up in it. I know it. I have a small business. I had six employees. Now I have 130. I know how hard it is to stay in business. I know what it's like."

"Talk radio is not going to be destroyed. My freedom of speech will not be impaired," Glenn said.