BLOGJuly 27, 2017

'Friction' Author: Today’s Consumers Are ‘Walking Billboards’ for the Brands They Love

Companies need to focus on becoming “passion brands” instead of just flooding consumers with advertisements, co-author Jeff Rosenblum told Glenn Thursday on radio. The latest generation of consumers is comfortable with social media and loves to interact, so they are the best advocates for the brands they like.

In his book Friction: Passion Brands in the Age of Disruption, Rosenblum explored this phenomenon of “passion brands,” or companies and products that people love enough to share with everyone by tweeting, wearing a T-shirt and telling friends through word of mouth.

“They’re like walking billboards, and they’re actively proselytizing for brands,” Rosenblum said, describing this key type of consumer.

One of his favorite examples is the brand Yeti Coolers, which sells a particularly rugged type of cooler intended for camping, fishing and other outdoor trips. Instead of traditional ads, Yeti focuses on creating short videos about people going on incredible adventures. It’s more about image than anything else. Even if people don’t really need a cooler that can weather the elements, they’ll be drawn to the vision of adventure.

“They tell these stories about people who are going on bigger and bolder adventures than most people ever will,” Rosenblum said.

GLENN: The whole world is changing. And really in an exciting and dynamic way, if you understand that the bull crap of yesterday, which Washington hasn't figured out yet. The bull crap of yesterday, the lies of yesterday, and the systems that create friction and make your life complicated just don't work anymore. Nobody wants them. Don't prop them up. Get out of that and find passion. Passion brands and friction. We're going to talk about that with a guy who knows it quite well. Beginning right now.

Name of the book that I've been telling you about for weeks, and I'm thrilled to have Jeff Rosenbloom. He's one of the co-authors of the book "Friction" passion brands in the age of disruption. It is one of those books that you read, and you're, like, jeez. How could I not know that? How did I not think that? How is this all of a sudden -- it's one of those things that somebody invents something, and you're, like, of course. How come I didn't invent that?

I want you to know that Jeff is not here to sell books. I highly recommend you buy his book, but he's not taking any of the money from it. It's actually going to something called special spectators, which we hope to talk about a little bit later. He will also be with us on The Blaze TV for a special episode tonight at 5:00, so he's not here to make any money. He's here to change some lives, and you have dramatically impacted my thinking since I picked up your book, so it's great to have you here, Jeff.

JEFF: Thank you for having me. I appreciate it.

GLENN: So tell me. I guess we just need to start at, you know, the brands of the past and the brands now. Passion brands. What is it?

JEFF: , well, passion brands are the brands that absolutely dominate the competition; right? They don't have just customers. They have an army of evangelists. These are the folks that are at the bars, at the restaurants, at the dinner table, they sit around the campfire, grew up on their social media channels, they've got the T-shirts, they've got the hats, they're like walking billboards, and they're actively proselytizing for brands.

GLENN: So you talk about one passion brand that has really boggled my mind until I read your book, but I want to ask you some questions about it. And that is Yeti. Coolers. Great coolers.

JEFF: The best.

GLENN: But -- what is it? Four times the price of a good cooler?

JEFF: yeah.

GLENN: And I've often wondered. People who buy this, they become evangelists, and it's a cooler. And I wonder how much of that is because it truly is absolutely great and how much of that is to soothe the cognitive dissidents in their head of I just paid fours times as much and everybody who doesn't have one says "What the hell is wrong with you."

Does that play a role in that at all?

JEFF: Absolutely. To dial it back, and then we'll talk about Yeti. Passion brands are built by fighting friction. Friction is anything that gets in the way of what you want to accomplish in life. It's anything that gets in the way of your hopes, dreams, aspirations, on even your mundane day to day goals.

So when you think about Yeti, it's a cooler for outdoors. So by definition, if you're using it, you're going on some sort of outdoor adventure. So they fight friction in two ways. The first is this cooler is fundamentally better than any other cooler out there. It's literally certified Grizzly bear proof. Now, the chances of anyone actually needed that type of technology --- fairly negligable.

GLENN: Right. I would like a cooler that I can pick up and throw at the grizzly bear.

JEFF: That's the next product.

But it's nice to know if you're going on that adventure, that product that you're buying can go further and deeper and bigger on an adventure. But to your point, it's not just about the cooler, it's about the totality of the experience. And what they've done that I love is rather than relying on a bunch of interruptive ads, they've created these incredible videos. Each of these videos are about eight minutes long, and there are dozens of them. And they've been watched millions of times over. And what they do is they tell these stories about people who are going on bigger and bolder adventures than most people ever will. The world's greatest fly fisherman, the world's greatest ski guide, the world's greatest barbecue pit master who happens to be an 89-year-old woman named Tutsi. It's not, like, we're Yeti, and we make coolers. Yeti doesn't even appear in these videos. But what happens is they give us a vision. A bigger and bolder vision of ourselves. We all wake up in the morning wanting to be better we were than the day before. It's at the heart of the human experience. It's what drives capital I am. So these great videos help us envision that.

And, by the way, I've watched hours of them. Most people will watch a few of them. The typical interactive ad experience is 1.6 seconds. Compare that to an eight-minute video.

GLENN: I watched the fly fishing one. It's 22 minutes.

JEFF: Yeah.

GLENN: I watched it. Every second of it. And here's what I do. I hear from the guys because I'm not a sports guy. But I hear from the guys on sports every -- every Monday, I hear ugh, and I know they're on ESPN just trying to get the six-second clip, and they have to sit through the commercial. That's not 22 minutes. And it's just in the way of getting to their six seconds.

JEFF: Yeah. Prerolls. You know, the advertising industry, we keep making ads and the audience keeps running away.

Now, to be clear, this is not about the death of advertising. That false eulogy has been written before. We're just asking advertising to do too much. We can still do incredible things with advertising, but increasingly those traditional interruptive ads are being ignored and avoided.

GLENN: In fact, just removing the friction from your product will do more than any ad. If you make a truly great product, and you make it frictionless and not only -- I mean, let's go into the passion brands a little bit. Of finding that group of people -- and let me ask you. Do you need -- to really have an authentic brand, does that need to come from the founders that are, like, what you know? I wanted this. I know this is great, and I don't care if anybody buys it. Or does it come from a group of people who are just scanning the horizon and saying, yeah, these people over there. Let's come up with something for their -- does it matter?

JEFF: Well, I think it comes from both. But most passion brands that we see, and they can be big brands like Under Armour or big brands like Amazon or some of them are smaller startups, they tend to be run by the founders because they have a strong vision, and they don't want to waver from that vision. But it can be from large, established corporations.

One of the interesting things that we found is that really the key is to take all of your efforts and instead of first focusing it outward at messaging, focus it inward at your own behaviors. And a piece of research we found is what's called the power score. And they looked at 9 million different data points. They interviewed 20 self-made billionaires and CEOs and army generals. What they found is only 1 percent. Only 1 percent of leaders are great at what they call the power score, which is establishing your priorities, staffing effectively, and building internal communication cadence. So if you can have great leadership, then you can build a great passion brand. And ironically, you can create great ads. But you have to focus inward before outward.

GLENN: Some amazing things that I just didn't know, for instance, some stats in your book. Let me just run through a few of them. 90 percent of all of the data in the world has been collected in the last two years. That's astounding. 40 minutes in nature every week will lower AD/HD by 50 percent. Don't put your smartphone or your iPad next to your bed. Take that on.

JEFF: That is interesting because so many people loved it, and we weren't sure if that actually fits in the book. But what we tried to do with the book is look at industrial friction, organizational friction, and personal friction. And in that example, we found this great story about Keith Richards. The world's greatest guitar player or one of them. And one night, he's out doing the one thing in this world better than play guitar. He's partying like a Rockstar, and he passes out cold, and he wakes up the next day, and he has a song in his head. And his guitar is literally lying in bed lovingly with him. He grabs his guitar, rolls over, presses record on his tape recorder, lays down a few notes, passes out cold again. Wakes up a couple hours later, presses play, and he finds the guitar riff for satisfaction is waiting for him. Of course, then it's followed by the sound of him snoring. He's not even conscious enough to press stop on the recorder.

Paul McCartney had a similar experience. He woke one day, and he has a song scrambled eggs in his head. Can't stop. He's turning to all of his band mates and friends and be, like, what song have I ripped off here? And they're, like, dude, you didn't. It's your song, it's your original. And he went to John Lennon and turned it from scrambled eggs to yesterday.

Not quite as catchy when talking about breakfast; right? And it knowledge only happens to rock stars. The guy who figured out the periodic table of elements, the guy who figured out the double helix of DNA. All of this happened first thing in the morning when people woke up. And what happens in your brain, you've got something called alpha waves. It's the most powerful form of cognitive creativity that you have. This is where you can think of some big, bold, break through ideas. It's the same thing you get if you're in a hot shower, hot bath, you're in traffic for a while, your alpha waves start kicking in, and you ignore all of that crap in your head.

Now, the issue is 72 percent of us go to bed with their cell phone lying next to us. 50 percent of us, the very first thing that we do is we check it. One third of women before they even go to the bathroom, they check social media. The problem is when you do that, you completely shut off those alpha waves. You lose that opportunity to have that cognitive creativity.

GLENN: And why is that.

JEFF: Because it kicks in your fight or flight system, which is something we learned about in high school; right? It's when the blood flow changes. It used to be something that kept us from getting eaten by woolly mammoths, now it keeps us from getting run over by a car; right? Your subconscious takes over, you have different chemicals like adrenaline and cortisol in there. Your buddy on Facebook who just went on a better vacation than you'll ever go on. That's stressful; right? The server that's on fire, the contract that didn't get signed. Whatever it is on e-mail, that's all stress. So you're turning off that creativity, and you're creating stress.

Now, here's the interesting point. They used to think that your brain was your brain, and that's all you got. It turns out that there's a high degree of plasticity in your brain, which means it can change just like that cheap analogy that says your brain is like a muffle, you have to work it. It turns out it's true. You can actually change the size and shape of certain areas of your brain, and it happens very quickly. So when you go to your mobile device first thing in the morning, you turn off the creativity, you turn on the fight or flight. For the rest of the day, you're not going to be as creative.

So with a 90 million bits of information, 90 percent of the data that's been collected the past two years, everybody has unprecedented access to data and technology. Creativity is the ultimate competitive advantage, and you have to feed your creativity just like you have to work out your body at the gym.

GLENN: When we come back, I want you to talk about --

STU: All about the gym. You're talking to a good crew.

JEFF: That's why I went there.

GLENN: So you're speaking our language. When we come back, I want you to talk about monkeys and how this relates to monkeys and then back to us. In just a second.

GLENN: A game-changing book in your thinking is "Friction: Passion Brands in the Age of Disruption." There is so much friction in our lives from chaos, from just -- just from the news trying to understand the political -- it's all friction. And being able to reduce that and navigate through that is really hard. And I think people are getting really frustrated in some ways with life, and they're just tuning out. They're just stopping. And that's really because the media or politicians or party or whatever you're dealing with just are not changing. They're holding onto the old system.

JEFF: Yeah.

GLENN: And it doesn't work. I was blown away -- where did you get the monkey thing, and then explain the monkey thing.

JEFF: Yeah, it was interesting. When I was writing the book, we set up a research team, thousands of pages of research. I'm a numb nut. I barely graduated college; right? But I'm hanging out with my really smart friend, he's a Ph.D. at Stanford, a neuroscientist, and he's telling me about this study that they conduct all the time. And what happens is when you go to get your Ph.D., they often give you this experiment where they take an electric probe, and they put it into a monkey's brain to read what's going on inside that brain. And then what they do is play this loud, blaring, obnoxious sound in the monkey's ear. And what you see on the readout is not surprising. When you play that awful sound, you get a very strong and very negative reaction from the monkey's brain. So then they repeat the experiment. They play that loud, blaring, obnoxious sound. And what you find, again, is not surprising. They have a very strong and very negative reaction.

But what it was absolutely shocking to me is that if you repeat the experiment a few times over, and then you look at the readout, the reaction looks like the side of a cliff. The monkey's brain literally stops reacting to this awful sound because the monkey at a structural level knows that it needs to focus on other things in life. Food, water, shelter, fornication; right? If it continues to respond so strongly to that stimulus, it literally can't survive. It's called repetition suppression.

GLENN: So are we in -- before we go into this on the decisions that we make and every day. But are we seeing this -- is this one of the reasons why we are just tuning so many things out in Washington? We're tuning principles out. We're tuning all kinds of stuff out because we just can't do anything about it, and we keep hearing it shouted over and over and over again, and we focus on other things? Am I reading that right?

JEFF: That's exactly right. The human brain is exposed to 400 billion bits of information every second. We make 35,000 conscious decisions per day. We ran an experiment --

GLENN: That's 35,000 yes or no decisions.

JEFF: It could be more complicated than yes or no. These are outright conscious decisions per day. So brands, politicians, we're all trying to enter this stream. We expose people to 5,000 branded messages per day. The previous generation was only 2,000. Already, that was too much. So what we have to do is focus less on interruptions, and more on empowerment. Another way of looking at it is magnets over megaphones. We have to create content and experiences that are so powerful, people go out of their way to participate in them. And then, share them with others. And that's the secret ingredient to brands like Yeti.

GLENN: Patagonia you think is the pinnacle of a passion brand?

JEFF: Patagonia is one of them.

GLENN: Why?

JEFF: Well, I fell in love with this guys because, first of all, they recognize that there's friction in the category. And what they to is they focus all their efforts on fighting that friction. So the friction is this:

If you want to enjoy their outdoor gear and apparel, you need a healthy outdoors. And ironically when they create their products, it actually damages the outdoors; right? Create manufacturing by-products, your old jackets make garbage; right? So everything they do, they fight friction by empowering people.

GLENN: Okay. So when we come back, listen to the ad campaign that they came up with, and it's brilliant. Brilliant. Patagonia "Friction" is the name of the book. Jeff Rosenbloom joins us again in a few minutes. "Friction: Passion Brands in the Age of Disruption". Back in a minute.

[Break 10:31]

GLENN: I will tell you. If you really want to see the world in a different way, especially if you're an entrepreneur or a leader of any sort, you really want to see the future and whether what you're doing will survive or not. You need to read the book "Friction: Passion Brands in the Age of Disruption".

Jeff Rosenbloom is with us, and you were giving us the example of Patagonia. Patagonia making outdoor clothing, and they really are dedicated to, you know, save the planet and everything else, and so that's where their people are. And the friction that they had internally was, you know, all of the stuff that we make the chemicals and everything, the garbage, that's actually hurting. So how are we helping, exactly?

So talk about the campaign that they ran with a coat.

JEFF: Yeah, so you hit on a really important point. For their target audience, making the environment healthier is absolutely paramount.

GLENN: Paramount.

JEFF: Right. So the campaign that I love, I came across not when I was doing research, but we actually created this documentary called the naked brand. And we looked at one of their campaigns called the footprint chronicles where you know if you got the surfer board shorts, and you go surfing, and you come back on the beach, and they dry, like, 45 seconds later? Well, guess what? Mother nature didn't make those shorts. We made them. We manufactured them. They're manufacturing by-products, so you can actually follow the manufacturer of their products around the globe, see the supply chain, they're not saying look how great we are. They're literally talking about the damage they do. It's really counterintuitive. I find it fascinating, and I fell in love with the brand. And I wanted to buy this blue Patagonia jacket. I had a perfect vision of it in my mind's eye.

And I'm literally shopping on Black Friday. The number one shopping day of the year. Brands sell more on Black Friday, the day after Thanksgiving than in months combined. And I went to Patagonia.com and on the home page, like, they read my mind, I can't exaggerate this. There's the blue jacket that I wanted to buy. And then right next to it on the home page in a giant font, don't buy this jacket. What the heck is going on here? And then there's a button, like, direct response principles click on it. Learn more. So I click. And their point is this. Reduce, reuse, recycle. Reduce is number one. So if you want to buy that jacket, we're happy to sell it to you. But we're going to damage the environment from the manufacturing, from the garbage of your old jacket. Maybe, you don't need that jacket. Maybe you should buy less.

So I'm Jewish, I'm from New York, I felt guilty, I didn't buy the jacket. They lost the sale. But here's what they gained. They gained my unwavering loyalty. And they gained my evangelism. So here we are on your show talking about Patagonia. But more influential than me are the people who are truly influential. The guys; right? These are the guides leading hiking and biking and fly fishing and surfing adventures all around the world. And in definition, guides are influential, and they're covered head to tow in Patagonia gear because Patagonia is empathetic and empowers people about the one thing that is most important to those guides. And when you talk about evangelists, they are 12 times or more trusted than paid advertising ever will be.

PAT: Wow. And also, their competition is similar in that way; right? They try to reduce -- north face, they reduce friction for their customers as well.

JEFF: Yeah, it's a great point. Thanks for bringing it up because we can't just all jump on the environmental bandwagon. We can't jump on what other brands are doing.

PAT: That would look really disingenuous.

JEFF: Totally. People don't wake up in the morning and want to hug the trees and save the manatees; right? It works for some brands. North face took a different tact, which is if you want to enjoy outdoor sports and apparel, we're going to help you become a better athlete. So they created what they call the mountain series; right? And it's a bunch of instructional videos and information and articles and events that help people become better athletes. So I fell in love with this video series. It was from some of the best rock climbers and skiers, and they were shown very specific exercises to help me become a better skier. What's interesting is I don't think it worked all that well for them because they made less of those videos and became less prominent. But they stick to this platform. They're always empowering and always educating with different events and different information to help people become better athletes. You don't see the edge or you do see the ads and say, hey, we're north face, these are great products. But more importantly, they create content and experiences. So the ads are only part of that brand-building system. It's not the totality of it.

STU: You go through a lot of this stuff, obviously, in the book "Friction." And I have a friend who goes to Soul Cycle, which is a cycling spin class place.

JEFF: Bordering on a cult.

STU: The number one people say to her is shut up about Soul Sycle.

GLENN: It's like orange theory.

JEFFY: Yes.

GLENN: Orange theory is, like, okay. Stop with the bumper stickers. It's a gym, man. Let go.

STU: So the question I want to ask you is how do I get her to shut up about Soul Cycle? But separately -- because I look at their business model, and I see a huge friction point, which is they're charging people $31 to come in and ride a bike in their establishment for an hour.

JEFF: Yes.

STU: And, to me, that sounds completely insane. Yeti, they have more evangelists percentage-wise probably than any company I've ever seen. How do you cross over a huge friction point like that and bring your point along?

JEFF: Great point. Great brand. I should have included them in my book. I was scared to death to go in there. You guys selling salad? We'll do that.

GLENN: Salad? I like the part on Cadbury, for the love of god.

JEFF: Here's the interesting point that you just amongst is these passion brands, they don't get there by talking about discounts and promotions. And once brands go there, it becomes really addictive. They actually charge a premium price. Patagonia, Yeti, Soul Cycle, sweet green, all of this stuff is quite a bit more expensive than the competition.

GLENN: And it has to be worth it first. It has to be worth -- if you're buying a dozen eggs, you better get 14 and great farm fresh eggs if you're charging --

PAT: Or at least you're better than whatever else.

GLENN: Yeah, you've got to be. You have to be that first. There's none of this, you know, hey, Fred Flynn stone is saying, you know, that doctors say smoking is healthy. It has got to actually be accurate; right?

JEFF: There's a great poster I saw. No amount of advertising can get me to buy your crappy pizza; right? And the truth and the matter is it actually can. It can get you to buy that crappy pizza once. But it's not going to get loyalty and evangelism. So you're hitting on a key point with Yeti is that the product has to be better than the competition. It doesn't have to be two or three times better. But it has to be 10, 20, 30, 40 percent better.

But to your point, that relationship that people have with Soul Cycle is irrational; right?

STU: Yes. Yeah, I can confirm that. Yes.

JEFF: The reason it's irrational is that it's emotional. Most brands have a transactional relationship; right? They make a good product, they charge a fair price, they have some pretty good advertising, people comparison shop, and then they buy.

Soul Cycle and other brands have an emotional relationship where people pay more for the product. They ignore the competition. They buy all of that Soul Cycle and gear, and they turn themselves into walking billboards. And they do that, they create that irrational relationship through irrational behavior.

Think about that Patagonia example. Running a campaign that says don't buy this jacket, that's irrational.

GLENN: So Starbucks, really, was kind of a pioneer in this kind of area, weren't they? Where everybody was going to Dunkin' Donuts and getting your coffee at a normal price. And then all of a sudden here comes Starbucks charging money out the nose. But it became more than a coffee place.

JEFF: Yeah, well, it went from transactional. I like Dunkin' Donuts. I'm from the northeast. But it's transactional. You're in, you're out, you move on. Howard Schultz was, like, wait a second. Let's make this experiential. Let's look at what's going on in Europe. Let's sell them the cup of coffee and then give them a place to hang out. And then all of a sudden almost like Soul Cycle, it's almost coltish in the language that they're using, and they're becoming part of a tribe and tribes are extraordinarily powerful. We don't just want customers. If you want to be a passion brand, you have to build a tribe.

GLENN: So is that do you know where Y they use things like venti? They change the language to make it even more of a badge to be a part of this tribe. Is that what's going on?

JEFF: That's exactly right; right? And I don't know, like, I'm not that gifted creatively to figure those types of things out. But, yeah, Howard or somebody on his team figured out long ago let's create that badge. Let's create those shortcuts.

GLENN: The name of the book is friction. I can't recommend it highly enough. I've never done this with any book before. I insisted everybody on the staff read this book, so we're responsible for about 249 companies being sold.

JEFF: Thank you very much.

GLENN: And everybody has read it. I also for the first time I've never done this. We're asking all of our Dallas employees to come down to the studio floor today. There's about 90 here just in this building. They're coming to listen to you at 5:00 for the show at 5:00 today TheBlaze.com, and I just want you to talk about how to find the customer, how to reduce friction, how to -- I mean, I'm convinced -- everything in your book, I've known instinctively. And if I boil it down, I always thought that capitalism was the greatest charity brand ever, if it's done right. And meaning if I love a group of people, I'll say how can I serve them? How can I make their life better, easier? And by serving them, what they need in a really easy way, I could become rich. It is capitalism. It's not charity. It's capitalism. And that's really kind of the thing. If you know who your target is, you know who you're serving, and you actually love them, listen to them, and help make their life easier, that's it, isn't it?

JEFF: It's interesting you bring it up because I'm leaving this very blue region of New York City, and I'm entering this red region of Texas. And I'm looking out the window of this wonderful, amazing, beautiful country of ours. And I was thinking about the fact that we just can't seem to agree very much lately. And then I realize, wait a second. There is one thing that we can all agree upon. Which is corporations have incredible power. And they should use that power to improve people's lives one small step at a time. And this is not for altruistic reasons, this is not for idealistic reasons because that is not sustainable. It's because when brands improve people's lives, they get rewarded. Not just by shifting customers or, say, prospects to customers, but by shifting customers into evangelists, and that's what fighting friction is all about.

GLENN: Unless you go to the Harvard school of business, and you are assigned both wealth of nations and moral sentiments, which is imperative that you read both Adam Smith books, you're not going to get this. This is a new really kind of Adam Smith look at how capitalism should work, "Friction" passion brands. We will you on The Blaze TV today at 5:00.

JEFF: Thank you.

GLENN: I want to talk really quick before you go. The proceeds as we're telling people to buy your book. The proceeds are not going to you. Where are the proceeds going?

JEFF: From July 15th to August 15th, all of the proceeds, not Amazon, not the publisher. I can't control those guys. Goes to special spectators.

GLENN: Which is what?

JEFF: Takes kids with life-threatening illnesses, and takes them to exclusive college sports experiences. So they'll get on the field at, like, Alabama, and they'll get into the locker room, they'll meet the coaches, and there's all different games going around the country. And what they found with these, because I'm on the board of make a wish, and we saw it there also. It's not just about giving these guys a moment of happiness, but it's also part of a healing process; right? It literally heals kids when they're fighting these diseases to actually have a moment of happiness in their life.

GLENN: Thank you very much, Jeff. We'll talk to you later this afternoon.

JEFF: Thank you.

GLENN: By the way, if you have any questions, go ahead and tweet them, and I'll have the staff look at them this afternoon before we go on the air. You can just tweet them @glennbeck, and we'll try to get your questions in as well.

Digital ID & Religious Persecution: New Globalist Plans to ENSLAVE You | Glenn TV | Ep 459

We’re at a crossroads — freedom or total control. We see it in the U.K., where people are thrown in jail for waving their flag or sharing a meme. Prime Minister Keir Starmer’s push for digital IDs is just the latest piece of a control-freak puzzle that’s been coming together for years, with nudges from the U.N. and World Economic Forum. Award-winning journalist Alex Newman tells Glenn Beck that the survival of freedom depends on stopping this agenda before it's too late. But it’s not just the Brits who are slaves to global elites — Glenn Beck points out how governments worldwide are racing toward totalitarianism. He shares a jaw-dropping story from South Korea, where Reverend Son of Segero Church in Busan was arrested for calling out policies he saw as anti-biblical. His son Chance tells Glenn that just days before he was assassinated, Charlie Kirk promised to make Rev. Son’s stance against the South Korean regime an international human rights issue. Chance calls on Americans to pick up Charlie’s torch and remind the world what liberty looks like.

RADIO

Eric Trump EXPOSES the Left’s double standard on “weaponized justice”

Democrats are crying about “weaponization of justice” when it comes to the indictment of former FBI Director James Comey. But they cheered on the lawfare attacks against the Trump family. President Trump’s son Eric Trump joins Glenn Beck to call out the hypocrisy. Plus, he details the true extent of the persecution his family faced, which he wrote down in his new book, “Under Siege: My Family’s Fight to Save Our Nation.”

Transcript

Below is a rush transcript that may contain errors

GLENN: Hello, Eric, how are you?

ERIC: Glenn, it's great to be on.

GLENN: It great to have you. Great to have you.

Your book. What your family has gone through is just the radically souped up version of what I think a lot of people feel they have gone through in their life.

But, man, they have -- they have tried to kill you guys. They have tried to put you in jail. They tried to destroy you every single step of the way.

Tell me about the motivation for putting that all down on paper.

ERIC: Yeah. Glenn, I think that's right. It went on number one, almost instantly, Under Siege. And it's been incredible. But I came up with -- you're right.

I was a guy who didn't have any constitutional protections. I was in the government. So guess who they came after?

They came after me. I was the most subpoenaed person in American history, all because I ran the Trump organization, which was effectively what my father spent his entire life doing. And they wanted to see us taken town. They wanted to see us destroyed.

I mean, look what they did. Right? Between two impeachments. They raided our home. They silenced us. They gag ordered us. There's more gag orders than I possibly could count. They took us off of Twitter. They took us off of Facebook. They took us off of Instagram.

You know, they made up the phony dossier that was paid for by Hillary Clinton. They made up Russia gate. Glenn, I was the guy getting the calls from the FBI saying, you know, Eric, I hear you have secret servers communicating with the Kremlin in the basement of Trump Tower. I mean, give me. Give me a break. They tried to take out our Supreme Court justices. I mean, they did everything.

They weaponized the media. They weaponized the DOJ. They weaponized the FBI. They charged my father 91 times. Ninety-one criminal counts. They fined the Trump organization almost $600 million can for not doing a damn thing wrong.

And all of this stuff has been overturned. They wanted to see us nonexistent.

They wanted to see our family broken. They wanted to see my father in jail. They probably wanted to see me in jail. Then I said on Sean Hannity one night. You know, they've done all of this to us. They put us under siege. I wouldn't be surprised if they tried to kill my father.

And then you saw what happened in Butler. And then you saw what happened eight weeks later, you know, in West Palm. You saw what just happened to Charlie. I mean, I published his book. Literally, three days before Charlie Kirk's assassination.

I mean, you want to talk about another time they tried to put our movement under siege. They've done it to you. They've done it to every one of your listeners. They've debanked us and deplatformed us.

And the story had to be told from a first-person perspective, who effectively dealt with all of it. And the greatest part of the whole story is we won. We won, and we're saving the country right now.

GLENN: So, Eric, how do you deal -- I just had a conversation with somebody I think is really, really smart.

Doesn't agree with me politically, but very well-educated, very smart, and a reasonable person.

And he immediately brought up the weaponization of our government with the DOJ and James Comey. And I said, I'm sorry.

I'm sorry. Blood is shooting out of my eyes right now. Hang on, the weaponization of our government with the DOJ and James Comey?

And I had to explain to him, that your Dad didn't say, you're fired if you don't go get him. Your father said, make a decision. Make a decision.

You don't let the statute of limitations go out. And it went through a grand jury process, two out of the three charges were valid. And so you prosecute.

That's different than what you guys. Can you compare James Comey and what's happening there, to what was done with you guys?

ERIC: Well, I'll give you a little inside baseball. So I was the guy that got called when they were raiding Mar-a-Lago. Right? Obviously, I run all of our commercial properties, and our entire portfolio. Everything in the Trump organization. So I get a call from one of my team members. The FBI is here with the search warrant. And I go, excuse me?

We have the greatest relationship with all law enforcement, where we love law enforcement. No, they're coming in. They have a search warrant to raid Mar-a-Lago right now. And I said, you must be kidding me. Why?

Well, they're saying the national archives asked the FBI to raid Mar-a-Lago. You mean -- buy a public library. You know, you have 30 FBI agents there with machine guys because of Norah, you know, asked for a raid?

I went on Fox News that night. I think it was Jesse Waters, I went on Fox News that night. And, give me a break. Like, I wasn't born yesterday. You don't raid Mar-a-Lago, the former president's home and very likely the future president.

Again, because my father was so great. You don't raid that home, based on the national archives. Like you better believe Biden was behind it. And sure enough, 18 months later, it comes out, that Biden was behind it.

And Merrick Garland was 100 percent behind it. And they were the ones that authorized it. The weaponization is unlike anything I had ever seen. Glenn, we were a family that never got as much as a speeding ticket ever in our lives, and we lived a pretty fast life in terms of business and life.

Until my father decided that he was looking to run again in 2024. In which case, they indicted him 34 times for $130,000 that he didn't even make.
I mean, people -- people who are sitting in the courtrooms, couldn't even possibly believe it.

Again, we had every single one of them overturned. When I hear them talking about James Comey. Clearly. It very much looked like it -- to Ted Cruz. And that congressional hearing. That testimony that day.

I mean, give me a break. These guys. I probably spent $400 million, defending ourselves from hoaxes. I mean, the Russia hoax, we had disproved to the FBI.

We didn't have secret servers. There are no servers in the basement of Trump Tower. Because the basement was flooded. You don't put -- like, Computer's 101, you don't put servers in basements. Right?

You know, we didn't know anybody in Russia. They knew this. And they let this sham get perpetrated for three years so that one greedy woman could possibly get, you know, two more bills.

And then when she lost to him in embarrassing fashion, to people who didn't know where the damn delegate was. I.e. our family. Because we had never been in politics before. You know, they needed some way to justify her embarrassing performance.

GLENN: They took your father off the ballot in Maine. They tried to take him off in Colorado. That to me is the weaponization of the political system. By going after you guys for the servers, by changing documents, literally, the FBI changing documents to go after people in your organization, on the -- the Russiagate stuff. Changing the documents for a FISA court.

That's true weaponization. Is there a chance that the Comey thing is going to go to bleed in a larger prosecution, because I've been watching this. Eric, I've been watching this from the beginning.

I was watching this when I was not for your father being president in 2016. Saying, wait a minute.

This isn't right.

What is this?

This isn't right.

It is so clear that this now was -- I mean, the evidence is all there!

That this was a plan from the beginning, that is, quite honestly, I believe, still going on.

Is there is there a chance.

I mean, do you know if the grand conspiracy thing is going to happen?

ERIC: Listen, I hope it does, right?

I'm not in government. But it's the entire thesis of the book. I've dealt with this more than anyone in the country for a ten-year period of time.
They wanted us gone. I mean, Glenn, they were planting documents in Mar-a-Lago in my father's office. They were planting top secret folders, on -- on the carpet of my father's office.

They admitted that to Judge Cannon that they literally brought in top secret folders and they staged photo shoots on my father's office floor. Right?

The whole thing was contrived.

The whole thing was a setup. The Russia thing was a scam.

The dirty dossier that said my father was doing horrible things, the most unthinkable things. You know, it was -- it was a sham, the impeachment number one was a sham. The impeachment number two was a sham. To have seven judges in Colorado just delete my father's name from a ballot was a sham. The fact that, again, a guy who works very hard, and never crossed any line in his life became the most subpoenaed person in American history. It was a sham. I mean, you know, I must have a laptop from hell. I wasn't Hunter Biden. I wasn't doing illicit drugs. I wasn't partaking in prostitution. I didn't have racy photos all over my -- and I sure as hell wasn't doing illegal business deals all over the world of every shady country, as he very much seemed to be doing. And yet, they came after us relentlessly. So do I think that that criminality has to be paid for in some way? I do. And I find it so ironic, when you see Chuck Schumer up there. And Jake Tapper. I'm not sure if you saw him the other day. "This is the weaponization of the government at its finest."

Give me a break. I've taken more arrows than anybody could possibly take and still be standing. And my father, he has taken unlimited arrows, all in the sense of this nation that we love. And it's -- it's true irony. And it's true projection.

GLENN: So let me take ten seconds for a station ID. And then I want to talk to you about, has there ever been a time when you guys said, enough!

Back in ten seconds. (music)

GLENN: So I don't know. I mean, I am amazed at your family. I'm amazed at your father. The things that you guys have put up with. The things that you have come through.

And at some point, did anyone in the family say, dad, please, I mean, we want grandpa to be around? Stop! Please. Did that ever happen?

ERIC: You know what, it's kind of funny. I think that's exactly what they thought was going to happen. I thought that they could take this kind of New York billionaire and make his life so uncomfortable, that he would want to go back to Palm Beach, Florida, play golf, hang out with his grandkids. Fly around on Trump Force One. You know, live in Mar-a-Lago. Live a great life. Right?

And there's no question that was their calculus. You know, how do we make fun of him? How do we silence him? How do we bankrupt him? How do we go after his family? How do we raid his home? How do we indict him, right? How do we break up his business. How do we break up his business. How do we strip the Trump name off of every building in New York City. Those are all the things that I dealt with. I think they only misunderstood him.

And maybe it's like a masochist-type quality, but the harder they hit him, and the harder they hit us, the more resilient we were.

I was in the courtrooms, Glenn, with my father every single day. When they turned around in New York and ran off 34 felony -- bogus felony counts with the corrupt judge. And you know a lot about that trial.

My father turned around. Shook my hand.

We left the courthouse. We did a press conference. I was on the front stairs of that courthouse every single day to the press. You remember, my father was gagged. And then we went down, we did a big fundraiser. I mean, we literally left the courthouse after having 34 felony indictments and went to a political fundraiser.

I mean, the man never stopped. He was the Energizer Bunny in a red tie wearing a suit on steroids.

And the harder they hit him, the harder he worked, the harder he fought back.

But beyond that, I think more the American people realized, the whole thing was a sham.

I mean, there's only so many times you can cry wolf, before everybody realizes it's nonsense.

And they cried wolf in Russia, and everybody saw that.

And they cried wolf with the impeachments and everybody saw that. And people fundamentally started to distrust the mainstream media in the country. And independent voices like yours, all of a sudden, became the most powerful we've ever seen in the nation's history. And, you know, and all of a sudden, this whole thing turned around. Where people started realizing, hey. The harder they hit this guy, the more I like him. Because this is the system. This is the corruption at work. And listen, it obviously worked. Because my father won the popular vote. He won every single swing state.

You know, he won 11 counties in California that had never been wronged by a Republican. In 37 years, no Republicans won Miami Dade County. We won it by 11 points.

And every single state in the country, all 50 states cast way right. You know, and so clearly, their games didn't work.

But that's what they wanted. They wanted to make his life so damn uncomfortable. That he would bow out of the race. And say, you know what, let's just go live my glory years at Mar-a-Lago, living out the American Dream as the next president. And they wholly underestimated the man.

GLENN: But you -- the whole family was like?

I mean, everybody in the family?

I mean, I don't say this. You guys are amazing. Even if you would have said, Dad, stop it.

Please, not for us.

For you, stop it.

It's not a sign of weakness.

I mean, I'm amazed that number in the family ever just sat down and said that.

ERIC: Glenn, at that point, I think we were up to our eyeballs, admitting, you know, they had us in every -- you know, I had a hundred depositions. I had a hundred subpoenas in my desk.
They were raiding our homes. They were trying everything they possibly could to take us out, to bankrupt us. You had Leticia James in New York.

The corruption that overturned five to zero, you know, by the appellate courts. And New York was an absolute sham with a sham judge. You had the Alvin Bragg nonsense. You had the Fani Willis nonsense with her boyfriend in Georgia. You had the Jack Smith, and he plants documents in Mar-a-Lago and ransacked Melania's closet and Barron's room, you know, in our home.

You know, at this point, we were -- we were neck deep in it. I mean, we had no other choice. I mean, if we would have given up then, we would have been dead. They would have taken us out.

And there was one point, I talked about it in the book. Where my father looks at me, coming out of that courtroom. And he says, honey, I don't know how, but we're going to win.

And I said, listen, we either win, or we're all going to be in jail. Because that's exactly what these corrupt people will do to us.

And, again, it's a great irony that I find in the way the Democrats are treating the Comey indictment this week. It's -- they would have put us all in jail and had us rot there for eternity, you know, had we not pulled it off.

That was their exact intent.

And they weaponized the -- the entire system, in order to let that happen.

GLENN: Oh, yeah.

So my wife and I just -- gentlemen just moved to Florida. And we lived near the Trump National Golf Course. We were driving by.
And I thought, everything this family has done. Everything this brand has gone through, I think it's a more powerful brand now, that happen -- than ever before.

And part of it is the way you guys have dealt with the -- just weathered every storm.

But also, I think your dad. I've had a lot of respect for your dad as a builder. And, you know, I watched him build buildings in New York. And honestly, Eric, I really thought.

Because he could build things twice as fast as anybody else in New York.

And I'm like, how does this guy not have mob connections? How do you do business without the mob?

And nothing. Clean. Clean. Clean.

So I don't know how he does what he does.

He's just a machine.

But I feel like, everything he has done, in a strange -- in a strange change of topic here, I think he found the golf course and the golf resorts, are like -- that's -- I think he's -- I think he's the best at that in the world now.

ERIC: Yeah. Well, thank you, by the way. And that's a great compliment to me, because I've done every single one of them with him. And I bought, you know, most of those properties and does we're really good at it. And it's really funny. When I -- when he's talking about Gaza the other day, and he goes, you know, the potential for this place. What I could make this place into, would be so incredible. And the Democrats come out. Oh, ha, ha. What do you know about building?

Like when AOC came after Elon Musk. Oh, ha, ha, ha. Elon Musk. Like, the least qualified person to run the FAA. I'm sitting there thinking, this guy is catching rockets with chopsticks. Like, you might not want to belittle him. He's got about 4,000 times the IQ of you, AOC. And they're trying to do the same with my father. I mean, there's no one that's a better builder, and I had his genetics. I mean, he'll tell you, the two of us are like two peas in a pod with that. That's what I do.

By the way, Glenn, I got the library approved yesterday. It's going to be in Miami, Florida, and it's spectacular.

So we just got the greatest site in Florida, and I will be building that. And I promise you, it's not going to look like the Barack Hussein Obama Presidential Library in Chicago, that looks like a jailhouse.

They're literally going around neighborhoods in Chicago. They're like, what does that building look like? Everybody is like, man, it looks like a jail. It will be a spectacular building. But no. I think my father will -- now, ten years ago, I would have said, what he would have wanted on his tombstone was the greatest developer, the greatest builder. You know, I think today, it's a man who literally not only inspired a nation, but opened the eyes of the entire nation to how we were getting ripped off. The flaws of government.

And how much better we could be running this country, which he's doing right now.

GLENN: Well, I've never seen anything like it. You know, when he said, I will be the greatest president. I thought, wow. That's. I'm a historian. I know history. That's a pretty high standard. I told him myself, I think you're -- I think you're in the Abraham Lincoln.

You keep going. You're in the Abraham Lincoln, George Washington kind of territory.

And it might take a hundred years for people to realize that, but I've never seen anything like it.

THE GLENN BECK PODCAST

USA vs UK: The Parallels in Cultural Takeover | Katie Hopkins & Glenn Beck

Glenn Beck speaks with British commentator Katie Hopkins about the dramatic Islamic demographic and political takeover in the United Kingdom, and the alarming parallels emerging in the United States. Hopkins explains how Muslim birth rates, political power in cities, and cultural changes are reshaping the UK, and what Americans can learn from Britain’s current trajectory. From arrests over flag-waving to the erosion of free speech, she details how Western freedoms are under threat if we fail to recognize the patterns.

Watch Glenn Beck's FULL Interview with Katie Hopkins HERE

RADIO

Will Bad Bunny’s Super Bowl performance be DEMONIC?!

The NFL has chosen Puerto Rican rapper Bad Bunny to perform at this year’s Super Bowl. But BlazeTV host ‪@realjasonwhitlock‬ joins Glenn Beck to explain why he believes this isn’t just about expanding the NFL to the Latin American market. “This is the poster boy for demonic activity,” Whitlock argues, and it’s yet another slap in the face of conservative Americans and Christians. Plus, Glenn and Jason discuss why Jay Z may be the true mastermind behind the past few years of “inclusive” halftime shows.

Transcript

Below is a rush transcript that may contain errors

GLENN: This is Bad Bunny. And I have to tell you, I don't understand Bad Bunny. I don't claim to understand Bad Bunny. I've never heard of Bad Bunny before. And, you know, I'm cool. I'm cool. I'm all Bad Bunnied out. Now, Jason. Who is a little cooler. Jason Whitlock from the Blaze. He's joining us now. Because he is -- you're apoplectic on Bad Bunny.

JASON: Yes, I am, Glenn. Look, obviously they're trolling Donald Trump. Obviously, they're trolling ICE raids and the whole illegal immigration policy, enacted by Trump. Obviously, they're going out to Northern California, where the Super Bowl is in Santa Clara this year. And they -- Gavin Newsom. Kamala Harris. This is their headquarters. And they want to make a statement about illegal immigration. They want to make a statement about diversity and Spanish-speaking people. They want to make a statement about transgenderism and sexual fluidity.

And bad bunny checks all those boxes.

And so that's what they're doing. This has nothing to do with football fans.

This is about the left's control of popular culture. And control of the National Football League, which is the strongest thing in popular culture. And they're using it to make a big, bold at the same time about how they feel about Donald Trump. But more importantly, how they feel about Jesus Christ.

GLENN: So now, as an expert on Bad Bunny for the last, hmm. Thirty-five seconds. Let me push back on this. I think I agree with you.

JASON: Yeah.

GLENN: Jason. But let me push back on you.

I see the NFL. You know, I see the NBA, placating China. Because that's their new place. The NFL, all over the world. NFL really trying to get football to be American football, in -- in other markets. Why is this not just a continuation of that play to get the Super Bowl to be watched in Latin America?

JASON: Because there's plenty of other Latin-American artists they could have chosen if that was the play. They didn't have to pick someone who is so closely associated with demonic activity, so closely associated with promoting gender fluidity and the cross-dressing deal. They didn't to have pick someone who is so outspoken against Donald Trump and his illegal immigration policy. This is the poster boy for Trump hate. And this is the poster boy for sexual fluidity and redefining masculinity.

These are things straight out of his own mouth. And look, all money isn't good money.

And that's what globalism is teaching us. That we can throw away all of our Christian values. All of our American values, in pursuit of global money.

GLENN: Correct.

JASON: And then what are we left with? A drag show, at halftime of the biggest platform we have to offer in American culture. And so parents will be having discussions with their kids on Super Bowl Sunday. Mommy, daddy, wives, this man out here, dressed as a woman, during some part of this act.

Why are his fingernails painted? Why is he taking subtle shots at Trump? This is -- to me, part of it is a reaction to the Charlie Kirk memorial service. It was such a powerful pro-Jesus Christ deal. They have their answer now.

And it will be Super Bowl Sunday.

GLENN: So let me ask you, because he has -- he won't tour in the United States because of ICE. Right?

JASON: Yeah. Yeah.

GLENN: So he's already sworn off the United States of America as a tour top. Because he's so strongly anti-ICE.

You just said, that he was also none I can. Or he pushes demonic things.

I want to play a piece of audio that we have from somebody who went to his tour. And then I would like you to explain for somebody who is now a full 90 seconds into, you know, what's his name? The Bunny guy. What this means. Here's the audio. Listen.

VOICE: Fans are reporting that they felt a demonic presence when attending Bad Bunny's recent concert. Fans even started making it into a meme by taking videos saying that the concert just feels demonic.

But it became extremely dark when this song by Tommy (inaudible) came on, where there were masked demons dancing all over him and the concert turned all red.

Even the music video to this song is extremely dark. It's this monster looking thing that creeps up into this woman's room, and it actually ends up becoming Bad Bunny himself. Those who attended this concert are even advising people, if you're going to go see Bad Bunny's concert, then --

GLENN: Okay. Stop. I can't take any more of this. You know, obviously AI. The image that they put is Nosferatu, you know, the -- the vampire Nosferatu. Tell me what -- I mean, I've seen a lot of stuff, that I feel is pushing demonic forces. Especially in the music industry. Tell me what your thoughts are on this.

Why it's clear to you.

JASON: The music industry clearly has a close association with the occult movement. This goes all the way back to the Beatles. You're probably familiar with that. But in rap music, these rappers, American and this guy Bad Bunny and everybody else, they so are out of the closet with the occult symbolism in their music, in their videos, what they rap and talk about.

It's undeniable that there's an occult association. And, Glenn, this is funny. Yesterday, as I'm processing this and on Sunday, I start thinking about, well, what kind of song could we use as a protest song for what they're doing here at the Super Bowl. And I was like, we're not going to take it. We're not going to take it anymore. And I go look it up. Because I just remember it from my childhood. And it's Twisted Sister. They had the song We're Not Going To Take It.

And then I went and watched the video. And the video is a kid, in his bedroom, his dad comes in, yelling at him. And the kid spins around and like turns into an adult longhaired cross-dressing man, and starts singing the song, We're Not Going To Take It. And I was just like, holy cow, they've been putting this message into this forever.

GLENN: And you didn't know.

JASON: This came out in 1984.

GLENN: Yeah. I know. I -- I -- i unfortunately was on the radio playing the hits when that was out.

Is it true that Jay-Z is responsible for selecting the last six years of the inclusive halftime shows?

JASON: Absolutely. All of it. And it actually -- Jay-Z's first Super Bowl that he ran I believe was in 2020. He picked Shakira. But the special guest was Bad Bunny. His special guest was -- so this started in 2020. This is always where it was going. You can find plenty of videos of Jay-Z doing spirit dancing and occult-like activity.

This is what Jay-Z is all about. And much of it is justify and/or defended -- diversity. We have to have diversity. And Jay-Z is black. And they're just upset because Jay-Z is black.

And no -- no one has to deal -- no. We're upset. Because he promotes the occult, that he promotes a form of music that is grooming our kids for violence.

Grooming our kids for sexual fluidity and promiscuity and degeneracy and disrespect for authority. And that's what we don't like about Jay-Z.

They use this racial deal, and accusations of you're a racist, if you criticize Jay-Z or criticize anything defined as black culture. And if you're someone like me, you say you're an Uncle Tom and a sellout. And -- and this is why.

Four years, I've been running around saying, men, particularly white men, you're going to have to buckle up. Get over the fact that they're going to call you racist. And defend your values and beliefs. If your values align with Jesus Christ, you defend them, and you deal with the consequences. That's what I do. That's what you do. That's what Charlie Kirk did. That's what we all have to do, if we're going to stand up to this madness and insanity.

GLENN: So how do you stand up against this? Because nobody is going to abandon the NFL. You know, Jesse Kelly said, what? Yesterday. "Oh, they're very upset. They're very upset about that. They'll have another six-day boycott of the NFL." And that's true.

JASON: Glenn, I do think there's an opportunity here, as it relates to the Super Bowl, as it relates to some sort of counterprogramming. Super Bowl halftime at least, or just on the Super Bowl. I've listened to Jack and others, that say, "Hey. We should have a counterdeal through TP USA, through TheBlaze, through whatever."

GLENN: Whatever it is.

JASON: So we can get Creed to perform. Can we get -- in my view, I love Forest Frank, and I would love for churches to host events on Super Bowl Sunday in the evening, so that we have -- because, Glenn, there's no chance of me watching the Super Bowl this year. I've talked about it last year. I was upset with Kendrick Lamar. This is the bridge way too far for me. I will not watch the Super Bowl this year.

I get skipping out -- I don't think it's the appropriate thing to skip out on the NFL and sports altogether. Because the Young Men's Christian Association, the YMCA, in the late 1800s, early 1900s, they organized sports. Sports have been stolen from Christians. And I don't believe in surrendering and just handing it over to them, and to the atheists, to the secular crowd.

It's a tool God intended for us to use to disciple and mentor masculine men in Christianity. It's been stolen from us, by television.

And we need to fight to have it back. Because it's a great tool, to disciple young men. So I don't believe in abandoning, but as it relates to the Super Bowl, no dice, for me.

There's just -- you couldn't pay me to watch this year's Super Bowl, because I feel like I would be spitting in the face of God.

GLENN: Well, I will tell you, that, you know, I don't care about sports. But my family cares deeply about the NFL, and depending on who is playing.

And, you know, but I could see even the diehards. You know, my son. I could absolutely see him saying, turning it off.

And those ratings matter. The ratings matter. Turning not not just the game off, but even if you turned off the halftime show, those ratings matter a great deal. If everybody just said, I'm not watching it had it. And turned to something else, before the halftime show. That is a half step. But an important half step.

Would you agree or disagree with that.

JASON: I totally disagree. And again, I'm using Charlie's memorial service, as our blueprint. That produced incredible numbers, all over the internet. Anywhere that was broadcast.

And I think we could do the same thing with musical performance.

If Brandon Lake, Forest frank, Creed.
Whomever. If offered the alternative and said, hey, just turn your TV off. And whatever.

And open up your i Phone and your i Pad. Whatever. Flip over on your Smart TV, to a counterprogram, Super Bowl halftime rather than invite the devil, Satan into your home, I think a lot of people would take that option.

GLENN: I know I would.

I know I would. Jason, thank you so much.

How are you doing?

JASON: I'm doing great, Glenn. I'm doing great. I appreciate you.

Hey. I know this has been a tough weekend for you. Given the church deal and so I appreciate you making the time for me today.

GLENN: Oh, I love you, Jason. Thank you so much.

JASON: Thank you.

GLENN: Jason Whitlock. You can follow him at TheBlaze.com/Fearless.

If you've ever watched Jason, he is fantastic.

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Transcript

USA vs UK: The Parallels in Cultural Takeover | Katie Hopkins & Glenn Beck

Will Bad Bunny’s Super Bowl performance be DEMONIC?!

Transcript