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P&G Now Spoon-Feeding Identity Politics to the Masses

Procter & Gamble is the latest brand to use social justice in an advertising campaign, releasing an ad earlier this month about “the talk” black parents have with their children.

Michelle Malkin wrote about the ad, and Glenn Beck shared the story on Monday’s “The Glenn Beck Radio Program.” Malkin said the ad “plays as a kinder, gentler version of Black Lives Matter propaganda.”

“So now Procter & Gamble is spoon-feeding our society?” Glenn asked.

Part of the “My Black Is Beautiful” ad campaign, the new 1:10 TV spot features scenes like a mom talking to her teenage daughter about “when” she will get pulled over by a police officer while driving, not “if.”

RADIO

Glenn Beck celebrates the 50th anniversary of Apollo 11

It was only 50 years ago, on July 20th, 1969, that Buzz Aldrin and Neil Armstrong became the first humans to actually set foot on the lunar surface -- something that just ten years prior had been unthinkable. More than 600 million people around the world listened as Armstrong spoke these immortal words: "One small step for man, one giant leap for mankind." Watch the clip to hear Glenn tell the story and bring the historic day to life.